Leader in organization : Miss Neelofa Bt Mohd Noor

Introduction of the leader inclusive her position & job responsibilities

Neelofa bt Mohd Noor which is better known as Neelofa or lofa is a young entrepreneur who
has made his name internationally. She was born on February 10, 1989 in Pasir Mas,
Kelantan, Malaysia. She was graduate with a degree in international trade and marketing
from Sunway University. She is Malaysia's young entrepreneurs who start a business by
selling scarves or hijab using on-line by its own brand of Naelofar Hijab. This business starts
to operate on 2014 only on a small scale business through online. The company holds a few
others Neelofa’s brand like Naelofar Abaya, LF Lens and Bellavita. Currently there are more
than 100 stockists in Malaysia, Brunei and Singapore. Start from 2015, her hijab was market
to the countries out of Asian such as London, Australia, Netherlands, and the United States.
In addition, it also dominates the hijab market on the Internet. In addition, Neelofa is among

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the 300 honourees of young innovators, entrepreneurs and leader featured in the list and

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made the country proud when become one of the few Malaysians who have made it on
Forbes’ 30 under 30 Asia 2017.

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In the organization, Neelofa founded and helmed NH Prima Sdn Bhd as its director since
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2014. Every awesome director has a persona and a set of skills which something they
really excel at doing. The director have many responsibilities that are directly linked to
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keeping the business running smoothly and ensuring that productivity remains
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high. Director often report to board members and develop business or marketing strategies
to grow the business. Neelofa have the ultimate decision making responsibility and most top
level decisions are made or approved by her as a director. Directors also handle business
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mergers, restructuring, or downsizing. Moreover as a director, she frequently meet and

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network with investors, providing reports of financial investments and stock trading.
Preparing or approving budgets, and enforcing the company policies are also a part of the
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director’s duties.
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Managers fulfill a variety of roles. The term management role refers to specific categories of
managerial behavior. There are three types of roles which a manager usually does in any
organization which are interpersonal roles, informational roles and decisional role.

Interpersonal Roles

Interpersonal roles is a interaction of a manager with the employees in order to reach the
objectives of the organization and it involve interacting, developing and maintaining good
relations with the internal and external environment and creating a positive environment. The
three roles within this category are figurehead, leader and liaison. As figureheads, the

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 headscarf company owned and lead by public figure and businesswoman, Neelofa, has
become one of Malaysia ‘s biggest headscarf brand in just over year since its established
and In just a few short years since it was established, Naelofar Hijab has also garnered
numerous awards including the SME & Entrepreneurship Award which Neelofa received at a
prestigious event. As a manager, she always greet her visitor whenever she comes into the
store and attend every opening of new stores. She successfully created her own brand by
revolutionize and simplify modest fashion. She is now one of the best figurehead in current
phenomenon called modest war and become an inspirational among entrepreneur in Islamic
fashion’s field.

As leader, Neelofa is the role model to young generation as in her 20’s, she right now
become a successful young entrepreneur that lead her company to its peak. She has been
through a lot of challenging level in order to make her brand become known and being

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accepted to all woman in Malaysia and international to choose Naelofar Hijab as their

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headscarf for daily life. She is intensely focused when committed, confident enough to take a

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risky decision and be the one who motivates and direct employees, trains and manage them.

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Neelofa is the one who act also as liason as she always keep updated introduced her ideas
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to others and at the same time she also keep updated with competitive product as there are
so many potential in modest wear and then made strategies with the new innovation to the
headscarf with beautiful colour and design.
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Informational roles
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In informational roles, managers are responsible for ensuring the people with whom they
work have sufficient information to do their jobs effectively and an important figure in
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monitoring what goes on in the organisation, receiving information about both internal and
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external events and transmitting it to others. There are three corresponding informational
roles, namely monitor, disseminator and spokesperson. As a spokesman, Neelofa is
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responsible for letting media and other people know the recent changes, scandals, products
etc. Moreover, she use her advantages as a public figure to expose knownly their
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organization and brand by delivers information of the organization to the outsiders about
policies, strategies, actions or the possible results associated with the organization in the
social media or any interview during a lot of event and talk she attended. 

As a disseminator, Neelofa become the important person in organization to transmits factual

information to his subordinates and to other people within the organization in order to ensure
their company performance always keep updated and work efficiently according their plan to
achieve the objectives. As a monitor the manager gathers all internal and external
information that is relevant to the organization. Neelofa personally observed the progress of

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 her company and responsible for arranging, analyzing and assessing the information so that
she can easily identify problems and opportunities and identify changes. Whenever she
found any innovative or interesting collaboration with other top product in market like
Swarovski, she shared with other expert and worked on it. Currently there are more than 100
stockists in Malaysia, Brunei and Singapore and her business also has
expanded internationally. Hence, Neelofa frequently address her staff either through online
working or face to face and developed them personally to be the best company in asia and
may be of the world one fine day.

Decisional roles

Decisional role is the crucial part of the managerial activity because making decision is mean
of completing the objective of the organization. There are four specific roles that are
decisional. The entrepreneur role requires the manager to assign resources to develop

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innovative goods and services, or to expand a business. She is creative, innovative and

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successful create an innovation design to the headscarf at the correct time and correct place
to enter the market. It’s not easy to be a Naelofar stockist,as people need to ace an

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interview. She is very selective about her stockists. They have to be professional,
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independent and carry a certain image. Next, the disturbance handler corrects unanticipated
problems facing the organization from the internal or external environment. Recently, there
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was an issued where she did controversial launch of her new range of headscarves at a
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nightclub here. Neelofa and her teams did a public apology and expressed her regrets by will
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taking immediate corrective steps to fix the wrong that they have committed. She manage
did takes an effective action in order to relieve the organization when it is facing enormous
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unexpected problems.
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The third decisional role, that of resource allocator, involves determining which work units
will get which resources. Neelofa also a resource allocator when she use her power to
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appoint people in team and to work they were good at as example she put her sister Noor
Nabila in charge product design and production and Noor Sara Dinna as sales director.
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Finally, the negotiator works with others, such as suppliers, distributors, or labor unions, to
reach agreements regarding products and services. Neelofa has been a perfect example for
this element as she influence not only her employees as well as her customer and other
company by creating innovative product that customer want. She also did a great
achievement as being given opportunity to redesign the female hijab for muslim female pilot
of Air Asia which a great reward for her to have a trust from Tony Fernandez and showed
that her decision to choose headscarf as a business is the best decision.

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 Regardless of organizational level, all managers must have Technical skills, human skills
and conceptual skills. A leader like Neelofa managed her Naelofar Hijab business with these
skills.

Conceptualskill
Leaders with higher levels of conceptual skills are good at thinking through the ideas that
form an organization and its vision for the future, expressing these ideas in verbal and
written forms, and understanding and expressing the economic principles underlying their
organization’s effectiveness. Neelofa is smart as she struggling manufacturing company to
articulate a vision for a line of new products that would steer the company into profitability.
Thus, Neelofa and her accomplices chose to alter and streamline unobtrusive design, to
make shawls more down to earth and create practical hijab for all occasions. As she realize
Islamic fashion trend becomes more popular in worldwide thus she takes the opportunity to

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build an empire of special modest to wear to collection of instant hijab. She also being

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updated about her current competitors as nowadays Islamic fashion industry becomes

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attention. Hence, she keep try to create her product become more exclusive in order to

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maintain her company performances.
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Technicalskill
Technical skills is knowledge about and proficiency in a specific type of work or activity. It is
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the ability to utilize the knowledge of tools, techniques and procedures that are specific to a
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particular field. Neelofa has a Bachelor of Business in International Trade & Marketing from
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Sunway University. Feature entrepreneurs exist in Neelofa is creative and innovative. Her
thought formerly lid designs in the market is very limited and not many others who make this
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business of hijab even scarves at that time is one of the reasons why she developed her
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skills as a marketing student to start a business hijab.. In addition, as she is good influencer
with a great ability and skills, she did a collaboration with Swarozski by design her hijab
embellished with Swarovski crystals to stay keep her customer and fans interested.
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Moreover, rather than focusing on getting the designs patented, she chose to focus and
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invest more in R&D as well as producing and marketing more new designs in new ways. As
she have a platform in the entertainment industry, Neelofa use the advantages to market her
products and advertise herself as a brand, not just to Malaysians, but able to consumers
abroad.

Human skill

Human skills is the ability to work effectively with one’s own work group as well as others
within the organization. This help a leader to work effectively with subordinates, peers and
the superiors to accomplish organization’s objectives. Neelofa have a great human skills as

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 she never let her employees and stockist do their job without her command and assist group
member working cooperatively as a group to achieve common goals. Besides retailing online
and at bazaars, more than 100 stockists have been appointed across Malaysia, Brunei and
Singapore to cope with increasing demand. Hence, Naelofar Hijab organising a mini road
tour by visiting stockists’ boutiques across the nation as an initiative from head quarters to
strengthen the relationship between the management team and the stockists as well as to
find out the problems faced by stockists so issues can be resolved as a team. Being a leader
with human skills like Neelofa, she created an atmosphere of trust where employees can feel
comfortable and secure and where they can feel encouraged to become involved in the
planning of things that will affect them.

How PLOC functions could help leader manage their organization effectively

Management is the attainment of organizational goals in an effective and efficient manner

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through planning, organizing, leading, and controlling organizational resources. Each

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function plays a special role in the way an organization is run and how it will continue to run.
A manager can utilize all four functions in order to manage their organization effectively.

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These functions help a manager realize what needs to be done and the most cost and time
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efficient way to complete the given task. All four functions must be used in order to succeed.

The first one is planning. Planning is the function of management that involves setting
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objectives and determining a course of action for achieving the objectives.

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The leader must analyze the situation at hand and decide what course of action to take.
During planning, it is important that the planners analyze and anticipate setbacks,
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obstructions and must also have solutions to the potential problems. This function is the
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main role in order to manage an organization systematically and successfully.

Organizing is the second function of management. Organizing is the function of

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management that involves developing an organizational structure and allocating human

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resources to ensure the accomplishment of objectives. The organizers of a company will be

the ones to band together all the needed resources that will enable the managers to build
organizations that are open and adaptive so that they can easily respond to the threat of
competition and customer needs. Different departments with specific responsibilities and
groups for different projects can be formed. Hence, the allocating of resources can be
increased.

Then comes leading which involves influencing others toward the attainment of
organizational objectives. A manager can be a leader by motivating and communicating with
employees individually or in groups to ensure that the company’s goals are being met.

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 Leading requires having daily contact with the people that help your organization run. It
requires helping to guide and motivate the people of the organization toward achieving team
and organizational goals. It is important aspects to promote great teamwork to achieve the
goals.

The last of the functions of management is controlling. It is means monitoring employees’

activities, determining whether the organization is moving towards its goals, and making
corrections as necessary. With the controlling function, managers are able to monitor the use
of resources and make sure they are being used efficiently and effectively. During this time if
there are any resources being used inappropriately, this is the chance for the leader to step
in and make necessary changes to keep things running smoothly.

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