Name: Wong Hang Siang

Matric: 246310

Do you think Neelofa hijab will sustain in the future? Discuss .

In my opinion, I think Neelofa Hijab can sustain in the future due to some reason:

1. Financially Fit. Now, Neelofa Hijab is a private company. This means that the
company have enough internal fund and own financial to sustain the growth. In future,
they may listing their company through IPO to raise more fund for business expansion.
2. Growth Focus. Neelofa have a constant, consistent sense of focus. The company have
a strong emotional engagement both within the company and with its customers.
They continuous, pragmatic innovation to meet the need and expectation of their
customer.
3. Powerful Brand. Neelofa is keep investing in building a high-quality, reputable brand.
The company understand how crucial it is to build brand equity and emotional
connections with customers. Neelofa make use of her platform in the entertainment
industry gave her advantage to market her products and advertise herself as a brand
which attracted huge numbers of the fans to own Neelofa’s favorites.
4. Embrace Technology. Neelofa keep herself abreast with the technology advancement,
digital economy and the internet of things. Her products were sold in platforms such as
website, Facebook, Instagram, Twitters and other media alike. The recent business
expansion, Lofarbag, a collaboration with a big name in digital business, Zalora shows
her resilient minded in e-marketing.
5. Good Leadership. Neelofa had a good leadership attitude, she could motivate and
encourage her employees to work hard and achieve company goals. Neelofa
implemented effective communication between headquarter, teams, and stockists. As
an effective communicator, Neelofa utilized many media to communicate to expedite
her vision and mission to the networked.
6. Partnership and Collaboration. Neelofa reputation as Malaysia's leading
businesswomen inspired many more women to be more independent in businesses and
networking. The chronology of major important involvements and collaboration such
as Lancome and Gucci China.