Student: Deborah Borges Noronha

Case study “Boeing’s global strategy yields competitive advantage “

Read the case study „ Boeing …” and provide short answers to the following

discussion questions:

1. What are the benefits of globalization shown in this case study? Cite some reasons to

change to international operations.

Globalization brought to the company: competitiveness, quality, variety, customization,

convenience, efficiency, punctuality and cost. Globalization contributed to the strategy

and reduced the risk of such a large and expensive project, adding value to products and

services. Reasons why domestic business operations change to international operation

form:

1. Reduce costs (labor, taxes, tariffs, etc.).

2.Improve the supply chain.

3. Provide better products and services.

4. Understanding the markets.

5. Improve operations.

6. Attract and retain global talent.

2. Please touch on these four areas and how they are demonstrated in the case;

1)Improve operations: design an airplane that would transport passengers economically

and over long distances without connections.

2)Understanding the markets: the aviation market was concerned with fuel economy.

Boing needed to work on a project that would meet the needs of passengers.
 3)Improve products: faster speed and reduced amount of aircraft needed and reduced fuel

usge.

4) Attract and retain global talent: Such a grandiose project needed skilled and talented

people from all over the world. The parts for the Boeing were supplied by 04 different

continents, excellent ideas emerged on how to improve and expand the 747 plane in order

to be able to transport the parts that would make up the Boeing 787 between countries.

instead of needing to create a special port to receive these huge pieces.What are some of

the strategies and competitive advantages in using some of these companies?

3. What are some of the strategies and competitive advantages in using some of these

companies?

The strategy was a new project that sought to reduce the cost of fuel in a long-range

aircraft, not worrying so much about speeds, incorporating advanced technology that

skipped 02 generations of Boeings using a new material: plastic reinforced with carbon

fiber.
References

Doc World [@docworld327]. (2018, mayo 12). Projeto Aeroespacial - Boeing 787

Dreamliner. Youtube. https://www.youtube.com/watch?v=1E9ezf1fGFs

Ganekar, S. (2014). Internation Business Management (MBA).

https://www.academia.edu/9499233/Internation_Business_Management_MBA

Schmidt, A. (2014, diciembre 10). Boeing’s competitive advantages. Yahoo News.

https://news.yahoo.com/boeing-competitive-advantages-170107334.html