IS COCA COLA THE PERFECT BUSINESS

CASE STUDY

Question 1.
Discuss atleast 4 characteristics of a good business?
Answer 1.
There are several businesses around the globe who guarantee that they have incredible spots
for you to work, however there are times when representatives do discover that the great
working environment, they are going to enter won't have the option to satisfy their hopes.
There are such a significant number of circumstances, for example, poor correspondence just
as general brokenness that happen frequently. Little and enormous work environments tend to
show countless attributes in that way.
Successful businesses are extraordinary that is the reason they stand apart from the challenge.
In any case, when you look nearer, you'll see there are clear shared traits that add to their
prosperity. At the point when you take a gander at successful businesses that have developed
from being a beginning up, you can see similitudes about the organizations. For instance,
their hard-working attitude and additionally their methodology. In any case, even the best of
thoughts can battle to take off without a solid chief inside the business. Also, an extraordinary
business visionary can take a thought and change it into something unbelievable.
Although there is nobody 'size that fits all' hypothesis for how to create and maintain a
fruitful business, there are a couple of rules that can help those with good thoughts to develop
into effective businesspeople. In the World, successful business clicks only with true
dedication, devotion and continuous hardships. In Pakistan, Engro group is considered to be
one of the best business companies covering many of the products namely in fertilizers, food,
energy, petrochemical, rice processing export, telecom infrastructure and digital and how this
company able to capture such a large market and broaden its business because they knew of
the basic principles of successful business and the company follows it today as well and this
is the story of their success.
Following are the characteristics of a good business.
1) A VERY CLEAR VISION.
Obviously, the principal significant trademark is to have a CLEAR vision. If you don't
have an unmistakable vision of the business that you are attempting to make, at that point
how might you be fruitful in making it? Most importantly you must make sense of precisely
the kind of business you are hoping to manufacture. For instance, where do you see it in next
ten years? Do you have an objective for the quantity of clients you'll have? The quantity of
workers? Having an unmistakable vision of where you need your business to go will add to
its prosperity.

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 2) FINANCIALLY CAPABLE OF DOING IT.
Maintaining a business can be a somewhat costly adventure and one will need to have
the privilege money related profile to make the jump. Numerous private ventures struggle
in their first year, with unforeseen costs requiring installment or on the other hand maybe
you must add more spending plan to your showcasing plan to get your name out there. As
per Bplans, the explanation numerous organizations bomb isn't on the grounds that they
are non-profitable, but since they can't pay their obligations as they fall due. With new
companies, primary spotlight is on income and equaling the initial investment; for
effectively settled organizations who are running gainfully, it turns out to be less
significant. To guarantee, one can maintain a successful business it's essential to be
monetarily arranged for whatever may be tossed at you.
3. KNOW HOW TO MARKET THEIR PRODUCT.
Businesses usually attain more success through effective marketing, so ensure that your
business has an unmistakable advertising plan set up. Obviously, if someone is giving
good customer service to their clients, they will get profit by listening to their
recommendation, but one had a desire and need its business to become bigger quickly.
The way into your promoting plan is to use however many showcasing channels as could
be expected under the circumstances. for example, attracting customers through pay-per-
click advertising, newsletters and social media like Facebook, Instagram, snapchat are
likely to attract more customers than it would from using just one of these channels.
4. NEVER LOOSE HOPE.
Obviously, the life of an entrepreneur isn’t regularly going to be simple, especially in
the early days. There's probably going to consistently be more work that should be
possible and there can be huge good and bad times on their way. Be that as it may, you
ought to never surrender, in any event, when business looks terrible. By adhering to your
field-tested strategy, you can guarantee that you achieve the objectives you set out and
that your business ends up fruitful.
It will be very lucky for a businessman to cherish its goals in the beginning of its startup.
It always requires continuous hard-work and motivation to achieve its target. Being
strong from inside is very characteristic every businessman must have.
5. BELEIVING IN YOURSELF.
If you are focused on building up a fruitful business, it's significant for one to think and
react quickly and to be eager to change if something isn't working. With the present
changing and aggressive business scene, the capacity to change and adjust when vital is
vital. Successful change is proving when one is normally assessing and adjusting your
marketable strategy and objectives to guarantee that you accomplish the vision you set for
your business.

In the end, if someone wished to be a businessman and is willing to continue his studies in
business and its target is ultimately to become a big businessman, he or she needs to overlook
all the characteristics mentioned above require to be a successful businessman.

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Question 2.
Is Coca Cola the perfect business? Analyze after reading the above cased study?
Answer 2.
The Coca-Cola Company, American company established in 1892 and today connected
principally in the production and closeout of syrup and concentrate for Coca-Cola, an
improved carbonated refreshment that is a social foundation in the United States and a
worldwide image of American tastes. The organization additionally creates and sells other
sodas and citrus drinks. With an excess of 2,800 items accessible in excess of 200 nations,
Coca-Cola is the biggest drink producer and merchant on the planet and perhaps the biggest
organization in the United States. Base camp is in Atlanta, Georgia.
Coca-Cola was originated in 1885 by an Atlanta pharmacist John S. Pemberton. The
trademark "Coca-Cola" was enlisted in the U.S. Patent Office in 1893. Pemberton offered his
syrup to neighborhood soft drink wellsprings, and, with publicizing, the beverage turned out
to be extraordinarily fruitful. By 1891 another Atlanta drug specialist Candler had verified
total responsibility for business, and he consolidated the Coca-Cola Company the next year.
Coca Cola is one of the leading brands of soft drink all over the world. This soft fizzy drink
has its demand in all ages of human being. People in family gatherings, wedding gatherings,
festivities loves to take this with their food. It becomes sometimes problem for the people to
digest food without coke. Infact in winter as well people love to see drink this, its unique
taste, with super duper looks attract everyone towards itself. When such company has such a
big market all over the world, this business seems to look perfect but how it become perfect
and attain this position are described below.
1) Beginner challenges in the initializing phase is the problem that every company goes
with this, but only successful companies come out of this. Coca Cola in the beginning
had an issue with their price promotions because the formula used by Coca Cola is
quite unique and different from other soda drinks and this formula is supposedly
considered to retain its position after 100 years as well. So, Coca Cola and company
were reluctant that how much they should charge from their customers in accordance
with their drink because if they charge too high, they wouldn’t be able to capitalize
the whole market, so Coca Cola comes out with very low prize and that hits the
market with the biggest sale.
2) Coca Cola becomes successful not only by having a large market in US but because
of much much larger market all across the world but before capitalizing the other
countries, there were issues with Coca Cola how to sell their drinks to different
markets like China, Canada, Pakistan, India and many other countries because if they
beverage company started to sell their product by themselves, cost of shipping,
wastage cost, oil prizes cost, infrastructure cost so all these costs were need to bear by
the beverage company so in this respect there is a chance of failing more than getting
success. So, the company decided to come up with a marketing strategy by selling
only their syrup to different countries not the beverage itself. In this way, they will
safeguard their formula and get the opportunity of gaining more market.

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 3) Another important feature that Coca Cola and the company was ensuring of maximum
commercialization of the product means every common man have an access to
purchase this fizzy drink so they do large commercialization and even today when
there are other big soft drink companies they tried to maintain their profit by effective
commercializing of the product. In this way, the ROI (Return on Investment) they got
was above average rate on invested capital and operating losses.
4) Coca Cola stands out in the successful business list due to their successful operation
and transportation of fizzy drink to their customers and this happens due to the wise
management of their team and first mover of supplier of soft drinks to foreign
markets.
Thus, by studying the Coca-Cola company and by considering the above facts, there is no
doubt that this brand is the leading giants of beverage business.
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