Case: Jamie’s Market

People involved Decisions to be made Details in the case Additional questions

● Jamie’s Market ● Did they never

● Jessica Diaz ● Modifications experienced a have proper
● Temporary to improve high demand training and job
associates of recruitment to during the analysis prior
Jamie’s Market better assist pandemic to covid with
new and ● They were in management?
potential hires need of hiring ● Could they
● Implementing 45 workers as have been more
better training they were successful if
in the understaffed they utilized
workplace ● Only 30 social media?
applicants and ● Is this
they had no considered one
choice but to of those “out of
hire all for my control”
temporary situations? Or
work they still could
● Those 30 have been more
workers were productive in
unmotivated, recruitment and
college workers training?
looking for
disposable
income, people
who lived with
their parents
● Smith’s
perspective:
new associates
have less
relevant work
experience,
younger,
minimal help
● After talking to
some
temporary
associates, they
felt as if they
were not
properly
trained and felt
like they were
looked down
 on from
permanent
associates
● “It felt that we
were thrown
into a sea of
sharks without
learning how to
swim”
● Diaz’s
observance
reflected on
inadequate
advertising
plan and
recruitment
effort
● Lack of right
use of
advertisement;
social media,
hiring fair.
Lack of job
description and
training

Recruiting plan for temporary workers

Considering the events that were happening at this time, Jamie’s Market was definitely in need of
filling their positions as there was a high demand with the pandemic. Needing more people like Smith,
who has been around for a while and climbed up the ladder from being temporary to permanent, Diaz
should implement those characteristics into her interview questions after conversing with Smith and other
associates like him. Diaz should look into diversification as mentioned in the article there are different
products some may not be familiar with. Once Diaz knows who she wants to hire, there should be a job
analysis on the position. Unknowing of how long covid will last and after talking to current employees,
Diaz must be able to recognize an efficient job description, urgency to hire, and should be ready to release
hiring information to the public.
As commonly known, taking advantage of social media is a huge outlet to exposure. Also, during
the pandemic, people were to spend more time on social media while being at home. According to the
International Journal of Drug Policy, even mass emails were used in certain places like Iowa and Alabama
which were effective in reaching people easily and quickly (Kim et al, 2021). Other outlets were in
general put to use like FaceBook to distribute flyers and advertisements. Diaz and her team will use these
outlets to distribute information on hiring, requirements, job description and deadline. In this case, more
potentials will be exposed to these flyers and potentially, more applicants. As it is written in an article
about using FaceBook for recruitment, the amount of likes and shares does not determine the engagement
of people as with only having 46 followers, they were able to highly engage over 1,000 people by posting
videos (Archer-Kuhn et al, 2021). The best way to create a recruiting plan is looking at the economy, the
need for hiring, the requirements, and the execution. And in this case, Diaz’s recruitment plan should be
evaluated, updated, and distributed to social media platforms for maximum exposure.

Resources

Kim, N., Wilson, N. C., Mashburn, T., Reist, L., Westrick, S. C., Look, K., Kennelty, K., &
Carpenter, D. (2021, June 8). Lessons learned recruiting a diverse sample of rural study
participants during the COVID-19 pandemic. International Journal of Drug Policy. Retrieved
January 18, 2023, from https://www.sciencedirect.com/science/article/pii/S0955395921002498

Beth Archer-Kuhn, Natalie R. Beltrano, Judith Hughes, Michael Saini & Dora Tam (2022)
Recruitment in response to a pandemic: pivoting a community-based recruitment strategy to
facebook for hard-to-reach populations during COVID-19, International Journal of Social Research
Methodology, 25:6, 797-808, DOI: 10.1080/13645579.2021.1941647