PRODUCT DESIGN AND DEVELOPMENT

FOOD WARMER

Arranged by:
Febrina 004201800015

PRESIDENT UNIVERSITY
INDUSTRIAL ENGINEERING 2018
Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru,
Bekasi 17550 – Indonesia
Phone (021) 8910 9762-6, Fax (021) 8910 9768
Email: enrollment@president.ac.id Website: http://www.president.ac.id
 Table of Contents
I. PRODUCT PLANNING ............................................................................................ 2
A. Product Ideas .......................................................................................................... 2
B. Food Warmer Sketch Illustration ............................................................................. 3
C. Product Description................................................................................................. 4
D. Mission Statement ................................................................................................... 4
II. IDENTIFYING CUSTOMER NEEDS ....................................................................... 6
A. Methodology........................................................................................................... 6
B. Customer Needs Raw Data...................................................................................... 6
1) Forum Group Results .............................................................................................. 6
2) Questionnaire Form Results .................................................................................... 7
C. Grouping Customer Needs Data ............................................................................ 11
D. Customer Needs Importance Level ........................................................................ 12
1) Group Importance Level ....................................................................................... 12
2) Function Group ..................................................................................................... 14
3) Safety Group ......................................................................................................... 16
4) Appearance / Design Group .................................................................................. 17
5) Size & Weight Group ............................................................................................ 19
6) Material Group...................................................................................................... 20
7) Price Group........................................................................................................... 22
8) Energy Group ....................................................................................................... 23
E) Summary of Importance Level .................................................................................... 24
APPENDIX ........................................................................................................................ 26
III. PRODUCT SPECIFICATION.................................................................................. 28
A. List of Needs Statement ........................................................................................ 28
B. List of Specifications ............................................................................................ 28
IV. CONCEPT GENERATION...................................................................................... 32
A. First Concept Sketch ............................................................................................. 32
B. Second Concept Sketch ......................................................................................... 33
C. Competitor Information......................................................................................... 34
V. CONCEPT SELECTION ......................................................................................... 37
A. Specification of First Concept ............................................................................... 37
B. Specification of Second Concept ........................................................................... 39
C. Concepts Selection ................................................................................................ 41
1) Concept Screening ................................................................................................ 41
2) Concept Scoring .................................................................................................... 42
D. Final Concept after Combining ............................................................................. 44

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I. PRODUCT PLANNING
A. Product Ideas
There are several ideas to innovate and creating new product to help human solve their
problem, they are:

1) Tableware with Scale Weigher

This idea will combine tableware with weigher to help us more efficiently in cooking,
because we often do two times steps, first is measuring the weight and then pour it to
the bowl or other tableware. If we have this product, we can directly measure and do
not need to pour it to another tableware.

2) Automatic Peeler
This idea is from noodle maker machine, where people can easily make noodle by
turning the pedal. Therefore, peeler also can take the idea to peel fruit or vegetable
easily. Because when cooking, people often spend a lot of time in peeling but not too
optimal, so we need tools to help us effectively peeling.

3) Food Warmer (Fix)

This is the idea I choose to develop more, where we will overcome the problem that
occur because of the weakness of thermos in keeping the temperature of food or drink
that people bring to outside. More detail of this product will be explained below.

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B. Food Warmer Sketch Illustration
Figure 1. Food Warmer Sketch

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C. Product Description
Food Warmer is a product designed to warm your food / drinks in a container. With the
motto "Warm Your Food, Warm Your Heart", Food Warmer tries to innovate to solve the
problems of consumers who often travel with food, but the food is already cold and
temperature guarding products, like thermos cannot work optimally to keep the
temperature.
There are several Food Warmer's advantages, such as:

 Using recyclable resources, namely the sun through solar panels.

 Small size and light weight, practical to carry anywhere.
 The design is attractive and have in many colours options.
 Can work in a variety of lunch boxes, water bottles and milk bottles.
 Safe protected by luxurious fabric which is comfortable and soft.

D. Mission Statement
Table 1. Mission Statement

Mission statement
Product Name  Food Warmer
 Food Warmer is perfect for heating food drink on-the-go
 Food Warmer is compatible with all brands and types of food
and drink container
 Food Warmer is easily connects to a power bank and charger
through a USB cable so it is light and portable
Product  Food Warmer also can use sun energy by solar panel
Description  Made with high-quality PC material and it is BPA-free, safe for
food and drink
 Protected by plush fabric so it is safe for users
 Quick warming time: 3 minutes
 Food Warmer can be used with wrap it into the food container,
drink bottle, or even baby milk bottle
 Portable and practical to bring, saving space, saving time
 Easy to use and easy to operate
 Multifunction, can use in any types and brand of food and
Benefit preposition
drink container
 Warming in 3 minutes
 Using many energy sources and eco-friendly
 Parents who has babies
Primary market
 People who bring food and drink everywhere
Secondary market  People in hospital / people who sick
 Easy to adjust
Assumptions  Comfortable material
 Well energy transferred to system

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  Find suitable vendor
Constraints
 Assembly process
 Manufacturer
 Development team
Stakeholders  Seller
 Distributor
 Customer

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II. IDENTIFYING CUSTOMER NEEDS
A. Methodology
To identify the customers’ needs we use several methods to collect the data, such as:

 Forum Group Discussion

Here we were conducting 2 forum group discussion by Zoom Meeting which consist of
different people. Both group has our main target customers, they are people who often
bring their own food and drink outside, but they experience their food drink is cold
before they have taste it. They are also people who is housewife, which they are often
bring baby milk bottle when travelling with their babies, and need to prepare food for
their children when they go to school.

 Questionnaire Form
Questionnaire which create and listed in Google Form is spreaded through social media
to our customer, we ensure the person who list their needs statement is person who is
our main customer, where we set the Google Form will automatically stop the
respondent in answering the questions if they answer our first question (Are you a lunch
box, drink bottle, or baby milk bottle users?) with “no”. So, we will not receive any
feedback from non-customer.

B. Customer Needs Raw Data

1) Forum Group Results
Table 2. Forum Group Discussion Results

Name Needs Statement

Indah - The plush fabric need to be wash-able, because sometimes children
Grasella will easily spilled something
- And the warming material inside must be protected from spilled
drink
- The tape must be stronger
- It needs to warm faster
Julia Lestari - I need something more practical, the warmer may have battery
- The product may have on off button to support battery
- The product need to receive less energy
Susan - The warmer product need to have indicator when the product is done
warming
- The indicator need to not disturb surrounding
- The product needs to fast warming
Mey Suryani - The product material need to be protected from steamed water
- safety to use around children
Enzelin - The product needs to warm faster, so the inside material need to be
heat conductor
- The design need to be not bored
Deniar - It needs to be safe, where while heating we can't contact with the heat
- Eco-friendly material

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 Furqon jamil - The function must be more optimal, where it can faster warming
- We can use it repeatly, long-lasting product
Rachel - The price need to be equal with quality
Krisna - Product design need to be attractive and not boring

2) Questionnaire Form Results

Table 3. Questionnaire Form Results

Name Gender Occupation Things to improved

Achmad fauziy Male Student - Design of the product
- the function need to be faster more optimal
than thermos
- environmentally friendly
Adinda Regita Female Student - Product need to be long lasting
- functioning well, more optimal then
thermos
- tool that is lightweight and durability
Agung Male Student - Comfortable to bring
Prameshwara - Safe to bring everywhere
- Practical using
Amanda Milen Female Housewife - Price need to be equal with quality
- practical and easy to operate
- safe if used
Aruna Farhan Male Worker - Effective to use to warm food
- the material must be safe
- the price need to be equal with quality
- Practical tool that is easy to carry exact
Astri Dwijayanti Female Student - Product material both outside and inside
must be safe
- affordable price
- attractive appearance
- size is not too large
- the safety appliance during transport
Aurel Khaled Male Student - Safety of the product because electronic
Ibrahim stuff
- long durability
- affordable price
- good quality, speed
- A practical size
- can be stored easily
- Safe for the baby
- can quickly heat up

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Gavin Laksana Male Worker - Safety when using the product and the
material
- easy and practical to bring, to store, Easy to
carry with the size of a simple
- durability of the product
Gerri Angga Male Student - Safe to use for children
- practical and easy to warm food
- can functioning well
- long durability
- Could warming faster
- safe to carry, not easily broken
Indah Female Student - Can functioning well and faster
- practical and easy to use
- easy to carry
- safe when used for food
- is not easily damaged when in contact with
water / food spilled
Intan Female Student - Convenient will be first priority
- Practical size, lightweight and accessible
- Efficient in warming food
- Durability
- Appearance
- Portable to make easy in travelling
Irfan Wiranata Male Worker - Product need to be more optimal than
thermos
- and the material used must better than
thermos
- a big capacity in order to accommodate a
wide range of water/food
Jessica Female Housewife - Good quality
- have good design
- durability of the product (can't easily broke)
- efficient to warm food
- and affordable price
- efficiency (ease)
Joshua Male Worker - Easy and comfortable to use every time and
everywhere
- practical with small size and lightweight
- function better and easier
Juli Kurnia Female Housewife - The quality of the product and the material
need to be safe
- design which is different from a flask in

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 general
- more effectively withstand temperatures
Lydia Stephanie Female Student - Small size comfortable for travelling
- Can warm food/drink effectively
Marcella Female Housewife - Safe to use for children
- easy to bring
- can warm food quickly
- practical and portable
- environmentally friendly
- can be used long lasting and repeating
Marella Female Student - First goes to function, Its function should
be the optimal
- then size, minimalist shape so it's not
complicated
- then safety
- then appearance
- should durable goods (since will bring it to
travel)
Marlina Female Housewife - Credibility Brand
- price equal to quality
- Guarantee service
- Portable
- Practical Size
- Energy Efficient
Muhammad Male Student - Product design must be attractive
Faishal Habil - easy to use
Ginting - safety when operating the product
- can be used anytime
- environmentally friendly
- not easily damaged when in contact with
water spill
Muna Firda Female Student - Safety to use
- affordable price
- long durability
- Simple
- Cheap
- fashionable
- easy to use
- not complicated
- multifunctional
- automatic
Mutia Female Student - Product safety when using
- easy to operate (operate)

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 - faster warmer
- efficient in time
- do not eat copious energy
Nabil Fendri Male Student - Easy to use
Prabowo - practical to bring everywhere
- guarantee service and trusted brand
- Not complicated For stored
- can deliver heat deep layers
Nabila Pragata Female Housewife - Product price
- safety when operate
- durability
- practical measures: to carry travelling, ease
of use
- safety of the product.
Ngurah Male Student - Product can be long lasting, not easily
damaged / dented
- light to carry
Putri Casuari Female Housewife - Product design which comfortable
- affordable price
- functioning well
- easy to use
- safety and friendly
- Items can be durable, not easily damaged
- can be easily washed/cleaned
Radithya P. Male Worker - Product material need to be considered so it
can't be broken easily
- Lightweight tool to carry
- easy to clean
Renaldo Fareza Male Student - Design of the product need to be attractive
Tambunan - practical in using, can load more
- Heat resistance for a long time
- the use of simple, can contain many
Riana Youlanda Female Student - Safety for food
- can more optimal to warm food
- easy to use, Faster warming the food
- if exposed children is safe
Rizka Hafizah Female Student - The product need to be warmed faster
- long lasting
- practical to use
- Preparing food or drink will be warmed
faster
Santiya Sabrina Female Student - Quality
- Safety

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 - Appearance
- practical size
Sri Sijabat Female Student - Functioning well and can warmer quickly
- attractive design
- soft material
- lightweight product to be easily taken away
- materials for environmentally safe products
Susanti Irawan Female Housewife - Easy to use
- can be useful everywhere
- practical use
- Tools that can warm up quickly,
- Food safe
- easy to carry
Veronica Dewi Female Student - Quickly warmed
- not complicated to carry anywhere
- the materials used are safe for food
- The small size and light weight
- easy to use
Viola Sihombing Female Housewife - Safety of the materials used
- a good performance
- functioning optimally
- Easy to carry anywhere
- easy in use
- can heat up quickly

C. Grouping Customer Needs Data

Based on the raw data of customers’ needs results, we make grouping based on its category,
and we have several group such as:

Table 4. Needs Statement Grouping

Group Needs Statement

- Effectively and quickly warming
- Has indicator lamp
Function
- Multifunctional
- Easy operation system
- Safety during travelling
Safety - Safe for baby/children
- Safe for food/drink usage
- Attractive design
Appearance/Design
- Colourful
Size & Weight - Practical size/portable

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 - Lightweight
- Comfortable
- Eco-friendly
Material
- Can be cleaned/washed
- Not easily broke
Price - Affordable
- Many energy sources
Energy - Eco-friendly / efficiently used
- Can store energy (battery)

D. Customer Needs Importance Level

1) Group Importance Level
Table 5. Grouping Importance Level

Group Group Group Group

Group Group Group
Name Functi Appearanc Size and Materi
Safety Price Energy
on e / Design Weight al
Achmad
4 5 4 4 4 4 5
fauziy
Adinda
4 5 2 5 4 2 3
Regita
Agung
Prameshwa 5 2 1 4 1 3 5
ra
Amanda
3 5 1 5 4 5 3
Milen
Aruna
5 5 3 5 3 5 4
Farhan
Astri
5 4 3 5 5 5 4
Dwijayanti
Aurel
Khaled 4 2 2 5 3 4 4
Ibrahim
Deniar 5 5 3 5 3 2 2
Enzelin 4 5 2 4 5 4 2
Furqon
5 5 3 4 3 4 3
Jamil
Gavin
5 5 3 5 3 4 4
Laksana
Gerri
4 5 3 4 4 4 3
Angga
Indah 5 5 4 4 5 5 4

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 Indah
5 5 1 4 4 2 1
Grasella
Intan 5 5 4 5 5 3 5
Irfan
3 5 5 5 5 4 5
Wiranata
Jessica 5 4 4 4 5 4 4
Joshua 4 4 3 4 5 4 3
Juli Kurnia 5 4 3 4 4 5 3
Julia
5 5 2 5 3 2 2
Lestari
Lydia
4 5 4 5 5 4 5
Stephanie
Marcella 4 5 4 4 5 5 5
Marella 5 5 4 5 5 5 5
Marlina 4 4 4 4 5 4 2
Mey
5 5 2 5 3 2 3
Suryani
Muhamma
d Faishal
4 5 3 4 5 4 5
Habil
Ginting
Muna Firda 4 5 3 4 4 5 4
Mutia 4 5 4 5 5 5 5
Nabil
Fendri 4 4 4 5 4 4 4
Prabowo
Nabila
3 5 3 4 5 4 2
Pragata
Ngurah 5 5 3 3 5 5 5
Putri
5 5 4 3 5 3 3
Casuari
Rachel
5 4 4 4 4 4 4
Krisna Ayu
Radithya P. 5 5 2 4 3 5 2
Renaldo
Fareza 4 5 3 3 4 2 4
Tambuann
Riana
5 5 4 5 5 5 5
Youlanda
Rizka
5 5 4 5 5 5 5
Hafizah
Santiya
4 5 5 5 5 5 5
Sabrina

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 Sri Sijabat 4 5 5 5 5 4 5
Susan 4 5 2 4 2 2 2
Susanti
3 3 3 5 4 1 5
Irawan
Veronica
5 4 4 5 4 3 4
Dewi
Viola
5 5 5 4 4 5 4
Sihombing

Total 190 199 139 190 179 166 162

Average 4.42 4.63 3.23 4.42 4.16 3.86 3.77

Based on table 5, we can see that level of importance from groups. For group function,
the score is 4.42, safety group with 4.63, appearance or design group with 3.23, size and
weight group is 4.42, for the material group is 4.16, for price group is 3.86, and the last
is energy group is 3.77. The most importance safety group, in the second place there is
function group and size and weight group with same importance level, the third is
material used group, the forth is price group, the fifth is energy sources, and the last is
the appearance or design group.

2) Function Group
Table 6. Group Function Importance

Easy
Effective/Quick Indicator
Name Multifunctional Operation
Warming Lamp
System
Achmad fauziy 4 3 4 4
Adinda Regita 4 5 2 3
Agung
5 5 3 2
Prameshwara
Amanda Milen 2 3 3 5
Aruna Farhan 4 5 4 3
Astri Dwijayanti 5 3 5 5
Aurel Khaled
5 5 5 3
Ibrahim
Deniar 5 3 4 2
Enzelin 5 1 3 2
Furqon Jamil 5 5 4 2
Gavin Laksana 4 3 4 2
Gerri Angga 3 3 5 4
Indah 5 5 5 5
Indah Grasella 4 1 4 4
Intan 4 5 5 3

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 Irfan Wiranata 5 3 2 1
Jessica 5 4 5 5
Joshua 5 2 3 1
Juli Kurnia 5 3 4 4
Julia Lestari 5 3 4 2
Lydia Stephanie 5 5 5 5
Marcella 5 3 5 5
Marella 5 5 5 4
Marlina 3 3 4 2
Mey Suryani 4 2 3 1
Muhammad
Faishal Habil 4 3 5 4
Ginting
Muna Firda 4 3 5 5
Mutia 5 3 5 5
Nabil Fendri
4 4 4 3
Prabowo
Nabila Pragata 5 3 5 5
Ngurah 5 5 4 5
Putri Casuari 4 3 5 5
Rachel Krisna
5 3 4 5
Ayu
Radithya P. 4 5 4 3
Renaldo Fareza
5 3 5 4
Tambuann
Riana Youlanda 5 5 5 5
Rizka Hafizah 5 5 5 4
Santiya Sabrina 5 5 5 3
Sri Sijabat 5 5 5 5
Susan 5 2 4 1
Susanti Irawan 4 5 3 2
Veronica Dewi 4 5 3 5
Viola Sihombing 4 5 5 3
Total 193 160 181 151
Average 4.49 3.72 4.21 3.51

Based on table 4, we can see that level of importance from group function is 4.49, 3.72,
4.21 and 3.51. Where it determines the importance of each needs statement, customers
said that the product needs to effectively and quickly warming the food or drink. They
think it is really important. But the product do not really need the indicator lamp which
determine the product has done the warming process, because it is not really necessary,
but if the product has it, it would be better. The product also need to be multifunctional,

15
 because they want to be more practical in using this product. And the last the easy
operation system, it is not really affect the product, where customers will not really
consider this factor.

3) Safety Group
Table 7. Group Safety Importance

Safety During Safety for

Name Safety for Children
Travelling Food/Drink
Achmad fauziy 3 5 4
Adinda Regita 4 3 4
Agung
4 5 4
Prameshwara
Amanda Milen 5 5 5
Aruna Farhan 5 5 5
Astri Dwijayanti 5 5 5
Aurel Khaled
4 4 5
Ibrahim
Deniar 5 4 5
Enzelin 5 4 4
Furqon Jamil 4 4 5
Gavin Laksana 4 5 4
Gerri Angga 4 4 4
Indah 4 5 5
Indah Grasella 3 5 4
Intan 5 5 5
Irfan Wiranata 5 3 5
Jessica 5 5 5
Joshua 5 4 4
Juli Kurnia 4 5 3
Julia Lestari 4 4 4
Lydia Stephanie 5 5 5
Marcella 5 5 5
Marella 5 5 5
Marlina 3 5 3
Mey Suryani 4 4 4
Muhammad
Faishal Habil 5 5 5
Ginting
Muna Firda 3 5 4
Mutia 5 2 5
Nabil Fendri
5 5 5
Prabowo

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 Nabila Pragata 5 4 5
Ngurah 4 5 4
Putri Casuari 5 4 5
Rachel Krisna
5 3 4
Ayu
Radithya P. 5 5 5
Renaldo Fareza
5 5 5
Tambuann
Riana Youlanda 5 3 4
Rizka Hafizah 5 5 5
Santiya Sabrina 5 5 5
Sri Sijabat 5 5 5
Susan 4 5 4
Susanti Irawan 5 3 5
Veronica Dewi 3 5 4
Viola Sihombing 5 5 5
Total 193 192 195
Average 4.49 4.47 4.53

Based on table 6, we can see that level of importance from group safety is 4.49, 4.47,
and 4.53. Where it determines the importance of each needs statement, customers said
that the product safety during travelling is really necessary and really affect how
customer will buy the product. For the product safety for children and for food or drink
is almost the same, where both are important for customers, and they will consider the
safety of the product before they buy.

4) Appearance / Design Group

Table 8. Group Appearance / Design Importance

Name Attractive Design More Colors Option

Achmad fauziy 3 2
Adinda Regita 3 4
Agung Prameshwara 4 5
Amanda Milen 1 1
Aruna Farhan 4 2
Astri Dwijayanti 3 3
Aurel Khaled Ibrahim 3 1
Deniar 2 3
Enzelin 2 2
Furqon Jamil 5 4
Gavin Laksana 2 1
Gerri Angga 3 2
Indah 4 4

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 Indah Grasella 1 1
Intan 4 5
Irfan Wiranata 1 1
Jessica 4 3
Joshua 2 1
Juli Kurnia 3 3
Julia Lestari 3 1
Lydia Stephanie 4 2
Marcella 4 3
Marella 5 5
Marlina 2 2
Mey Suryani 1 2
Muhammad Faishal
2 2
Habil Ginting
Muna Firda 3 3
Mutia 3 3
Nabil Fendri Prabowo 4 3
Nabila Pragata 2 3
Ngurah 3 3
Putri Casuari 4 3
Rachel Krisna Ayu 2 2
Radithya P. 2 2
Renaldo Fareza
4 3
Tambuann
Riana Youlanda 5 3
Rizka Hafizah 4 4
Santiya Sabrina 5 1
Sri Sijabat 5 5
Susan 3 1
Susanti Irawan 4 2
Veronica Dewi 3 2
Viola Sihombing 3 4
Total 134 112
Average 3.12 2.60

Based on table 7, we can see that level of importance from group appearance / design
is 3.12 and 2.60. Where it determines the importance of each needs statement,
customers said that the attractive design is not really necessary and not really affect
the product. For colourful or the product need to provide many colours option, it is not
necessary, and customers do not need it.

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5) Size & Weight Group
Table 9. Group Size & Weight Importance

Name Practical Size / Portable Lightweight

Achmad fauziy 4 4
Adinda Regita 4 5
Agung Prameshwara 3 4
Amanda Milen 4 4
Aruna Farhan 3 4
Astri Dwijayanti 5 5
Aurel Khaled Ibrahim 5 5
Deniar 5 5
Enzelin 5 5
Furqon Jamil 5 4
Gavin Laksana 4 4
Gerri Angga 5 5
Indah 5 5
Indah Grasella 4 5
Intan 5 5
Irfan Wiranata 5 2
Jessica 5 5
Joshua 3 4
Juli Kurnia 4 4
Julia Lestari 4 5
Lydia Stephanie 5 5
Marcella 5 5
Marella 5 5
Marlina 4 3
Mey Suryani 4 4
Muhammad Faishal
4 4
Habil Ginting
Muna Firda 3 5
Mutia 5 5
Nabil Fendri Prabowo 5 5
Nabila Pragata 5 4
Ngurah 4 4
Putri Casuari 5 5
Rachel Krisna Ayu 3 5
Radithya P. 3 4
Renaldo Fareza
4 5
Tambuann
Riana Youlanda 5 5
Rizka Hafizah 5 5

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 Santiya Sabrina 5 5
Sri Sijabat 5 4
Susan 5 5
Susanti Irawan 4 3
Veronica Dewi 5 5
Viola Sihombing 5 5
Total 190 194
Average 4.42 4.51

Based on table 8, we can see that level of importance from group size and weight is
4.42 and 4.51. Where it determines the importance of each needs statement, customers
said that size need to be practical and portable so it is easy to bring everywhere, it is
really necessary. For lightweight, it is needed by customers, because in this era people
tend to be like small and easy to store product.

6) Material Group
Table 10. Group Material Importance

Comfortable Easy to
Name Eco-Friendly Longlasting
Material Cleaned
Achmad fauziy 4 5 4 5
Adinda Regita 1 2 4 3
Agung
5 5 3 3
Prameshwara
Amanda Milen 3 4 2 1
Aruna Farhan 3 4 5 5
Astri Dwijayanti 5 5 5 5
Aurel Khaled
4 4 5 3
Ibrahim
Deniar 3 4 5 5
Enzelin 4 3 4 5
Furqon Jamil 4 5 3 5
Gavin Laksana 5 4 3 5
Gerri Angga 4 4 5 4
Indah 5 5 5 5
Indah Grasella 3 4 5 4
Intan 5 5 4 4
Irfan Wiranata 2 1 5 5
Jessica 4 5 5 5
Joshua 3 2 4 3
Juli Kurnia 4 5 4 4
Julia Lestari 4 3 5 5
Lydia Stephanie 5 5 5 5

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 Marcella 5 5 5 5
Marella 5 5 5 5
Marlina 4 3 4 3
Mey Suryani 4 2 4 4
Muhammad
Faishal Habil 5 5 5 5
Ginting
Muna Firda 5 5 4 5
Mutia 5 5 5 5
Nabil Fendri
5 5 5 5
Prabowo
Nabila Pragata 5 3 5 5
Ngurah 4 5 4 5
Putri Casuari 5 5 5 5
Rachel Krisna Ayu 5 5 4 3
Radithya P. 3 4 5 4
Renaldo Fareza
3 5 4 4
Tambuann
Riana Youlanda 5 5 5 5
Rizka Hafizah 5 5 5 5
Santiya Sabrina 5 5 5 5
Sri Sijabat 5 5 4 5
Susan 3 2 3 4
Susanti Irawan 2 2 3 5
Veronica Dewi 4 5 4 3
Viola Sihombing 4 4 4 5
Total 176 179 187 189
Average 4.09 4.16 4.35 4.40

Based on table 9, we can see that level of importance from group material is 4.09, 4.16,
4.35 and 4.40. Where it determines the importance of each needs statement, customers
said that the material used need to be comfortable and them really need to comfortable
in the product. For Eco-Friendly material used, it is needed by customers, because in
this era people more likely to care about the environment also. For material used need
to be easy to clean and washed also needed and necessary for the product. For the last
is to have long durability material in Food Warmer, it is also necessary, and customers
do not need it.

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7) Price Group
Table 11. Group Price Importance

Name Price
Achmad fauziy 4
Adinda Regita 2
Agung Prameshwara 3
Amanda Milen 5
Aruna Farhan 5
Astri Dwijayanti 5
Aurel Khaled Ibrahim 4
Deniar 2
Enzelin 4
Furqon Jamil 4
Gavin Laksana 4
Gerri Angga 4
Indah 5
Indah Grasella 2
Intan 3
Irfan Wiranata 4
Jessica 4
Joshua 4
Juli Kurnia 5
Julia Lestari 2
Lydia Stephanie 4
Marcella 5
Marella 5
Marlina 4
Mey Suryani 2
Muhammad Faishal
4
Habil Ginting
Muna Firda 5
Mutia 5
Nabil Fendri Prabowo 4
Nabila Pragata 4
Ngurah 5
Putri Casuari 3
Rachel Krisna Ayu 4
Radithya P. 5
Renaldo Fareza
2
Tambuann
Riana Youlanda 5
Rizka Hafizah 5

22
 Santiya Sabrina 5
Sri Sijabat 4
Susan 2
Susanti Irawan 1
Veronica Dewi 3
Viola Sihombing 5
Total 166
Average 3.86
Based on table 10, we can see that level of importance from group price is 3.86. Where
it determines the importance of each needs statement, customers said that the
affordable price is necessary, and most of them will considered the price before they
buy the product.

8) Energy Group
Table 12. Group Energy Importance

Many Energy Eco-Friendly/ Battery (Stored

Name
Sources Efficiently Energy)
Achmad fauziy 3 5 3
Adinda Regita 2 3 2
Agung Prameshwara 4 2 5
Amanda Milen 5 5 5
Aruna Farhan 2 5 1
Astri Dwijayanti 5 5 3
Aurel Khaled Ibrahim 4 3 4
Deniar 3 5 3
Enzelin 2 3 1
Furqon Jamil 4 5 3
Gavin Laksana 3 2 1
Gerri Angga 3 3 2
Indah 4 5 4
Indah Grasella 1 2 3
Intan 3 4 2
Irfan Wiranata 2 5 2
Jessica 3 5 3
Joshua 5 3 4
Juli Kurnia 2 5 3
Julia Lestari 4 5 3
Lydia Stephanie 3 5 3
Marcella 3 4 3
Marella 4 5 4
Marlina 4 2 3
Mey Suryani 4 5 1

23
 Muhammad Faishal
5 5 3
Habil Ginting
Muna Firda 4 4 4
Mutia 5 5 4
Nabil Fendri
3 5 4
Prabowo
Nabila Pragata 3 3 2
Ngurah 4 4 4
Putri Casuari 3 4 3
Rachel Krisna Ayu 5 5 2
Radithya P. 1 2 1
Renaldo Fareza
2 4 2
Tambuann
Riana Youlanda 4 4 2
Rizka Hafizah 5 5 5
Santiya Sabrina 4 5 1
Sri Sijabat 5 5 5
Susan 3 4 1
Susanti Irawan 3 4 4
Veronica Dewi 5 5 1
Viola Sihombing 4 4 4
Total 150 178 123
Average 3.49 4.14 2.86
Based on table 11, we can see that level of importance from group energy is 3.49, 4.14
and 2.86. Where it determines the importance of each needs statement, customers said
that the many energy sources is not really necessary and not really affect the product.
For Eco-Friendly energy used, it is needed by customers, because in this era people
more likely to care about the environment also. For the last is to have battery in Food
Warmer, it is not necessary, and customers do not need it.

E) Summary of Importance Level

Table 13. Importance Level Summary

Rank Groups Level of Importance

1 Safety 4.63
2 Safety (For Food/Drink) 4.53
3 Size & Weight (Lightweight) 4.51
4 Function (Effective) 4.49
5 Safety (For Travelling) 4.49
6 Safety (For Children) 4.47
7 Function 4.42
8 Size & Weight 4.42
9 Size & Weight (Portable) 4.42

24
 10 Material (Durability) 4.40
11 Material (Easy-to-clean) 4.35
12 Function (Easy-to-use) 4.21
13 Material 4.16
14 Material (Eco-Friendly) 4.16
15 Energy (Efficient) 4.14
16 Material (Convenient) 4.09
17 Price 3.86
18 Energy 3.77
19 Function (Multi-Functional) 3.72
20 Function (Indicator) 3.51
21 Energy (Many sources) 3.49
22 Design 3.23
23 Design (Attractive) 3.12
24 Energy (Battery) 2.86
25 Design (Colour) 2.60
Based on table 12, it is sorted based on the most importance features or category to the
least important. The first thing is Safety, therefore to make our product we need to
consider the safety for users, followed by the size and weight need to practical and need
less space to store. All along, until the thing we didn’t really need to consider because
it is not really necessary for customers, such as battery in the product and also the
colourful options for the products.

25
 APPENDIX

Forum Group Discussion Proof (Group 1)

Forum Group Discussion Proof (Group 2)

26
Questionnaire Form Proof (Survey 1)

Bit.ly/surveiproduk1

Questionnaire Form Proof (Survey 2)

Bit.ly/surveiproduk2

27
III. PRODUCT SPECIFICATION
A. List of Needs Statement
In the previous assignment report, we have identify each customers’ needs and its level of
importance. To help us recall the needs statement, Table 1 shows us the needs statement of
our customers and its importance level.

Table 14. List of Needs Statement

Rank Groups Level of Importance

1 Safe for Food and Drink 4.53
2 Has a light weight 4.51
3 Can fast warming food/drink 4.49
4 Safe to carry everywhere 4.49
5 Safe to use around children 4.47
6 Portable and easy to store 4.42
7 Made from long lasting material 4.40
8 Can easy to clean the material 4.35
9 Has easy steps to use 4.21
10 Use eco-friendly material 4.16
11 Save energy 4.14
12 Comfortable when using 4.09
13 Can use for many types of container 3.72
14 Has an indicator when it’s done 3.51
15 Can use many types of power source 3.49
16 Has an attractive design 3.12
17 Use battery to store energy 2.86
18 Has many options of colours 2.60
B. List of Specifications
Table 15. List of Specifications
Level of
Metric No. Need Nos. Specifications
Importance
1 1 Passed Standard National Indonesia Test 5
2 1,10 Used BPA-Free Material 4
3 2 Has lighter weight 5
4 3 The time in warming food 5
5 4 Using end to end lock 4
6 5 Outside protection (isolator) 4
7 2,6 Food Warmer Size 4
8 6 Use flexible and bendable material 4
9 7 Long product life time cycle 3
10 8 Can be easy to cleaned or washed 4
11 9 Easy ways to operate 4
12 11,15 Use USB cable 4
13 11,15 Use solar panel 4

28
14 12 Soft plush fabric 4
15 13 Adjusted length to fit each types 3
16 14 Use indicator lamp when it is done 3
17 16 Fashionable design 3
18 17 Use battery which can be charged 3
19 18 Many colours option 2

29
 9
8
7
6
5
4
3
2
1

10
No.

Has a light weight

Has easy steps to use

Need
Safe for Food and Drink

Safe to carry everywhere

Use eco-friendly material

Portable and easy to store
Safe to use around children
Can fast warming food/drink

Can easy to clean the material

Made from long lasting material
Specifications No.

●
Passed Standard National Indonesia Test 1

●
●
Used BPA-Free material 2

●
Has lighter weight 3

●
The time in warming food 4

●
Using end to end lock 5

● Outside protection (isolator) 6

●
●

Food Warmer Size 7

●

Use flexible and bendable material 8

●

Long product life time cycle 9

Table 16. Specifications to Needs

Can be easy to cleaned or washed 10

●

Easy ways to operate 11

Use USB cable 12

Use solar panel 13

Soft plush fabric 14

Adjusted length to fit each types 15

Use indicator lamp when it is done 16

Fashionable design 17

Use battery which can be charged 18

Many colours option 19

30
11 Save energy ● ●
12 Comfortable when using ●
13 Can use for many types of container ●
14 Has an indicator when it’s done ●
15 Can use many types of power source ● ●
16 Has an attractive design ●
17 Use battery to store energy ●
18 Has many options of colors ●

31
IV. CONCEPT GENERATION
A. First Concept Sketch

Figure 2. First Concept Sketch

32
B. Second Concept Sketch

Figure 3. Second Concept Sketch

33
C. Competitor Information
a) Thermos Q2

Product Strength:
 Portable and easy to carry
 Easy to use
 No need energy or electricity
 Has many sizes and brands
 Have various prices (Rp 50.000 – Rp 300.000)
Product Weakness:
 Can’t keep the temperature for long time.
 Need additional bag to keep
 Easily broke
 Something spill out when carry

b) Philips Baby Bottle Warmer

Product Strength:
 Portable
 Can warm and sterilize in the same time
 Easy to use
Product Weakness:
 Heavy weight
 Only for one brand baby bottle milk
 Expensive prices
 Need very careful to take care
 Only can use electricity power source

34
c) Presto Nomad Slow Cooker

Product Strength:
 Can cook food
 Easy to use
Product Weakness:
 Heavy weight
 Can only for dry food
 Expensive prices
 Need larger space
 Consume much energy

d) Beasye Electric Food Heater

Product Strength:
 Portable
 It is a mini rice cooker
 Can steam, cook, warming food
Product Weakness:
 Heavy weight
 Can’t use for drink
 Need more space to store
 Expensive prices
 Only can use electricity power source

35
 Table 17. Competitor Evaluation Metric

5
Beasye Electric Food Heater
Philips Baby Bottle Warmer

Food Warmer (My Product)

Presto Nomad Slow Cooker
Thermos Q2
# Need Imp
1 Safe for Food and Drink 5 ●●●● ●●● ●●●● ●●● ●●●●●
2 Has a light weight 5 ●● ●● ● ●● ●●●●
3 Can fast warming food/drink 5 ● ●●● ● ●● ●●●●
4 Safe to carry everywhere 5 ●●● ●● ● ●● ●●●●
5 Safe to use around children 4 ●● ●●● ●● ● ●●●
6 Portable and easy to store 4 ●●● ●● ● ●● ●●●●●
7 Made from long lasting material 4 ●●● ●●●● ●●●●● ●● ●●●
8 Can easy to clean the material 4 ●●●● ●●● ●●●● ●●● ●●●
9 Has easy steps to use 4 ●●●●● ●●● ●● ●●●● ●●●●●
10 Use eco-friendly material 4 ●● ● ● ●●●● ●●●●
11 Save energy 4 ●●●●● ●●● ● ●● ●●●●●
12 Comfortable when using 4 ●●● ●●● ●● ●●●● ●●●
13 Can use for many types of container 3 ● ●●● ●● ●● ●●●●●
14 Has an indicator when it’s done 3 ● ●●●● ●●●●● ●●●●● ●
Can use many types of power
15 3 ● ● ● ● ●●●●●
source
16 Has an attractive design 3 ●●● ●● ● ●●● ●●●
17 Use battery to store energy 2 ● ● ● ● ●
18 Has many options of colors 2 ●●●●● ●●● ● ● ●●●●

36
 6
5
4
3
2
1
No.

Has a light weight

Need
Safe for Food and Drink

Safe to carry everywhere

Portable and easy to store

V. CONCEPT SELECTION

Safe to use around children

Can fast warming food/drink
A. Specification of First Concept

Specifications No.

●
Passed Standard National Indonesia Test 1

●
Used BPA-Free material 2

●
Has 500gram of weight 3

●
Can warm within 5 minutes 4

●
Using end to end lock (veclo tape) 5

●
Outside protection (isolator) by fabric 6

●
●
Use 40x25cm size 7
For the first concept, we have Food Warmer with several specifications, such as:

●
Use flexible and bendable material 8

Long product life time cycle 9

Soft fabric can be wiped easily 10

Table 18. Specifications of First Concept

3 easy steps to operate product 11

Use USB cable 12

Use solar panel 13

Soft plush fabric 14

Adjusted length to fit each types 15

The indicator is when the product get warmed 16

Fashionable design 17

Used solar paned which can store energy 18

8 colours option 19
37
7 Made from long lasting material ●
8 Can easy to clean the material ●
9 Has easy steps to use ●
10 Use eco-friendly material ●
11 Save energy ● ●
12 Comfortable when using ●
13 Can use for many types of container ●
14 Has an indicator when it’s done ●
15 Can use many types of power source ● ●
16 Has an attractive design ●
17 Use battery to store energy ●
18 Has many options of colors ●

38
 6
5
4
3
2
1
No.

Has a light weight

Need
Safe for Food and Drink

Safe to carry everywhere

Portable and easy to store

Safe to use around children
Can fast warming food/drink
B. Specification of Second Concept

Specifications No.

●
Passed Standard National Indonesia Test 1

●
Used BPA-Free material 2

●
Has 500gram of weight 3

●
Can warm within 5 minutes 4

●
Using end to end lock (veclo tape) 5

●
Outside protection (isolator) by fabric 6

●
●
Use 40x25cm size 7

●
Use flexible and bendable material 8
For the second concept, we have Food Warmer with several specifications, such as:

Long product life time cycle 9

Use zipper which can be removed and washed 10

Table 19. Specifications of Second Concept

3 easy steps to operate product 11

Use USB cable 12

Use solar panel 13

Soft plush fabric 14

Adjusted length to fit each types 15

Use indicator lamp when it is done 16

Fashionable design 17

Used solar paned which can store energy 18

8 colours option 19
39
7 Made from long lasting material ●
8 Can easy to clean the material ●
9 Has easy steps to use ●
10 Use eco-friendly material ●
11 Save energy ● ●
12 Comfortable when using ●
13 Can use for many types of container ●
14 Has an indicator when it’s done ●
15 Can use many types of power source ● ●
16 Has an attractive design ●
17 Use battery to store energy ●
18 Has many options of colors ●

40
C. Concepts Selection
Based on previous section, we know that we have two different concepts, therefore to
identify which concept is better with their own specifications. There are 2 steps, which
are:

1) Concept Screening
In this step, we are going to compare those concepts. We use 3 symbol such as (+)
indicates “better than”, (0) indicates “same as”, and (-) indicates “worse than).
Table 20. Screening Concept
Selection Criteria Concept 1 Concept 2 Competitors
Function
Can fast warming food/drink - + 0
Has an indicator when it’s done - + 0
Has easy steps to use 0 0 0
Safety
Safe to carry everywhere + + 0
Safe to use around children + + 0
Safe for food and drink + + 0
Design
Has an attractive design + + 0
Has many options of colors + + 0
Size & Weight
Portable and easy to store + + 0
Lightweight - + 0
Material
Comfortable material + + 0
Eco-friendly material + + 0
Can easily be cleaned/washed - + 0
Long lasting material + + 0
Price
Affordable price - + 0
Energy
Using many power sources + + 0
Low using energy + + 0
Use battery to store - + 0
Sum +’s 11 17 0
Sum 0’s 1 1 18
Sum –‘s 6 0 0
Net Score 5 17 0
Rank 2 1 3

41
 2) Concept Scoring
In this step, we are going to score each concept. We would specify the ideas to get the
best concept. In concept scoring, there will be importance, weight, rating, and also the
weighted score. In rating, we have a scale from 1 to 5. Score 1 means “much worse
than”, score 2 means “worse than”, score 3 means “same as”, score 4 means “better
than”, and score 5 means “much better than”.
Table 21. Concept Scoring
Concept 1 Concept 2 Combined
Weighted Weighted Weighted
Importance Weight Rating Rating Rating
Score Score Score
Function
Can fast
warming
food/drink 5 8 5 40 5 40 5 40
Has an
indicator when
it’s done 1 2 1 2 4 8 4 8
Has easy steps
to use 4 7 3 21 4 28 4 28
Total 10 16 9 63 13 76 13 76
Safety
Safe to carry
everywhere 4 7 4 28 4 28 5 35
Safe to use
around children 5 8 4 32 4 32 4 32
Safe for food
and drink 5 8 5 40 5 40 5 40
Total 14 23 13 100 13 100 14 107
Design
Has an
attractive
design 2 3 3 9 4 12 4 12
Has many
options of
colors 2 3 4 12 4 12 4 12
Total 4 7 7 21 8 24 8 24
Size & Weight
Portable and
easy to store 4 7 4 28 4 28 4 28
Lightweight 4 7 5 35 5 35 5 35
Total 8 13 9 63 9 63 9 63
Material
Comfortable
material 4 7 5 35 5 35 5 35

42
Eco-friendly
material 4 7 4 28 4 28 4 28
Can easily be
cleaned/washed 2 3 2 6 3 9 4 12
Long lasting
material 4 7 3 21 3 21 3 21
Total 14 23 14 90 15 93 16 96
Price
Affordable
price 3 5 3 15 4 20 5 25
Total 3 5 3 15 4 20 5 25
Energy
Using many
power sources 3 5 5 25 5 25 5 25
Low using
energy 4 7 3 21 3 21 3 21
Use battery to
store 1 2 2 4 3 6 4 8
Total 8 13 10 50 11 52 12 54
Total Score 61 100 402 428 445
Rank 3 2 1

Based on Table 4. We can see the highest score is combined concept, therefore, we determine
to choose combined concept because it is more suitable with our customer needs

43
D. Final Concept after Combining
Table 22. Final Concept
Specification of Combined Concept
Function
Warming in 3-5 minutes
Has an indicator lamp when it’s done
Has 3 easy steps to use
Safety
Safe to carry everywhere
Safe to use around children
Safe for food and drink
Design
Has an attractive design
Has 8 of colors
Size & Weight
Portable and easy to store (20x30cm2)
Lightweight (500 grams)
Material
Comfortable material (Fabric Plush)
Eco-friendly material
Can easily be cleaned/washed (Zipper)
Long lasting material
Price
Affordable price (Rp 70.000)
Energy
Using many power sources (3 types)
Low using energy (Efficient)
Use battery to store (Has battery)