5119723, 5.08 Pat Social Melia Ads Quizizz NAME CLASS Social Media Ads 13 Questions DATE 1, The section where you write clearly and concisely what you want people to understand and remember about your offering is which component of a social media ad? A| Copy B| Creative | Landing page D) Call to action 2. You're running ads for a nonprofit dedicated to ocean conservation and you want your target audience to educate themselves about your work. Which of the following Facebook Call to Action buttons would be most appropriate for your ad? A) Learn more B| Shop now C| Book Now D| Download 3. You're creating an ad for a boutique smartphone case company called Case. The target audience is design-conscious people aged 21-39, with an interest in modern art and minimalist home decor. Your ad creative is a photo of a child looking pensively over the ocean. Your copy reads: “You're stylish—shouldn't your phone be, too?" Your CTA says “Shop Now!" Which part of the ad is ineffective? Al CTA B| Creative | Ihave no idea D| Copy 4, True or false? Mobile-video consumption is rising by 100% every year, making video ads a must for marketers. Al False B) True 5. True or false? If you're advertising on a platform like Pinterest that doesn't offer Call-to- Action buttons, you can’t include a CTA in your ad. Al True B) False hitpsslquiizz.comiprintqui67et64d4c8da0011051208 1s5119723, 508 Pa Social Media Ads 6. True or false? Your promoted post will not appear alongside other posts and stories and look almost lke an organic post. Al False B True 7. Youare noticing that the number of people who view your Facebook posts is declining, What would be a good course of action to entice new viewers to your page? your organic posts posts Just keep doing what youve been doing and hope for the best 8 Which of the following are ad formats offered to users for purchase on Youtube? (Select all that apply) Al Ovelay Ad B| Display Ad C) Video Ad D) Side Ad 9. What are ads you create directly from organic posts already on your Facebook page called? A| Boosted Posts B| Copied Posts C| Creative Posts D| Inorganic Posts 10. Which of the options provided are differences between paid ads and organic posts? (select all that apply) An ad can be shown to a target audienc With ads you have more control over A] outside of your followers while an B] _whowill have a chance to see your a organic post can not when posting content organicall ae displayed in d has no limitations to its content c reewatis [bp] At'ad has no limitations to its conte He Pos while an organic post is limited hitpsslquiizz.comiprintqui67et64d4c8da0011051208 Come up with a creative new idea for.) Puta “Please Share" message in your Invest in paid advertising on Facebook 2183719723, 508 PM a. 12. 13, Social Media Ads Lets say you run a skateboard manufacturing startup in Denver, which has both a physical storefront and a mail-order business. What're the most efficient ways you can use Boosted Posts? Teach people about your CEO's biography Direct potential customers to your website Advertise "Shop Now!" and "Get Directions" Call to Action Buttons to potential customers Market to customers nearby and drive refront them to your si Which social media platform allows you to send sponsored messages directly into the inboxes of your target audience? Youtube Twitter Whats a call to action? Itis the landing page accessed via an ad It tells viewers what they should do in response to an a¢ hitpsslquiizz.comiprintqui67et64d4c8da0011051208 Pinterest Linkedin It tells viewers how they can impact their local community Itis the content of an ad119723, 5.08 Pa Social Media Ads Answer Key 1a 2a 3b 4b 5.b 6a 7d 8 9a 10. 1b 12d 13.¢ tpsslquiizz.comiprintquii67et64d4c8da0011051268 48119723, 5.08 Pa Social Media Ads tpsslquiizz.comiprintquii67et64d4c8da0011051268 55