Conference Program

Day 01
Tuesday, (7th February 2023)

10:00 - 11:00AM Arrival of guests and registration

11:00 -11:02AM National Anthem

11:02-11:15AM Recitation of Holy Quran & Naat

11:15-11:30AM Welcome Address by Conference Chair – Prof. Dr. Naveed Iqbal Chaudhry

Keynote Speeches

● Prof. Dr. Berna Kirkulak-Uludag- Dokuz Eylul University, Turkey

● Prof. Dr. Khurram Joya, Prince Mohammad Bin Salman College
11:30-12:10PM ● Prof. Dr. Mustafa Beckmezi, National Defense University, Turkey
● Dr. Lubna Akhlaq, Mian Rehmat Ali Graduate College, Gujranwala
● Dr. Muhammad Riaz Mahmood, Allama Iqbal Open University,
Islamabad

Address by Chief Guest –

12:10-12:30PM Prof. Dr. Niaz Ahmad Akhtar (S.I)

(Vice Chancellor of University of the Punjab, Lahore)

12:30-12:40PM Vote of thanks by Conference Secretary - Dr. Wasim-Ul-Rehman

12:40-12:45PM Souvenir Distribution

12:45-1:10PM Prayer Break

1:10-1:40PM Panel Discussion (A)

1:40-3:10PM Parallel Academic Research Session (Round 1)

3:10-3:30PM Tea Break

3:30-5:00 PM Parallel Academic Research Session (Round 2 )

Day 02
Wednesday (8th February 2023)

09:30 - 10:00AM Arrival of guests and registration

10:00 -10:20AM Recitation of Holy Quran & Naat

10:20- 10:25AM Opening Speech by Conference Secretary

Keynote Speeches

● Dr. Jamshed Iqbal, University of Jyvaskyla, Finland

● Dr. Muhammad Imtiaz Shafique
● Prof. Dr. Thurasamy Ramayah
10:25- 11:00AM ● Prof. Dr. Suleyman Degirmen – Konya Food and Agriculture
University
● Dr. Anees Janee Bin Ali, Universiti Sains MalaysiaMertt aktas
● Prof. Dr. Shahid Tufail, University of Education
● Dr. Mert Aktas, Toros University, Turkey

11:00-12:30 PM Parallel Academic Research Sessions

12:30-01-00 PM Prayer Break

01:00-02:30PM Poster Presentations & Evaluations

02:30-03:00PM Panel Discussion (B)

03:00-03:30PM Tea Break

 Closing Ceremony
04:00-4:10PM Closing Remarks by Honorable Guests

04:10 - 04:20PM Address by Chief Guest

04:20- 04:30PM Vote of Thanks by Conference Chair – Dr. Naveed Iqbal Chaudhry

04:30- 04:40PM Souvenir Distribution & Group Photo

04:40- 05:30PM Dinner

Panel Discussions
Day 1: Panel (A)
Topic: COVID-19 Pandemic Lessons for Digitalization of Corporate and
Social Sector Sustainability

Moderator: Ms. Adila Hussain

Panelists Institutes
Prof. Dr. Berna Kirkulak-Uludag Dokuz Eylül University, Turkey

Dr. Khurram Joya Prince Mohammad Bin Salman College of

Business & Entrepreneurship

Dr. Muhammad Ajmal Khan Gift University, Gujranwala

Dr. Ameer A. Basit Gift University, Gujranwala

Closure: Ms. Adila Hussain University of the Punjab, Gujranwala

Campus
Day 2: Panel (B)
Topic: Challenges and Opportunities for Sustainable Development of
Higher Education Sector in COVID-19

Moderator: Ms. Adila Hussain

Panelists Institutes
Prof. Dr. Zulfiqar Ahmed Dean Faculty of Commerce,
University of the Punjab,
Lahore

Prof. Dr. Ehsan Malik Ex-Director General,

University of the Punjab,
Gujranwala Campus

Prof. Dr. Mudassar Ghaffoor Director, University of the

Punjab, Jhelum Campus

Dr. Jamshed Iqbal Jyvaskyla University School

of Business and Economics
(JSBE)

Prof. Dr. Mirza Ashfaq Ahmed University of Gujrat

Closure: Ms. Adila Hussain University of the Punjab,

Gujranwala Campus
 Parallel Academic Research Session
Session: Arts and Humanities

Session: Environmental Social Sustainability

Session: Finance & Economics

Session: Human Resources

Session: Innovation & Entrepreneurship

Session: Marketing

Session: Organizational Behavior

Parallel Oral Academic
Research Sessions
DAY-1 (February 7th,2023)
 Session: Arts & Humanities
Session Chair: Dr. Lubna Akhlaq, Dr. Muhammad Ajmal Khan
Co-Session Chair(s): Ms. Farhana Aziz
Day 1: February 7th , 2023
Round:1
Time: 1:40 to 3:10 pm
Room#15
Sr. Manuscript Reg.
Author Name Title
No. ID Status
Hafiz Allah ICBTSS- A Netnographic study on motives of
1 Rakha AH-01-2023 healthy eating choices.

Areeba ICBTSS- Emphasis on Eluding the Defaulting

AH-02-2023 Economical Condition of Pakistan
2 Through Better Implementation of
Law and Order During COVID-19
Pandemic

Muhammad ICBTSS- Analyses on the Role of Police Force

Sharjeel AH-04-2023 in COVID-19 Pandemic and the
3 Farooqi Reforms required for Substantial
Improvement of the Departmental
Repute

Jannah Saeed ICBTSS- Legal Policy making and

Rana AH-05-2023 Implementation flaws through
4 COVID-19 Pandemic in Pakistan; An
overview with recommendations for
future Outbreaks

Dr. ICBTSS- Muslims’ tradition to counter

Muhammad AH-06-2023 pandemics: lessons for universities
Riaz
Mahmood,
5
Hafiz
Muhammad
Hammad
 Session: Finance & Economics -I
Session Chair: Dr. Sadia Farooq, Dr. Muzammil Hussain
Co-Session Chair: Mr. Aamir Sohail
Day 1: 7th Feb 2023
Round:1
Time: 1:40 to 3:10 pm
Room#16
Sr. Manuscript
Author Name Title Reg. Status
No. ID
Dr. Gulzara ICBTSS- Role of green energies, green energy
1 Tariq FE-01-2023 finance and green governance in green
recovery
Rana ICBTSS- Configurations of financing
Abubakar FE-02-2023 instruments for supply chain cost
2
reduction: evidence from Pakistan’s
banking sector
Jawad Saleemi ICBTSS- Pandemic Era and Asymmetric
FE-03-2023 Information: applying the
3 Microblogging-based Investor
Sentiments as a Priced Factor to the
Liquidity Risk
Tahir Jabbar ICBTSS- Role of Working Capital on Growth
4 FE-04-2023 of Firm taking Size of Firm based on
Covid-19 as Mediator
Rana ICBTSS- The impact of Intellectual Capital on
Abubakar FE-05-2023 Dividend Policy: The Moderating
5
effect of CEO attributes: An evidence
from Pakistan’s Industry
Sara Israr ICBTSS- The impact of privatization on
6 FE-06-2023 financial performance of non-
financial sectors in Pakistan
 Session: Finance & Economics-II
Session Chair: Dr. Nisar Ahmad, Dr. Tayyab Yousaf
Co-Session Chair: Dr. Affaf Asghar, Mr. Hafiz Imran Akram
Day 1: 7th Feb 2023
Round:1
Time: 1:40 to 3:10 pm
Room #17
Sr. Manuscript Reg.
Author Name Title
No. ID Status
Hafiza Sumbal ICBTSS- Working Capital Abstract
1 Irshad FE-07-2023
Kamran Ali, Sana ICBTSS- Impact of capital structure &
Irshad, FE-11-2023 dividend payout policy on firm’s
Naveed Iqbal financial performance. (a
2
Chaudhry quantitative study of Pakistan’s
textile sector)

Hafsa Abbas, ICBTSS- Relationship between Self-

FE-49-2023 Control, Financial Literacy,
3 Dr. Muzammil Financial Behavior and Financial
Khurshid Well-being
Kashif Islam,Dr. ICBTSS-
Muhammad FE-48-2023 Achieving Sustainable Stock
Husnain, Dr. Atif Market Development through
4 Ali Gill, Financial Freedom: Symmetric
Muhammad and Asymmetric Evidence from
Shahzad Pakistan
 Session: Finance & Economics-III
Session Chair: Dr. Saeed Ahmed Sabir, Dr. Muhammad Asif
Co-Session Chair: Mr. Muhammad Haris Khan
Day 1: 7th Feb 2023
Round:2
Time: 3:30 - 5:00 pm
Room # 16
Sr. Manuscript ID
Author Name Title Reg. Status
No.
Faiqa Masood, ICBTSS-FE-13- Assessing the antecedents to
Dr. Muhammad 2023 responsible financial
Siddique Malik, management behavior: an
1 Kamran Ali, application of structural
Muhammad equation modeling
Amir Chaudhry

Aqsa Siddique, ICBTSS-FE-14- Importance of corporate

Dr. Muhammad 2023 governance for environmental
Siddique Malik, disclosure: evidence from
2 Kamran Ali, Pakistan stock exchange
Muhammad
Amir Chaudhry

Ashi Butt ICBTSS-FE-16- Effects of Working Capital and

2023 Social Responsibility To
Commercial Value And
3 Profitability Exploration From
Pakistani Manufacturing
Companies

Hira Rashid, ICBTSS-FE-18-

Dr Wasim ul 2023 Impact of Customer
Rehman, Seerat Relationship Management on
4 Butt, Javeriya Small and Medium Enterprises
Altaf (SMEs) Performance during
COVID-19
 Session: Finance & Economics-IV
Session Chair: Dr. Muhammad Amir, Dr. Muhammad Sabeeh Iqbal
Co-Session Chair: Dr. Wasim ul Rehman, Dr. Kamran Ali, Mr. Abrar Hussain
Day 1: 7th Feb 2023
Round:2
Time: 3:30 - 5:00 pm
Room # 17
Sr. Manuscri Reg.
Author (s) Name Title
No. pt ID Status
Sonia Imran ICBTSS- Reasons for tax avoidance and tax evasion of
FE-19- freelancers in Pakistan
1 2023

Khadija Nusrat,ICBTSS- Impact of COVID-19 on the Non-Financial

FE-20- Sectors: An Evidence from Pakistan Stock
Dr. Muzammil 2023 Exchange
2
Khurshid

Aiman Noor ICBTSS- Impact of board gender diversity on corporate

FE-25- tax avoidance with the moderating role of
2023 audit quality
3

SadiaTariq, ICBTSS- Volatility Spillover between Oil and

FE-22- Exchange Rates of SAARC Countries during
Dr. Muzammil 2023 Russia Ukraine war
4 Khurshid

Mehwish Shahid, ICBTSS- Triggers and consequences of corporate

FE-23- sustainability reporting: Moderating role of
Dr. Affaf 2023 firm size
5
Asghar Butt

Irha Fatima, ICBTSS- Cryptocurrency and financial crimes

FE-24-
Mr. Kamran Ali 2023
6

Atif Ali Gill, ICBTSS-

Muhammad FE-47- Examining the investment decision making
7 Ishfaq Hussain, 2023 behavior in Pakistani stock market
Imran Haider, Rao
Abdul Manan
 Session: Human Resource Management-I
Session Chair: Prof. Dr. Ashfaq Ahmad Bhatti, Dr. Fozia Hadi Ali
Co- Session Chair: Dr. Muhammad Sarfraz Khan, Ms. Maham Ijaz
Day 1: 7th Feb 2023
Round 1
Time: 1:40 to 3:10pm
Room # 18
Sr. Author (s) Manuscript Reg.
Title
No. Name ID Status
Aden Rehman ICBTSS- Impact of Green HR to Increase Employee
HR-01-2023 Performance: A Quantitative Study of
1
Pakistan’s Banking Sector

Faisal Khalid ICBTSS- The Impact of Re-skilling and Up-skilling

HR-02-2023 Human Capital on AI Adoption and the Co-
2 Existence of Human Intelligence and AI in
the Workplace

Tayyab Ali, Dr. ICBTSS- Impact of motivation, Job satisfaction, work

Muzammil HR-21-2023 environment on employee engagement for
3 Khurshid, Aamir organizational performance
Nouroze

Ms Romaisa ICBTSS- Impact of Conflict Management Practices on

Fareed, Dr. HR-20-2023 virtual Teams Outcome with the Mediating
4 Naveed Iqbal role of Team Support
Chaudhary
 Session: Human Resource Management-II
Session Chair: Dr. Atif Ali Gill, Dr. Rao Zia Ur Rehman
Co- Session Chair: Ms. Maham Ijaz
Day 1: 7th Feb 2023
Round 2
Time: 3:30 to 5:00
Room # 18
Sr. Author (s) Manuscript ID.
Title Reg. Status
No. Name
Mariam ICBTSS-HR-09- Impact of training and organizational
Zahid, 2023 support on transfer of training with
Fareeza Moderating role of Trainee's perception.
Khalid,
1 Muqadas
Shafiq, Dr.
Wasim Ul
Rehman

Adeel Atiq ICBTSS-HR-10- Fostering Culture of Excellence (CoE)

Ur Rehman, 2023 practices and Firm performance: A
Dr. Wasim ul Mediating Role of Knowledge sharing
Rehman,
2 Muhammad
Rohab,
Muhammad
Ammar

Hira Babar, ICBTSS-HR-11- Impact of green intellectual capital (GIC)

Dr. Wasim ul 2023 on sustainable performance: A mediating
3 Rehman role of green business process capabilities

Aimen ICBTSS-HR-12- The impact of Corporate Social

Murtaza 2023 responsibility and Board gender diversity
4 on Real earnings management. The
empirical evidence of companies listed in
Pakistan stock exchange

Atif Ali Gill, ICBTSS-HR-25- Examine the effects of pandemic on

Ahmad Zaid 2023 human resources management and work-
Ejaz, Hina life balance
5 Sultan,
Muhammad
Rizwan
Rasheed
 Abu Sufiyan, ICBTSS-HR-22- Impact of Green Human Resource
Dr. Naveed 2023 Management practices on the sustainable
Iqbal performance of small medium Enterprises
6 Chaudhary in Pakistan, Moderating role of Ethical
Leadership
 Session: Innovation & Entrepreneurship
Session Chair: Dr. Zeeshan Shoukat, Dr. Majid Ali
Co- Session Chair: Dr. Naveed Ahmad Jhmat, Dr. Salman Naseer Adil, Dr. Ghulam Mustafa,
Day 1: 7th Feb 2023
Round 1
Time: 1:40 to 3:10pm

Room # 19
Author (s) Manuscript Reg.
Sr.No. Title
Name ID. Status
Dr. Rehan ICBTSS-IE- Can entrepreneurial intentions stop the
Ahmad,Dr 01-2023 brain drain in Pakistan? A mediated-
1
Ahmad Ashraf moderation model

Jaweria ICBTSS-IE- Financial and Educational Antecedents of

Kashmiri 03-2023 Improving Women-Owned MSMEs
2 Performance in Pakistan: Taking Women
Empowerment and Entrepreneurial
Competency in Account
Dr. Nisar ICBTSS-IE-
Impact of Gig Economy on
3 Ahmed 06-2023
Entrepreneurship in Pakistan
Mahnoor, Dr. ICBTSS-IE- Management, technology and innovation
Wasim ul 07-2023 practices for small and medium
4 Rehman enterprises for their challenges during
COVID-19: the role of external support.

ICBTSS-IE- Exploring Entrepreneurial Barriers faced

Afshan Hanif 08-2023 by Women: A Study of Pakistan
5
 Session: Marketing-I
Session Chair: Dr. Qasim Ali Nisar, Dr. Muzammil Khurshid
Co- Session Chair: Mr. Muhammad Abdullah
Day 1: 7th Feb 2023
Round 1
Time: 1:40 to 3:10pm
Room# 25
Sr. Author (s) Manuscript
Title Reg. Status
No. Name ID.
Prof. Dr. Nisar ICBTSS- The impact of demographic factors of
Ahmed, MKT-02-2023 clients’ attitudes and their intentions to
1 Ayesha Sabir use FinTech services on the banking
sector of Pakistan

Riffat Zulfiqar ICBTSS- How humanizing experience impact on

MKT-03-2023 repurchase intentions when interacting
2 with smart products? Mediating role of
brand responsiveness and brand
relationship

Tooba Aly, ICBTSS- The Impact of Green Marketing Practices

Dr Wasim Ul MKT-06-2023 (GMP) on Green Product Purchase
Rehman, Intention (GPPI). A mediating role of
3 Maham Qaiser, Green Customer Satisfaction (GCS)
Hira Jamil

Atif Ali Gill, ICBTSS- Examine the mobile banking adoption in

Laiba MKT-17-2023 Pakistan during pandemic
4 Noor,Tehmina
Zafar
 Session: Marketing-II
Session Chair: Prof. Dr. Mudassar Ghafoor, Dr. Wasim ul Rehman
Co-Session Chair: Dr. Ihsan ur Rehman, Mr. Kashif Iqbal
Day 1: 7th Feb 2023
Round 2
Time: 1:40 to 3:10pm
Room# 25

Sr. Manuscrip
Author Name Title Reg. Status
No. t Id.
Dr. Wasim Ul ICBTSS- The impact of digital marketing on
Rehman, MKT-07- corporate and social sector during
1 Muhammad Naveed, 2023 COVID-19 pandemic
Abdul Rehman

Saira Tariq, ICBTSS- The impact of adopting E-commerce and

MKT-08- social media on the growth of MNC's
Dr.Wasim ul 2023 during Pandemic COVID-19
2 Rehman, Sehrish
Qayuum, Saleem
Abbas

Bisma Afzal, Dr. ICBTSS- Impact of Experience quality and Smart

Naveed Iqbal Ch. MKT-10- technology on customer’s purchase
3 2023 intention: The mediating role of customer
satisfaction and moderating role of brand
image

ICBTSS- Determinants of consumer purchase

Atif Ali Gill, Nisha MKT-20- intention using online shopping in
Sajjad , Muhammad 2023 developing country
4
Fraz Rafiq, Asif
Javaid

Atif Ali Gill, ICBTSS- Examine the determinants of Customer

5 Muhammad MKT-21- Satisfaction in Pakistani Pharmaceutical
Shahzad 2023 industry

ICBTSS- Analyze the impulsive buying behavior

Atif Ali Gill, MKT-19- of Pakistani consumers using online store
Muhammad Salman, 2023
6
Muhammad Umar,
Salman Hameed

Atif Ali Gill, Azka ICBTSS- Applying SERVQUAL model to

Zahid, Farid-ud-din MKT-18- examine e-customer loyalty in Pakistani
Muhammad 2023 Banking sector
7
Masood, Ahmad
Raza
 Session: Organizational Behavior-I
Session Chair: Dr. Faisal Qadeer, Dr. Ahmad Ashraf
Co- Session Chair: Mr. Mussarat Nawaz, Mr. Usman Tariq Bhatti
Day 1: 7th Feb 2023
Round 1
Time: 1:40 to 3:10pm
Room # 23
Sr. Author Manuscript Id. Reg.
Title
No. Name Status
Qasim shah, ICBTSS-OB- The Role of Anxiety Caused by Covid-19: A
1 Naeem-ullah, 01-2023 Quantile Regression Analysis
Fazil Hussain

Musab Nawaz ICBTSS-OB- Investigating the effect of employee

02-2023 perceived CSR, on effective organizational
commitment through mediating and
2 moderating role in banking sector of Pakistan

Zulaikha ICBTSS-OB- Impact Of Ethical Climate, Organization

Iqbal, Dr. 03-2023 Justice and Organization Support on
3 Naveed Iqbal Workplace Deviant Behavior through
Mediating Role of Employee Job Satisfaction

Habib ur ICBTSS-OB- Investigating the significance of strategic

Rehman, 04-2023 agility to organizational performance with
Muhammad mediating role of innovation capability and
4 Awais Sarwar moderating role of organizational learning
culture.
 Session: Organizational Behavior-II
Session Chair: Dr. Syed Khurram Ali Jaffery
Co- Session Chair: Dr. Tehmina Fiaz Qazi
Day 1: 7th Feb 2023
Round 2
Time: 3:30 to 5:00pm
Room # 23
Sr. Author (s) Manuscript
Title Reg. Status
No. Name ID.
Ahmad Ashraf ICBTSS- Despotic leadership and employee silence
1 OB-07-2023 after Covid-19

Dr. Bashir ICBTSS- Examining the link between illegitimate

Ahmad, Aqsa OB-08-2023 tasks and job search behavior among
Ramzan public sector employees: a post covid
2 analysis

Rabiya khalid, ICBTSS- Revealing the effect of work-from home

3 Dr. Wasim ul OB-09-2023 on Job Performance during the COVID-
Rehman 19

Masood ICBTSS- Linking ostracism with employee job-

Nawaz Kalyar OB-11-2023 related behaviors: Examining the
4 contingent role of psychological distance

Noor Shafique, ICBTSS- Hierarchal model of social entrepreneurial

Naveed Iqbal OB-12-2023 behavior and intentions with emotional
5 intelligence
Parallel Oral Academic
Research Sessions
DAY-2 (February 8th, 2023)
 Session: Arts & Humanities
Session Chair: Dr. Muhammad Riaz Mahmood and Dr. Zahid Yasin
Co-Session Chair(s): Mr. Hassan Zia, Mr. Waqas Rafiq
Day 2: 8th Feb 2023
Time: 11:00 - 12:30PM
Room # 15
Manuscript Reg.
Sr.No. Author Name Topics
Id. Status
Dr Ahmed Abdul ICBTSS- Muslims’ Response to Pandemics:
Rehman, Usama AH-07-2023 Lesson for Business and Finance
1 Ahmed

Dr. Shagufta ICBTSS- Lessons from Covid-19 for Religious

Naveed, Dr. AH-08-2023 Educational Institutions
2 Muhammad Irfan
Ahmad

Hafiz ICBTSS- Religio-political Lessons from Covid-

Muhammad AH-09-2023 19 Pandemic
3 Naveed
Chaudhary,
Shoukat Aziz

Dr. Tahira Ifraq ICBTSS- Pandemic Legal Measures to

AH-10-2023 Guarantee Economic and Social
4 Protection during in an Islamic Welfare
State

Amna Nasim ICBTSS- Bad law or implementation flaws?

AH-11-2023 Lessons From the implementation of
5 the new laws on epidemics during the
response of different COVID-19
Variants

Ayesha Kanwal ICBTSS- Impact of Covid-19 On Education and

AH-12-2023 its faulty adaptation in Pakistan: A
6 study on Establishing a modernized
Education system
 Session: Environmental and Social Sustainability (ESS)
Session Chair: Dr. Muhammad Nadeem, Dr. Syed Khurram Ali Jaffery
Co-Session Chair: Dr. Umer Javeid, Dr. Bilal Ghaffar
Day 2: 8th Feb 2023
Time: 11:00 to 12:30PM
Room # 16
Manuscript
Sr.No. Author (s) Name Title Time
ID.
Dr Muhammad Arshad ICBTSS- Impact of Covid 19 on global environment
1 ESG-01-
2023

Faisal Ali, Saim ICBTSS- Impact of the clean energy (Electric

2 Kirmani, Dr. ESG-02- Vehicles) on the economic and
Shoaib Irshad 2023 environmental stability

Dr. Nazia Yasmin ICBTSS- Assessment of the global political,

3 Dr. Atteeq Ur ESG-03- environmental, and economic effects of a
Rahman 2023 novel coronavirus COVID‐19

Dr ICBTSS- Impact of air pollution and stock return in

4 Hajwaria Malik ESG-04- the developing countries
2023

Osama, Dr. Wasim ICBTSS- The positive aspects of COVID-19 on

ul Rehman, Bilal ESG-05- globalization, environment quality and its
5 ahmad, 2023 implications for green economy
Muhammad
Harism

Taha Ejaz ICBTSS- Impact of ESG disclosure on Board Size,

6 ESG-06- Board Independence,
2023 Corruption and CSR
 Session: Human Resource Management-I
Session Chair: Dr. Rizwan Qaiser Danish, Dr. Ishfaq Ahmed
Co- Session Chair(s): Dr. Sharafat Ali Saif, Dr. Aamer Shahzad
Day 2: 8th Feb 2023
Time: 11:00 to 12:30pm
Room # 18
Author (s) Manuscript
Sr.No. Title Reg. Status
Name ID.
Muhammad ICBTSS- Impact of COVID-19 On Human
Hassan Zia HR-14-2023 Trafficking
1

Aqsa Shehzadi ICBTSS- Corporate social responsibility and CEO

HR-15-2023 compensation: the moderating effect of
2 corporate governance

Dr. Muzammil ICBTSS- Impact of work pressure, hours and

Khurshid, HR-16-2023 conditions on work life balance: An
Amir Nouroze, Evidence from Banking Sector of
3 Hufza Younas, Pakistan
Zainab younas,
Ifra younas,
Mahnoor Zia
Aleena Khalid, ICBTSS- Impact of Employee Performance, Job
Dr. Muzammil HR-17-2023 Satisfaction and Training & Development
Khurshid, on Employee Productivity
4 Maham
Fatima, Arisha
Tahir, Momna
Chattha

Falak Munir ICBTSS- Impact of Intellectual Capital on Firm

HR-18-2023 Performance before and During Covid-19
5

Minahil ICBTSS- The impact of motivational activities on

Zaman, Dr. HR-24-2023 workplace productivity with the
6 Naveed Iqbal mediating role of intrinsic and extrinsic
Chaudhary rewards in restaurants
 Mamoona Dar, ICBTSS-
Uswa tariq, HR-23-2023
Impact of Training, Motivation and
Dr. Muzammil Reward on Employees’ Development: A
7 Khurshid, Case from Pakistan
Aamir
Nouroze

Amber Arooj ICBTSS- How Artificial Intelligence Resolve Post

Rasool, HR-19-2023 Pandemic Crises? A Strategic
8 Management Approach
Kanwal Iqbal
Khan
 Session: Organizational Behavior-II
Session Chair: Dr. Muhammad Sadique Malik, Dr. Waqas Farooq
Co- Session Chair: Dr. Rehan Ahmed
Day 2: 8th Feb 2023
Time: 11:00 to 12:30pm

Room # 20
Manuscript
Sr.No. Author Name Topics Reg. Status
Id.
Dr. Muzammil ICBTSS- Impact of Training, Motivation and
Khurshid, OB-13-2023 Leadership on Employees’
Aamir Performance of Banking Sector: An
1
Nouroze, Ali Evidence from Pakistan
Hamza

Arshia Habib, ICBTSS- Meta analysis study of sustainable

Dr. Naveed OB-14-2023 supply chain Practices and
2 Iqbal performance; a moderating role of
Chaudhary Hofstede’s cultural dimensions

Momna Imdad, ICBTSS- Impact of Performance Management

Naveed Iqbal OB-15-2023 on Organizational Success of Higher
3 Chaudhay Education Sector with Mediating
Role of Knowledge Management

Namra Ilyas ICBTSS- The Impact of The Whistleblowing

4 OB-16-2023 System on Fraud Intention of
employees In an Organization
 Session: Marketing-III
Session Chair: Dr Ahmad Usman, Dr. Muhammad Mubeen Shafqat
Co-Session Chair: Dr. Hafiz Ihsan Ur Rehman, Mr. Usman Tariq Bhatti
Time: Day 2: 8th Feb 2023
Time: 11:00 to 12:30pm
Room # 25
Author (s) Manuscript Reg.
Sr.No. Title
Name ID. Status
ICBTSS- Factors Affecting Green Scepticism In
MKT-13- Consumers Towards Green Advertisements
1 Noor Ansari 2023

Khadija ICBTSS- Impact of consumer Ethnocentrism and

Akram, Dr. MKT-14- animosity on Brand image and brand loyalty
Naveed Iqbal 2023 Through product judgment and brand trust
Chaudhary
2

Amna Younas ICBTSS- Impact of Instagram Influencers Marketing on

MKT-15- EWOM and Purchase Intention with Mediating
2023 Effect of Celebrity Endorsement
3

Tahir Naqash ICBTSS- Impact of Digital Marketing on Purchasing

MKT-16- Habits and Health of Children, Adolescents and
4 2023 Young Adults

Kainat ICBTSS- Moderating Impact of Customer Satisfaction in

Amanat, Dr. MKT-09- Relation of Brand Equity and Brand Loyalty
5 Naveed Iqbal 2023
Chaudhary
 Muhammad ICBTSS- Impact of Service Innovation and Service
Irfan, Dr. MKT-11- Delivery on Loyalty a moderating effect of
6 Naveed Iqbal 2023 Customer Satisfaction
Chaudhary

Iman Asim, ICBTSS- Impact of Service and Product Quality and Price
Dr. Naveed MKT-12- on Establishing Customer Satisfaction Through
7 Iqbal 2023 Mediating Role of Brand Image in Pakistani
Chaudhary Markets
 Session: Finance & Economics-V
Session Chair: Prof. Dr. Berna Kirkulak Uludag, Dr. Shoaib Irshad
Co- Session Chair: Dr. Wasim ul Rehman
Day 2: 8th Feb 2023
Time: 11:00 to 12:30pm
Room # 16
Manuscript
Sr.No. Author Name Topics Time
Id.
Bashir Ahmed Rana ICBTSS- The role of COVID-19 in the
FE-21-2023 economic instability of Pakistan and
commercial strategies to handle the
1
financial crisis of 2023

Aimen Murtaza ICBTSS- The impact of Corporate Social

FE-26-2023 responsibility and Board gender
diversity on Real earnings
2 management. The empirical evidence
of companies listed in Pakistan stock
exchange

Afshan Hanif ICBTSS- Do the stocks return and volatility

FE-27-2023 matter under COVID-19 pandemic? A
3 Case Study of the Pakistan Stock
Exchange.

Aamir Inam Bhutta ICBTSS- Ex-Military Directors, military

FE-28-2023 experienced audit committee, and
4 Audit Fee

Jiarsoun Bhatti ICBTSS- Assessing the Impact of Foreign Direct

FE-30-2023 Investment and Domestic Investment
5 on Tourism: A case of Pakistan

Samreen Naz, Dr. ICBTSS-

Naveed Iqbal FE-46-2023
Chaudhary Literacy on financial investigating the
6 significance of financial inclusion with
the moderating role of culture.
 Waqar Munir, Dr ICBTSS- Scams Free Retirement Wellbeing of
Jerme Kue Sue Hue, FE-45-2023 individuals through Saving and
Dr Asraf Bin Consumption Behaviour with
7 Abdullah, Dr Naveed Investment as Inflow of Money
Iqbal Chaudhary, Dr.
Muhammad Sadiq
Malik
 Session: Finance & Economics-VI
Session Chair: Dr. Sajid Nazir, Dr. Muhammad Azeem, Dr. Khurram Ashfaq
Co- Session Chair(s): Dr. Muzammil Khurshid
Day 2: 8th Feb 2023
Time: 11:00 to 12:30pm
Room # 17
Manuscript Reg.
Sr.No. Author Name Topics
Id. Status
ICBTSS- The Effect of Green Investment, National
FE-31-2023 Resource Rent, Growth and Fin-Tech on
1 Amna Hanif Financial Inclusion in Pakistan.

Zarish Hanif, ICBTSS- Herding behavior in Pakistani stock

Muhammad FE-32-2023 markets
2 Sarfraz Khan

Arooj Fatima ICBTSS- COVID-19 Pandemic Lessons

FE-33-2023
3

Maham Tariq ICBTSS- Impact of Financial Capability on

FE-34-2023 Financial Wellbeing of Women:
4 Mediating Role of Decision-Making
Ability

Jannat Noor ICBTSS- The Moderating Effect of COVID-19 on

FE-35-2023 the Impact of Working Capital
Management on Firm Performance in
5
Pakistan: An Empirical Study

MINAHIL ICBTSS- Relationship between Corporate Social

YOUNAS FE-36-2023 Responsibility and Board gender diversity
6 with the moderating role of Financial
Performance
 Session: Finance & Economics-VII
Session Chair: Dr. Muhammad Usman, Dr. Adnan Hushmat
Co- Session Chair: Dr. Affaf Asghar Butt
Day 2: 8th Feb 2023
Time: 11:00 to 12:30pm
Room # 19
Manuscript
Sr.No. Author Name Topics Time
Id.
Samia Rashid, ICBTSS- Effect of COVID-19 Outbreak and
Dr. Affaf FE-37-2023 Corporate Governance on Firm
Asghar Butt Performance: Empirical Evidence from
1 Pakistan

Muhammad ICBTSS- Board composition and firm

Faizan Arshad FE-38-2023 performance in Pakistan. The
2 moderating role of CEO-duality

Noor Fatima ICBTSS- Identification of multiple stock bubbles

FE-39-2023 in an emerging market: application of
3 GSADF approach

Annie Rehman ICBTSS- The impact of the Zero-leverage

FE-40-2023 Phenomenon on Earnings management
4 in the listed firms of PSX

Bisma Saeed, ICBTSS- Role to be played by green finance in

Dr. Naveed FE-42-2023 achieving the objectives of Go-Green
5 Iqbal
Chaudhary

Iqra Adnan, ICBTSS- Impact of Inflation on Economic

Dr. Naveed FE-43-2023 Growth with mediating role of Pegging
Iqbal Exchange rate policy in Pakistan
6 Chaudhary
 ICBTSS- The impact of corporate social
Sadia Anis FE-44-2023 responsibility on leverage and zero
7 leverage firms of Pakistan
Poster Presentations Session
DAY-2 (February 8th, 2023)
 Panel for Poster Presentation Evaluation
1: Dr. Rizwan Qaiser Danish
2: Dr. Ishfaq Ahmed
3: Dr. Kamran Ali
4: Dr. Muhammad Sarfraz Khan
Wednesday 2nd February
Time: 01:00 – 2:30PM

Author(s) Manuscript Reg.

Sr.No. Title
Name ID. Status
Mahira ICBTSS-
Impact of overconfidence bias on
Tabassum, FE-41-2023
investment performance: a moderating and
1 Naveed Iqbal
mediating role of financial literacy and risk
Chaudhry
propensity

ICBTSS- The Impact of Green HRM on

Rizwan HR-03- Sustainability Performance: The
2 Ahmad, Dr. 2023 Mediating role of OCB and Employee
Bilal Ghaffar Commitment

ICBTSS-
MKT-05-
2023 Impact Of Social Media Marketing on
Usama
3 Brand Awareness; The mediating Role of
Farooq
Value Consciousness and Brand
Consciousness
Areeha Farooq ICBTSS- The effect of knowledge sharing on
4 OB-06- organizational performance: Triadic
2023 Intellectual Capital as a Mediator.
Shahzaib ICBTSS- Analysis on the factors of Dropouts: a case
5 AH-03- study of University of the Punjab, Pakistan
2023
Irsa Pahat ICBTSS- Analysis on the factors of Absenteeism: a
6 HR-05- case study of Remit Choice Limited
2023
 Saher Ali, ICBTSS-IE- SBD effect on globalization with mediator
7 Dr. Bilal 05-2023 of green innovations and moderator of ED
Ghaffar in Pakistan
Amina ICBTSS- The Impact of Globalization on Business
8 HR-04- Performance
2023
Dr. Bilal ICBTSS- Effect of green marketing, greenwashing
Ghaffar, M MKT-01- and green confusion on green brand equity
9
Abdullah 2023 a moderating role of environmental
Arshad knowledge.
Javeria Anwar ICBTSS- The Effect of Intensity of industry
10 FE-10-2023 competition on Business Performance: the
mediating role of Cooperation Strategy
Siddiqa Nasir ICBTSS- The Impact of Drone Technology on
11 FE-12-2023 Business Sustainability; Pakistan
Perspective
Rida Zainab ICBTSS- Risk Factors related to Road Traffic
12 OB-05- Accidents of Food Delivery Riders
2023
Amna Ilyas ICBTSS- Competitive Advantage and Knowledge
HR-06- Absorptive Capacity: the mediating role of
13 2023 innovative Capacity and Stake holder
pressure as a moderator

Rukhshanda ICBTSS-IE- Impact of Entrepreneurial Bricolage on

02-2023 employee performance, Through the
14 mediating role of leader trust: An Evidence
from Textile, Information Technology and
Leather Industries of Pakistan

Ayesha ICBTSS- The effect of knowledge-oriented

Abdullah HR-08- leadership, human resource development
2023 and organizational culture on sustainable
15
competitive advantage through
organizational innovation and knowledge
sharing.
ICBTSS- Open innovation in supply chain
HR-07- management to reduce the wicked
16 Anam 2023 problems

.Dr. Bilal ICBTSS- Impact of E-Satisfaction on customer

17 Ghaffar, MKT-04- repurchase intention in B2C e-commerce
Momna Asif 2023 segment

Muhammad ICBTSS-IE- Measuring the Impact of Entrepreneurship

Usama Nabeel 04-2023 Education on Entrepreneurial Behavior
18 mediating the role of Entrepreneurial
Intention and moderating role of university
type, Study major and Gender
Online Parallel Academic
Research Presentations
Sessions
DAY1 & 2 (February7th &
8th, 2023)
 Online Academic Research Sessions
Day-1: (February 7th, 2023)

Google meet link for Day 1: https://meet.google.com/tou-oafm-qtm

Session: Finance and Economics

Moderator: Dr. Toprak Ferdi KARAKUŞ, Ms. Sonia Imran

Session Chair: Prof. Dr. Haluk Korkmazyurek
Co- Session Chair: Dr. Omer Saltik
Time: 3:00–4:00pm (Local Time Pakistan)
Sr. Author Manuscript Id.
Title Reg. Status
No. Name
1 Ecem ICBTSS-FE-08- An Evaluation of Market
ARIK, 2023 Efficiency; Examples of Turkey
Toprak and Pakistan
Ferdi
KARAKUŞ
2 Toprak ICBTSS-FE-09- The Relationship Between the
Ferdi 2023 Baltic Dry Index (BDI) and
KARAKUŞ, Selected Financial Indicators
Ecem ARIK Under Structural Breaking

3 ICBTSS-FE-17- Exploring the Impact of

Hazrat Ali,
2023 Information and Communication
Dr.
Technologies (ICT) on
M.A.Kamal
Economic Growth of Pakistan

4 Muhammad ICBTSS-FE-29-
Investigating willingness to pay
Zeeshan 2023
for health care insurance
Khan
Day-2: (February 8th, 2023)

Google meet link: https://meet.google.com/ije-zdiq-jkk

Session: Information Technology and Sustainable Growth

Moderator: Dr. Toprak Ferdi KARAKUŞ, Ms. Sonia Imran
Session Chair: Prof. Dr. Mustafa BEKMEZCI
Co- Session Chair: Dr. Salman Naseer
Time: 3:30–4:30pm (Local Time Pakistan)
Sr. Author Manuscript Id.
Title Reg. Status
No. Name
1 Muhammad ICBTSS-FE-15- Exploring the Impact of
Farooq & 2023 Information and Communication
Muhammad Technologies (ICT) on Economic
Umer Growth of Pakistan
2 ÖZGÜR ICBTSS-OB-
UĞUR 10-2023
Sustainable logistics practices in
ARIKAN,
Turkey
ESRA
ÖZTÜRK
3 Arif Ullah, ICBTSS-FE-09- Does Lockdown Situation
Muhammad 2023 improves reduce Environmental
Nadeem, degradation? Nexus between
Kashif Raza COVID-19 and environment?
4 Kashif ICBTSS-MD- Effect of Life Cycle of Firm and
Raza, Arif 02-2023 Product Market Competition on
Ullah the Relationship between
Innovation and Firm
Performance:Evidence from
Chinese A-Listed Companies
Conference Workshops/Trainings
Worshop 1: Qunatitative Data Analysis by STATA
(Secondary Data Analysis)
Resource Person: Prof. Dr. Berna Kirkulak Uludag
Date: Feburary 7th, 2023
Timings: 2:00-5:00pm
Worshop 2: Qunatitative Data Analysis by SMART PLS
(Primary Data Analysis)
Resource Person: Dr. Qasim Ali Nisar
Date: Feburary 8th, 2023
Timings: 11:00-1:30pm