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QUALIFICATIONS SUMMARY
Director of sales and marketing at various firms with experience in the field leading
teams across many different industries towards success. A typical day at the office
would consist of recruiting and training salespeople, researching potential markets,
building relationships, networking with stakeholders and audiences.
WORK EXPERIENCE
GREAT COMPANY SALES AND MARKETING DIRECTOR 04.2011 – 03.2013
Increased lead generation by 250% in 2012, through branding, web design, print and
online campaigns.
Designed and coordinated sales packages bundling area attractions and local
businesses to create such events as Wine Lovers Weekend, Big Band Weekends,
and the Girlfriends Get-A-way Weekends, which generated $1.2 million in revenue
annually.
Achieved 30% over quota on booked sales and 50% over quota in partnership
marketing.
Developed annual marketing plan and assisted in creating the operational budget.
EDUCATION
MICHIGAN STATE UNIVERSITY 06.2005
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