An Introduction to

Modern Product Discovery

Teresa Torres
{ www.ProductTalk.org

@ttorres
 Product Discovery Product Delivery
Deciding what to build. Building it.

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 Product Discovery Product Delivery
Deciding what to build. Building it.
Goal: Ship fast.

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 Product Discovery Product Delivery
Deciding what to build. Building it.
Goal: Ship fast.
Annual Releases
Quarterly Releases
Monthly Releases
Weekly Releases
Daily Releases
Continous Integration
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 Product Discovery Product Delivery
Deciding what to build. Building it.
Goal: Ship fast.

?
Annual Releases
Quarterly Releases
Monthly Releases
Weekly Releases
Daily Releases
Continous Integration
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 Product discovery has had a similar
evolution.
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 It’s been a good couple of decades for
product discovery.

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 Product Discovery
Deciding what to build.
Goal: Learn fast.

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 Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?

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 Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?
Can customers use it?

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 Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?
Can customers use it?
Do customers want our solution?

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 Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?
Can customers use it?
Do customers want our solution?
Are we solving a problem customers care about?

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 Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs?
Can customers use it?
Do customers want our solution?
Are we solving a problem customers care about?
Are we driving toward a desired outcome?

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 Product Discovery
Deciding what to build.
Goal: Learn fast.
Are we meeting stakeholder needs? Output
Can customers use it?
Do customers want our solution?
Are we solving a problem customers care about?
Are we driving a desired outcome? Outcomes

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 The Opportunity Solution Tree
Define a Clear Desired
Outcome

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 The Opportunity Solution Tree
Define a Clear Desired
Outcome

Discover Opportunities to
Drive that Desired
Outcome

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 The Opportunity Solution Tree
Define a Clear Desired
Outcome

Discover Opportunities to
Drive that Desired
Outcome
Discover Solutions that
Deliver on Those
Opportunities
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 The Opportunity Solution Tree

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 Continuous Product Discovery
• Smaller pieces of
research

• Conducted every
week

• Make product
decisions on sets of
signals

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Let’s keep the
conversation going.

ProductTalk.org

@ttorres

{ Teresa Torres
Product Discovery Coach