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The Concept

Bag of Wonder
This year’s Winter Edition of the Rooftop, Nakheel Mall
presents the Bag of Wonder. A spectacular Winter Edition
that embraces the spirit of giving and living in the present.

What’s in Santa’s Bag?

This year visitors will experience this through various
activities for Kids & Adults and much more.

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 Red Color

Shapes
&
Colors

Shades Texture
All design elements within this space are inspired
by objects imagined to be within Santa’s Bag. All
of which are Instagram Worthy!
Cream Color Mostly we will see boxes of all shapes and sizes
that are inspired by the most common shape of a
gift box to remind people that they’re in a festive
happy place!
Another common element that we will see here
is the use of Lights, The entrance arched lights
are to show the beginning of festivity through the
“portal” that is the Bag of Wonder. This is carried
out throughout the venue, and although it appears
as a tent of lights, it’s conceptualized as the actual
Shades Texture bag of wonder that Santa carries around.

*All creative designs & ideas are VIRTUALITY’s intellectual property.

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 MAP

What’s in the Bag?

The Venue is split into 4 Festive Areas.

1. Entrance
2. Festive Activities
3. Market
4. Entertainment

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 FESTIVE AREAS

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 01. Entrance

The fun starts at the Entrance!

Decorated with gifts at every corner, this area is designed
to appear as the opening of a bag filled with gifts!
With gifts overflowing a shopping cart, to gifts that are
larger than life. All these decorations encourage visitors
to take the perfect picture for their social media.

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 02. Festive

Activities

The Festive Activities are split into 6 Zones.

Each zone has an alternative activation that can
be operated in its place.

Option 1 of all activities are the recommended

activations.

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 ZONE 1

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 Elves

TechNOELogy

OPTION 1

Immersive Room
An immersive experience taking the visitors on a journey
through the Elves Workshop, using projection mapping
technology, and creat-elf content – this experience will
definitely put a smile on your face.

*All creative designs & ideas are VIRTUALITY’s intellectual property.

SCAN QR CODE

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 Elf Magic

OPTION 2

Interactive Immersive Room

An immersive experience that transforms kids’ letters and
drawings to Gifts! Using our techNoelogy kids can draw
their wildest imaginations, these drawings will be scanned
and brough to life through the projected content. The
content will show the process where these scanned letters
are taken through the workshop on a conveyor belt and
then magically transformed to gifts​.

*Cost of experience available in estimate but not included total sum.

SCAN QR CODE

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 Snow Pool

OPTION 3

Snow Zone
Kids can enjoy playing in the snow, from making snow
balls to snowmen to snow gift boxes.

Snow will be replaced every 3 weeks for sanitary reasons.

*Cost of experience available in estimate but not included total sum.

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 ZONE 2

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 Ice Box

OPTION 1

Ice Rink
The ice rink experience can be a key leisure
attraction for Nakheel Mall’s Rooftop Winter
Edition. This experience can be elevated with
the use of the Gift Box Light structure.

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 Snow

Globe

OPTION 2
An alternative Festive Attraction, this nostalgic
experience allows the visitors to enter the Snow
Globe to capture the perfect winter holiday picture.

#SnowMuchFun

*Cost of experience available in estimate but not included total sum.

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 Infinite Ski

OPTION 2
Ski Slopes

We can partner with Infinite Ski.

Infinite Ski offers indoor artificial ski slopes, visitors can
learn and take lessons to hone their new ski-lls.

(Partnership recommendation)

*Cost of experience available in estimate but not included total sum.

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 ZONE 3

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 Arts
&
Craft

This Arts & Craft section will include up to 5 different

workshop activities for kids.

These activities can include:​

- Gift Wrap Creation ​

- Writing Letters to Santa​
- Make Your Own Greeting Card​
- Custom Gift Tag​
- Slime Lab​
- Sponge Painting ​
- Christmas Tree Craft

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 Option 1

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 Option 2

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 ZONE 4

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 A-MAZE-IN

Gift

OPTION 1
This is an activity for all ages, that takes visitors
through the gift tracks of the Bag of Wonder.

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 Inflateable

Rides

OPTION 2
This oversized inflatable ride is a classic that will
surely bring joy to kids & adults of of all ages.

More than one ride can be rotated on a weekly

basis for the duration of the event.

*Cost of experience available in estimate but not included total sum.

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 ZONE 5

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 Meet

Santa

OPTION 1
Santa Meet & Greet

Nakheel Mall’s Winter Festival can only be made

complete with a Santa Meet & Greet.

This year, the Bag Of Wonders introduces this

out of the box Santa Grotto.

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 Santa
&
Conference Call

OPTION 2
Santa Meet & Greet

Santa you’re on mute!

Here visitors can try to get in touch with Santa through

a conference call since they’re stuck in his bag.

We will set up a green room where Santa can have a

virtaual call from out of the bag, and occasionally can
come in to visit.

*Cost of experience available in estimate but not included total sum.

SCAN QR CODE

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 ZONE 6

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 Portal Express

OPTION 1
AR Digital Experience

Using AR technology, visitors can scan the QR code

on the floor and teleport through a door portal to the
North Pole where they can see the elves workshop.

*All creative designs & ideas are VIRTUALITY’s intellectual property.

SCAN QR CODE

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 SCAN QR CODE

Santa’s

Helper

OPTION 2
This interactive gesture-based game will track the
users movement. The aim is to balance as many gift
boxes as possible on their heads that are falling of
Santa’s sleigh from the sky.

*All creative designs & ideas are VIRTUALITY’s intellectual property.

*Cost of experience available in estimate but not included total sum.

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 Be The

Gift

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 Gift

Overflow

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 What’s In

The Box

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 Gift

Arch

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 Sanitizer

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 Direction

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 ’
TENT

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 Decoration

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 A Christmas
tree made
of Gifts…

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 03. MARKET

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 Stalls

Retail and Food & Beverage

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 Retailer

Market

In collaboration with Nakheel Mall Retailers,

we can include the following:

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 Florette

Florette is a flower shop that delivers quality

designs of flowers. This can work beautifully with
the magical spirit of Christmas and flowers being
bought by customers.

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 The

Botanist

The Botanist offer a different range of products, from

house cleaning liquids to air fresheners that are all:

- Plant Based
- Sustainable
- Simple
- Cruelty Free

All of which are values that match the average

demographic of Nakheel Mall.

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 Little

Greece Deli

Bringing in greek products from

traditional craftsmen and specialist
artisan suppliers across Greece to
the Bag of Wonder.

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 Solo

Design

Solo Design is a souvenir shop that has shirts, pillows

and more. Visitors could purchase their custom
Christmas presents.

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 Ripe

Market

In collaboration with Nakheel Mall Retailers

ongoing partnership with ripe market , we
can include the following:

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 SCAN QR CODE SCAN QR CODE

@arie.artstudio @hawuae

Why @arie.artstudio? Why @hawuae?

The bags created could have a Christmas design There are dolls that can be created in the
that would end up being used as gifts to give the shape of Presents, Elves, Santa, Snowmen
customer’s loved ones. and much more.

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 SCAN QR CODE SCAN QR CODE

@lilys_art_crafts @silver.dunes

Why @lilys_art_crafts? Why @silver.dunes?

Handcrafted bags, under-dishes, and baskets. Unique phone cover designs that can be turned into
These can be made with beautiful Christmas Christmas designs. Customers can enjoy their new
designs to either entice customers to buy for phone cover in memory of the Bag of Wonder.
themselves, or for their loved ones.

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 SCAN QR CODE SCAN QR CODE

@the_fourflowers @handmadebyafiya

Why @the_fourflowers? Why @handmadebyafiya?

They make useful soap with designs that give the Camel souvenirs that are designed beautifully with
user an elegant feel to it. These bring in all the floral patterns, geometrical designs and more.
right holiday senses. These can have Christmas designs with a sprinkle
of the Emirati culture.

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 SCAN QR CODE SCAN QR CODE

@kaiatouchofnature @vicejewelry

Why @kaiatouchofnature? Why @vicejewelry?

Soap maker with shapes of characters from
movies, fruits, and so on. These can be used to
create soaps in the shape of Presents, Elves,
Santa, Snowmen and much more.
Organized jewelry that makes customers
feel at ease with satisfaction. These could
remain the same and be used as gifts, or
have a Christmas feel and be bought on the
spot.

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@hisugar_kids @thefab.conceptart

Why @hisugar_kids? Why @thefab.conceptart?

The perfect gift for a kid. Plates, cups, statues with beautiful floral and
geometrical designs. These can be used for
gifting purposes for family and friends.

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 SCAN QR CODE SCAN QR CODE

@bamboo_plateuae @mitrartt

Why @bamboo_plateuae? Why @mitrartt?

Amazing functional plates, shoes, and products Gorgeous designs placed on wooden boards, and other
designed for children to make them happy. The products that are beautifull to gift.
colors could be changed towards the Christmas
colors of red and cream.

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 F&B

In collaboration with Nakheel Mall we can

include these restaurants from Depachika’s
food hall.

SCAN QR CODE

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 Massimo’s

Gelato Salmontini

Why Massimo’s Gelato? Why Salmontini?

Ice cream? Who doesn’t like ice cream? Produced They offer a quick bite of Sushi to feed their cravings
fresh everyday. Customers would love to get a bit of and share with their family and friends. Sushi would
ice cream to stay refreshed and get a cozy feeling be a great option at the Bag of Wonder to give a
during their visit . diverse cultural feel.

SCAN QR CODE SCAN QR CODE

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 The climbing

1762 Goat Roastery

Why 1762? Why The Climbing Goat Roastery?

1762 is an Artisanal bakery that offers a variety of They’re a specialty coffee roastery that transform
handcrafted bread, pastries, with a variety of coffee, beans into unique coffee experiences that customers
acai bowls and more. have the chance to enjoy.

SCAN QR CODE SCAN QR CODE

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 Lakrids by Lime Tree

Bulow Cafe

Why Lakrids by Bulow? Why Lime Tree Café?

Danish Liquorice, Enough said. A locally-owned homegrown brand that specializes

in gluten-free & vegan products. They serve cakes,
breads, muffins and more from their in-house bakery.

SCAN QR CODE SCAN QR CODE

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 Kushi by

Reif Saj 2 Go

Why Kushi by Reif? Why Saj 2 Go?

Offers a compact menu of Japanese Soul Food A Lebanese bakery that offers visitors the chance
that is cooked with world-class ingredients for an to try their freshly baked Saj. This offers visitors the
affordable price. chance to try different food from different cultures.

SCAN QR CODE SCAN QR CODE

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 04. ENTERTAINMENT

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 ENTERTAINMENT

Over the course of the Winter Festivities we

will have entertainment.This will range from

Shows on stage
Roaming Acts
Santa in the Bag!

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 On Stage

Entertainment

Sets:4 x 5 minutes
6 Weekends (Thursday, Friday, Saturday)
5 Unique Acts

*Show Options Can Be Rotational

Alternative Show options can be provided
Talents available on first come first serve basis

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 This Christmas themed ballet show is a glowing homage to
1. Candy Cane
winter and the festivities that it brings. Festive ballerinas
will be glistening and shining as snowflakes adding glamour
and elegance to The Bag Of Wonder.
Ballet
A wonderful Christmas Circus show performance is jam
2. Circus
packed with daring stunts, duo acrobatics, song and
dance, magic and illusion and comedy acts!
Bag

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 Professional dancers all dressed in giant Bringing Santa’s work shop to the Bag Of Wonder, as the
3. Dancing 4. The Big Mans
present costumes. Its as if the presents in elves prepare for Christmas eve where Santa will travel the
the bag have come to life. world to deliver millions of presents.

Gifts Workshop

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 Roaming

Entertainment

Sets:
(4 x 15 minutes) – (4 x 30 minutes)
Daily
Up to 4 Unique Acts

*Show Options Can Be Rotational

Alternative Show options can be provided

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 1. Giant 3. Roaming

Elf Gifts

2. Ginger

4. Snowflakes
Bread Men

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 5. Toys Come 7. Snow

To Life Balls

6. Roller 8. Elf

Gifts Juggler

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 1. Santa

Anthony

English speaking only

The Big Man Previous Experience:-Official Santa for
Burj Al Arab, Official Santa for Atlantis

Santa

Sets:
2. Santa
7 Hours
Weekends Only

Souheil

Arabic & English speaking

Previous Experience:-Official Santa for Dubai Mall,
Official Santa for Festival City Mall, Official Santa for
Mall Of Emirates, Official Santa Atlantis The Palm
*Show Options Can Be Rotational
Alternative Show options can be found in the estimate

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 Alternative

Color Scheme

Inspired by the Winter. An alternative color scheme

that can be used through this space. We can use the
calming blue color in contrast with white to have a
chilled Bag of Wonder.

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