design of alliance -> learning -> motives ->

technology -> organization -> design of alliance

increase the pool of knowledge

Potential benefits reduce reliance on limited internal knowledge

Model for collaboration for innovation

network greater emphasis on capturing

rather than creating value
joint venture
how to search for & identify relevant
subcontract Type of collaboration knowledge sources

licensing Challenges to apply how to share or transfer such knowledge

Exploiting Open Innovation and Collaboration
first-mover advantages depend on
technology & market context
competence - because I believe you have the skills
Dimensions of trust
& know how
share hard-earned technical & market knowledge

network - because I know &/or like you Factors success of an alliance compromise product specification, development &
Common problems with alliances
strategy
problem if network>competence>commitment
danger of leakage of knowledge to third parties

high trust between

partners, not contractual

alliance ‘champion’
exists

clear plan & milestones agreed