STRATEGIC MANAGEMENT

Topic Review 3

Question 1
Sketch and show the location of the following organizations in IE matrix. Based on the
location, describe TWO (2) potential strategies for each organization.
(20 marks)

Business IFE EFE Suggested Strategies

score score
(a) Chicken Rice Shop 1.88 2.92
(b) PROTON 2.75 3.05
(c) Habib Jewels 3.20 3.11
(d) Football Association 2.01 1.85
Malaysia (FAM)
(e) Media Prima Bhd. 2.50 2.53

Question 2
The following factors are listed in Sunlight Radio Taxi’s incomplete SWOT analysis:
Complete the SWOT matrix and show a minimum of FOUR (4) potential strategies.
(5 marks)

Strengths Weakness
1. Loyal employees (i.e. drivers) 1. Slow in technology adoption
2. Recognized brand 2. Number of taxis owned

Opportunities
1. Limited parking bays
discourages members of the
public from driving their own
personal vehicles
2. LRT, MRT and Monorail’s
operating area is still limited
3. Continuous assistance from the
government
Threats
1. Availability of free busses in
Selangor
2. Improved service of busses
and Monorail, LRT and MRT
3. More intense competition
from e-hailing rivals like
Grab and MyCar.
4. The public’s negative
perception towards taxis
5. Road Transport Ministry’s
regulations
6. Customers are price
sensitive
7. The rise of COVID19 +ve
cases in Selangor and Kuala
Lumpur
Question 3
Table 1 below presents the QSPM for Brainy Aulad, a local kindergarten that offers Islamic
syllabus alongside British curriculum.

Table 1
Market Market
Differentiation
  Development Penetration

Internal Factors W AS TAS AS TAS AS TAS

No. of kindergartens 0.18 4 3 2

International expansion 0.01 5 2 1

Teaching and learning are conducted in Arabic and English 0.25 4 4 2

Syllabus is internationally recognized 0.20 4 3 3

Strict terms & conditions for franchisee 0.05 3 1 0

Registration fee 1 2 2

Monthly fee 0.10 1 2 2

Location of kindergartens 0.15 2 2 1

External Factors

Government regulation on kindergarten owners 0.26 2 0 0

No. of competitors 0.23 3 4 3

Educated parents 0.15 3 4 3

Changes in primary school education system 0.16 2 2 0

No. of universities offering early childhood education 1 1 0

a) Provide ONE (1) example of how Brainy Aulad can carry out each of the strategies
listed in the QSPM. (3 marks)

b) Complete the QSPM and identify the optimum strategy for Brainy Aulad. (12
marks)
Answer Rubric
Question 1

Sketching of IE and showing the location for each organization: 1 mark x 5

Identification and description of strategy based on the location in IE: 1.5 marks x 10

Question 2

Format of the SWOT (copy and paste into the correct cells all factors given, labelling of S,
W, W, T, SO, SO, ST, WT and writing the combination of factors at the end of each identified
strategy): 1 mark
Identification of strategy: 1 mark x 4

Question 3

(a) Example of market development, differentiation and market penetration in the context of
a kindergarten: 1 marks x3
E.g. market development: Brainy Aulad can open a branch in Muslim majority area in
Singapore

(b) Completing the QSPM: 0.25 marks x 44 blanks

Identification of optimum strategy from the complete QSOM: 1 mark