1.

Idea generation 4
1.1. Problem 4
1.2. Solutions 4
2. Environmental analysis 5
2.1. Micro environment analysis 6
2.1.1. Competitors 6
2.1.2. Customers 7
2.2. Macro environment analysis 8
2.2.1. Political factors 8
2.2.2. Economic factors 8
2.2.3. Technological factors 9
2.3. Market size 9
2.4. SWOT 9
2.4.1. Strengths 9
2.4.2. Weaknesses 9
2.4.3. Opportunities 10
2.4.4. Threats 10
2.5. Risk Analysis 10
3. Business model 11
3.1. Mission, vision, value proposition 11
3.1.1. Vision 11
3.1.2. Mission: 12
3.1.3. Value proposition 12
3.2. Customer Relationship (Unique Value) 12
3.2.1. Comprehensive Student Support: 12
3.2.2. Transparency and Trust: 13
3.2.3. Distribution Channels: 13
3.2.4. Key Resources: 14
3.2.5. Key activities: 14
3.2.6. Key Partners: 14
3.3. Approach Strategy (Chicken and egg problem - solution) 15
3.4. Financial analysis 17
3.4.1. Revenue Streams 17
3.4.2. Cost Structure 18
3.4.3. Forecast operating: 18
4. Venture Launch (Seed stage) 18
4.1. Entrepreneurial financing: 18
5. Overall Schedule 19
Reference 20
1. Idea generation

UniBridge is a Recommendation Engine Platform designed to simplify and transform the

process of choosing schools and career paths for students, parents, teachers, and hundreds of
schools in Vietnam. By leveraging the student's National Exam Grade, preferred location, and
financial capacity, UniBridge curates a list of potential schools that match their unique needs.
This information-rich list allows students, parents, and teachers to make informed decisions,
providing an automatic comparison of the most suitable educational institutions for them. With
UniBridge, finding the perfect school becomes an efficient and personalized process

1.1. Problem

Each year, millions of students in grade 12 have a difficult decision about their future beyond
high school. However, information about colleges and majors available is excessive and
sometimes irrelevant, leading to information overload. As a result, students are frequently
overwhelmed. The flooding of information stresses students and exposes parents to financial
risk, resulting in an irrational distribution of resources among universities, colleges, and
vocational schools. The persistence of this issue creates a cycle of incorrect and misleading
information that makes it challenging for students to judge their future educational and
professional paths.

1.2. Solutions.

We create Unibridge with functions as an intermediary, facilitating the connection between

students and universities. By utilizing the data provided by both students and universities, they
can conduct a more in-depth analysis of their respective opportunities, thereby streamlining the
student recruitment process.

Having reviewed a significant problem of students in Vietnam, Unibridge not only offers
traditional university matching services but also provides students with career-focused counsel
and a mentorship program as devoted assistance. counseling

About features of Unibridge:

For student:

● Features 1: Synthesize students’ information

 Users will input their personal information, including name/age/place of living, favorite major,
academic scores/graduation, and financial background. Then our app uses data from collected
information to suggest for users lists of suitable majors and universities, individual analysis such
as strengths, weaknesses, and development roadmap to achieve goals and help them to know
how to apply to universities or analyze the possibility of winning scholarships (under the
condition that the school grants scholarships to students).

● Features 2: Career guidance tool - discover personality

Users have to answer some questions then based on that, UniBridge will give out a list of
suitable majors/fields… In feature 1, there is a feature based on favorite majors to choose
universities, but if users do not know what their favorite major is, they will need feature 2. This
is how the features link together.

● Features 3: Video review of major, universities/colleges:

Users will be able to watch videos reviewing the school's facilities, teaching methods, and
school activities and have a chatbox to connect with students studying at the school for the most
honest reviews.

For universities/colleges

● Features 1: Enter schools’ information to reach students

Universities/colleges need to proactively update information such as general information

(rankings, fields, introduction…), learning programs, majors, learning structures (subjects,
activities), admission method, benchmark scores for each year, tutors' background, and activities
/clubs. Therefore, when students access the app, they will know information about the school in
the most accurate and systematic way.

● Features 2: Access to data

The Universities/Colleges can know data such as the number of students accessing school
information, data on the percentage of students with career guidance results - find out
personality matches with the majors or trends in which majors students are interested in, data on
students' financial capabilities, data on student abilities, on-screen advertising for students
having suitable career guidance results.

2. Environmental analysis
2.1. Micro environment analysis

2.1.1. Competitors:
● WeDu.vn

Wedu is an app that helps customers learn about various majors, professions, and schools. The
App has 4 main sections as follow:

The first section is exploring. This section includes a combination of all information for you to
choose from for reference, including: Schools, branches, regions…

The second section is searching, where the app introduces Basic information of the school,
school introduction, admission, tuition fees, policies, facilities, majors, contact information,
scholarships…Moreover, this section includes information related to the field / major of the
universities, like: major code, training school name, criteria, training level, major introduction,
benchmark scores by combination, similar majors. Beside that, users can enter the province
where you live and the app will display the universities in that location.

The third section is advicing. This section is for users to ask questions. However, it seems that
the response time of this section is a bit long.

The fourth section is accounting. This section is to fill in customers’ personal information.

There are a number of advantages that this app can bring to its consumers. The App has a variety
of information about schools and majors, which enables students to obtain a huge amount of
academic information. Furthermore, the App brings a sense of responsibility for users because
all results provided are obvious.

However, its drawbacks outweigh its benefits. The App only provides fundamental and general
information of universities and occupations, so students can not obtain detailed information of
universities. In addition, there is no section to help students discover themselves, and the app
interface is arranged in no particular order so it's quite confusing.

● JobWay

JobWay App is another tool assisting learners to opt for a suitable major at a university. It
comprises several main sections.
The first section is understanding yourself, including 2 tests: MBTI and Holland. When you
finish using those tests, the App will output results about your abilities, interests, and type of
person. The App's tests are relatively sufficient and have clear grounds, the output results are
easy to understand and reasonable.

The second section is understanding the profession. Here, there are quite detailed descriptions of
the professions, you can roam around to learn more information about the profession you like.

The third section is understanding the school. There is some information about universities,
including majors and latest enrollment information.

The fourth section is News. It provides all kinds of news in the world, get information about
schools, exams, funny articles, revealing information about professions…

The final one is consulting. JobWay allows its customers to ask questions and then, it gives
responses without any further fees.

With regard to the favourable points the app can bring about, besides providing information
about industries, occupations, and universities, the App has a test section for you to learn about
yourself first and then choose a suitable career. Students can also be freely consulted about their
favourable majors.

Considering the unfavourable points, the number of accessed universities are limited, causing an
insufficient option of universities for students.

2.1.2. Customer
What pains our customers have and what gains they want to accomplish are illustrated below.

High school students in Viet Nam normally face the fear of misdirection (Germeijs et al., 2012).
They are not experienced enough to understand what their passions are, which field they should
pursue, and how to have a correct way to achieve their dreams. Choosing an unsuitable major
can lead to many unexpected effects, such as: students dropout of school because they do not
possess possibilities to follow that major, or their low scores can affect their overal academic
performance (Kinnunen and Malmi, 2006). That led us to the decision to innovate our product,
which is able to help those who suffer from misleading - phobia.
It is undoubted that students who are in the process of choosing a university want to select the
major that is truly their interest, which they can develop their occupations in the future. On top
of that, universities would like to minimize the cost of accessing students, such as: advertising
cost ortravelling cost. Therefore, we define our key customers as students and universities.

To be more specific, the target users of our application are high school students and upper - level
education who are living in Viet Nam. Such objects are needed to figure out an appropriate
university tô pursue a bachelor degree, master degree, or even a PhD. Nevertheless, universities
that we aim at are both national and international. The learning demands of Vietnamese students
are not only limited to studying within the country but also studying abroad. That is why we
want to make a difference between our product and competitors’.

2.2. Macro environment analysis

2.2.1. Political factors:

Education in Vietnam is a state-run system of public and private education run by the Ministry
of Education and Training. It is divided into five levels: preschool, primary school, secondary
school, high school, and higher education. Formal education consists of twelve years of basic
education. Basic education consists of five years of primary education, four years of secondary
education, and three years of high school education. The majority of basic education students are
enrolled on a daily basis. The main goals are general knowledge improvement, human resources
training and talent development.

2.2.2. Economic factors:

The economic growth has enabled the country to invest more in its education sector to improve
the quality of the labor force. As a result, the recurrent expenditure on education and training has
been increasing fast in recent years, accounting for approximately four percent of Vietnam’s
GDP in 2021.

2.2.3. Technological factors:

The conventional way to receive education has always been through educational institutes.
However, as technological advancements took place, platforms for online education emerged.
Platforms for online education, such as Khan Academy, Udemy, and Coursera, provide access to
educational material and lectures.

2.3. Market size

With a population of around 100 million and a significant percentage of them in school and
college-going age, the market size of students in Vietnam is substantial. Currently, around 2.12
million students are enrolled in universities, which accounts for 28% of the college-aged
population. On top of that a high value on education, robust economic growth and the high level
of digital adoption here in Vietnam make the target market for the educational technology
segment large. On top of these student customers, Vietnam is home to over 200 universities, of
which many would vastly benefit from our product by getting information about their education
programs to a vast audience of students.

2.4. SWOT

2.4.1. Strengths
Our platform offers a unique product by providing career guidance, university information data,
and more in one digital application. The ability to use student and university information to
provide personalized advice sets us apart from our competition by addressing the needs of
students more specifically.

Our data can also be essential for Universities since they can use it to tailor their offerings, adapt
to student preferences, and bolster their reputation.

2.4.2. Weaknesses
Our company requires a lot of data and data analysis to launch competitively, so focus on data
procurement is needed, along with effective marketing, to attract the first-moving customers.

Data privacy is a concern in all companies that work with these amounts of data, so a robust
security system must be maintained to avoid the catastrophic consequences of breaches.

The capital required to start this business is high since the acquisition of data and its analysis are
expensive and time-consuming.

2.4.3. Opportunities
The growing middle class and high valuation of education in Vietnam means that our target
market is constantly growing, attracting more customers.

Career-focused education guidance aligns with the current education trends, providing a more
suitable product for many.
Possible collaboration with different educational institutions or even government initiatives to
support education can open doors to new resources and brand recognition.

2.4.4. Threats
The competitive landscape of educational technology might need fixing, necessitating product
differentiation strategies.

External events like economic crises, regulatory changes, technological disruptions, and other
global events could affect our company negatively.

2.5. Risk Analysis

Our main risk is having a shortage of first-mover customers and institutions, which would make
our application lack certain functions in the beginning phase of our company. There are,
however, specific strategies to attract customers on both sides and mitigate this risk; we will
have to make our application as user-friendly as possible and communicate our value
proposition to users with different marketing strategies to reach as many potential customers as
possible.

Another risk for our company is the competitiveness of the educational technology sector in
Vietnam. A failure to differentiate our product from similar services may result in reduced
market share and limited growth opportunities. This risk can be mitigated by thorough market
research, continuous innovation of platform functions, and effective marketing campaigns.

The educational platform faces inherent data privacy risks, encompassing collecting and
processing sensitive student information. Potential threats include unauthorized access, data
breaches, and legal consequences. To mitigate these risks, robust encryption protocols, regular
security audits, and compliance with data protection regulations are imperative. Building and
maintaining user trust through transparent communication of privacy measures is crucial in
navigating this complex landscape.

Economic uncertainties substantially threaten the platform's success, impacting families'

financial capacities to invest in education-related services. A decline in economic conditions
may result in reduced user adoption, lower demand for paid services, and challenges sustaining
partnerships. Diversifying revenue streams, offering flexible pricing plans, and closely
monitoring economic indicators are vital strategies to navigate and mitigate the impact of
economic downturns on the platform's stability and long-term growth.
3. Business model

Unibridge functions as an intermediary, facilitating the connection between students and

universities. By utilizing the data provided by both students and universities, they can conduct a
more in-depth analysis of their respective opportunities, streamlining the student recruitment
process.

Having reviewed a significant problem of students in Vietnam, Unibridge offers traditional

university matching services and provides students with career-focused counsel and a
mentorship program as devoted assistance.

3.1. Mission, vision, value proposition

3.1.1. Vision
At our startup, we envision a future where students are not just passive participants in their
educational journeys but active architects of their destinies. Our vision is to empower them with
a unique blend of comprehensive and personalized guidance, leveraging cutting-edge technology
to provide insights beyond traditional counseling. We believe that informed decisions are the
cornerstone of success, and our goal is to equip students with the tools and knowledge they need
for fulfilling and prosperous futures. Alongside this, we are committed to building stronger
connections between universities and students through the transformative power of data-driven
decision-making. Our goal is to utilize data analytics to establish a more adaptable educational
system—one that caters to the specific needs of both students and universities.

3.1.2. Mission:
Our greatest mission is to assist students in locating acceptable majors in universities and help
universities/colleges identify potential students. Our mission also emphasizes accessibility and
customization. We strive to break down barriers, offer fair opportunities to all students,
regardless of their background or origin, and ensure that each student has the most unique
development path.

3.1.3. Value proposition

Our application empowers students by offering personalized guidance through advanced
technology. Students clearly understand their strengths and preferences, and universities have
access to a wide range of student data from those genuinely interested in their programs. This
aids students in making informed decisions about their university paths. The benefits include
saving valuable time and resources for both schools and students. Our firm commitment to
fairness, privacy, and efficiency guarantees all users an inclusive and practical educational
experience.

3.2. Customer Relationship (Unique Value)

3.2.1. Comprehensive Student Support:

Unibridge concentrates on supporting students with all the necessary features to guide them
better in pursuing their destined career path. These features may include Mentorship programs,
career counseling, and resources to help them navigate the challenges of university life.

Establishing connections with customers is a primary objective of the organization, as it strives

to cultivate enduring relationships with each one (Adam K, 2020). We aim to implement a
"Feedback and Improvement Loop" system, where feedback from students or any Unibridge
partner will be analyzed carefully to improve our services continuously. This holistic approach
will better position Unibridge apart from its competitors, becoming a partner in the student's
journey, not just a matching platform.

3.2.2. Transparency and Trust:

Building trust is essential in this space. Unibridge emphasizes Transparency in our matchmaking
process. We will communicate how the algorithms work and ensure that students and
universities understand the criteria used for matching. According to the In-depth Interview,
Students who have the ambition to study abroad often face the issue of having to pay a multitude
of fees for the application procedure without fully understanding the rationale behind these
expenses. Hence, the criteria used for Unibridge to construct the application will always include:

● Transparent Data Handling: Explanation of how student data is handled during the
application to ensure students' sensitive data is safe and ethical.

● Transparent Fee Structure: Explanation of each cost in detail. This enables students
to understand where their money goes, and fosters trust in the process.

3.2.3. Distribution Channels:

 ● Delivery of Services and Values

Unibridge will use omni-channel distribution channels to better reach students as the
main targeted customers and domestic and foreign universities. Online Channel helps
Unibridge overcome geographic barriers, while Offline channel, such as mentorship
program service, helps develop customer relationships. However, the online channel
via website and application is Unibridge's main focus in delivering the services to
students, as only some unique features, such as the mentorship program, will be held
offline.

● Marketing and Branding

A multiple channels approach can increase firm and client communication (Nearkhou
P, 2022). Hence, Unibridge will acquire and generate content advertisements offline
and on social media platforms such as YouTube, Facebook, and the organization's
sales website. In addition, Unibridge understands well that most of their targeted
customers are high school students and future high school students, who are classified
as Generation Z and Alpha. Therefore, our official social media page will create
content related to career-oriented topics and discussions of uni-life. Seminars at high
schools will be held to engage with our potential targeted customers.

3.2.4. Key Resources:

A reliable technology infrastructure utilizing cloud computing services and development tools is
fundamental to support Unibridge's digital platforms. Data collection is the first and most crucial
step in our operation process. The core of the data and analytics resource category is access to
extensive educational databases and data security measures. Hence, to sustain digital platforms,
it is imperative to establish a dependable technological infrastructure that incorporates
development tools and cloud computing services. Subsequently, in analyzing the collected data,
Scientists and Analytics need to be hired to take responsibility, or else the provided analysis
would need to be more trustworthy. Finally, human resources in customer support and
engagement strategies ensure positive customer relationships, as mentioned previously.

3.2.5. Key activities:

The prioritized activities for Unibridge to operate are taking steps to extract information from
both students and universities, as the analysis of data taken from one side is the key to attracting
the other. At first, Unibridge may encounter the problem of chicken and egg, and the solution for
this problem will be shown in the latter part of this pitch deck. In terms of the operating process,
the analyzing process can be outsourced to a data analytics company or a team of data analytics
and scientists after data collection. Besides, Unibridge also offers suggestions of institutions that
provide necessary certificates for students to meet the requirements of their dream universities,
which results in another revenue stream discussed in the latter part.

3.2.6. Key Partners:

Unibridge collaborates with institutions, universities, and data analytics firms to
provide more comprehensive assistance to students as they navigate the complexities
of determining their career paths

● Universities:

Universities are also classified as partners of Unibridge besides as customers. The

goal of providing the services to students is to help them make thorough decisions
about their majors. Therefore, we define Universities as the parties that most
understand their provided majors. The faculty members of universities can assist
Unibridge in introducing majors, tuition fees, or job opportunities for our students.

● Data analytics companies:

Temporary situation

As Unibrigde is now a newbie in the Industry with a lack of IT infrastructure and

competent data analytics, we first decided to outsource the data analysis process.
Following the Data collection steps, data analytics will take action. Although it will
cost a significant amount of expenses initially, Unibridge needs time to build up our
IT infrastructure and a team of capable analytics. Hence, this is only our temporary
strategy. In terms of long-term operation and taking enough time to adapt to the
Industry, Unibridge aims to take responsibility for the data analysis process to
minimize the cost.

● Third parties:
 Lack of qualification is a significant problem for any student when applying for
universities. As a result, Unibridge plans to offer students comprehensive support by
analyzing the requirements of their desired universities and providing guidance to
meet each requirement. With this plan, the third parties will be contacted in advance
to establish a strategic partnership. Unibridge will suggest them to students.

3.3. Approach Strategy (Chicken and egg problem - solution)

Our application relies heavily on gathering information to serve customers, especially students
and universities. However, deciding whether to focus on acquiring data from students or
universities first is a significant challenge. After extensive discussions and research, we have
determined that accessing students first is the preferred approach. We plan to provide students
with general information collected from universities initially. Subsequently, we will approach
universities to obtain more detailed and valuable data, creating a mutually beneficial exchange
and attracting more students to our app. The decision to prioritize students first is based on the
fact that they generate higher website traffic. This strategic sequence ensures a smoother
onboarding process and sets the stage for a more comprehensive and effective platform in the
long run.

In our initial phase, we prioritize gathering comprehensive data on universities, covering key
aspects influencing students' decisions. This involves gathering general information from
students' input, such as rankings, academic scores, personal preferences, financial background,
and data from collected information such as fields of study, learning programs and majors,
admission methods and benchmark scores for each year, extracurricular activities This
meticulous information ensures that students have access to a comprehensive and detailed
overview of potential educational institutions and enrich our platform with a holistic view of
university life. In addition, we will also start building mentoring and career guidance features in
this stage to attract students.

Our strategic approach prioritizes direct interaction, fostering engagement between students and
universities. Users can access video reviews of majors and universities through our platform,
providing honest assessments of facilities, teaching methods, and activities. We also initiate
online meetings with university representatives, offering students unique insights into the
academic environment. These features collectively create a comprehensive platform that
provides both data and firsthand experiences, enhancing the overall educational journey for
users.
After building a robust user community and gathering valuable student data, our focus shifts to
strategic partnerships with universities. Leveraging the amassed data, we showcase the
platform's benefits to universities, illustrating how insights into student preferences can enhance
their understanding of applicant needs. Through negotiation, we aim to secure partnerships to
access more detailed university data, such as data on students' financial capabilities and
scholarships, strengthening our platform and positioning us as a valuable ally in the educational
forum.

As we accumulate valuable data about universities and draw in more users to our app, this sets
in motion a dynamic cycle of continuous improvement and data enrichment. We actively and
regularly update information based on students' input and the criteria set by universities. This
ensures that our platform remains reliable and up-to-date, providing a valuable resource for
students and universities. By staying current and responsive to user needs and evolving
university criteria, we aim to foster an educational platform that is beneficial for all stakeholders
involved.

3.4. Financial analysis

3.4.1. Revenue Streams

For students, we use the freemium model. A free version offers basic features like school
recommendations and video reviews of majors and universities/colleges. Upgrading to the
premium subscription unlocks personalized features like tailored recommendations,
comprehensive profiles, scholarship analysis, and personal mentoring, providing a more
enriched experience for users willing to invest.

For high schools, we make money through a volume model, facilitating bulk purchases of
accounts at a discounted rate ensuring cost-effectiveness and accessibility for educational
institutions. The school registers to buy charges in bulk. They will receive a discount.

Meanwhile, universities/colleges engage in institution partnership fees, paying for premium

features tailored to their specific needs and institution size. These premium features include
in-depth student profiles, enhanced visibility, recruitment tools, and comprehensive analytics,
ensuring a customized approach to each institution's requirements.
 Moreover, through affiliate marketing initiatives, we can earn commissions by recommending
relevant products or services to users. Partnerships with textbook companies, online tutoring
services, and student accommodation providers create a mutually beneficial ecosystem, offering
added value to users while generating revenue through partnerships.

3.4.2. Cost Structure

Fixed costs in app development encompass several essential elements. Software development
constitutes a significant fixed cost, encompassing front-end and back-end development, as well
as the procurement of necessary software tools. Design costs, focusing on UX/UI, ensure the
app's visual appeal and user-friendliness, while legal fees cover business setup, licensing, and
compliance with regulations. Maintenance costs, either monthly or yearly, cater to sustaining
app development services.

On the other hand, variable costs in this realm are more fluid and contingent on the growth and
evolution of the app and its user base. Marketing and advertising expenses fluctuate; while
initial strategy creation might be fixed, advertising campaigns like pay-per-click depend on
scaling and reaching more users. Customer support costs are variable, expanding as the user
base grows, potentially necessitating a more sophisticated and pricier support software or team
expansion. Updates, an unforeseen variable cost, revolve around bug fixes, security
enhancements, or compliance with new regulations or operating system updates.

Moreover, salaries for various roles—developers, designers, marketers, and customer support
personnel—are typically considered variable at the initial stages due to the fluctuating workforce
in a nascent company. As the company grows, stability might increase, but in the early phases,
these salaries are variable costs tied to the evolving team structure and size.

4. Venture Launch (Seed stage)

4.1. Entrepreneurial financing:

In the seed stage of our startup, UniBridge has developed persuasive concept statements with the
purpose of presenting a succinct summary of our business idea and convincing readers of its
feasibility. Twenty interviews were conducted to ensure the soundness of our concept; these
provided us with invaluable information that we used to refine and fortify our business model.
The six members of the UniBridge ensemble have exhibited a substantial level of dedication to
our undertaking. A remarkable $300 million is the sum of our collective investment; each
member has contributed $50 million to this amount. The significant injection of capital serves as
evidence of our unwavering belief in the prospective triumph of our startup.

As the seed stage advances, our attention shifts to the fulfillment of the Minimum Viable
Product (MVP), a critical milestone in demonstrating the feasibility and efficacy of our business
concept. The forecasted income of UniBridge is presented in this link. Using this data, we will
put effort in convincing investors. We intend to collaborate with startup investment funds
including Shart Tank, Do Ventures, Mekong Capital, and IDG Venture in the future. This
endeavor is consistent with our overarching goal of obtaining supplementary financial resources
and assistance to advance UniBridge into its subsequent stage of progress and expansion.

We have retained the services of Viet An Law Firm in order to obtain technical counsel and
professional assistance with respect to the requisite legal processes for the formation of our
organization. The process of establishing a business necessitates thorough preparation and a
comprehensive comprehension of legal procedures, documents, and regulations. We are
optimistic that by enlisting the aid of the proficient personnel at Viet An Law Firm, we will
obtain thorough support in managing the requisite legal documentation and processes for the
organization.

Overall Schedule

In January 2024, Unibridge will be established, and the recruitment process commenced. Over
the period from January to March 2024, the focus was on market surveying and completing the
prototype. Subsequently, from January to June 2024, efforts are dedicated to completing the
Minimum Viable Product (MVP) and initiating the capital-raising process. Moving into the
months of June to September 2024, rigorous product testing will take place. From September to
December 2024, the emphasis shifts to modifying the product based on test results and
developing new features accordingly. In the year 2025, the company will officially introduce the
finished products to the market, accompanied by strategic communication campaigns to promote
consumer engagement. Looking ahead to 2026, the company remains committed to ongoing
product research, ensuring a continuous focus on innovation and improvement.
Reference:

Adams, K. (2020). 4 Reasons Why Building Customer Relationships is Especially

Important Now. Octane AI. Retrieved November 6, 2022, from

https://www.octaneai.com/blog/customer-relationships

Blank, S. (2013, May). Why the Lean Start-Up Changes Everything. Harvard Business

Review. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything

Germeijs, V., Luyckx, K., Notelaers, G., Goossens, L., & Verschueren, K. (2012). Choosing a
major in higher education: Profiles of students’ decision-making process. Contemporary
Educational Psychology, 37(3), 229-239.

Kinnunen, P., & Malmi, L. (2006, September). Why students drop out CS1 course?. In
Proceedings of the second international workshop on Computing education research (pp.
97-108).
Appendix A: Interview Questions

1. Em bắt đầu suy nghĩ và tìm hiểu về chọn ngành, chọn trường từ khi nào?

2. Hiện tại em đã biết mình sẽ học ngành gì, trường nào hay chưa?

3. Sở thích của em là gì? (nghe nhạc, podcast, đọc sách, đi chơi với bạn bè, hoạt đồng
đoàn hội,....) Sở thích đó có liên quan gì tới ngành em đang theo hong?

4. Em đánh giá tính cách em như thế nào? (năng động vì thích tham gia nhìu hoạt động,
hòa đồng vì có nhiều bạn bè, ....)

5. Trước khi bắt đầu tìm thông tin về ngành/nghề, em mong muốn chọn được ngành như
thế nào? Em có những tiêu chí nào đề ra không?

6. Trường học/thầy cô của em có hỗ trợ gì khi em chọn ngành không?

7. Hành trình xác định ngành của em? Em dùng những công cụ gì, xem thông tin ở đâu,
em xác định gì trước, các bước như thế nào? Những từ khóa em hay dùng để search
thông tin

8. Trong quá trình chọn ngành em có gặp những khó khăn gì không? Cụ thể như thế
nào?

9. Trước khi bắt đầu tìm thông tin về trường, em mong muốn chọn được trường như thế
nào? Em có những tiêu chí nào đề ra không?

10. Em xem thông tin trường qua đâu? Em có sử dụng công cụ gì không (có dẫn link càng
tốt)? Em thường chú ý đến những thông tin nào nhất? Những từ khóa em hay dùng để
search thông tin?

11. Em thường thảo luận vấn đề chọn ngành/trường này với ai, cụ thể? (VD: bạn bè thì
bạn bè đó đã chọn được chưa, vì sao bạn đề xuất cho em như vậy, thầy cô thì thầy cô
dạy môn gì, vì sao họ đề xuất như v, do con cái họ cũng học hay sao. Ngừi thân/quen
thì đang làm nghề gì, xưa họ học ngành gì, trường gì)

12. Trong quá trình chọn trường em có gặp những khó khăn gì không? Cụ thể như thế
nào?
13. Nếu quay trở lại thời gian đó, có 1 công cụ có thể giúp em giải quyết các khó khăn đó,
thì em tưởng tượng công cụ đó sẽ như thế nào?

14. Daily routine của em như thế nào? em thường xem thông tin về chọn ngành/trường
vào khoảng thời gian nào

15. Nếu bây giờ có 1 công cụ (liệt kê các tính năng) thì em sẵn sàng chi trả để mua
không? Vì sao? Bao nhiêu?

16. Nếu không thì em nghĩ công cụ này cần có thêm gì để có thể thu hút em?