Jagannath University

Assignment on

“An Empirical Study on STP Analysis of E-Commerce Business in Bangladesh”

Submitted To:
Md. Al Amin
Assistant Professor
Department of Marketing
Jagannath University, Dhaka

Submitted by:
Marketing Masterminds
10th Batch
Department of Marketing
Jagannath University, Dhaka.
Date of Submission: 5th June, 2021

Jagannath University
 Department of Marketing
Group Name: Marketing Masterminds
Group Members List

Sl. No ID Name Marks

01 B-150204032 Safayet Siddique
02 B-150204061 Robiul Hossain
03 B-150204065 Mehedi Hassan
04 B-150204066 Mohaiminul Islam
05 B-150204071 Nusrat Sultana
06 B-150204077 Lutfun Nahar
07 B-150204084 Md. Nizam Uddin Shamci
08 B-150204102 Nazmun Nahar
09 B-150204105 Md. Shahriare Hossain Anik

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 Letter of Transmittal
Md. Al Amin
Assistant Professor
Department of Marketing
Jagannath University,Dhaka
Subject: An Empirical Study on STP Analysis of E-Commerce in Bangladesh
Dear Sir,
This gives our immense pleasure to present an assignment on “An Empirical Study on STP
Analysis of E-Commerce in Bangladesh”. We have tried our level best to meet the requirements
of this report. We are very fortunate to have the opportunity to compose this report under your
guidance. This research project taught us some really valuable lessons. We believe that the
knowledge and experience that we gathered during these months will be an asset for we in our
future professional life. We would like to mention here that we are extremely grateful to you for
your valuable guidance, endless effort and constant attention whenever required. We hope that
you would be kind enough to evaluate our performance and excuse any minor errors. Please feel
free for any query or clarification that you will like us to explain. Your support in this regard will
be highly appreciate.

Yours Sincerely,
Marketing Masterminds

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 EXECUTIVE SUMMARY

This report aims to discuss the findings from a study conducted to determine STP Analysis of e-
commerce Business in Bangladesh: A Comparative Study on Chaldal.com and shwapno.com. This paper
obtained data from primary & secondary sources. For primary data collection a questionnaire was
developed. Primary data collected through a questionnaire survey from several related respondents &
secondary data were collected from different websites, articles, and journals. We analyzed the data
through SPSS.

Our findings STP Analysis of e-commerce Business in Bangladesh: A Comparative Study on

Chaldal.com and shwapno.com.

We all need to shop for foodstuffs and vegetables in order to exist. However, when you need to get out
of your comfort zone, this might become revolting. Imagine you're planning on sleeping late after a
hectic weekend, but you need to get up early and go to market, so all of your planning is for naught.
Chaldal.com and Shwapno.com have taken the initiative for you; simply order whatever groceries you
require and have them delivered to your door.

Chaldal.com and Shwapno.com both have some good points for what they are now leading in the
market, but they also have certain flaws. There are many competitors now, which poses a threat to them,
but they still have lots of room to grow. Despite the presence of other competitors in the market,
chaldal.com has cemented its position in the minds of consumers. Consumers are mostly drawn to their
engaging website and mobile app.

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 ACKNOWLEDGEMENT

We, the members of “Marketing Masterminds”, are very pleased to accomplish the assign task given by
Md. Al Amin, the teacher of the course namely “Marketing Engineering.

” At the very beginning of the course, we are very much unknown about Marketing Engineering. Our
course instructor has helped us to understand and resolve. Without his proper guidance it was next to
impossible for us to complete the assignment. We cannot refrain ourselves from heartiest thanks to our
honorable course teacher Md. Al Amin to remain with us almost all the time for completing the job. At
last we also want to mention here that our all group members who worked heart and soul to complete the
assignment. We are grateful to our group members for their contributions.

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 Table of Contents

Description Page

Chapter-01 Introduction
1.1 Introduction 8

1.2 Statement of the Problem 9

10
1.3 Topic of the report:
10
1.4 Origin of the report:
10
1.5 Background of the report:
11
1.6 Objective of the report
12
1.7 Scope of the report
12
1.8 Methodology of the report

13
1.9 Limitations
Chapter-02 Literature Review
2.1 Segmentation 13
2.2 Targeting 18
2.3 Positioning 19
2.4 The people of Bangladesh and technology 20

Chapter-03 Methodology of the Study

3.1 Data Collection 21

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 3.2 Fieldwork 22
3.3 Scaling Technique 22
3.4 Questionnaire Design 22
3.5 Sampling Technique 23
3.6 Data Analysis
Chapter-04 Analysis
4.1 Demographic Profile 23
4.2 Cluster Analysis 27

Chapter-05 Discussion & Findings

31
5.1 Discussion and Findings
Chapter-06: Recommendations & Conclusions

6.1: Recommendations 33
6.2: Conclusions 36
Reference 37
Appendix 39

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 Chapter 1 – INTRODUCTION

1.1 Introduction

Due to the increased use of the internet, web shopping has become a global phenomenon.
The internet's development has provided chances for businesses to remain competitive.
Customers with a quicker, faster, and less expensive option to make purchases acquisitions one of the
most rapidly rising forms of shopping is online shopping. (Ramus and Grunert, 2005). The internet now
plays a critical role in the dissemination of information. People all across the world can benefit from the
technology era, and it is available online. Today's fad has become the standard. One of the most notable
advantages of internet shopping is that it allows you to purchase from the comfort of your own home.
There is a lot of product variety, and there are a lot of suppliers, thus there is a price advantage. In the
case of internet shopping, this can be the case. Dhaka, Bangladesh's capital, is one of the most densely
populated cities in the world. The world's cities because space is limited, businesses are frequently small
and carry only a few items. The quantity of inventory online shopping has emerged as a viable
alternative to traditional brick-and-mortar distribution strategies, and its behavior has been closely
scrutinized.
With the fast developing e-business, there are research concerns in both information systems and
marketing disciplines (Javadietal., 2012; Lee &Chen, 2010). While there are numerous advantages to
purchasing online, there are also some drawbacks. Other obstacles are preventing customers from
shopping online. It's possible that consumers' lack of trust is at blame. Online buying has its drawbacks,
such as credit card and personal information security concerns.
Information, return procedures, and customer service are all lacking. The number of people who use the
internet has steadily increased in Bangladesh, as has the percentage of internet users who have Intentions
to purchase products online are also continuously increasing. It is critical for an e-business to keep
existing clients in order to grow and attract new ones.
Customers routinely utilize websites for their daily necessities, choose and order their chosen products
by placing an order, and online grocery shopping has become a good possibility in Bangladesh.
Chaldal.com and Shwapno.com are two Bangladeshi online stores. They believe that time is valuable,

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and that citizens should not have to waste hours in traffic, endure inclement weather, or queue merely to
buy eggs. This is why Chaldal & Shwapno provides everything a customer requires at no extra charge
right at their doorstep.
Chaldal, situated in Dhaka, was formed in January 2013. It is still a work in progress, and it is hoped that
it will improve with time. The founders believe that using technology and education to better
Bangladesh is a good idea, and they want to keep pushing the technological envelope. In Bangladesh,
Chaldal runs an internet store that sells basic goods. It now successfully serves the entire city, offering a
variety of products such as basic groceries, office supplies, electronics, infant care, beauty and
healthcare, pet care, and home appliance products, among others.

ACI Logistics Ltd., a subsidiary of Advanced Chemical Industries, operates Shwapno (ACI Ltd).
Shwapno debuted in Bangladesh's retail industry in 2008 as "Fresh and near," with the goal of realizing
the company's vision of "Seed to Shelf," which would connect farmers directly with consumers through
a superstore platform. Shwapno has made a name for itself since its start and has grown to become
Bangladesh's largest retail chain brand, with more than 60 stores across the country and the ability to
touch the lives of 35000 households on a daily basis. With a market share of almost 45 percent, it is
currently the market leader.
Shwapno stores began by offering fresh produce and everyday household basics, but have since
expanded to include a wide range of other things such as apparel, home décor, electronics, and a variety
of other items. This includes a number of private labels for supermarket, baked goods, and other items,
as well as the Shwapno live in-house fashion label. Dhaka, Chittagong, Sylhet, and Comilla are among
Shwapno's locations. It has a variety of retail types, ranging from small convenience stores to massive
megamall outlets with sizes ranging from 1500 to 27000 square feet. In Bangladesh's retail scene,
Shwapno is the market leader. Shwapno launched the beta version of their ecommerce website,
Shwapno.com, in 2017. It was done in order to stay on top of both local and worldwide trends.
Convenience in shopping is becoming increasingly popular. The future of retail is expected to be online,
as more and more people have become familiar with technology, particularly as the use of smart phones
and social media has grown rapidly.

1.2 Statement of the Problem:

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In today's world, nothing is still dynamic. In business, a company that is currently at the top does not
guarantee that it will remain there in the future; they can hope, but they cannot guarantee. Consumer
preferences, tastes, and preferences change all the time, thus businesses must adapt their strategies
accordingly.

Chaldal.com was the first online grocery store to get a foothold in the minds of customers. It was
unthinkable at the time to consider purchasing vegetables online. However, there are now a slew of new
powerful competitors. Shwapno had established their position long before chaldal.com had even
considered it. However, chaldal.com has the upper hand when it comes to internet buying.

Chaldal.com's marketing strategy is their key competitive advantage. We're all awestruck by their
website and app. They benefit greatly from free subscriptions to up-to-date pricing lists, offers, mobile
messaging, and email marketing in maintaining strong contact with customers. Shwapno.com began
their online ordering business later, but they have a significant foothold as well.
The STP analysis of chaldal.com and shwapno.com is the topic of this research. They have become
well-known brands in Bangladesh, and they are attempting to gain a significant market share.

1.3 Topic of the report:

It is important to select a topic for this report. A well-defined topic reveals what readers
can expect from this report. The topic has been assigned “STP Analysis of e-commerce
Business in Bangladesh: A Comparative Study on Chaldal.com and shwapno.com”.

1.4 Origin of the report:

In today’s world students learning is more related to academic education, which is not
enough to give a tough competition in real world with outside knowledge. Through
completing this report I came to know how a company can bring up with a new idea, and can
fulfill the current market need with a strategy that satisfies the organizational goal.

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 1.5 Background of the report:
To complete the degree and exercise practical business activity preparing this report is
necessary. Students study about the organization and its activity, learns about the function of
that organization. This program enables a student to develop his analytical skill and
scholastic attitude. For the completion of this report we have gone through many articles,
web reports & online survey of chaldal.com & Shwapno.com. This report would be based on
chaldal.com & Shwapno.com.

1.6 Objective of the report

While completing this report students get a chance of understanding the situation closely. To
make a prosperous career, this activity is considered as a mandatory program for students.
Throughout this program we came to know about following things:

1.6.1 General objective:

The general objective of this study is to complete the report. The report will help us to know
the essential information’s which we want to know from the market. For completing this
report creating objective is necessary. This objective will give us proper guideline in the
competition of this report.
 As it is an online based business, so physically visiting it is not possible. So need to
get enough information’s available on the internet to understand about their activity.
 To find the relationship between academic education and the real practical field.
 To have a closer view, that how things are being done in practical field. How leaders
do compete in the market.
 To gather more knowledge about marketing field, which will help me to build my
career in this field.

1.6.2 Broad objective:

The broad objective of this report is top analyze and understand the current market situation
and Segmentation, Targeting, Positioning of Chaldal.com & Shwapno.com” to find out any
sectors where concentration is necessary.

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 1.6.3 Specific objective:

Specific objective needs to be set before completing a report. So we also determined some
objectives for this report. The main objective is to STP analysis of chaldal.com &
Shwapno.com
 To understand the current market;
 To compare their market situation based on market shares;
 Who are the competitors and what is their position in the market;
 What is the Segmentation policy needs to be find out;
 How different their distribution strategy than others;
 What are their target customers, and how do they target them;
 To know chaldal.com & Shwapno.com as whole;
 Which Positioning strategy do they follow!
 What problems they are facing now!
 What could be the steps to solve those problems!
 Identifying the standardization of the product.

1.7 Scope of the report:

This report has been prepared after consulting with the support team of chaldal.com &
Shwapno.com. While preparing this report, we had a great opportunity to have a deep idea
about the STP analysis of chaldal.com & Shwapno.com

1.8 Methodology of the report:

For smooth and accurate study certain rules and regulations needs to be followed by
everyone. The study inputs were collected from two sources:

1.8.1 Primary sources:

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  Online Survey by Google Forms

1.8.2 Secondary sources:

 WebPages
 Other reports
 Article

1.9 Limitations:
While completing this report I faced certain limitations:
 Sources are not available
 As it is an online business, so physically observing the activities were difficult
 Online information’s couldn’t be verified
 Source to source information varies, which is a bit confusing

Chapter 2 - LITERATURE REVIEW

2.1 Segmentation
Market segmentation, according to Pride & Ferrel (1995), is the practice of dividing a market into
prospective client categories having similar characteristics that show how buyers behave in a similar
way. The term "segmentation" refers to the process of separating data into Segmentation is the art of
discovering and exploiting niches in the market.Kotler, Kartajaya, Huan, and Liu (Kotler, Kartajaya,
Huan, and Liu,(2003.) Segmentation is the science of viewing at marketplaces at the same
time.Behavioral, demographic, regional, and psychographic factors variables.
2.1.2 Choosing a Target
Targeting is the practice of analyzing distinct market sectors. Then select one or more portions to be
inputted (M. C. Cant, 2009). (M. C. Cant, 2009). In To be able to determine the target, numerous
surveys must be conducted. To ensure that the marketing process does not go awry, be aware of the
market environment. Centered Companies must determine whether a potential market sector has a
generally positive outlook. Size, growth, and profitability are all appealing attributes. Economies of
scale, risk, and other factors are all factors to consider. Kartajaya, Huan, and Liu Kotler, Kartajaya,
Huan, and Liu Kotler, Kartajaya,According to (2003), a company must meet three requirements in order

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to be successful selecting which segments will be targeted and analyzing them First and
foremost,Companies must ensure that the market segment they are targeting is sufficiently large.This
will bring the organization a lot of money. The second point to consider is the targeting.The company's
competitive advantage should be the foundation of the strategy. The most recent is that the market
category to be targeted must be based on the competitive landscape in the circumstance

2.1.3 Placement

According to Armstrong (2014), positioning is a phase in determining one's market position. Occupies a
position in the eyes of target customers in comparison to competing products customers to put it another
way, placement is an action or step taken from the beginning. Marketers to improve the company's
image and provide value to customers differentiate a product from its competitors in a specific market
segment. It can be inferred that positioning is a technique for gaining the trust of potential customers.
Consumers by creating a product picture. Positioning is more than that. Persuasion and image creation in
the minds of customers, but also how to gain the trust of the customer
There is no one-size-fits-all method for establishing market segmentation. The marketer must
continually assess the product-market relationship, or which group of clients the offering should be
tailored for. Geographical, demographic, psychographic, behavioral, and benefit factors may all be used
to group people. While a conceptual and intuitive grasp of customers in distinct groups is crucial, data-
driven initiatives are typically used to assist effective segmentation. As a result, data collection and
analysis can be critical in market segmentation operations.

2.1.4 Segmentation by Location

Geographic segmentation depicts the market at various geographic levels of aggregation. This could be
regions (South Asia), countries (Big Emerging Markets or BEMS), states (red and blue states in the US
displaying political tendencies), cities (by large, medium, or small numbers), or neighborhoods (by
large, medium, or small populations) (as clustered by zip codes or postal codes). CLARITAS has
recently published research that uses a geo-demographic clustering methodology based on zip codes in
the United States to classify over half a million residential communities into 66 distinct lifestyle
segments (from blue blood estates to gray power to family thrifts).
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2.1.4 Segmentation by demographics

The market is segmented into categories based on demographic variables such as age, income, and
gender in demographic segmentation. Teenagers, for example, are a group of young customers who are
notorious for their defiance of cultural and traditions. This fact, when combined with universal wants,
requirements, desires, and fantasies (for name brands, novelty, entertainment, trendy, and image-
oriented products), allows a cohesive marketing program to reach the global teen sector.

Given their size and multi-billion dollar purchasing power, this group is an extremely appealing segment
(about 1.3 billion globally). According to studies, there are 78 million Generation Y customers in the
United States, with a combined purchasing power of $187 billion and rising. This combination of age
and purchasing power is an example of how demographic categories can be combined to generate new
ones with huge market potential. Another effective reason for categorization is income. Within
countries, the Gini Coefficient can highlight income discrepancies that clearly separate the rich from the
poor. According to recent studies, the poor are not to be overlooked because they make up a sizable and
valuable market sector, even if their daily wages are less than $2. The sheer volume of sales in this
segment can overcome the thin margins to make the segment very profitable, as Prahalad termed it the
BOP (Bottom of the Pyramid) 1 market. If marketers can craft innovative offerings (sachets, attractive
credit terms, family-targeted products, local distribution, etc.), the sheer volume of sales in this segment
can overcome the thin margins to make the segment very lucrative. Patterns in population dispersion
may also offer marketing opportunities. South Asian countries, for example, are noted for their rapidly
growing populations, with India's population of 1.3 billion, Bangladesh's 160 million, and Pakistan's 188
million. A closer examination of this demographic indicates changing rural-urban densities as well as
how increasing urbanization is posing both risks and opportunities in large cities. The sheer quantity of
people flocking to cities suggests that food, housing, sanitation and health care, transportation, and
entertainment are all sectors where marketing opportunities abound. Education is a significant market
differentiation, particularly in South Asia. From a social marketing standpoint, the region's large
educational difference illustrates how advances in education and its delivery can present significant
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opportunities. It's also common knowledge that education develops its own separate customer groups
(books, computers, TV programs, cerebral games, technology solution, etc.). Individuals belonging to
various educational classifications will provide substantial prospects for marketers as more people
clamor for education in developing nations. In the context of South Asia, religion is a very important
socio-demographic element. Religious procedures are carried out with great commitment, and any
disregard for religious rules and customs might mean doom for the marketer. During 1997-2001, the
popularity of Halal soap, a creative idea invented by the Aromatic Group in Bangladesh, was such that it
literally supplanted Unilever's Lux soap, Bangladesh's number one brand. Mecca Cola was launched in
the Middle East after the 9/11 terrorist attacks in the United States and the aftermath to appeal to the
Muslim community who had been the target of US aggression. Nike's degradation of Islamic holy
symbols during the debut of the "Flame" sparked widespread outrage, prompting the company to pull
the symbol from the product. McDonald's' hesitation to introduce the item in India, which is known for
its beef burgers, was a wise decision. It was even smarter to replace the beef with vegetables or seafood,
so leveraging the brand name. Pepsi's sponsorship of programs during India's Navaratri celebrations
resulted in various business cases mentioning Pepsi's success. Local sensitivities and customs must be
properly understood when marketing initiatives touch on religious values and practices. Marketing
strategies based on gender have also had a lot of success. Nike produced $1.4 billion in global sales of
women's shoes and products by targeting them in unique ways, or 16 percent of total Nike sales,
believing that its worldwide business targeting women is primed for huge growth. 3 Another example of
targeting men with skin care cosmetics that traditionally targeted women is the new Fair & Lovely MAX
Fairness Face Wash for Men, which features Saif Ali Khan (Indian film star) and explains how the
product deep cleans the effects of pollution and dirt from one's face to provide long-lasting fairness.

2.1.5 Psychographic

Psychographic segmentation is a method of profiling groups of customers that are expected to respond
similarly to a company's marketing efforts by combining demographics and consumer psychology. SRI
Consulting Business Intelligence's VALS (values and lifestyles) framework, which is based on
classifying people according to their attitudes, values, attributes, and lifestyles, is credited with this
methodology. The VALS, and later VALS 2, segmentation systems were developed using over 80,000
surveys every year. Another psychographic study found that Porsche customers can be separated into
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numerous distinct groups, with Top Guns, a narcissistic group, purchasing Porsches in order to be
noticed. Young professionals (Yuppies), Zoomers (55+ group), and DINKS (dual income no kids) were
also psychographic groups in the developed world with similar characteristics that could be targeted
with similar marketing strategies.

2.1.6 Segmentation based on behavior

Market segmentation based on consumer behaviors is to determine if consumers buy a product, how
much they buy, and how often they use it. Buyers can play one or more roles as initiators, influencers,
deciders, buyers, and users, which are all taken into account in this sort of segmentation. 4 For example,
user status is an important behavioral attribute that many marketers are interested in. A customer might
be a non-user, ex-user, future user, first-time user, or regular user in this framework. This data is crucial
for launching loyalty programs and establishing a long-term consumer base. According to studies,
Pareto's Law states that 20% of a company's revenue is accounted for by 20% of its clients. It is critical
for businesses to identify the 20% of consumers who make up the majority of purchases.

2.1.7 Segmentation of Benefits

Because it tries to locate groups of purchasers based on the benefits they want from a given product,
benefit segmentation is likely at the heart of the marketing notion. Connecting with customers becomes
easier when marketers grasp the problem that a product solves or the benefits it provides. Benefit
segmentation is often used by marketers of health and cosmetic products. The Crest toothpaste tale is
legendary for demonstrating benefit segmentation. The company was able to uncover a critical benefit
that purchasers were looking for that other companies were overlooking in its early days: cavity
prevention. Crest toothpaste was firmly established in the milieu of competitor offerings after the
concept was introduced. However, as consumers' concerns about whitening, sensitive teeth, gum
disease, and other oral care issues have grown, marketers have responded by creating new toothpaste
brands tailored to the many benefits desired by customers. Many Europeans are concerned about the
health and longevity of their dogs. As a result, Procter & Gamble is promoting its premium pet food
"Iams" as a way to improve pets' health. Benefit segmentation that capitalizes on the concept of profit
split by price can benefit from the value equation. As demonstrated below, boosting benefits (by
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improved processes or outcomes) or lowering price (in monetary, physical, psychological, or emotional
terms) to the client can improve the value offer.
Benefits/Price = Value
2.2 Targeting

Following the development of market segment opportunities, a company must determine which
segments to focus and nurture, as well as which to disregard or assign a low priority. To zero in on a
certain target, three key requirements must be met (s). These are some of them:
• Compatibility with the company's overall aims and the capability of successfully reaching the target
audience • Current size of the segment and expected development potential • Potential competition in the
segment
Experts believe it is preferable to focus on a small but expanding market rather than big segments where
competitors may have already established themselves, leaving little or no room for expansion. Instead of
the vast market for film-based cameras, the prospective market for digital cameras was the motivating
force behind their introduction. As a result, market size and expected growth are important factors to
examine before deciding on specific targets. In addition to running successful marketing programs in
specific segments, it is beneficial if the segments are measurable (via surveys and related statistical
means), substantial (profit potential), accessible (via various channels of communication and
distribution), differentiable (having different response functions), and actionable (via effective
marketing programs), as previously mentioned.
Success in a particular market segment is also determined by the level of competition in that market. As
a result, evaluating the target market in terms of Porter's five forces is critical for determining the
viability of joining the segment and maintaining a firm's marketing campaigns in the segment.
Competition can be strategically addressed in a number of ways.
One strategy to deal with competition is to use concentrated marketing, often known as specialty
marketing. Instead of the competition defining the market and product, the firm retains the ability to
determine its target market. For example, several South Asian countries now have 24/7 TV news
stations that follow CNN's lead in determining who, how, where, and when to provide its selected
section with news and carve out a niche. In other words, rather than settling for a small portion of a vast
market, these TV channels want to capture a significant proportion of a small but rising industry that

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they can eventually control. Concentrated marketing focuses on a single segment (fashion) of a larger
market (readymade clothing), aiming for depth rather than breadth.
Another option is to go after two or more unique markets using a multi-segment targeting strategy (see
Chapter 3). Honda's decision to develop a variety of vehicles (the Odyssey, Accord, CRV, Civic, Fit,
and so on) to meet the needs of various client groups is an example of how the company may expand its
market coverage and compete on its own field. Of course, such a plan must be consistent with the
company's general ethos and objectives while also being financially and human resource realistic.

2.3 Positioning

Following the segmentation of the market and the identification of relevant target customers, it is critical
to position a company's brand in the minds of consumers in relation to competitors, carefully picking the
different features and benefits that the brand promises to provide. The positioning strategy of Pepsi is
depicted in the diagram below: a Customers will link the brand with the manner the company wants to
engage with its customers, so it's critical for businesses to choose a positioning strategy wisely. This
concept is also linked to a notion known as the USP, or unique selling proposition. Other products or
brands may choose unique attributes for positioning, such as performance, durability, nimbleness,
convenience, caring, or some other suitable USP that is based on identifying the competitive advantages
accrued by a brand, in addition to the positioning concepts shown here for Pepsi.
A firm might choose to position itself on service qualities such as reliability, responsiveness, empathy,
and so on, in addition to emphasizing the benefits of the product. It can also opt to highlight the "people"
who make the company or brand what it is. The organization must choose the main features to advertise
in order to achieve effective positioning. The benefits of these features must be simple to express, stand
out from the competition, and be inexpensive. The brand or corporation may be perceived as a "me too"
entity with no distinguishing positioning unless the positioning is proactive. 6 Of fact, depending on
market entry timing and competitive dynamics, the "me too" positioning could be a strategic option in
and of itself. The real job of positioning is to use the marketing mix to showcase the unique benefits. To
put it another way, the proper combination of product features, price, marketing, and location must be
harmonized and continually altered, based on continuous research, to assess whether the target position
has been achieved.

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2.4 The people of Bangladesh and technology

Bangladesh's commercial use of the internet is still very limited (Laisuzzaman,et. al., 2010).
Business to Business (B2B) and Business to Government (B2G) are both practiced in Bangladesh,
however Business to Consumers (B2C) is still uncommon. The majority of B2C is conducted in
Bangladesh's few major districts. Bangladesh, like other developing and underdeveloped countries, is
still lagging behind in reaping the full benefits of e-commerce expansion, owing to: a) the lack of a
state-level public key infrastructure; b) skepticism about the reliability of electronic transactions in local
currency; c) a wide range of innovative, consumer-character-related, social, and other technical disputes;
and d) non-compliance with legal requirements (Deyet al., 2009). In Bangladesh, access to the internet is
still limited. Bangladesh used Bulletin Board Systems (BBSs) in the early 1990s, with a dial-up
connection provided by a few providers and less than 500 users.
As part of the 16-country partnership, Bangladesh inaugurated new underwater optic cable link in May
2006. Bangladesh's Internet subscriptions increased from 186,000 in 2000 to 617,300 in 2009.
(Bangladesh Brand Forum, 2013). However, due to other problems like as expensive costs, poor
infrastructure, and low literacy, it had one of the lowest usage percentages in the world. Due to the
widespread availability of mobile Internet connections, the number of Internet users in Bangladesh had
increased dramatically by 2011. Bangladesh's overall number of internet users reached 48.347 million in
2014, according to the Bangladesh Telecommunication Regulatory Commission (BTRC). Bangladesh is
undeniably a large target market for Internet businesses. When a large number of potential customers are
present, a prospective business emerges. That is when the emergence of e-commerce became visible in
the early 2000s. Payment for purchases was a big difficulty for consumers shopping online in
Bangladesh at the start of the e-commerce industry. Only cash-on-delivery was an option.
However, this changed in December 2012, when Bangladesh Bank established the National Payment
Switch Bangladesh (NPSB), which united all banks together on a single platform for payment systems.
Consumers can now shop online using their debit or credit cards.

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 Chapter 03-METHODOLOGY

This chapter provides an overview of research methodology that is employed in this study.
3.1 Data Collection

To collect data, respondents were given a survey of closed questionnaires to choose which option they
preferred. This research measurement is adopted because it focused specifically towards understanding
user’s motivation to adopt e-learning as medium of learning. This questionnaire was created to
investigate the STP analysis of e-commerce enterprises in Bangladesh. There were 20 questions in this
survey questionnaire. There were two parts to this questions. The demographic profile is represented by
Set-A. There were 12 questions in this set. Name, gender, age, education level, monthly income,
occupation, dwelling locations, marital status, and other information are included in the Demographic
section. There were eight rank order questions in set B, and each respondent may only pick one firm for
each statement. If someone clicks on Chaldal.com instead of Shwapno.com, for example, that person is
choosing Chaldal.com over Shwapno.com.

These questions were created to investigate the perceptions of e-commerce sites among customers. This
study used web survey as the main method to collect data. Students doing both undergraduate and
postgraduate degree from different universities in Bangladesh were invited to participate in this web
survey. In total, 100 people participated in the web survey.

In order to make the study more meaning and presentable both secondary and primary sources of data
and information are used.

The primary sources of data-

o Collected from survey using Google Forms questionnaire

The secondary sources of data-

o Different article,
o Journals,
o Research papers etc.

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3.2 Fieldwork:

Fieldwork is not necessary for data collection of this report. Our population is internet subscribers of our
country. We collected data with Google Forms by sending link to the Facebook & Whatsapp user.

3.3 Scaling Technique

 Nominal Scale-

In this report, we‘ve used a nominal scale for the first section (Set-A) of the questionnaire where we
placed total ten-question on demographic information about the respondent.

Nominal scale is basically the crudest of measurement scales, classifies individuals, companies,
products, brands or other entities into categories where no order is implied. Indeed it is often referred to
as a categorical scale. It is a system of classification and does not place the entity along a continuum. It
involves a simple count of the frequency of the cases assigned to the various categories. (FAO Corporate
Document Repository)

3.4 Questionnaire Design

For preparing good questionnaire problems like, omit important aspects due to inadequate Preparatory
work, and do not adequately probe particular issues due to poor understanding has been tried to
minimize. This questionnaire is organized and worded to encourage respondents to provide accurate,
unbiased and complete information. This questionnaire has been designed to make it easy for
respondents to give the necessary information and for the interviewer to record the answer.

These three steps are involved in the development of the questionnaire of this report:

1. Multiple choice questions of demographic variables.

2. Likert scale to identify the factors.

3. Open-ended question.

3.5 Sampling Technique

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In this research, a random sampling process has been used to pick a sample size from the random
population. Total of 100 respondents gave their response to a survey by Google Forms. Respondents
were categories as age, gender, employment, living area, marital status, etc.

3.6 Data Analysis

Collected information has been processed by using three software; MS Office, SPSS 25 and
Necessary tables have been made on the basis of processing information and various statistical
techniques have been applied to get the desired result. We have used frequency table for nominal
data, cluster analysis for scaling data. Detail information about analysis has also been incorporated
in this report. The results of the survey will be analyzed using descriptive statistics. There are many
basic techniques for analyzing quantitative data. In this study, the researchers chose the software
SPSS for Windows to analyze the exploratory factors. For frequency analysis, SPSS software will
be used is using.

CHAPTER 4: ANALYSIS

This chapter provides the graphical presentation of charts according to the findings of the questionnaire
survey. It presents an overview of empirical findings.

4.1 Demographic Profile

Description

The questionnaire consists of several parts that include demographic information and multiple choice
question. The questionnaires nearly sent to 200 people those who were using Chaldal.com &
Shwapno.com also other e-commerce site. In this study, we have included eight types of respondent‘s
information like name, age, gender, education and employment status, living area, monthly income,
marital status, under demographic profile information. There are 100 samples in this study (55 male, 43
female & 2 prefer not to say). In Education 50% respondents are graduate. 48% respondents are
unemployed. Living area of most of the respondents is Urban (59%). Most of respondent’s Monthly
income is under 25000 taka. 59% users are unmarried. Most respondent 34% purchased from
Chaldal.com & 42% respondents have purchased from the companies 1 to 5 times.

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 Table-1

Age
    Frequency Percent Valid Percent Cumulative Percent
Valid 18-25 63 63.0 63.0 63.0
  26-35 29 29.0 29.0 92.0
  36-45 3 3.0 3.0 95.0
  Above 45 5 5.0 5.0 100.0
  Total 100 100.0 100.0  

Table-2

Gender
    Frequency Percent Valid Percent Cumulative Percent
Valid Female 43 43.0 43.0 43.0
  Male 55 55.0 55.0 98.0
  Prefer not to say 2 2.0 2.0 100.0
  Total 100 100.0 100.0  

Table-3

Level of Education
    Frequency Percent Valid Percent Cumulative Percent
Valid Graduation 50 50.0 50.0 50.0
  Higher Secondary 13 13.0 13.0 63.0
  Post-Graduation 27 27.0 27.0 90.0
  Secondary 10 10.0 10.0 100.0
  Total 100 100.0 100.0  

Table-4

Employment Status
    Frequency Percent Valid Percent Cumulative Percent
Valid Employed-full time 22 22.0 22.0 22.0
  Employed-part 8 8.0 8.0 30.0
time
  Homemaker 4 4.0 4.0 34.0

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   Looking for 15 15.0 15.0 49.0
employment
  Retired 3 3.0 3.0 52.0
  Unemployed 48 48.0 48.0 100.0
  Total 100 100.0 100.0  

Table-5

Living Area
    Frequency Percent Valid Percent Cumulative Percent
Valid Rural 20 20.0 20.0 20.0
  Suburban 21 21.0 21.0 41.0
  Urban 59 59.0 59.0 100.0
  Total 100 100.0 100.0  

Table-6

Monthly Income in TK
    Frequency Percent Valid Percent Cumulative Percent
Valid 25,000-50,000 21 21.0 21.0 21.0
  50,000-75,000 4 4.0 4.0 25.0
  Above 100,000 1 1.0 1.0 26.0
  Under 25,000 74 74.0 74.0 100.0
  Total 100 100.0 100.0  

Table-7

Marital Status
    Frequency Percent Valid Percent Cumulative Percent
Valid Divorced 4 4.0 4.0 4.0
  Married 35 35.0 35.0 39.0
  Unmarried 59 59.0 59.0 98.0
  Widow 2 2.0 2.0 100.0
  Total 100 100.0 100.0  

Table-8

Do you shop online

    Frequency Percent Valid Percent Cumulative Percent
Valid No 8 8.0 8.0 8.0
  Yes 92 92.0 92.0 100.0
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   Total 100 100.0 100.0  

Table-9

Did you shop from any of the ecommerce site

    Frequency Percent Valid Percent Cumulative Percent
Valid Both 36 36.0 36.0 36.0
  Chaldal.com 34 34.0 34.0 70.0
  Shwapno.com 30 30.0 30.0 100.0
  Total 100 100.0 100.0  

Table-10

How many times you have purchased from the companies

    Frequency Percent Valid Percent Cumulative Percent
Valid 1 to 5 times 42 42.0 42.0 42.0
  More than 5 times 23 23.0 23.0 65.0
  Once 35 35.0 35.0 100.0
  Total 100 100.0 100.0  

Table-11

The amount of money have you usually spent every month to purchase
    Frequency Percent Valid Percent Cumulative Percent
Valid 500-5,000 TAKA 51 51.0 51.0 51.0
  Less than 500 TAKA 34 34.0 34.0 85.0
  More than 5,000 15 15.0 15.0 100.0
TAKA
  Total 100 100.0 100.0  

Table-12

Are the products and services of the companies are similar

    Frequency Percent Valid Percent Cumulative Percent
Valid No 26 26.0 26.0 26.0
  Yes 74 74.0 74.0 100.0
  Total 100 100.0 100.0  

26 | P a g e
Items reliability and validity:

Reliability coefficient tested by using Cronbach's alpha (a) analysis. In order to measure the reliability
for a set of two or more constructs, Cronbach’s alpha is a commonly used method where alpha
coefficient values range between 0 and 1 with higher values indicating higher reliability among the
indicators. Whilst Cronbach`s alpha was calculated to measure to check the reliability of the data. In
accordance with the Cronbach’s alpha test, the total scale of reliability for this study is .876 indicating
an overall higher reliability factors. The reliability of this study is substantial in every perspective, as the
highest reliability value that can be achieved is 1.0. Cronbach`s alpha was 0.876 that shows 87.6%
reliability.
Table-13

Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based on Standardized N of Items
Items
.876 .876 8

4.2 Cluster Analysis

Table-14

Stage Cluster Combined
Cluster 1 Cluster 2
1 7
2 2
3 1
4 4
5 2
6 2
7 1
Agglomeration Schedule
Coefficients Stage Cluster First Appears Next Stage
Cluster 1 Cluster 2
8 .000 0 0 2
7 .000 0 1 5
3 .000 0 0 7
6 23.000 0 0 5
4 17.750 2 4 6
5 21.640 5 0 7
2 22.694 3 6 0

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Agglomeration schedule shows the number of cases or clusters being combined. It can help to identify
large differences in the coefficient. The agglomeration schedule from top to bottom (stage 1 to 7)
indicates the sequence in which cases get combined with others (or one cluster combines with another),
until all 7 cases are combined together in one cluster at the last stage. We have to identify how many
clusters are there in the data. We use the difference between rows in a measure called coefficient in
column 4 to identify the number of clusters in the data. The squared Euclidean distance between these
two respondents is given under the column labeled coefficients. At the first stage, cases 7 and 8 are
combined because they have the smallest distance. The cluster created by their joining next appears in
stage 2. In stage 2, the clusters created in stages 2 and 7 are joined. The resulting cluster next appears in
stage 5. In stage 5, the clusters created in stages 2 and 4 are joined. The resulting cluster next appears in
stage 6. In stage 6, the clusters created in stages 2 and 5 are joined. The resulting cluster next appears in
stage 7. In stage 7, the clusters created in stages 1 and 2 are joined. The resulting cluster next appears in
stage 0.
At the Second stage, In Stage 3, cases 4 and 6 are combined because they have the smallest distance.
The cluster created by their joining next appears in stage 5. In stage 5, the clusters created in stages 2
and 4 are joined. The resulting cluster next appears in stage 6.
At the Third stage, In Stage 4 cases 7 and 8 are combined because they have the smallest distance. The
cluster created by their joining next appears in stage 2. In stage 2, the clusters created in stages 2 and 7
are joined. The resulting cluster next appears in stage 5. In stage 6, the clusters created in stages 2 and 5
are joined. The resulting cluster next appears in stage 7. In stage 7, the clusters created in stages 1 and 2
are joined. The resulting luster next appears in stage 0

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A dendrogram looks like a tree that shows hierarchical clustering, which is relationship between similar
set of data. In the study, Centroid Linkage method is used. Centriod Method is an agglomeration
clustering method where similarities and dissimilarities among clusters are defined in terms of centroid
of the clusters; on basis of variables used in the cluster. Dendrogram helps to understand and define the
clusters easily.

Figure-1

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The study is divided into three stage on the dendrogram. Respondents in stage 1 suggest the brand to
friends and family, value customer service, receive on-time deliveries, and the product is available most
of the time. The respondents believe that the organization is trustworthy, that the organization stands out
from competitors, and that the products are genuine. Customers prefer authentic products at the best
price, they are aware of promotions and purchase products at promotional sales, and they prefer the
trustworthiness of the billing system; thus, the cluster is named “Value Seeking Customers.” Customers
prefer authentic products at the best price, they are aware of promotions and purchase products at
promotional sales, and they prefer the trustworthiness of the billing system.

Table-15

Descriptive Statistics
N Minimum Maximum Mean Std. Deviation

How would you rate your 100 1 5 3.73 0.865

experience with Chaldal.com
How would you rate your 100 1 5 3.63 0.956
experience with Shwapno.com
Valid N (listwise) 100

In Table mean, standard deviation of customers’ experience with Chaldal.com and Shwapno.com is
given. Mean value of customer’s experience with Chaldal.com is 3.73, which is close to 4 that means
100 respondents on average were satisfied on Chaldal.com and there was 86.5% total variation among
their responses. On the other hand, mean value of customer’s experience with Shwapno.com is 3.63,
which is a bit way from 4 that means 100 respondents on average were neutral or satisfied on
Shwapno.com and there was 95.6% total variation among their responses.

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 CHAPTER 5: DISCUSSION AND FINDINGS

5.1 Discussion and Findings

From the Cluster analysis, we have found some major findings. And they are given belowMany models
have been identified which measure customer perceptions of online service quality (Yang & Jun 2002,
Zeithaml 2002, Long & McMellon 2004). This factor was represented by multiple time originally
developed by Jun and Cai (2001) and subsequently used by Yang and Jun 2002, Zeithaml 2002 and
Long and McMellon 2004. As we have do survey on Chaldal and Shwapno from the survey we found
these findings given below:

The findings can be summarized as follows: Because both Chaldal.com and Shwapno.com provide a
variety of products, their primary target market is both male & female. According to the research,
Chaldal.com has a better positioning than Shwapno.com. In the investigation, three stage were
discovered. Value-seeking clients include characteristics such as recommending the brand to friends and
family, appreciating the customer service, receiving products on schedule, and having the product
available most of the time. The respondents believe that the organization is trustworthy, that the
organization stands out from competitors, and that the products are genuine. Customers want authentic
products at the best price, they are aware of promotions and purchase products at promotional sales, and
they prefer the reliability of the billing system, according to economic customers. Customers in stage 3,
on the other hand, conscious customers who are also aware of the offer, favor the billing system's
dependability and expect difficulties to be resolved quickly. The Chaldal target audience should be the
mass market or mass audience, and we need high content. Television gets plenty of coverage because
viewers will see this ad on many channels. Such as Channel I, NTV, ATN News, Channel 24, etc. For
television commercials, the total cost is high, and the relative cost is low as it covers a vast number of
viewers. In terms of effectiveness. Consumer can save their time and costs and relief from all the hassles
by using Chaldal website or mobile app that fulfills consumer’s daily necessaries. Chaldal adds values to
consumer’s life by thinking about their convivence. It provides relaxing and stress-free grocery shopping
with delivery. Chaldal offers significant benefits to their consumer that differentiate the brand from
others. Consumer can get their products on their preferable time. Consumer also can select their desired
product and choose any preferable date with any time between 8am to 10pm for future order.

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Finally, the analysis reveals that Chaldal.com has a better market share and consumer satisfaction rating
than Shwapno.com.

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 CHAPTER 6: Recommendations & Conclusions

6.1: Recommendations

In recent years, Bangladesh has improved its e-commerce performance. The market and opportunities
for e-commerce businesses have grown as a result of the covid-19 epidemic. As the number of e-
commerce businesses has grown, so has the number of e-commerce businesses. As a result, in order to
compete in the market, organizations must focus more on their STP. We discovered some significant
discoveries for Chaldal and Shwapno after conducting the research. We have made several
recommendations for Chaldal and Shwapno to strengthen their business based on our research:

Chaldal.com:

Chaldal.com intend to extend their business geographically in the future. Chaldal provides home
delivery service in Dhaka and uses a courier service to transport things outside of the city. However,
because Chittagong is a business area like Dhaka, we want to create another branch for distribution.
And, in the future, we plan to open branches in all of Bangladesh's divisions. We strive to be as active as
possible on social media sites such as Facebook, Instagram, and our YouTube channel. We've recently
planned to film short interviews and documentaries with farmers and post them on social media. We'll
be producing a series of farmer talk shows in which they'll illustrate how they cultivate rice. This will be
made available on our own YouTube channel. In this method, we will be effective in gaining people's
trust by enticing them to view our content. We also intend to expand our existing customer loyalty
programs in order to maintain excellent customer retention. Finally, we will concentrate on the targeted
potential customers of our brand "Chaldal" and do everything we can to persuade them to buy from us
through various incentives and offers.

Expanding Business: Chaldal.com can extend their company outside of Dhaka, such as in Gazipur,
Narayanganj, Chittagong, and Sylhet. Because their entire operation is centered on the internet,
Chaldal.com can upgrade their security system with the most recent security system. To prevent
unwanted access, they can utilize a firewall. They can also improve customer service by using a
powerful router and packet filter.

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Delivery Process: Chaldal.com's delivery procedure might be improved. The delivery should be quicker
because it is one of Bangladesh's largest online food businesses. They can begin an emergency delivery
service, in which they will deliver their product within one hour for a higher delivery fee.

Customer Engagement: Chaldal.com can provide more perks to customers in order to grow their
database of loyal customers. They can reward their loyal consumers with coupons, gifts, and discounts.
E-business Management: Chaldal.com's internal and external management systems can be improved.

Shwapno.com:

Rather of maintaining solid relationships with each supplier separately, an overall integration will yield
far more profitable results.

 Keeping in touch with potential suppliers on a regular basis and involving them in the launch of
new products would be a competitive advantage.
 Treating potential suppliers as partners will instill a sense of ownership in everyone, which will
have a positive impact on overall wealth.
 People in Bangladesh primarily follow the fashion trends of well-known actors and actresses.
SHWAPNO, on the other hand, used new faces in their billboard campaign. Rather than doing
so, SHWAPNO should model popular characters for billboard advertising. It will assist them in
acquiring a new customer base.
 Customers and traders become more price sensitive not only for the promoted goods, but also for
other brands in the same product category as a result of sales promotions. As a result, the
discount offer should only be given once a year. Otherwise, customers may become accustomed
to these offerings. Online shopping is thought to be a very convenient means of purchasing
things through the internet, particularly around the holidays. SHWAPNO should upgrade their
online store so that customers can place frequent orders for purchases while sitting at home.
 Better competitor tracking - Shwapno, as the retail market leader, is well aware of the harsh and
severe competition it encounters in the marketplace, and has begun to keep better track of its
rivals. Technology is being used to speed up the process and eliminate errors as much as
possible. This allows the company to establish better prices for its items and determine which
things to advertise and when. It also aids in the understanding of the strengths and weaknesses of
34 | P a g e
 competing retail brands. When a critical scenario arises, the information gathered can be used to
your benefit.
 Introduction of new and improved technology - New and improved technology is being planned
to speed up people's job processes and analyses. An analytics team has been formed to focus
solely on data. They are in charge of gathering and evaluating data in order to gain a better
understanding of consumer preferences and purchasing behavior, market trends, and rival
strategies and tactics.

35 | P a g e
6.2: Conclusions

Chaldal believes that citizens of Dhaka value their time and should not waste it in traffic merely to get
their daily goods. Chaldal delivers every day necessities to their clients' doorsteps in order to save their
important time. We primarily targeted people who have a busy daily routine and don't have enough time
to shop in stores.
We discussed the market situation and assessed the scenario in the IMC term paper. We've also included
the 4Ps, competitive analysis, and a SWOT analysis. We will divide the market into segments using
differentiated segmentation. For the positioning element of Chaldal, we used both positioning by
product qualities and positioning by pricing. Our primary point is that their price approach and product
quality are both excellent. For our poster, we also used a cognitive message method. We've gone over
product features, customer benefits, leverage points, personal values, and the tagline “On our poster,
Chanchal Chowdhury was recommended as a celebrity. We tend to specialize in each verbal and visual
content in our poster. We employed two appeals to persuade people: product/service popularity appeal
and attractive price appeal. The "slice of life" method is used to carry out the execution. The traditional
broadcasting platforms we've chosen to speak with our targeted clients for product advertisement are
television and radio, as well as print media such as newspapers and magazines. Chaldal will concentrate
on outdoor and transit advertising, as well as social media marketing. Finally, we have chosen Rubana
Huq to be the chaldal spokeswoman.
Shwapno had a difficult start when it was first established. Shwapno has only made progress toward
attaining its founders' objectives and objectives under the exceptional and inspiring leadership of current
Executive Director Sabbir Hasan Nasir. Much of Shwapno 's recent success can be attributed to the
company's unique business practices. Despite entering the business far later than its primary
competitors, the corporation has managed to grab by far the highest market share (35 percent). The retail
industry is undergoing significant transformations. Shwapno must remain active in order to maintain its
market dominance in the future. Shwapno, on the other hand, will confront numerous obstacles in the
near future. They have a large goal for their lifestyle products, which have the greatest Gp of any
category. They are performing some lifestyle promotional activities, but they need to come up with
more ideas for their promotional mix. If Shwapno can overcome all of the aforementioned challenges,
there is little doubt that the company will gain insurmountable market advantages in a short period of
time. Foreign retailers attempting to enter the Bangladeshi market will be the only danger to Shwapno 's
dominance in the future. Because this is such a competitive business, shwapno will have to work even
harder to keep its name rising. Having said that, the GM department is working on several future
projects that will boost its overall contribution to Shwapno sales.

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 Appendix

Demographic Questionnaire

1. Name *

2. Age *
Mark only one oval.

18-25
26-35
36-45
Above 45

3. Gender *
Mark only one oval.

Male

Female
Prefer not to say

4. Level of Education *
Mark only one oval.

Secondary
Higher Secondary

Graduation
Post Graduation

39 | P a g e
 5. Employment Status *
Mark only one oval.

Unemployed
Looking for

employment Employed-

part time Employed-full

time Homemaker
Retired

40 | P a g e
6. Living Area *
Mark only one oval.

Urban

Suburban

Rural

7. Monthly Income (in TK) *

Mark only one oval.

Under 25,000
25,000-50,000
50,000-75,000
75,000-100,000
Above 100,000

8. Marital Status *
Mark only one oval.

Unmarried

Married

Divorced

Widow

9. Do you shop online? *

Mark only one oval.

Yes

No
 10. Did you shop from any of the e-commerce site? *

Mark only one oval.

Chaldal.com

Shwapno.com

Both

(If you did not shop from any of the site, please do not go to the
next section)

11. How many times you have purchased from the companies? *
Mark only one oval.

Once
1 to 5 times
More than 5 times

12. The amount of money have you usually spent every month to purchase
beauty products? *
Mark only one oval.

Less than 500

TAKA 500-5,000

TAKA
More than 5,000 TAKA

13. Are the products and services of the companies are similar? *
Mark only one oval.

Yes

No
 Questionnaire on: STP What do you think about Chaldal.com and Shwapno.com? About these we have sent some
statement, with those statements please rank your opinion. Here you can choose only one
Analysis of e- company for each variable. For instance, if you click Chaldal.com that means you chose the
commerce Business in company over Shwapno.com

Bangladesh : A Study
on Chaldal.com and
Shwapno.com

14. I find the products that I want to buy at *

Mark only one oval.

Chaldal.com

Shwapno.com

15. I always find authentic products at good price from *

Mark only one oval.

Chaldal.com

Shwapno.com

16. The payment system of the company is more trustworthy & easy to use *
Mark only one oval.

Chaldal.com

Shwapno.com

17. Which of the company’s representative behave in the better ways? *

Mark only one oval.

chaldal.com
Shwapno.com
 18. Which business stands out from the competition? *
Mark only one oval.

Chaldal.com

Shwapno.com

19. I am more aware about the promotional activities of *

Mark only one oval.

Chaldal.com

Shwapno.com

20. Who consistently delivers on time? *

Mark only one oval.

Chaldal.com

Shwapno.com

21. Which e-commerce site you would like to recommend to your friends and family?
*
Mark only one oval.

Chaldal.com

Shwapno.com

(Please rate your experience. Here 1 indicates very poor and 5

indicates delighted)
22. How would you rate your experience with Chaldal.com? *

Mark only one oval.

1 2 3 4 5

Very Poor Delighted

23. How would you rate your experience with Shwapno.com? *

Mark only one oval.

1 2 3 4 5

Very Poor Delighted