WEALTH AND PRIORITY BANKING: A NEW TRY-OUT

OF STANDARD CHARTERED BANK FOR BANGLADESH

Report submitted in fulfilment of the requirements for the degree of

Bachelor of Business Administration with a major in HRM

MD. SHEHJAD ANJUM

MATRIC NO.: B063089
PROGRAMME: BBA

DEPARTMENT OF BUSINESS ADMINISTRATION

INTERNATIONAL ISLAMIC UNIVERSITY CHITTAGONG
AUTUMN 2020
WEALTH AND PRIORITY BANKING: A NEW TRY-OUT
OF STANDARD CHARTERED BANK FOR BANGLADESH

MD. SHEHJAD ANJUM

MATRIC NO.: B063089
PROGRAMME: BBA

Internship Duration: Oct-Jan, 2020

Date of Submission: 05 Feb, 2020

SUPERVISOR
DR. MOHAMMAD AKTARUZZAMAN KHAN
ASSOCIATE PROFESSOR

DEPARTMENT OF BUSINESS ADMINISTRATION

INTERNATIONAL ISLAMIC UNIVERSITY CHITTAGONG
AUTUMN 2020
 LETTER OF TRANSMITTAL

05 February, 2020

The Chairman
Department of Business Administration
International Islamic University Chittagong (IIUC)

Subject: Internship Report

Dear Sir,
Assalamu A’laikum Wbt. Wrt.
This is my immense pleasure submitting my internship report based on the topic of
Wealth and priority banking: A new try-out of Standard Chartered Bank for
Bangladesh.

This report is the upshot of my internship programme that correlated my academic

study with practical organizational experience. During my internship period in
Standard Chartered Bank (SCB), I have come to know, how actually, a commercial
bank of high standard with international reputation like SCB can put in experiment
a new concept or service for greater accommodation in a third world country. This
was a new dimension of knowledge gathering for myself in particular and my
department in general.

I beg your kind excuse for the unintentional errors, if any, in preparing the report
despite my best efforts. I hope that you would be kind enough to receive this
report, and oblige me thereby.

Sincerely yours,

(Md. Shehjad Anjum)

Matric No.: B063089
Programme: BBA
Department of Business Administration
International Islamic University Chittagong
 PREFACE

International Islamic University Chittagong (IIUC) is well-reputed institution, which aims

at producing the learners’ with perfect knowledge, discipline and with moral values since
its establishment year 1995 under the private university Act-1992. Its purpose is to educate
capable young men and women with the board objective of introducing a seat of higher
learning and dissemination of knowledge on an international standard and is also to
develop in them a high level of interdisciplinary and professional knowledge, which they
can put to practical use.

The university has included a compulsory comprehensive internship course in BBA

programme to widen the academic knowledge and to bring the student additional to
institution education.

This report is based on the industrial internship programme carried out by me at Standard
Chartered Bank Limited. The objectives of the programme were to gather practical
experience about the working of the organization and to know how to communicate the
corporate and dealer and find out the comparative marketing strategy. During my study
period, I have discussed and consulted with the related and responsible officials and dealer
and collected relevant information on the questionnaire method based. Thus I have been
able to prepare this internship report in this form.
 ACKNOWLEDGEMENT

It’s nearly OK
It is indeed a great pleasure and honor on my part to have the opportunity to submit this
report after three months of practical orientation in Standard Chartered Bank Limited. I
would like to offer my heartiest gratitude to Allah (SWA) for which this report would have
not been possible to prepare and submit in time.

At the very outset, I am grateful to my supervisor Assoc. Prof. Dr. Mohammad

Aktaruzzaman Khan for his generous guidance, never-ending support until I finished this
report. My special thanks goes to Mr. Emdad Hossain, Associate Professor and convener
of BBA internship programme, for his sincere advice and guidance in presenting this
internship report.

I would also like to thank Mr. Sirajul Islam, Associate Professor & Head of the
department. It is a great pleasure to express my heartiest gratitude to all teachers of the
DBA for their valuable suggestion and kind co-operation extended to me during the period
of internship.

I would like to express my heart-felt gratitude to Mr. Md. ..................................................

of Standard Chartered Band, Bangladesh and all other members of Standard Chartered
Bank for their ample support rendered during my internship program to me.
 EXECUTIVE SUMMARY/ABSTRACT*
Re-write this for executive summary - a paragraph each under the following
headings

The company

The problem or opportunity

Methodology
This report has been prepared on the basis of the experience gained during the period of the
internship. The significant feature of the report is the use of both primary and secondary
data. Before collecting primary data, a questionnaire has been prepared. The selected
questions have asked to the selected expert official. I have collected the primary data from
the sample units by direct interview method and focus group method.

The secondary data or the sources of secondary data were as some articles, online
searching, papers, reports, documents and records of the organization.

For making this study more informative, useful and effective the data have been collected,
processed and analyzed carefully and sincerely, so that it is according to the expectations
of the related concerns.
.
Key Parts of the report & your findings and solutions provided in the report

Benefits to the company / institution through your report

* NOTE: Write Abstract for Dissertation (in a shorter form than Executive
Summary)
 TABLE OF CONTENTS
Rewrite this

Sections Description Page No.

TITLE PAGE i
LETTER OF TRANSMITTAL ii
ACKNOWLEDGEMENT iii
EXECUTIVE SUMMARY iv

1.0 INTRODUCTION
1.1 Background 1
1.2 Statement of the Problem 2
1.3 Objectives of the Study 3
1.3.1 Broad objectives 3
1.3.2 Specific objectives 3
1.4 Significance of the Study 3
1.5 Hypotheses 4
1.6 Rationale of the Study 5
1.7 Scopes and Limitations 5

2.0 LITERATURE REVIEW

2.1 Mission 6
2.2 Vision 6
2.3 Objectives 7
2.4 Organizational Structure 7

3.0 METHODOLOGY
3.1 Data Source/Collection 9
3.2 Sample Design 9
3.3 Questionnaire Design 10
3.4 Data Collection Method 11
3.5 Data Analysis 12
3.6 Presenting Results 13

4.0 DATA ANALYSIS AND FINDINGS

4.1 Market Analysis 14
4.2 Economic Analysis 15
4.3 General Feasibility 16

5.0 CONCLUSIONS AND RECOMMENDATIONS 18

Notes 19
APPENDICES 20
REFERENCES 22
1 INTRODUCTION

1.1 BACKGROUND

1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVES OF THE STUDY

Broad objective

To measure the degree of satisfaction level of credit card holders.

Specific objectives

To discuss the product credit card.

To find out the level of credit card users of SCB and their different queries
regarding cards.
To find out the factors on which the level of satisfaction of credit card holder’s
depends.
To suggest ways of improving the service standard and satisfaction level of the
customers.

1.3 SIGNIFICANCE OF THE STUDY

1.4 SCOPE AND LIMITATIONS OF THE STUDY
 CHAPTER II

PROFILE OF THE COMPANY (internship)

LITERATURE REVIEW (if Dissertation)

 2 ORGANIZATION PROFILE

2.1 MISSION

2.2 VISION

2.3 OBJECTIVES
 Chief Executive Officer
(CEO)

Head of Head of Head of Global Chief Operating

Corporate Consumer Markets Officer
&
Institutions

Head of Head of HR Senior Credit Head of Legal &

Finance Officer Compliance

Head of Head of Head of Head Corporate

GSAM Institutional Information & External
Affairs

Figure: 2.1 Organogram of SCB Bangladesh

2.4 ORGANIZATION STRUCTURE

CHAPTER III

METHODOLOGY
 3 METHODOLOGY OF DATA COLLECTION

3.1 DATA SOURCE

Primary sources
Structures/unstructured questionnaires for customer opinions
Informal discussions with the SCB personnel
Observation of banking activities

Secondary Sources
Website of Standard Chartered Bank
Different brochures and newsletters of SCB

3.2 SAMPLE DESIGN

As the research is done on the customers of Standard Chartered Bank, I took the
respondents only from the Jubilee Road Branch credit card division, which was designed in
consultation with my supervisor. The sample size consisted of 50 respondents. The total
interviewed persons were 63. But after deducting the error on 50 questionnaires were taken
into consideration.

3.3 QUESTIONNAIRE DESIGN

For this research purpose, I used the questionnaire as a tool, which helped me to conduct
my survey.
 Nature of Questionnaire: The questionnaire is formed with close-ended structured
questions, and some disguised questions are also included to find the actual picture.
The questionnaire is consisted of 33 questions.

 Information type: I asked questions to the respondents concerning their knowledge

about credit card, whether they are aware of the difference features of credit cards,
what are their expectations, likings and disliking about this product, how they feel
 about the services provided by the bank etc. In a nutshell, I would like to achieve
my purpose behind conducting this research.

3.4 DATA COLLECTION METHOD

Data were collected mainly through personal interview. That means, to conduct my study I
personally went to the respondents in the branch to fill up the questionnaires by them. It
was not an easy task, especially in a branch. Most of the respondents were unwilling to fill
up the questionnaire. However, I have managed to collect my desired number of
questionnaires.

Other than that I also tried to observe and to listen to the queries of the respondents, which
also helped me to make my own opinion regarding the respondent’s responses toward the
questionnaire. Last but not least I had informal interview with the staffs of this Jubilee
Road Branch.

3.5 DATA ANALYSIS

For the data analysis, computer software (SPSS version 19.0) is used, which helped me to
make the analysis of data collected during the research easier, more efficient, and more
effective.
 Mean, frequency: To understand the average opinion of the respondents and the
percentage of responses I used the mean, frequency and related calculations.
 Regression: In order to understand the statistical significance between the dependent
and independent variables of my study I used regression as part of the statistical
tool.

3.6 PRESENTING RESULTS

This report contains:

 The introduction part includes the problem statement, scopes, and limitations of the
study.
 Second chapter is the organization profile part. It provides the historical background
of Standard Chartered Bank, its state of affairs in Bangladesh, SCB’s product and
services, SWOT and industry analysis.
 Third chapter provides the methodology of data collection.
 The fourth chapter of this report is the most important part, as it provides the data
analysis and findings.
 Last but not the least, in the final chapter there are the conclusion and
recommendation provided for Standard Chartered Bank credit card service.
CHAPTER IV

DATA ANALYSIS AND

FINDINGS
4 DATA ANALYSIS AND FINIDINGS
4 FINDINGS
CHAPTER V

CONCLUSION AND
RECOMMENDATIONS
 5 CONCLUSION AND RECOMMENDATIONS

5.1 CONCLUSION

5.2 RECOMMENDATIONS
REFERENCES

Khandker, S. (1999). Fighting poverty with microcredit: Experience in Bangladesh. Dhaka,

Bangladesh: The University Press Limited.
Coleman, P. C. (1999). Identity management in later life. In R. T. Woods (Ed.),
Psychological problems of ageing: Assessment, treatment and care (pp. 49-72).
New York: Wiley.
Hoque, M. (1994). Human resource development and organizational effectiveness. In R. B.
Talukder (Ed.), Management of change in South Asia (pp. 433-451). Dhaka: UPL.
Tian, C. S., & Kok, L. P. (1991). Parent adolescent communication in Singaporean
families. In Psychiatry in the 90s: ASEAN perspectives: Proceedings of the 3rd
ASEAN Congress on Psychiatry & Mental Health (pp. 315-320). Kuala Lumpur:
Malaysian Psychiatric Association.
Khan, M. A., & Jahur, M. S. (2007). Human resource development practices in some
selected business enterprises in Bangladesh – An explanatory study. Indonesian
Management and Accounting Research, 6(1), 16-32.
Weld process changes enhance productivity. (2001, September). Welding Design &
Fabrication, 74(9), 24-27.
Davie, S. (2005, August 7). NUS in top 10? It's poised for leap. The Straits Times.
Retrieved October 6, 2005, from Factiva.
Aowrangazab, A. (2005). Industrialization process in Bangladesh: An evaluation of the
role of state, policy measures, strategies, problems, and prospects. Unpublished
doctoral dissertation, University of Chittagong, Bangladesh.
Fredrickson, B. L. (2000, March 7). Cultivating positive emotions to optimize health and
well-being. Prevention & Treatment 3, Article 0001a. Retrieved November 20,
2000, from http://journals.apa.org/prevention/volume3/pre0030001a.html 
United States sentencing Commission. (n.d.). 1997 sourcebook of federal sentencing
statistics. Retrieved December 8, 1999, from
http://www.ussc.gov/annrpt/1997/sbtoc97.htm.
World Bank. (2012). Country profiles at a glance – Bangladesh. Retrieved February 2,
2012, from www.worldbank.org.
 APPENDIX

Appendix 1: Ready-made Garment (RMG) Export and Total Export of Bangladesh

(1983-1998)

Year Export of RMG Total Export of % of RMGs to

(In million US $) Bangladesh Total Export
1983-84 (In million US $)

1984-85

1985-86

1986-87

1987-88

1983-84

1983-84

1983-84

1983-84

Appendix 2: Ready-made Garment (RMG) Export and Total Export of Bangladesh

QUESTIONNAIRE

(if any)