Report

On

Measuring customers perception about Walton Mobile

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 Bangladesh University of Business & Technology
(BUBT)

Department of Marketing
Intake: 30th
Section: A

‘Kites’ Members
Name ID
Sk. Ashiqul Amin(Leader) 12132101031
Sakib Redwan 12132101098
Mahadi Mahin 12132101042
Md. Zahid Hasan Mridha 12132101065
Munsi Emon Hossain 12132101034

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 Letter of transmittal

May 07, 2016

The Assistant professor
Mr. Monirul Hasan Masum
Bangladesh University of Business & Technology (BUBT)

Subject: Submitting a report on measuring customers perception about

Walton Mobile
Dear Sir,
We are very pleased to submit this report, which has been prepared for
the requirement of the course of BUS-405. We tried our level best to
complete this report properly and to write a report on measuring
customer’s perception about Walton Mobile within all the constraints.
In spite of the various difficulties faced in preparing this report, we tried
to be as thorough as possible. We therefore request you to accept this
report as per the requirement of the course.
Our report may suffer from some unintentional mistakes due to our
inexperience. We hope you will consider our inexperience and this
report will meet the standard of your judgment.
We are very much thankful to you for your kind assistance and cordial
consideration.
Yours sincerely
Sk. Ashiqul Amin
On behalf of
Kites
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Acknowledgement
First of all we express grateful to almightily ALLAH for the successfully
completion of this internship report without whose help nothing would
be possible in this world.
And our heart-full thanks to our course teacher “Mr. Monirul Hasan
Masum” for giving us an important task and also for giving suggestion
as well as guideline, which helped me in completing this report.
Preparing such a report paper has been a new learning experience for us.

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 Table of contents
Sl.No. Topics page
Executive Summery viii
1. Introduction 01
1.1 Background of the study 02
1.2 Objective of the study 03
1.3 Methodology 04
1.3.1 Types of research design 04
1.3.2 Sources of data 05
1.3.3 Primary sources 05
1.3.4 Secondary sources 05
1.4 Sampling plan 06
1.4.1 Population 06
1.4.2 Sample unit 06
1.4.3 Sample frame 06
1.4.4 Sample size 06
1.5 Limitations 07
2. Overview of the company 08
2.1 Profile 09
2.2 Vision, mission, goal, objectives 10-11

2.3 Marketing Mix 12

2.4.1 product 12
2.4.2 Price 12-13
2.4.3 Promotional activities 13
2.4.4 Distribution channel 14
3. Theoretical aspects 15
3.1 Customer 16
3.2 Customer attitude 16
3.3 Satisfaction 16
3.4 Customer satisfaction 17
3.5 Level of satisfaction 18
3.6 Satisfaction tools 18

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4. Analysis and findings 19-29
5. Major findings 30-31
6. Conclusions 32-33
7. Recommendations 34-35
8. References 36-37
9. Appendix 38-39

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Abbreviation
Walton HIL = Walton Hi Tech Industries Ltd.
R.B = Rezvi and Brothers
R.B. Group = R.B. Groups Of Company Ltd.
Plaza = Company’s own outlet or showroom

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Executive Summary
Walton Hi-Tech Industries Ltd. is the one and only manufacturer of
multi-staged Mobile phone, Freezer, Air Conditioner, Television and
Motorcycle technology and is treated as one of the sophisticated
manufacturing plant in Bangladesh and South Asia. Now, Walton brand
is known at every household of the country. Walton HIL (R.B. Group)
aiming to place its product specially the mobile phones in each person
to contribute significantly to the economic benefit of the poor. It is the
way to get a total uprising in the electronic field. . Although the
products are bit highly priced but it is the best bargain that money can
buy.

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