Analysis of the Communication

Process of HAMKO Group

 TERM PROJECT REPORT
BUS:500 Section# 03

“Analysis of the Communication Process of HAMKO Group”

Submitted for:
Major General (Retired) Prof. Alauddin M. A. Wadud, Bir Protik
NDC (India), CGSC (USA), PDMC (USA), MBA (RRU- Canada), MDS (NU- BD)

Submitted by:
(GROUP# 04)
Mohammad Ahanaf Shahriar (1915286660)
S.K. Lutfey Alahi (1915112060)
Syed Farhad Khasru (1915057660)
Jobaida Putul (1915226660)

Spring- 2019
North South University

Submission Date: 12 April 2019

 Letter of transmittal

12th April, 2019

Alauddin M. A. Wadud
Professor
North South University,
Bashudhara R/A, Dhaka.

Subject: Submission of term project report.

Dear Sir,
It is our pleasure to submit this report based on “Analysis of Communication process of
HAMKO Group” which was assigned to us as a requirement for the Business Communication
course (BUS500). As your requirement, we tried to follow your instructions and guidance for the
completion of the report in due time. We have tried our best to make this report and we are
happy to submit you for better consideration. It was a great experience for us and it gives us
knowledge about a company’s overall performance.

Therefore, we will be highly obliged if you are kind enough to accept this report and provide
your valuable judgement on it. It would be our immense pleasure if you find this report useful
and informative to have an apparent perspective on the issue. Thank you for your guidance and
valuable supervision to complete this report.

Sincerely,

Mohammad Ahanaf Shahriar S. K. Lutfey Syed Farhad Khasru Jobaida Putul

(1915286660) Alahi(1915112060) (1915057660) (1915226660)
 Acknowledgement

Firstly, we are very happy to accomplish the assign task given by our honorable course instructor
Alauddin M. A. Wadud on the subject of “Analysis of Communication process of HAMKO
Group.” We are very much obliged to those persons who gave their valuable time in the
organization overview part, opinion and advice to complete this report. At first our profound
gratification goes to Alauddin M. A. Wadud sir, the honorable course instructor of Business
Communication (BUS500) for her supervision to complete the report successfully by providing
us the opportunity of preparing this assignment, he has made us able to relate the academic
knowledge of Business Communication course with practical scenario. Not only this, he has also
contributed much in this project by giving us proper guideline. We are also acknowledging to all
of those who sites from which we have taken necessary helps. Our gratitude also goes to some
senior students for their guidance in various stages of completing the assignment and our dear
friends and classmates for their ingenious advices and supports.

Secondly, we would like to thank the General Manager of HAMKO Group for letting us enter in
the company and providing us valuable information regarding our project. He has helped us in
our survey and other things to establish valuable insight regarding HAMKO group.

Lastly, we are pleased to complete the report on the given subject properly and authentically in
due time and believe it will be informative and useful for further research in the near future.
 Table of Content
Chapter Chapter Name Page No.
No.
Executive Summary 01
1. Introduction 02
1.1 Origin of the Report 03
1.2 Purpose and Scope 03
1.3 Historical Background 03
1.4 Methodology 03
1.5 Limitations 04
1.6 Report Overview 04

2. Methodology 05
2.1 Research Strategy 06
2.2 Research Design 06
2.3 Data Collection 06
2.3.1 Primary Source 06
2.3.2 Secondary Source 07
2.4 Sample 07
2.4.1 Sample size 07
2.4.2 Tools for data collection 07
2.4.3 Survey period 07
2.5 Research Limitations 07
3. Literature Review 08
3.1 Introduction to Literature Review 09

4. Company Overview 10
4.1 Company Information 11
4.2 Mission and Vision 11
4.3 Seven Sister Concerns of HAMKO 11
4.3.1 HAMKO Corporation Ltd. (HCL) 11
4.3.2 Khorshed Metal Industries (KMI) 12
4.3.3 Abdullah Battery Co. (Pvt.) Ltd. (ABCO) 12
4.3.4 HAMKO Industries Ltd. (HIL) 12
4.3.5 HAMKO Cookware 13
4.3.6 HAMKO Leather Ltd. (HLL) 13
4.3.7 HAMKO Electric & Electronics (HEE) 13
4.4 Market Position & Business Performance 14
4.5 Company Organogram 15

5. Communication structure of HAMKO Group 16

5.1 Communication Flow Chart 17
5.2 Communication Channel 18
5.3 Communication Challenges 18
Managerial Support for Improvement of Communication 18

6. Analysis and findings 19

6.1 Analysis of Survey Results 20
6.2 Findings 25
7. Recommendation and Conclusion 26
7.1 Recommendations 27
7.2 Conclusions 28

References 29

Appendix 30
 Executive Summary

The objective of the report is to focus the communication practices and its effects on the business
outcome of an organization known as HAMKO group.
Our research is basically mixed and descriptive type. Data has been collected from both primary
and secondary sources from a definite sample size with the help of questionnaire.
The reputation of the company is massive. Although HAMKO began its journey as a battery
manufacturing company, currently it has seven sectors flourishing in the field of energy storage,
electrical, plastic, cookware and leather items. HAMKO alone has 40 percent market share in
IPS and Solar Battery.
The communication structure of HAMKO group is strong because even when immediate
feedbacks and responses are needed to be sent, the communication path is never broken. The
internal communication is mostly downward because the organization is tall one instead of a flat
one.
As far as the opinions of the employees are concerned, overall rating of business communication
is decent in HAMKO group. The organization pays sufficient fund for betterment of
communication sector. Besides there is sufficient use of social networks and PABX in order to
communicate business issues.
However, our findings show that there are shortcomings of communication practice. There is
room for improvement of understanding between employees and flexibility of communication. In
addition, more communication skills development trainings and seminars need to be arranged on
a regular basis. Lastly, informal communication to some extent is also recommended.
The ultimate objective to run a business is to make profit. Proper communication is invaluable
for this motive especially for a large organization like HAMKO. Thus, the findings of our report
will be very helpful to not only to locate but also to overcome the shortcomings of
communication sector of HAMKO group.
 Chapter 1
Introduction
1.1Origin of Report
As students of Master of Business Administration, a report is required for the course of
Communication Skills for Managers. Our course instructor Major General (Retired) Prof. M A
Wadud, Bir Protik assigned us the topic “Business Communication Practices of an
Organization”. We have tried our best to make it an excellent one using relevant information.

1.2 Purpose and Scope

Every business is actually an economic and social system. To produce and sell goods and
services, any business must coordinate the activities of many groups of people: employees,
suppliers, customers, legal advisors, community representatives and government agencies. These
connections are achieved through communication. So the importance of communication in a
business is very high.
The purpose of this report is to examine the internal communication practices of a reputed
business organization. The particular organization chosen for this report is HAMKO. The scope
of the report does not allow us to study the workings or products of the organization in details.
Instead the objective is to focus on the business communication techniques and its effects on the
outcome. We highlight the strengths and weaknesses of the internal communication of the
company in details.

1.3 Historical Background

HAMKO is a household and trusted company which began its journey in the late 1970s as a
battery manufacturing company. Apart from being one of the largest battery manufacturers of
Bangladesh, HAMKO has now spread its wings in sectors like Plastic Houseware & Furniture,
Non-stick coated Aluminium & Stainless still cockware, leather & sports shoes, Radius and Bias
tyre and household electrical products.

1.4 Methodology
Mixed research method is used in this report. Our pragmatic approach grants us the freedom to
use any method or procedure associated with quantitative or qualitative research. The research is
a descriptive one instead of an analytical one.
1.5 Limitations:
A detailed survey of employees has been carried out. However, to complete this report we faced
time limitation. We managed to take few numbers of respondents for survey. Moreover, most of
the target people were unwilling to complete the questionnaires.

1.6Report Overview
The report thoroughly stresses on the communication aspect of a business organization.
HAMKO group has been selected as the model. It is possible to locate the strength and lacking of
the communication system of the company through our proper analysis of data. Thus the report
will be helpful for strengthening the communication procedures of the company. Moreover, the
report is very handy for any research purpose.
 Chapter 2
Methodology
2.1 Research Strategy:
There are many methods available for research purpose. We have used mixed research in this
report. The practical approach to science involves using the method that appears best suited to
the research problem and not getting caught up in the philosophical debates about which is the
best approach. There is freedom to use any procedure or technique associated with qualitative or
quantitative research.
The purpose of this research is to concentrate the communication techniques of Hamko group in
lieu of inner workings and production of the organization. In order to do so we started face-to-
face interviews with several people of the company and then use the findings to construct a
questionnaire to measure attitudes in a moderate scale sample with the aim of carrying out
statistical analysis.

2.2 Research Design:

Two popular types of research are descriptive and analytical. Descriptive research may be
characterized as simply the attempt to determine, describe or identify what is while analytical
research attempts to establish why it is that way or how it came to be. Our research is descriptive
research. Descriptive studies are undertaken in many circumstances when the researches are
interested to know the characteristic of certain.

2.3 Data Collection:

Information and data gathering is the most crucial part of preparing this report. To gather
Information an interview of different peoples and employees will take. The study is basically a
combination of primary & secondary data.

2.3.1 Primary Source:

Primary sources are the raw materials of history — original documents and objects which were
created at the time under study.

 Discussing and face to face interview with employees of Hamko group.

 Questionnaire survey and observation
2.3.2 Secondary Source:

A secondary source is any source about an event, period, or issue in history that was produced
after that event, period or issue has passed.

 Internet
 Journal
 Previous survey

2.4 Sample:

2.4.1 Sample size:

Before conducting the market survey, it is necessary to decide the target population that will be
sample would cover under market survey for effective market research. In this report sample size is
20

2.4.2 Tools for data collection:

For collecting the primary data “Questionnaire” has been taken as research instrument. A
questionnaire consist a set of questions presented to respondents for their answer. It is most common
instrument use to collect primary data. Here from collecting primary data structured questionnaire is
taken for research as research instrument.

2.4.3 Survey period:

Survey period of this report took 3 days.

2.5 Research Limitation:

 Time limitation
 Shortage of monitoring
 Less number of respondents for survey
 Unwillingness of interviewer
 Chapter 3
Literature Review
3.1 Introduction to Literature Review:

A literature review is an evaluative report of information found in the literature related to your
selected area of study. A literature review is more than the search for information, and goes
beyond being a descriptive annotated bibliography. It should give a theoretical base for the
research and help the author determine the nature of the research. All works included in the
review must be read, evaluated and analyzed.

The importance of a literature review is to:

 Place each work in the context of its contribution to understanding the research problem
being studied.
 Describe the relationship of each work to the others under consideration.
 Identify new ways to interpret prior research.
 Reveal any gaps that exist in the literature.
 Resolve conflicts amongst seemingly contradictory previous studies.
 Identify areas of prior scholarship to prevent duplication of effort.
 Point the way in fulfilling a need for additional research.
 Locate your own research within the context of existing literature [very important].

“A Literature Review is a systematic, explicit, and reproducible method for identifying,

evaluating, and synthesizing the existing body of completed and recorded work produced by
researchers, scholars, and practitioners." (Arlene Fink, 2nd ed. Sage Publications: Thousand
Oaks, 2005).

“A literature review discusses and analyses published information in a particular subject area.”
(Y. Linde, A. Buzo and R.M. Gray)

“A literature review is an assessment of a body of research that addresses a research question.”

(Jacques Barzun & Henry F. Graff), The Modern Researcher, 6thEd. (Belmont, TA: Thompson,
2004).
“In writing the literature review, the purpose is to convey to the reader what knowledge and
ideas have been established on a topic, and what their strengths and weaknesses are” (John W.
Cresswell), Research Design: Qualitative, Quantitative, and Mixed Method Approaches, 2nd ed.
(Thousand Oaks, CA: 2003).
The literature review for this chapter clearly explains the importance of a HVC acquisition for
any Multi National Corporation where the clients dictates the revenue generation. The literature
review made for this chapter thoroughly elaborates all the necessary explanation to justify the
above statement.
 Chapter 4
Company Overview
4.1 Company information:
HAMKO started its journey in 1978 with the establishment of Abdullah Battery Company (Pvt.)
Limited by its founding chairman Mr. Abdus Sattar Taludker. HAMKO has become a respected
name through quality products, innovative solutions and humble service. HAMKO is one of the
largest battery manufactures of the country today with leading market share in the Solar Battery
inverter (IPS) & automotive Battery segment.
HAMKO group currently has number of concerns associated in the field of energy storage,
household items, electrical items and others. HAMKO is now a leading producer of Lead Acid
Batteries in Bangladesh. Apart from battery manufacturing, HAMKO also leads the way in
manufacturing battery components and chemicals and support the overall battery manufacturing
industry of the country.

4.2 Mission and Vision:

Mission: “Become the leading battery manufacturer in Bangladesh and offer other daily life
products and solutions to customers with highest quality to make HAMKO a chosen brand name
in multiple industries”
Vision: “Offer quality products bundled with humble service to make our customers’ everyday
life better”

4.3 Seven Sister Concerns of HAMKO:

4.3.1 HAMKO Corporation Ltd (HCL):

HCL was established to serve as the marketing wing of the battery manufacturing concern. HCL
expanded its wings by marketing products like IPS, UPS, Solar PV Module, Renewal Energy
Solution, Household solution etc. Led by HCL, HAMKO now has 17 Branch Offices in the
major cities of the Bangladesh and also has a strong retailer and dealer network with more than
1200 entities.

Associated Brands and Products of HCL:

 Havells: Water purifier, home and kitchen appliances

 Truck, Bus & Light Truck tires
 MNT Brand Solar Panel
 Solar Home System
 IPS (Inverter) & UPS Sales & Service.
4.3.2 Khorshed Metal Industries (KMI):
Khorshed Metal Industries (KMI) is a strong contributor of HAMKO Group which was
established to produce pure lead and antimony by recycling of scrap batteries.
Products of KMI:
 SLI battery Plates
 PVC Battery Separators
 Lead Oxide (Grey, Yellow & Red)
 Lead Alloy
 De‐mineralized Water (DM Water)

4.3.3 Abdullah Battery Co. (Pvt.) Ltd. (ABCO):

ABCO is the manufacturing unit of different batteries of HAMKO. ABCO produces best quality
lead oxide battery plates, PP and hard rubber batteries. It is facilitated with modern battery
manufacturing machineries, processes and skilled manpower. ABCO is the manufacturing heart
of the HAMKO group.
Types of Batteries manufactured by ABCO:
 Premium Battery (Car & CNG)
 MF Automotive Battery
 Mega Power (N Type Battery)
 Super DC Battery (Generator, Ship, Bus & Truck)
 PCV Superior and Regular (Bus, Truck)
 HPD Battery (IPS/Inverter & UPS)
 Solar Battery
 EV Battery (Easy Bike)
 R Type Battery (Rickshaw)
 Motor Cycle Battery (SMF)

4.3.4 HAMKO Industries Ltd. (HIL):

HIL was established with the objective to produce battery separator and battery container along
with cover, handle, vent plug of different sizes and colors. As part of the production experience,
HIL excelled in the production of plastic products using injection molding technology and
started producing plastic household and furniture products. HIL is the first in Bangladesh to
introduce big size plastic furniture like chest of drawer, cabinets, dining tables etc.
4.3.5 HAMKO Cookware:
Success in plastic products gave HAMKO Industries Ltd. (HIL) confidence to venture into
cookware business. HIL produces a variety of stainless steel, aluminum and non-sticky cookware
products for enjoyable cooking experience. HIL cookware maintains highest quality standard to
ensure safe cooking living by the motto “Healthy way to cook”. HIL successfully exported its
products to India, France, Middle East, Nepal & African Market.
Types of Products:
 Plastic Household / Houseware
 Plastic Furniture
 Cookware
 Stainless Steel
 Aluminium

4.3.6 HAMKO Leathers Ltd (HLL):

HLL is one of the latest ventures of the group. HAMKO leather now produces both leather and
non-leather items ranging from different types of leather shoes, synthetic shoes, sports shoes,
sandals, bags and other accessories. HLL has been successfully exported its product to countries
like Japan, France, Italy, Germany, Brazil, India and China. Apart from production facility, HIL
has a strong R&D team and material sourcing office in China. HIL has expanded business to
China and Middle East after serving local market.
HLL own Brands:
 SOLO
 Comfy
 Impulse & Tigerland

4.3.7 HAMKO Electric & Electronics (HEE):

HEE is the youngest concern of HAMKO group paving the way into the vast field electrical and
electronics products. Since HAMKO has been actively engaged on the DC domain of energy
side, its vision to venture into AC domain has given birth of HEE. HEE specializes in of low
voltage product and lighting for the mass market. HEE also imports various high quality
electrical products from different countries like China, India and Sri Lanka. HEE is also driven
by the core business principle of HAMKO group that is good quality product with reasonable
price.
HEE Products:
 Low voltage MC, MCCB, MCB, DB Box
  Switch and Socket, Extension Socket
 Ceiling Fan, Exhaust Fan
 Lighting- LED, CFL, Tube, Panel Light

HEE Associated Brands

 Eco-G
 ABB
 HAVELLS LV

4.4 Market Position & Business Performance:

HAMKO battery is one of the largest battery producers in Bangladesh, having approximately
30% of local market share. HAMKO is the leader in Inverter (IPS) and Solar Batteries having a
market share of approximately 40%. HAMKO is a trusted name in the battery sector and demand
of its products are increasing significantly because of high quality and longevity. ABCO, the
battery producing concern of HAMKO group has taken initiatives to increase the battery
production capacity to meet the increasing demand.
 4.5 Company Organogram:
Chairman

Managing Director

Director (Factory)

GM (production, GM (marketing GM GM (houseware, GM (accounts, GM GM (QAD)

container (administration) furniture) store, (maintenance)
& sales)
separator) distribution)

Manager Manager Manager Manager Manager Manager Manager

AssistantMana AssistantMana AssistantMana AssistantMana AssistantMana AssistantMana AssistantMana

ger ger ger ger ger ger ger

Executive Executive Executive Executive Executive Executive Executive

Officer Officer Officer Officer Officer Officer Officer

Staff member

Staff member
(foreman)

(foreman)

(foreman
member
Staff

man)

mem
(fore

Staff
)

ber

(for)
an)

mb

Sta
em

mee
eran

ffor

be

St
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af
(f

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r

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S
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 Chapter 5
Communication Structure of
HAMKO Group
5.1 Communication Flow Chart:
Like every other company Hamko also follows a structured communication process, the
instructions and guidance are originated from the top management and it flows down to bottom
management. Feedbacks and other valuable information from bottom level are moved up
towards top management in a structured and professional manner.
The overall communication flow-chart is given below: -

Initial communication flow

Chairman Managing Director
Final response flow

General Manager Director

Manager Assistant Manager

Given,

Communication Flow/ instruction

Executive
Response Flow/ feedback

Final communication flow

Staff Member (Foreman) Officer
Initial response flow

Figure 5.1: Communication Structure of HAMKO

Group
From this flow-chart it clearly reflects the structured communication process of
Hamko group. From chairman to foreman they follow a professional method in
communication. Even when feedback and responses are needed to be send upwards
they don’t break the communication flow rather operates in a constructive manner.
5.2 Communication Channel:
Channels are the media that carry messages to receivers. Channels include conversations,
speeches, interviews, memos, letters, phone calls and computer and satellite networks. The
following communication channels are primarily used in Hamko group.
 E-mail
 Few Social Networking Apps - (Messenger: IMO, WHATSAPP, VIBER)
 Over phone (Corporate numbers to contact in between employees)
 PABX for each and every office employee used to work from particular desk
 Official letters for rendering messages formally
 Formal memos in terms of conveying notices.

5.3 Communication Challenges:

Communication has always been a challenge in most organizations. Hamko too faces several
complications regarding communication. Some important challenges are listed below:
 Understanding in between Employees
 Hierarchal dilemma
 Availability of Internet for 24/7
 Trending gap or generation gap in between senior and junior employees
 Less flexibility in informal interpersonal communication module
 Less acceptance towards grapevine.

5.4 Managerial support for Improvement of Communication:

The main purpose of any business is to earn profit. In order to do so, successful communication
is a must. Hence the top management of Hamko group put high stress for the development of
communication skills of the employees. The followings are managerial support for the
improvement of communication practices of the organization employees.
 Adequate funding
 Free seminar on skill development
 Arrangement of official get together to improve interpersonal understanding &
communication as well
 Foreign trip to get to know all the stakeholders
 Foreign training sessions
 Third party involvement to train employees regarding professional communication
decorum.
 Chapter 6
Analysis and Findings
6.1 Analysis of Survey Results:

Tenure of Job
80%
72%
70%

60%

50%

40%

30%
20%
20%

10% 5% 3%
0%
1-5 Yrs. 5-10 Yrs. 10-15 Yrs. 15-20 Yrs.

Tenure of Job: More

than 72% of employees’ average tenure of job in Hamko Group of Companies are 1 to 5 years.
Although in Hamko, there are more than 20% of employees who are doing their job for more
than 5 to 10 years and the rest of them are for 10 years plus. This is obviously a good retention
ratio for Hamko group of companies, and this ratio has made our report more authentic in terms
of the reliable information source.

Smooth Communication Network

60%

50%
50%
42%
40%

30%

20%

10% 8%

0%
Yes Moderate No

Smooth Communication Network in the company: Most of the employees of Hamko Group
of Companies think that Hamko has a smooth communication network as 42% of the employee
showing a positive result and another larger portion saying moderate (50%) about smooth
communication network of Hamko group of companies.

Go o d Un d er st an d in g b et ween emp lo y ee

20%

39%

41%

Yes Moderate No

Good Understanding between employees: Good understanding between employees in Hamko

Group of Companies is a great concern for the company as, majority portion indication there are
either moderate (41%) or no (20%) good understanding between employees. Although there is a
large portion of employees’ indicating there is a good understanding between employees.

Flexibility in communicati on

20%
30%

50%

Yes Moderate No

Flexibility in communication: The scenery of flexibility in communication is more or less like

the previous factor (good understanding between employees) in Hamko group of companies.
Here, in this chart, it showing 50% of employees are indicating the company has flexibility in
communication, whereas the other 50% saying its moderate or no.
 How often
Training
program
Program
take place?

25%
34%

66%
75%

Regular basis
Yes No
Occasionally

Training programs
regarding communication skills: This chart is showing that employee has less opportunity to
take training from the organization on communication skills development, which is indication
66% employee are saying they have no opportunity for training and other 34% are saying Yes.

Training program plan: In Hamko Group of Companies normally training occurs on an

occasional basis which is about 75% compared to regular basis (25%).
 Fund for de ve loping communicati on skills for
pote nti al e mploye e s & Training

15%

85%

Yes No

Fund particularly
for developing communicating potential of employees: Hamko Group of Companies has
sufficient fund to developing communication skills for potential employees and training. As a
larger portion or most of the employees are indicating that the organization has higher fund
regarding this matter (85%) compare to 15% who does not agree with this fact.

Medium of communicati on
60%
55%

50%

40%

30%
25%

20%

10% 10%
10%

0%
E-mail Social Network SMS Phone Call

The medium of communication: As a medium of communication the employees of Hamko

Group of Companies mostly used social apps like IMO, WhatsApp, Viber, etc. for their
communication which is the highest in number (55%). Following Email is the second largest
method of communication, which is 25%. At last SMS and phone calls are 10% and 10%
respectively.

Usage of PABX

27%

73%

Regular basis Occasionally

Usage of PABX: Usage of PABX is very much positive in Hamko group of companies. As it is
one of the most popular ways to communicate in any organization in the world, Hamko is not
backdated too. The employees of Hamko use PABX one a regular basis for communication in
the office time, which is 73% compare to 27% suggesting occasionally.

Rate company on the basis of communicati on

40%
35%
35%
30%
30%
25%
25%

20%

15%

10% 7%
5% 3%

0%
Extremely Very Effective Moderately Slightly effective Not Effective
Effective effective

Company Rating: At last we made a question to the employees to rate the Hamko Group of
Companies on the basis of communication. The result was very much positive in this question.
As we look at the chart, we can see that more than 30% are saying it is extremely effective by
following 35% saying it is very effective. 25% employee saying it's moderate. The smaller
portion of the employees saying it is slightly effective or not effective at all. Ultimately, the
result is positive for Hamko group of companies.

6.1 Findings:
 Hamko Group of Companies have a smooth communication network although another
large portion saying its moderate.
 God understanding between employees in Hamko Group of Companies is a matter of
concern as most of the employees are negative about this face.
 Flexibility in communication follows the same result as like good understanding between
employees.
 Hamko Group of Companies arrange fewer communication skills development programs
for its employee and the rest of the arrangements are not on a regular basis compare to
occasional basis.
 Hamko Group of Companies has sufficient fund to developing communication skills for
potential employees and training as most of the employees are an indication this.
 Employees of Hamko Group of Companies mostly use the social network for their
communication, as 55% suggesting that.
 Usage of PABX is very positive in Hamko group of companies. Most of the employee
use this as a communication medium in office time.
 The overall rating of Hamko Group of Companies is very good on the basis of
employees’ opinions.
 Chapter 7
Recommendations and Conclusions
7.1 Recommendations:
Hamko is a group of companies with several renowned SBUs. They have gained a good amount
of market shares in their competitive markets. They have more than six hundred employees and
have very much structured organogram with strong hierarchical background. Employees have
strong communicative culture in Hamko they have different channels of networking in
organizations. They follow professional, interpersonal, personal channels to communicate within
organization and for external stakeholders they follow mainly professional channels or medium
of communication. For communicating they mainly use e-Mail, some social networks for
example- viber, whatsapp and imo, they have also a norm of sending formal letters to the internal
employees and other important external stakeholders. They have adequate fund for ensuring
smooth communication network for employees as well as to provide necessary trainings and
seminar to the employees to provide them chances of improving their communication potential.
By assessing all the communication networks Hamko Group, we have come up with some
recommendations for HAMKO Group, those are as follows:
 They need to be more frequent regarding their training and seminars for employees to
ensure effective results of employee’s communication skills.
 We found existence of communication gap in between seniors and junior employees.
Culture of communicating between employees should be more flexible and acceptable.
 Lack of skills of senior employees for communicating through different newly introduced
medium are making them lagers and creating barriers in communication process. So
companies should introduce more free seminars and training programs to train them
sufficiently.
 Foreign trips which they use for introducing their employees with foreign stakeholders
needed to be organized more frequently.
 Informal communication channels should be more appreciated to create better bonding in
between employees.
 Company should arrange more conference in terms of having get together to create
strong professional bonds in between employees.
7.2 Conclusions:
Hamko Corporation Ltd. is a profound organization of our country. They have various successful
business units in operation and they have structured company organogram for maintaining
smooth business operation.

They have come up with concepts to provide their employees a smart platform to work
efficiently. For maintaining these platforms, they have to come up with different innovative
supporting departments to ensure improvement of the potential employees. As they have
different SBUS with different dynamic challenges to excel in future they must have to think
about proper communication channel in and for their organization.

They have managed it adequately by them in house supporting departments but as business
world has merged with a very much competitive phase to exist in this dynamic competitive
market they should take more initiatives to educate their employees to cope up with the trending
world both professionally and mentally as well.
 References
Book Reference:
1. Lesikar R.V. and Flatley M.E. McGraw-Hill, “Basic Business Communication” Tenth Edition
2. Hair D. Friedrich G.W. and Dixon L.D. – “Strategic Communication in Business and the
profession” Sixth Edition

Online Reference:
1. HAMKO Group website-
http://www.hamko.com.bd/

Journal Reference:
1. HAMKO Corporation’s Blue Book
2. HAMKO Corporation’s Memorandum
 Appendix
Questionnaire

Name:
Gender:
Designation:
Department:
Company Name:

1. Tenure of your job in the company?

A.1-5 yrs. B.5-10 yrs. C.10-15yrs. D.15-20yrs.

2. Do you think this company has smooth Communication Network?

A.Yes B. Moderate C.No

3. Do you think employees of the organization have good understanding in

between them?
A.Yes B. Moderate C.No

4. Do flexibility in communication in between colleagues exists in this

organization?
A.Yes B. Moderately C.No

5. Do your company has any sort of Training Program regarding

Communication Skills of employees?
A.Yes B.No

6. (If yes) how often the program used to take place?

A. On a regular Basis B. Occasionally
7. Do your Company has any sort of fund particularly for developing
communicating potential of employees?
A.Yes B.No
8. Preferable medium of communication of this company?
A. e-mail B.SMS C. Social Networking Apps D.Phone call

9. Usage of PABX in your organization?

A. On a regular Basis B. Occasionally

10. Please Rate your company on the basis of its Communication potential or
effectiveness-