Internship Report

On
Human Resource Management of Bata
Company
Submitted To
Dr. Mohammad Masum Iqbal
(Professor)
Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

Submitted By
Bless Partho Gharami
ID: 171-11-402
Major in HRM
Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

Submitted Date: 16-09-2020

Daffodil International University

1
 Letter of Transmittal
September 16,2020

Professor Dr. Mohammed Masum Iqbal

Department of Business Administration
Faculty of Business & Entrepreneurship
Daffodil International University

Subject: Internship Report on Human Resource Management of Bata Company (BD).

Dear Sir,

I am pleased to send this report, which is prepared for the internship program requirement.
The report is entitled 'Human Resource Management of Bata Company. I have tried my best
to complete the report properly and bring a meaningful perspective to the framework
constraints. I had to face some difficulties while getting information for the project.
Furthermore, the study gave me the opportunity to report a lot of theoretical and financial
knowledge the practical world.

I appreciate your advice, cooperation, patience and suggestions on this report, which will
certainly help me move forward as a brilliant guide. I will be available for any questions and
clarifications regarding this report whenever necessary.

Sincerely Yours,

..........................

Bless Partho Gharami

Major in HRM
ID: 171-11-402
Department of business Administration
Faculty of Business & Entrepreneurship
Daffodil International University
 Acknowledgement

First of all, I want to say that I am very grateful to Allah Almighty and I want to thank him
from the bottom of my heart for being without his grace it would not be possible. Then, I
want to thank my parents, especially my mother, who have supported me since the beginning
of my career. Then I want to thank all the friends who used to give me emotional and strength
support when I was having a hard time and when I was having a hard time. All the blessings
and prayers mean so much to me, that I know I can not give them anything compared to all of
this.

Here, now I want to thank especially Professor Dr. Mohammed Masum Iqbal (Dean & MBA
Coordinator Daffodil International University) for her constant support and the guidelines he
gave me and I know that thanks alone are not enough for her. So this recognition is just to
allow everyone people know that I am very grateful to you and your help and only because
we have all been very able to write this report without facing any problems. And at Bata Shoe
Company (Bangladesh) Limited I would like to thank Mr. Majharul Islam who was my
supervisor and who is the senior officer in human resources management (social assistance)
who supported me during the 3 months of the internship period and then I would like to thank
Mr. Subrata Dutta who is the head of human resources management and also Syed Zahidul
Islam, who is the deputy director of human resources management of Bata Shoe Company
(Bangladesh) Limited. Everyone supported me and gave me information and other help
whenever I needed it.

Finally, I really want to thank all the faculties of Daffodil International University who taught
me not only free knowledge, but also gave me life lessons, especially how to become honest,
responsible and a true human being.
 Executive
Summary

Basically, in my internship report I talked about how Bata Company (Bangladesh) Limited
conducts its human resources Management activities and their functions, and in my report I
also discussed that how this human resources management department in Bata influences the
overall organization and works towards the success and improvement of the company.

Bata has been a multinational company and they have been in the top position for a very long
time, and behind the success of Bata, their human resources management department always
plays a vital role and in my report I tried to denote that.

During the 3 months of work at Bata, I found some iniquities or dishonesty that were
committed by employees and I wrote them in my report. But especially what I wrote a lot in
my report was how the functions of human resources management departments are important
to the company. How they motivated their customers to work harder, how they gave them the
training to become even more efficient, which will help the company at the end of the day.

And the disadvantages I found, I tried to give the solution (as I thought the solutions should
be). So, finally, I would like to say that my report will be very helpful for those who want to
know about Bata's human resources management.
 Table of Contents
SL NO Contents page
Chapter-01 Introduction
1.1 Introduction 07
1.2 Objective 07-08
1.3 Methodology 08
1.4 Limitation 08
1.5 Scope of the Study 08
Chapter-02 Company Overview
2.1 History of Bata Company 10
2.2 Bata Business 10-11
2.3 Bata Company (Bangladesh)Ltd. 11
2.4 Customer Service 11
2.5 Mission & Vision 12
2.6 Management of Bata Company(Bangladesh) 12
2.7 SWOT Analysis 12-13
2.8 Current Marketing Mix 13-15
2.9 Different Product of Bata 15-16
Chapter-03 Research Project
3.1 Introduction 18
3.2 Management Problem 18
3.3 Research Problem 18-19
3.4 Problem Statement 19
3.5 Benefit of the Study 19
Chapter-04 Literature Review
4.1 Customer Satisfaction 21-22
4.2 Measuring Customer Satisfaction 22-24
4.3 Sampling Plan for the Research 24
4.4 Human Resource Functions of Bata 25-26
4.5 Human Resource Department role in Bata(BD) 26
4.6 Issues of Safety and Friendly Environment 26-27
4.7 Human Resource Strategic 27
4.8 Challenges 27-28
Chapter-05 Finding, Recommendation, Conclusion
Finding 30
Recommendation 31
Conclusion 32
Chapter-01 Introduction
1.1 Introduction
Bata Shoe has been the market leader in the footwear industry since its inception in
Bangladesh. The name Bata has reached such a position in the minds of customers that
whenever they hear the name Bata, they think of high quality shoes. Bata has been
serving its customers with a wide range of products for about five decades and is doing so
successfully. It is very difficult to identify the class of Bata Shoe Company customers.
Bata touches almost all possible social classes. Bata simultaneously meets the footwear
requirements of the upper and lower class. However, in order to stay closer to customers,
the Bata footwear company conducts a customer evaluation at regular intervals.

Bata wants to meet the needs of the ever-changing customer and, in this regard, the
outcome of the customer evaluation plays a significant role. Here is the similar study
undertaken with the permission of Bata Shoe Company to get feedback from regular
customers. The questionnaire is taken from Bata Bangladesh Shoe Company ltd to
conduct the survey among regular customers. This study is the analysis of Bata Shoe's
customer satisfaction, which will help analyze the level of customer satisfaction with Bata
products and stores. This study will try to compare Bata with other competitors in the
footwear industry. It will help you know the general shopping experience of customers at
Bata shoe stores.

1.2 Objective

The research objectives are divided into broad and specific objectives which are listed
below:
Broad Objective
The broad objective of the study is to assess the Customer Satisfaction of Shoe Industry
in Bangladesh focusing on Bata Shoe Company (Bangladesh) Ltd. This has been broken
into following specific objectives.

Specific Objective
 To analyze the impact of the fashionable style offered by the store on
customer satisfaction.
 To analyze the impact of value for the price offered by the store on
customer satisfaction
 To analyze the impact of shoe brands offered by the store on customer satisfaction
 To analyze the impact of colour, style and size selection on customer satisfaction
 To analyze the impact of advertising on customer satisfaction
 To analyze the impact of Layout and store design on customer satisfaction
  To identify the level of satisfaction of Bata customers and to compare Bata with
another store.
 To examine the current state of Bata Shoe Company (Bangladesh) ltd in the
market
 To examine the perception of the Bata shoe in the mind of the consumer
 To analyze the impact of the convenient location of the store on
customer satisfaction
 To analyze the impact of shoe quality on customer satisfaction

1.3 Methodology
This is a descriptive analysis. Most of the data is secondary data. We collected data from
various websites and took live Bata officials.

1.4 Limitation
Adequate efforts have been made to conduct research in accordance with the objectives.
But because the research consumes both time and cost, it was not possible to cover more
additional areas, which would obviously give better results.

The type of study required a detailed interview with consumers in the market. Therefore,
they faced an extraordinary difficulty in accessing them because they are very busy.
Respondents were often found after answering a few questions, leaving the interview,
which led to discontinuity in the interview and loss of time and effort. Also, the interview
was conducted only with footwear customers in the city of Dhaka for the time limits of
the internship periods.

The lack of understanding of the respondents regarding the purpose of the study was a
major limitation in conducting the questionnaire survey. He had to explain several times
the nature of the study and the purpose of several questions to a number of clients.

Despite the previous sincerity, some mistakes can occur. Responsibilities are allowed for
those unintentional mistakes, if any. Adequate efforts were also made to carry out the
project in accordance with the objectives.

1.5 Scope of the Study

To achieve the goal, it is necessary to collect data from customers in the country. But for
time, cost and other limitations, only the city of Dhaka and its surroundings are
considered for data collection. To achieve the objectives, the study will focus on the
quality, price, comfort capacity and other criteria of Bata shoes, as well as on the
competitive position with Apex, Jennys, Bay and other competitors. In doing so, it will
also identify the limitations and weaknesses of the problem. The researcher will focus on
the level of customer satisfaction for Bata Shoe Company (to what extent they are
satisfied) focusing on the city of Dhaka.
Chapter-02 Company Overview
2.1 History of Bata Company
The Bata shoe company was established by the famous businessman Mr. Tomas Bata,
who drove the footwear trade in 1894. The company was founded in Zlin,
Czechoslovakia, now known as the Czech Republic. Since then, Bata Shoe Companies
has become one of the largest companies in the world and a manufacturer of footwear.
Bata's global market includes footwear, washing machines, woodworking machines,
quality inspection laboratories, manufacturing facilities and research facilities.

Bata has built up successful shipping centers around the world by building approximately
6,300 sales outlets, 10,000 franchises and thousands of Chinese customers and dealers.
More than 50,000 people are directly involved in designing and selling more than 300
million pairs of shoes every year. The Bata footwear company manages sales in 55
countries, and operates 40 manufacturers in 26 countries. The world's largest
headquarters is in Switzerland, formerly based in Toronto, Canada.

2.2 Bata Business

The footwear industry companies are involved in all aspects of the footwear industry.
Across the globe, Bata serves customers from storefronts to office floors.

 Manufacturing
Tomas Bata's business strategy was modified to improve the woodworking process that
day. This kind of thinking has been the driving force behind the success of the Bata Shoe
Organization. The Bata Partnership has been innovating in the field of footwear for many
years. Bata employees have played a key role in the DVP (Direct Investment
Vulcanization Process), PVC, athletic footwear and low heel shoes for the industry.

 Retailing
Bata Sports Associations has developed value-added marketing strategies to meet
changing consumer tastes and needs. Each store has a product line to bring it to the
forefront of people and people. The business sells shoes to clothing and accessories along
with shoe donations. The understanding and satisfaction of the consumers want and need
has allowed Bata Shoe Organization (BSO) to become a global leader in footwear.

 Wholesaling
The Bata Shoe Company [BSO] enjoys a unique position in the wholesale market. The
global market of scale enables BSO plant to have high quality products at a cost-effective
price, with a wide range of products working on the ISO standard. Bata Shoes
 manufacturers are world-renowned for their dedication to quality products and
customers, and have enjoyed manufacturing contracts from a wide range of footwear
worldwide.
 Product Development & Brands
All over the world, the Bata ® brand sees the difference in quality and quality sneakers.
Many key components for Bata packaging have been developed in manufacturing
facilities in Italy, Far East and Canada. Designers and entrepreneurs in Bata Association
of Companies venture companies expand the collection by creating different designs to
reflect the tastes, budgets and atmosphere in them. the store. Strict quality control
controls the selection of equipment and all stages of operation.

2.3 Bata Company Ltd (Bangladesh)

Bata Shoe Company (Bangladesh) Limited started their journey in East Pakistan (Now
Bangladesh) in 1962. At present Bata Shoe Company operates from two manufacturers.
goods, one is in Tongi and the other is in Dhamrai beside Dhaka. Bata shoes have been
in demand by the customers since the beginning of their business and they have achieved
it only because they have studied and researched a lot about the needs, requirements and
the same time they are always trying to make a difference in people’s finances. which is
cheap. According to Bata Shoes (Bangladesh), about 30 million shoes are sold each year.
And not only Bata's production capacity is 1,60,000 pairs of shoes per day.

2.4 Customer Service

 Customer service Centers: Bata Shoe Company (Bangladesh) Ltd has a customer
service center and contact information is: Phone: +8802 9800501-5 Ext: 209
 Bata Gift Vouchers: Bata Certificates are like money coupons that can be used by
business users to purchase Bata products from Bata shoe stores. Gift Credits are
available in our distribution section - Tk. 500, Tk. 1,000 and Tk. 2,000
 Guaranteed Customer Satisfaction: In every Bata store in the world they repair,
exchange or return defective products. They also do not exchange or return items for
sale if one changes an idea. Proof of purchase is required for a refund.
 Personalized Service: Professionals and enthusiastic sales people join hands with
people who bring customers satisfaction. In many countries customer service goes
through the store with home delivery, orders can be passed through the website,
website or even call Centers.
2.5 Mission & Vision
 Vision: To grow as a force for design, innovation and driving industry in the
manufacturer and supplier, with footwear is our main business, while maintaining
commitment to the country, culture policies and the environment in which we operate.
 Mission:
 To keep the best shoe companies.
 To attract and retain the best people
 To become the customer's target of choice.
 To help people be beautiful.

2.6 Management of Bata Company (Bangladesh)

Name Designation
Muhammad Qayyum Managing Director
Yee Siew NG Finance Director
M.Habibur Rahman Head of Human Resource
Minhaz Ahmed Chowdhury Production Manager
Qayyum Khan Mahbub Purchase Manager
Ruhul Amin Molla Non Retali Sales Manager
Carlos Arturo Zuluaga Sanchez Product Development Manager
Omar Faisal Chowdhury Logistic Manager
Bishwajit Roy Retail Manager
Iraz Hasan Siddiqui Merchanding Manager

2.7 SWOT Analysis

 Strengths
 The products are of good quality
 Power distribution and mass network
 Many types of connections
 Intelligence management team
 Modern manufacturer
 Ability to do business
 Good customers
 Strong brand image
  Weaknesses
 More important for performance than design
 There are no ads
 Less effort to attract new customers
 High operating cost
 Important tasks are carried out
 There is a high cost of management
 The High Price
 VAT & TAX (with)

 Opportunities
 Stand in export
 Better consumers
 A wide range of products are offered
 Lots of insights on quality products and designs
 Strong stores in the network.
 Neat & Clean the outlet
 Has sales experience

 Threats
 There are new features such as Bay Emporium
 Disruption of Bata Shoes in uncontrolled areas
 Consumers agree with a high price
 High cost due to production cost
 Impact of equipment on a regular basis
 Update the design for new products.

2.8 Current Marketing Mix

 Product

Bata has a wide range of products line for consumers in the existing market, Bata has
an international team of diverse creative ideas to develop new wear, wear , sneakers,
etc. , sandals, sneakers, shock, women's shoes, children's shoes and many other shoe
line products industry has been marketed in the market. About half the line of
products that the company exports and sells under franchise. Bata also sells ten types
of shoes worldwide at their retail store.
  Bata Brands
Bata has been delivering high quality shoe crafts for over 100 years to maintain and
enhance the heritage of creating high quality, comfortable and beautiful shoes.

 Price
Bata uses the Statement of Success as a Leader. They set the price based on value. In
some countries they fight good niches and in some countries the price is
understandable. Everywhere they set the price based on the price they send out.
Bata follows geocentric pricing. According to the local community market prices for
Bata shoes for men, women and children have been given to:

Price of Bata Shoes

Category Lowest(BD) Highest(BD)
Men Dress 990 6990
Men Summer 550 4490
Women Dress 1390 5490
Women Summer 690 2490
Athletic Footwear 1390 12000
Children Footwear 290 1290
Sandak / Sandals 90 120
  Promotion
Bata has been working less hard to promote their products. They think 242 stores
across the country are helping Bata become an important commodity. Besides them
are the typical clothes of the Cricket Bangladesh team. However in Bangladesh, Bata
has made a lot of announcements as well:

 Print Advertising
 TV competition
 Outdoor (Billboard)
 Web based E-flyer, SMS

2.9 Different Products of Bata

Bata is the largest footwear company in the world with a volume of 1 million shoes
sold daily and they have a number of different brands of their different products.
Which are mainly functional shoes, clothing and accessories.

As for shoes, Bata shoe companies have divided their products into three different
categories, namely men, women and children. They have different products for men,
women and children alike. For men they have shoes, sandals, slippers ,. For women
they also get sneakers, stylish sandals etc. They are also divided into smaller items
into two different categories such as boys as well girl. For both boys and girls they
have shoes, sandals and sneakers.

In the supply chain Bata has been carrying clothing, men's bags, shadows, school bags
for children and more for their customers. Not only this they have made some
accessories that can be used by both men and women like they are wearing "walking
shoes" which can be used by both. Last time they attracted a special group of
customers by bringing a new product which is "High cut PU injection waterproof
water proof working safety"

So Bata has been innovating with new ideas and designing shoes for their customers
just like the rest of the world.

 Price
The value of Bata products has become more affordable to their customers since the
inception of the company. Bata has a good reputation for retaining their product value
in reaching different levels. From low-income to high-income people can buy Bata
products. Bata has many different prices at different prices that help customers to buy
according to their capacity and this is one of Bata why so successful. This is how Bata
has pushed the market share.
 Location
Bata has customers all over the country and this is why it is so easy for customers to
get the products they need in no time. They have their own booths for every
distribution and not only this they have their own stalls in almost every city in the
country. As a result it has become very successful for their customers. It is reported in
the statistics that they have 261 departures throughout the country. Even in Dhaka city
Bata has their branches almost everywhere in the first place.

Located in Bashundhara city market Bata has their largest retail store in the world
which has been approved for our country and general sales area 471 RWD
(Registered for Commercial Sales) and also has a 690 DSP (Dealer Support System)
retailer.

 Durable
Bata is very well known for their long lasting products around the world. I have talked
to many people and they have all said, one of the reasons they like Bata the most is
the longevity of their products. Although people used to say that Bata is not good at
carrying new products but their long lasting product is unbelievable. But in the
present time Bata has passed away and they have made beautiful and attractive
designs, sandals for men, women and
children as well.
Chapter-03 Research Project
3.1 Introduction
The Shoe Industry Association is one of the sponsors in Bangladesh. However, the
country has already exported finished leather and various kinds of leather to foreign
markets. These products are also very popular because of their good investment
properties. The main reason for this is the natural benefits of animal skins produced
by Bangladesh. Recently, a new opportunity has opened up to add to the wide range
of Bangladeshi export markets including Chinese footwear and other leather goods in
the list of exclusive exports to Europe. Union. Currently, Bata is a leading brand in
the footwear industry in Bangladesh. Bata Bangladesh is affiliated with Bata Shoe
Association, the largest footwear organization in the world. Bata Shoe Company was
started in Bangladesh in 1962, Joint Venture in Bangladesh in 1972. Now, Bata
Bangladesh operates 2 factories in Tongi and Dhamrai, Bata Bangladesh has
established one around 110,000 shoes daily. It has a modern aesthetic with state-of-
the-art technology to complete 5 million square feet of leather every year. The
Tannery is equipped with state-of-the-art technology to create an environmentally
friendly environment for employees and the environment in which they live.

Bata's strength depends on him worldwide. When local companies are self-governing,
everyone benefits from its links to organizations around the world for workplace
remediation, innovation and competition. . Although Bata operates in a wide range of
industries, weather and energy purchasing companies Bata adheres to the same
practices. Two priorities are product development and continuous improvement of
business processes in order to provide customers with the highest quality products and
services. However to stay close to consumers and complete the changes of regular
consumers, consumer measurement plays an important role.

3.2 Management Problem

Satisfying customers is the only way to become competitive in today's market. The
ethics of what customers want and what the company provides needs to be addressed
in order to make the company profitable in the long run. Bata Shoe company
(Bangladesh) Ltd is already good in the consumer's mind but by understanding the
high level of the consumer; it will help companies to pass the current level of
customer satisfaction. The current administration wants to meet the needs of those
who know the high level of consumerism of Bata shoes, and how to improve the level
of consumer satisfaction.

3.3 Research Problem

In order to get closer to the customers Bata Shoe Companies conduct surveys of
customers on a regular basis. Bata wants to complete the changes that users need to
make, and in doing so the results of consumer measurement have become an
important part. Identifying the impact Bata industry ventures have on its customers
 and whether the attacks are successful or not is a major concern. Identifying what
level of customer loyalty, satisfaction and knowledge they have can help design future
strategies to retain current customers or like and accept new ones. For this study the
research problems are as follows:

 To determine the satisfaction of customers with the supply of shoes, customer

service and services at competitive prices
 To find out the market potential or potential of Bata Shoe Companies
(Bangladesh) Ltd.
 To determine the effectiveness of current activities.

3.4 Problem Statement

In order to survive in a consistent business environment, it is important for every
company to know its user level of satisfaction with its products and services. The
company can take immediate action if customers need a clear identification. Although
Bata Shoe Company has been successful for many years, is a member of the growing
footwear industry, it is still necessary to understand the consumer market to have the
improvement to improve the quality level. focus on Bata shoe retail and wholesale
Bata products. In order to be the best in these competitive markets, continue to adapt
to customer needs and wants to solve problems and issues related to customer
satisfaction. material is necessary to measure. The main theme of the issues is
"Assessing the Satisfaction of Shoe Industry in Bangladesh: A Research According to
Bata Shoe Company (Bangladesh) Ltd."

3.5 Benefit of the Study

In order to survive in a consistent business environment, it is important for every
company to know its user level of satisfaction with its products and services. This
research will help Bata Shoe Companies to understand the current market and what
customers need in the company. It will inform the consumer market about Bata
quality, price, customer service and so on. These courses can help Bata understand
what level of customer satisfaction and awareness they have. This information can
help design future plans to retain current customers or to attract and acquire new ones.
Finally, this research study can be considered as a general guide to other organizations
in the industry that hope to research consumer satisfaction and what makes people
happy use supported equipment.
Chapter-04 Literature Review
4.1 Customer Satisfaction
“Everyone knows what an interest is, until a definition is asked. After all, it seems like
no one knows. ”Quotes by Richard L. Oliver (1977), a scholar and long time author
and scholar on the subject of consumer satisfaction, highlight the challenge of
translation this is the simplest of user concepts. Housed from the past, Oliver gives its
own definition: Satisfaction is the consumer's accomplishment. It is the determination
that an item or service, or product or service itself, provides a high degree of
satisfaction with regard to performance.

The word adjective was first found in English during the thirteenth century. The word
pride itself comes from Latin satis (meaning enough) and Latin ending - faction (from
Latin facere- do / do). Early use is the source of happiness is some release from
inaccuracies. Subsequent papers of the word interest are like "releases from the
unknown" (Oxford Library of Words and Phrases, 1993). The modern use of words
affects a wide range, and interest is related to other words such as satisfaction
(sufficient), satisfaction (satisfaction or satisfaction) and satiation (satisfaction). The
difficulty when trying to translate a word is that the meaning often depends on the
meaning of the words used. In business terms, interest is used to have many "special"
meanings. It appears that two main bases have been adopted in the context of the
concept of consumer satisfaction. Interest can be viewed as the result of eating or
knowing; however, it is still represented as a process.

Currently, the most widely accepted description of high-end consumers is of the

standard; an evaluation of what is received and what is expected (Oliver, 1977, 1981;
Olson and Dover, 1979; Tse and Wilton, 1988). From the point of view of interest as a
process, these concepts focus on antecedents to interest rather than interest itself.
Thus, many studies have focused on understanding the cognitive process in measuring
happiness. The skepticism of this theory seems to have a history in the paradox
(Porter, 1961) and many writers have, over the years, used some kind of comparison
to model interest. Early results include Contrast Theory (Cardozo, 1965; Howard and
Sheth, 1969), which suggest that consumers may address the skepticism of
inconsistencies in expectations and product measurements. trade. This has led to the
development of inconsistencies (Anderson, 1973).

Numerous studies support the emergence of adaptation (Olshavsky and Miller, 1972;
Olson and Dover, 1979). Customer satisfaction, time spent, is a measure of the
products and services offered by a company that meet or exceed customer
expectations. It has been seen as an important indicator in the market and is one of the
four aspects of the Balanced Scorecard. In a market where business ventures are
competitive for consumers, customer satisfaction has seen a significant and rising
 trend that has become the mainstay. importance of the industry. There is a significant
body of presentation that creates the best results for consumers to enjoy in the
company.

An additional point about the expectations that have been defined differently in the
satisfied and positive literature. In the pamphlets “expectations are expressed in
performance” (Churchill and Suprenant, 1982, p. 492) made by consumers regarding
the level of performance during a transaction. On the other hand, in the provision of
good text, hope is conceptualized according to the normative model of future needs
(Boulding, Kaira, Staelin & Zeithami, 1993). The best policies or best practices
represent the needs and requirements that are unaffected by all industries and
challenges. Continuous expectations are therefore more stable and can be thought of
as representing the services retailers need to constantly strive to have (ZeIthaml, Berry
& Parasurama, 1993).

Assuming that consumers are able to evaluate functional services, the results have
been compared to expectations before purchasing or using (Oliver, 1980). In the past,
the organization did not pay much to satisfied customers but was committed to
attracting new customers to expand their business. Now, due to lower sales through
product awareness, vendors are adjusting to stabilize existing customers to ensure
their business share. (Dhabolkar & Thorpe, 1994). Thus the concept of high consumer
is under further scrutiny. For the present study, the theme placed earlier by Oliver
would be constructive, because it is the most appropriate for the chosen course.

"It's not good to go to your customers after you sell their product and ask them how
satisfied they are. All you have to do is go to your customers before you improve the
product. business or service and find what is important to them. "(Arnold
Weimerskirch, November 1997) Based on this guideline, satisfied customers start the
time an organization decides to supply a company. trade, products, or supplies and
services. This article describes the measurement process to measure and predict what
consumer protection products will look like for features included in the product /
service. Efforts to improve customer satisfaction often lead companies to make the
decision that products or services need to be redesigned, because there are no other
options. do less. In addition, companies are committed to introducing new products
and services through changes in the use of technology, through the development of
technologies, and by the business classics of thought. write the result of the different
results.

4.2 Measuring Customer Satisfaction

Organizations have increasingly wanted to retain existing customers when the target is
not the customer; measuring customer satisfaction proves how well an organization
performs when providing products and / or services to a market.
Consumer satisfaction is a vague and problem-solving concept and the actual state of
interest can vary from one person to another and the product / service for the product /
service. The level of interest depends on many of the two mental and physical factors
that interact with the satisfying behavior such as return and approval rate. The level of
interest can also vary depending on the other options the customer has and the other
protective products that the buyer can compare to the organization’s products.

Because interest is a mental illness in the state, care should be taken in the effort of
quantitative measures, although there is much research in the area. this has recently
been created. The work produced by Berry, Brodeur between 1900 and 1998
translated ten 'Good Values' that influenced the happy attitude, continued by Berry in
2002 and known as ten of the best. These ten points of interest include:

 Commit to customers and updates

 Leadership
 Team work
 Inter-departmental
 Environment
 Ease of Access
 The Benefits
 Timeliness
 The price
 Quality
The question of consumer satisfaction is widely used in the footwear industry (Cohen
et al. 2008; Lombart setal. 2009). Customer satisfaction is the starting point for
performance success (Atila and Mike, 2009). Bata footwear company conducts these
tests worldwide to ensure better services for customers. This test package has been
made in Bangladesh for the past few years using the same process that has been
practiced around the world. Consumer product measurement measures customer
satisfaction of Bata products. As such packages help companies to be aware of the
complaints of customers of Bata products. The end user of Bata products is the focus
of these researchers.

The purpose of listening to the words of customers is to be effective. Before the need
for optimization can be met, a company must have an audience to see and analyze and
interpret the information possible (Paula, 2010). Because the weather changes as
consumers change in the market. Achievement has been able to determine customer
satisfaction and use that knowledge to better deliver competitive advantage.
"Companies are increasingly looking for quality, satisfaction and loyalty as the key to
business success. Understand what drives these key concepts, how they connect and
 how Supporting how your company values integrity is key to success ”(AC Nielsen,
2000).

4.3 Sampling Plan for the Research

Modeling is key to research design It is the process of using some small sample of
adults to make decisions about the entire population. For this study the following
steps in the sample design were followed:

 Standard Process

This course features sneakers from Dhaka city and its environs. A simple sample
testing procedure was used for the sample.

 Similar Patterns

There are no such graphic models available for this study. Bata consumers of all
ages and genders have been identified.

 Population Target

The targets of these researchers are consumers of Bata shoes. A population is a

collection of people of all abilities, properties, or preferences. It is a place where
there are rules that need to be drawn, often followed by the public. Every
recipient in the country is a concerned population. But due to time and investment
constraints the consumers in Dhaka city were considered demographic.

 Sample Size

The measure of the size of a standard measurement is the number of observations

that make it. It is always separated by n, an integer (a numerical number). In
general, all things being equal, the larger model leads to a greater efficiency in the
estimation of the range of products of the public. This can be seen in rules like
measuring the rules of mass and technology average. Repeat measurements and
repetitions of independent models are often needed in measurements and attempts
to achieve the desired measurement results.To determine the Size for the
unknown.

 Execution

Survey questions based on sample preparation through a face-to-face interview

with a sample selection room were selected. However descriptions were given to
respondents who had difficulty answering some of the questions from the
questionnaire.
4.4 Human Resource Functions of Bata

Bata Shoe Companies (Bangladesh) Limited is a multinational company and they

have nearly 30,000 employees and they operate near them in over 70 countries around
the world. Not only they have about 5000 stores in many countries in the world. But
how do they do all this hard work year after year if the staff is not doing well? It is
often the Bata Company that provides Human Resources services that takes all the
risks and hardships to make the company better. I will now mention the following
activities that Bata Shoe Companies (Bangladesh) do most of the time:

 HR Service
 Assist the head of HR for job evaluation, work planning and evaluation
 Ensure that the correct use of transportation is the vehicle of the company
 HR budgets monitor and follow up on expenses
 Revise the organizational structure and principles of good practice
 Update personal information of administrative staff in software
 General management and logistic support

 Organizational Development
 Development & Training
 Selection & Recruitment
 Assess performance & performance appraisals
 The function of social relations of employees
 Job Analysis / Career Information
 Introduction / starting point

 Payroll
 Factory, Management and sales charge
 Maintenance and repair of payment software
 Payment of proof
 Develop annual repayment plans and financing for repayment
 Money Management

 Sales HR
 HR Services for sales staff
 Sales There is a relationship
 Effective management of sales staff
 Sales training
 Recruiting sales staff
  Factory HR
 Full control of Dhamrai factory
 Staff health and safety instruction
 Has a relationship with Dhamrai factory
 Discipline
 Injury Compensation

 Security Issue
 Ensuring the safety, security and environmental issues of the workplace
 Ensure occupational health and safety
 Home and house maintenance
 Protect all company property of Tongi factory and all kinds of burglary and
theft
 Look for latecomers
 Conduct fire fighting training and measurement
 Guest control and CCTV operations

 Grievance Handling
 Implementation problems follow
 Supervise the rest of the factory staff
 Factory discipline issues
 Check out medical & medical facilities
 Intervene with good work
 Public relations, protocol & supportive support in all outbound travel
 Bata child Program

4.5 Human Resource Department role in Bata (BD)

Win Bata Shoes Company (Bangladesh) Limited The HR organization provides all
necessary steps and information to all other organizations in the organization and their
staff about their role and their responsibilities. Most of the HR department asks each
employee to do each person's job properly and then the HR department reviews each
employee's duties and if an employee needs training on work better then they give
them training.
Not only provide training, HR department to ensure that they do everything possible
to only develop the skills of the staff so that it can work and help to increase the
efficiency.

4.6 Issues of Safety and Friendly Environment

The HR branch of Bata Shoe Companies (Bangladesh) Limited is very concerned
about the safety issues of the employees of the organization. Bata has two offices in
Bangladesh is located in Tongi and Dhamrai and in both HR departments to make
 sure the equipment is in good condition and there are no defects in the technology that
could cause problems or even
hamper them.

Each year, HR partners organize meetings to discuss employee safety issues, how
they would like to fit in at work, and what to do after going home from work. .
Through training employees can learn how to use low-risk comparison products in a
way that is appropriate with the risk.

And about the sound environment HR department always plants trees in both of their
offices and in both offices they have their own smoking areas so that employees can
not smoke. in the competition area and they can not pollute the work area.

4.7 Human Resource Strategic

 To establish and maintain good relations with the administration of labour, offices
of trade unions, immigration departments & immigration and other governments.
 Empower staff by improving health care services in all areas
 To improve the relationship between employees and work
 Modifications to the environment, health and safety
 Communication at the temple is strengthened by a concerted effort
 Report on HR issues
 Downsize industrial workers by outsourcing
 Complete an assessment of the organization structure in line with the industry
 Regular monitoring to review the effectiveness of teaching
 Development of annual learning plans
 Introduce new HRM procedures linked to payroll management to ensure effective
& efficient management of employee data
 Continuing to strengthen staff accreditation such as Labour Month, differentiated
competition in sales and product development to improve product quality

4.8 Challenges

 Recruitment Challenge
What I have seen while working at Bata is that sometimes it gets difficult for HR
people to find some people who are incapable just because those people are approved
by some high staff or high level work of Bata or another company but there it does
not happen on a regular basis. Most Bata HR department is always looking for
efficiency and skill. So this is the challenge I see for the HR department of the shoe
company Bata (Bangladesh) Few honest and just employees of all staff and police
officers.
 Fair competition of employees
Most of the Bata Shoe Companies (Bangladesh) Few have a fair working relationship
between all employees and the police but at the moment HR people are having a hard
time for a few boys guarding heart separated with their loved one.

Especially high staffs are on hand to do all this during work promotions. High-ranking
executives have introduced a list of employees so that they can be promoted above
other more intelligent employees. Not only this, I have seen some people discriminate
in my 3 months of work that used to be unfair even with that little equipment. I found
there were a few higher officers who were from a particular city so they were more
interested in the officers who were from the same city. As employees used to get
some extra benefits that are offensive. So this is another challenge that I see for the
HR department for Bata to have a relationship between everyone in the organization.

 Employee Safety
It is true that Bata Shoe Companies (Bangladesh) Limited is committed to keeping
their employees safe and sound but at the same time to make every employee safe and
sound always a contest for Bata Shoes.

Bata has been working hard to make sure their employees are safe, Bata has been
trying to keep their factory environment safe and they have been teaching their
employees how to do it technology, how bad the machine is, if their equipment is
good or not, all this. The questions are there for HR people and they intend to come
up with a solution so their employees can work independently without risk.

 Sound Environment Challenge

After doing my job for 3 months I realized that HR people are always trying to keep
the environment clean and healthy. They always keep every office clean. They have
different places that are smoking for their employees so that their employees do not
smoke in random places that could be harmful to the environment. But as far as I can
see, there are still some people who have used it in violation of the law or those who
have used it in violation of the rules by smoking outside the smoking area. all the
ordinances.
So right now this is still a challenge that HR organizations need to address by letting
employees know how important it is to keep the workplace safe and productive.

 Motivation and Inspiring Challenge

From what I can see in those 3 months, supporting and supporting staff all the time is
hard. Not every employee will bring success to you or everything it does that will pay
off but as HR people you still need to support them and inspire them with hope.
Chapter-05 Finding, Recommendation,
Conclusion
 Finding
For the recruitment of staff I think in order to improve the situation Bata high ranks in
law should see this or a group of tribal branches of Bangladesh they should inform the
agency of the recruitment cheating is just going to solve these problems.

For fair employee relations and to improve this, all they need is the release of one or
two high-ranking officers who are directly involved in the fraudulent activity So these
problems can be solved as well.

From the very distributed products, it can be seen that almost 85% of the respondents
considered more or less agreeing that the Price for Price provided by the market has
affected the consumers enough high. As for the quality of Bata most of the people say
that Bata price is fair than others. Although there are some shoes that are worth it
from Bata, but those are good posh. To control higher costs is a little higher.

Through research, it has been found that there is a strong relationship between
Shopping site and Customer Satisfaction. Bata is the largest shoe retailer in
Bangladesh and around the world. There is a strong network of stores in all parts of
the country, which is the quality of Bata.

By frequency distribution it is found that almost all respondents generally agree or

more with the fact that the knowledge of the employees has affected the customer
satisfaction. The Bata shoe company is the basis of training for the retailers of the
retail shoes.

Employee safety competition is not a dangerous thing and all they want to do is learn
more and help each other with the same technology and equipment.

Speaking of sound environmental competition, all they have to do is just tighten all
the rules and force it on the staff that no one can break the rules, everyone and
everyone must comply with the law or be deducted from unpaid wages by law.
 Recommendation
Bata has no intention of fashioning new shoes for its customers. Buyers think that
other competitors always carry fashion shoes for customers. If Bata can bring the
product back to market, the company's return on investment is unlikely to double. It
also recommended that Bata's joint ventures increase the price of new footwear.

Bata can provide after-sales service where customers are allowed to advise on their
purchase and use experience. For this Bata can announce the acknowledgment of the
office where everyone can register to complain and regularly monitor customers
through the supervisor.

Bata needs to focus more on consumer products. Bata has a well-known brand but
they lack support making for many of the new products not mentioned. To overcome
these issues Bata can provide notifications (direct mail), ad newsletters about their
new customers and discount models.

Bata should launch their service where customers who will attend the fair will receive
a fair card and will enjoy some special privileges. Medical facilities such as pre-online
booking, specialized after-sales service and warranty period more than usual can be
included with a valid card.
 Conclusion

And in terms of learning stuffs I learned a lot in those 3 months of my time on the job there.
Basically I got to know how Bata has worked their business and most importantly I have
learned about the work of Bata. After 3 months of work I not only learned about the HR jobs
or responsibilities that most HR people do but I also learned about the workplace
environment and behavior.

After working for all 3 months I learned how to behave with our colleagues, with our seniors
and also with our supervisor. And apart from the people in the office I have also learned how
to deal with customers and how they can be happy. And I am sure that all these kits will help
me out in my future work and for all this I will be able to cope with any situation and illness.

All the education, knowledge, continuous practice of office, and the skills that I have
mastered, the knowledge that I have gathered will pay off in my entire life . The most
important thing I learned in those 3 months was how to be safe and secure, the 3 months of
work made me more disciplined and motivated.
 Reference

1. https://www.batabd.com/pages/about-us
2. https://www.batabd.com/
3. https://www.facebook.com/batabangladesh/
4. https://www.linkedin.com/company/bata-bangladesh
5. https://www.othoba.com/bata-shoe-company-bangladesh-ltd
6. https://pdfslide.net/documents/bata-shoe-company-bangladesh-ltd-report.html
7. https://en.wikipedia.org/wiki/Bata_Corporation