SHANTO-MARIAM UNIVERSITY OF CREATIVE TECHNOLOGY

Faculty of Management & General Studies

INTERNSHIP REPORT ON

“Employee Training &Development of Bata Shoe Company Bangladesh Ltd”

Report Presented to the Faculty of Management and General Studies in Partial Fulfillment
of the Requirements for the Degree of Bachelor of Business Administration.

Submitted to:

Department of Business Administration

Supervised by:
M. Rezaul Karim
Assistant Professor
Department of Business Administration

Submitted By
Md.Raihan
ID: 142-401-004
Program: BBA
Major: HR. Management
Batch: 39th
Date of submission: 15/10/2020

1
 LETTER OF TRANSMITEL

15/10/20

To

Head of the Department

Department of Business Administration
Shanto-Mariam University of Creative Technology

Subject: Submission of Report on “Employee Training &Development of Bata Shoe Company

Bangladesh Ltd.”

Dear Sir,

With due respect and humble submission I would like to inform you that I am Md.Raihan from
BBA program. It is indeed a great pleasure to have the opportunity to submit the report; I have
prepared the Report according to your instructions. The topic name is “Employee Training
&Development of Bata Shoe Company Bangladesh Ltd.”While preparing this Report I came to
know about several terms on HR. I have tried my best to present all the things to make the report
more informative and usual one.

In fine, I am very grateful to you for assigning such an important area of HR and your kind and
generous guidance to make the report successful.

Thanks and Best Regards,

Md.Raihan
ID: 142-401-004
Batch: 39th
Program: BBA (Major in Human Resource Management)
Department of Business Administration Shanto-
Mariam University of Creative Technology
 ACKNOLEDGEMENT

I would like to acknowledge the guidance and effort of Report and placement committee for
arranging such a nice program for co-relating theoretical learning with real life situation. It’s a
pleasure to convey my heartiest gratitude and greeting to my honorable supervisor M. Rezaul
Karim, Assistant Professor, BBA Program, Shanto-Mariam University of Creative
Technology. None of his co-operation it would have been possible to prepare the report into a
nice ending.

I’m gratitude especially to Mr. Majharul Anik (Officer HR) of Bata Shoe Company
Bangladesh ltd. for giving me such an opportunity to know about the company. I would also
like to acknowledge and thanks Mr. Shaikh Faisal Abid (manager Training & OD) who has
extended whole-hearted co-operation for preparing the Report.

I am also gratitude to all other Personnel of Bata Shoe Company Bangladesh limited for their
earnest co-operation.

Finally, I would like to convey my heartiest thanks and gratitude to all of my teachers, friends,
and many others who extend their support to prepare this Report.
 EXECUTIVE SUMMERY

This report is the result of three months internship program in “employee Training and
Development of Bata Shoe Company Bangladesh Ltd”. In this chapter I gave a brief
description of Bata Shoe Company Bangladesh Ltd. later on I described the background,
significance and Objective of the study. In this part I also described the methodology and data
collection process of doing the report.

In this short time I tried to learn the Employee Training and Development process of Bata shoe
company Bangladesh Limited. The report has been made in a very short time some of the data
provided on the report may not be accurate by this time it is evaluated in the end, I believe that
this report has enough reasons to appreciate about the information of Employee Training
&Development of Bata Shoe Company Bangladesh Ltd.
 TABLE OF CONTENT

Chapter-01

1 Introduction 8
.
1 Objectives of the Report 9
.
1 Scope of the study 9
.
1 Limitation of the study 10
.
1 Methodology 10
.

Chapter-02

2. Company Profile 12
1
2. Bata business 13
2
2. Customer service 14
3
2. Location of Bata Bangladesh 15
4
2. Product & price of Bata Bangladesh 16
5
2. Mission and Vision 17
6
2. Management 18
7
2. SWOT Analysis 19
8
2. Map 20
9
Chapter-03

3. Training and Development 22

1
3. Importance of Training and Development 23
2
3. Types of training & Development 24-26
3
3. Employee Training and Development of Bata BD. 27
4
3. Some course Bata Training academy provide 28-29
5

Chapter-04:

4 Findings 31
.
4 Recommendation 32
.
4 Conclusion 32
.
4 Reference 32
.
CHAPTER-01
1.1 INTRODUCTION

I have done my major in Human Resource Management from Shanto-Mariam University of

Creative Technology. There I have completed four years of the theoretical part of the graduation.
Now the rest of the Report part I have completed at Bata Shoe Company Bangladesh Limited
under HR& Admin department. This practical part will be evaluated by my honorable academic
supervisor. For that reason I have prepared this Report on the basis of my experience and
submitted to my supervisor. The topic of the report is “Employee Training & Development of
Bata Shoe Company Bangladesh Ltd.”

As a part of my Report for my BBA I got the opportunity to collect Information in a

Shoe Manufacturing company named Bata shoe company Bangladesh Limited I have collected
information from HR & Admin department. My organizational supervisor was Mr. Shaikh Faisal
Abid (manager Training& OD). The topic was approved by my university supervisor M. Rezual
Karim.
1.2 OBJECTIVE OF THE STUDY

BROAD OBJECTIVE

The broad object of the study is to provide a critical study about the employee training
and Development of Bata shoe company Bangladesh ltd.

SPECIFIC OBJECTIVE

The key objectives of the report are as follows:

 To know the HR. practice in Bata shoe company Bangladesh ltd.
 Identify the duties and responsibilities of HR & Admin Department.
 To acquire depth knowledge about Training & Development of Bata shoe company
Bangladesh ltd.
 To know the practical knowledge of an organization.

1.3 SCOPE OF THE STUDY

It was my great pleasure that during the time of preparing this report, I got cooperation to discuss
each and every aspect of the HR related activities of the company which includes some
confidential data of the employee and some other major facts. So the scope of the report making
was vast from my end. As an intern, I got every kind of facility to study and work on each and
every area of human resource department and an extensive discussion with the current
employees made it easier for me to lead to an effective conclusion.
1.4 LIMITATIONS OF THE STUDY

Of the study in spite of giving my sincere effort, the report might lack the level of perfection
due to certain limitations like
 The employee was too much busy.
 Shortage of time.
 Much information was inaccessible due to confidential purpose

1.5 METHOLODOGY

The data has been collected from two ways, those are given below:

Primary data: primary methodology is the primary step of collecting information which I
collected and I collected information from two officer of Bata shoe company first one Mr.
Majharul Anik (senior officer HR).And second one: Mr. Shaikh Faisal Abid (manager Training&
OD).

Secondary data collection:

1: Annual report of Bata shoe company Bangladesh ltd.
2: Website of Bata Shoe Company.
3: Internet.

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CHAPTER-02

11
2.1 COMPANY PROFILE

The Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the city
of Zlin, what was then Czechoslovakia. Coming from a family of shoemakers with a long
heritage of eight generations and over three hundred years, Tomas Bata capitalized on
knowledge, expertise and skills to propel his newly founded company forward. The introduction
of factory automation, long distance retailing and modernized shoe making ensured the
profitability of the company from the very beginning. It is now the world’s largest manufacturer
and marketer of footwear operating across the globe. Since its founding, Bata has been at the
forefront of innovation; not only in the production and design of new styles, but in the creation of
business models that permit a quick response to the ever changing wants and needs of our
customers. As a result, Bata enjoys a long history as a leading manufacturer and retailer of
quality footwear, and proudly serves some one million customers each day. Today the Bata Shoe
Organization is a sprawling geo-centric company encompassing operations in more than 70
countries around the world. It serves over 1 million customers per day, employs more than
30,000 people, operates more than 5,000 international retail outlets, manages retail presence in
over 70 countries and runs 27 production facilities across 20 countries. Bata’s reach is
worldwide; its presence is local. Our novel international manufacturing structure allows Bata
facilities around the globe to respond to the unique needs and wants of local customers. As a
result, Bata is honored to be a local company in every country it serves. Bata continues to be
guided by the same core principle it has followed for over one hundred years: to know its
customers and to create the best possible products to meet their needs. In Bangladesh, Bata
started its operation in 1962. Currently Bata Shoe Company (Bangladesh) Limited operates two
manufacturing facilities one in Tongi and the other in Dhamrai with a production capacity of
160,000 pairs of shoes daily. Annual shoe sales currently stand about 30 million pairs.
2.2 2 BATA BUSINESS

Though Bata has been a business organization that is why they have been making profit by
serving people. Mainly they have been selling footwear and accessories but still there are some
others stuffs are also included in their business operation and they are:

Wholesaling: BSO which stands for Bata Shoe Organization and this organization (BSO) has a
different brand image in the wholesaling market place. They get more advantages and all other
facilities than any other organization or businesses. But the biggest advantage that Bata Shoe
Organization (BSO) gets is they get high quality products but comparatively at a cheap price
which means at a local price and Bata has been getting this offer from global economies of scale.

Retailing: Bata Shoe Company limited they studied really hard in terms of understanding
customer mind, their wants and desire towards their products and based on that Bata has been
making their products by thinking their customer’s lifestyle, income level, desire and everything.
And all these stuffs made BSO which is Bata Shoe Organization World’s one of the best in the
business.

Manufacturing: Bata Shoe Company (Bangladesh) Limited is the very first one who built
manufacturing plant for making shoes on large scale in the country. Basically the founder of Bata
Mr. Tomas had a different thinking from the very early of his business just to take the
shoemaking industry at the top among all other industries in the world and from that perspective
Tomas is really a succeed person day
 Bata Today
Par day Bata serves 1.5 million customers.
Their stuff more than 55000 people.
They operate 5200 retail stores.
They manage over 70 countries in retail presence.
Across the 22 countries they have 27 production runs.
2.3 CUSTOMER SERVICE

Customer service center: For the betterment of the customers of Bata, they have their own
customer service center so that if any of their customers find any difficulty regarding
anything customer service centre can help them out.

Bata gift vouchers: Gift vouchers are like TK. 500, TK. 1,000, TK. 2,000 and these vouchers
can be used but not at all the outlets but in some specific outs which will be mentioned on
that.

Personalized service: Through online or web or even call centers customers can order their
products and staff of Bata Shoe Company they will make sure to deliver the products at the
exact location of the customer address.

Guaranteed customer satisfaction: Bata Shoe Company has a good reputation for behaving
well with their customers. Bata has been taking it very seriously since their establishment of
the business in terms of behaving properly with customers. As a result if customers find any
defects of the products then Bata staffs are always ready to repair it or if necessary then
refund or even if customers want then they can exchange their products. Mainly this is how
Bata Shoe Company (Bangladesh) Limited has been treating their customers for reaching the
top. They have been very much trustworthy to their customers. They have been very much
dependable to their customers and reliable too.
2.4 LOCATION OF BATA BANGLADESH

Bata Shoe Company (Bangladesh) Limited started their journey in East Pakistan (Currently
Bangladesh) in the year of 1962. At the moment Bata Shoe Company is operated by two
manufacturing facilities, one is in Tongi and another one is in Dhamrai beside Dhaka.
2.5 PRODUCT AND PRICE OF BATA BANGLADESH

Product: Bata is the largest footwear company in the world by volume in terms of selling 1
million shoes daily and they have number of different items of their different products which
is mainly based on footwear, clothing and accessories. For footwear, Bata shoe company
they have categorized their products into three different items for men, women and kids as
well. For men they have formal shoes, casual shoes, sandals, for women they also formal
shoes, stylish sandals etc. They have also categorized kid’s items into two different sectors
like boys and girls. For both boys and girls they have shoes, sandals and sports shoes. In
accessories items Bata has brought ladies’ bag, men’s bag, shades, school bag for kids etc for
their customers. Not only this they have made some products which can be used both by the
men and women like they have brought “walking footwear “which can be used by both. And
recent times they have attracted one of their specific group of customers by bringing new
item which is “ High cut PU injection waterproof industrial safety footwear “ and their
another new innovation item “ Footwear Pylon “ also took their customers eye on it. So Bata
has been innovating with new ideas and design shoes for their customers just to attract even
more customers worldwide.
Price: The prices of Bata products have been very much affordable to their customers from
the very beginning of the establishment of the company. Bata has a good reputation for
keeping their product’s price within the reach of different income level people. From lower
income people to high income people all can afford to buy Bata’s products. Bata has a
different range of prices of their different products which helps people to buy within their
ability.

Table: Bata Shoe Company pricing

Variations Hi Low
gh Price
Children Footwear Pri
1400 290
Women Dress 6000 1200
Women Summer 3500 1490
Men Dress 7990 999
Men Summer 4000 650
Athletic Footwear 13900 5900
Sandals 180 65
2.6 MISSION AND VISSION

Mission

 To help people look and feel good.

 To be the customer's destination of choice.
 To attract and retain the best people.
 To remain the most respected Footwear Company.

Vision

 To make great shoes accessible to everyone.

2.7 MANAGEMENT

Name Designation
Chitpan Kanhasiri Managing Director
Muhammad Sohail Aslam Finance Director
Tapan Bala Head of internal audit
Malik Mehedi Kabir Head of Human Resource
Kee Lee Sing Retail Manager
2.8 SWOT ANALYSIS OF BATA SHOE COMPANY (BANGLADESH)
LIMITED

Strengths Weaknesses

Loyal customers Not much promotional

Potential target market activities. High cost structure
Skilled management Import duties are high
team High brand image Not that much effort are provided to
Quality products attract new group of customers.

Opportunities Threats

Rise in export Disruption of consistent supply.

Online selling High price of high production
service cost.
Modernizing stores Other rival local brands are also out there
which a threat is.

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2.9 MAP

Bata shoe Tongi Bata shoe Dhamrai

20
CHAPTER-03
3.1 TRAINING AND DEVELOPMENT

Training: In words of Edwin B. Flippo, “Training is an act of increasing the knowledge and
skills of an employee for doing a particular job. The major outcome of training is learning; a
trainee learns new habits, refined skills and useful knowledge during the training that helps him
improve performance. Training enables an employee to do his present job more efficiently and
prepare himself for a higher level job.

Development: Development is concerned with the growth of employees in all respects. It is the
process by which managers or executives acquire skills and competency in their present jobs
and also capabilities for future tasks. The purpose of development is imparting advanced
knowledge and competencies among the employees.
3.2 IMPORTANCE OF TRAINING AND DEVELOPMENT

Human resources need to be polished and trained to enhance their potential. Training and
development of employees helps to make the best use of the employee’s overall worth to
the organization some important of Training and Development given below:

Optimum Utilization of Human Resources: Human resources need to be polished and

trained to enhance their potential. Training and development of employees helps to make
the best use of the employee’s overall worth to the organization.

Increase Productivity: Knowledge about usage of sophisticated machinery and new

technology is imparted to employees, which will enable them to use the equipment more
efficiently and thereby increase productivity.

Build Team Spirit: Training often takes place in groups where the trainees are encouraged
to interact with each other and discuss organizational issues. This helps to create team spirit
among the employees

Healthy Work Environment: Training and development program help to modify the
thought and behavior process of the employees in such a way that is conducive to building a
healthy work environment.

Personal Growth of Employees: Development program provide opportunities to the

employees to enhance their skills and knowledge and help them to achieve better career
growth.

Improve Employee Morale: When employees are trained to become better performers,
they feel a sense of accomplishment. They realize that they are effectively contributing.
Better Managerial Skills: raining and development program inspire the employees to think,
plan, solve problems and take important decisions. This hones up their managerial skills.

Reduce Employee Turnover: well trained employee will take more interest in his job and
will be a more efficient worker. He will get more job satisfaction. People who love their jobs
are more loyal towards the organization.

Creating a Highly Skilled, Motivated and Enthusiastic Workforce: The existing

workforce is trained to increase their productivity, and motivated to contribute their best
towards the organization. The employees will be more confident about themselves and
enthusiastic about their job. They will adapt to technological changes and innovations more
readily.

3.3 TYPES OF TRAINING AND DEVELOPMENT

There are a number of different types of training we can use to engage an employee. These
types are usually used in all steps in a training process (orientation, in-house, mentorship, and
external training). The training utilized depends on the amount of resources available for
training, the type of company. Some types of training given below:

Technical or Technology Training & Development: Depending on the type of job, technical
training will be required. Technical training is a type of training meant to teach the new
employee the technological aspects of the job. In a retail environment, technical training might
include teaching someone how to use the computer system to ring up customers. In a sales
position, it might include showing someone how to use the customer relationship management
(CRM) system to find new prospects. In a consulting business, technical training might be used
so the consultant knows how to use the system to input the number of hours that should be
charged to a client. In a restaurant, the server needs to be trained on how to use the system to
process orders. Let’s assume your company has decided to switch to the newest version of
Microsoft Office. This might require some technical training of the entire company to ensure
everyone uses the technology effectively. Technical training is often performed in-house, but it
can also be administrated externally.
Quality Training & Development: In a production focused business, quality training is
extremely important. Quality training refers to familiarizing employees with the means of
preventing, detecting, and eliminating no quality items, usually in an organization that
produces a product. In a world where quality can set your business apart from competitors, this
type of training provides employees with the knowledge to recognize products that are not up
to quality standards and teaches them what to do in this scenario. Numerous organizations,
such as the International Organization for Standardization (ISO), measure quality based on a
number of metrics. This organization provides the stamp of quality approval for companies
producing tangible products. ISO has developed quality standards for almost every field
imaginable, not only considering product quality but also certifying companies in
environmental management quality. ISO9000 is the set of standards for quality management,
while ISO14000 is the set of standards for environmental management. ISO has developed
1
18,000 standards over the last 60 years . With the increase in globalization, these international
quality standards are more important than ever for business development. Some companies,
like 3M (QAI, 2011), choose to offer ISO training as external online training, employing
companies such as QAI to deliver the training both online and in classrooms to employees.

Skills training & Development: the third type of training includes proficiencies needed to
actually perform the job. For example, an administrative assistant might be trained in how to
answer the phone, while a salesperson at Best Buy might be trained in assessment of customer
needs and on how to offer the customer information to make a buying decision. Think of skills
training as the things you actually need to know to perform your job. A cashier needs to know
not only the technology to ring someone up but what to do if something is priced wrong. Most
of the time, skills training is given in-house and can include the use of a mentor.

Managerial Training & Development: After someone has spent time with an organization,
they might be identified as a candidate for promotion. When this occurs, managerial training
would occur. Topics might include those from our soft skills section, such as how to motivate
and delegate, while others may be technical in nature. For example, if management uses a
particular computer system for scheduling, the manager candidate might be technically trained.
Some managerial training might be performed in-house while other training, such as leadership
skills, might be performed externally.
Safety Training & Development: Safety training is a type of training that occurs to ensure
employees are protected from injuries caused by work-related accidents. Safety training is
especially important for organizations that use chemicals or other types of hazardous materials
in their production. Safety training can also include evacuation plans, fire drills, and workplace
violence procedures

Professional Training & Development: and Legal Training: In some jobs, professional training
must be done on an ongoing basis. Professional training is a type of training required to be up to
date in one’s own professional field. For example, tax laws change often, and as a result, an
accountant for H&R Block must receive yearly professional training on new tax codes (Silkey,
2010). Lawyers need professional training as laws change. A personal fitness trainer will
undergo yearly certifications to stay up to date in new fitness and nutrition information
3.4 EMPLOYEE TRAINING AND DEVELOPMENT OF BATA BD.

Bata Training Academy a Year of Achievements Includes Big Plans to help Bata achieve
excellence, the human resources team of Bata Brands created the Bata Training Academy a
global initiative designed to encourage and foster a culture of continual learning and
Development among the companies and their employees. The project has made rapid strides in a
little over a year. The Bata Training Academy was set up with the aim of providing local Bata
companies with a variety of instructor-led and virtual Training courses that can be delivered at
nominated Training centers or over the Internet. In April 2014 the first Bata Training Academy
Center opened in Guangzhou, China, and since then, more than 300 Bata employees have
benefited from attending various best-of-breed Training courses that the academy had to offer.
Since the demand to participate in these courses has been growing, and in line with Bata’s
mission to attract and retain talent, an additional Bata Training Center launched in Lemur, Kenya
in 2016 and there is also a Training academy in Bata Bangladesh The Bata Training Academy
catalogue covers three main areas: managing Business, managing others, and managing and
developing self. The vision is for the academy to be structured as a learning roadmap. In order
for employees to hold higher roles, they should have participated, and earned credits, in specific
Training programs. The employee of Bata delighted to have the chance to be an active actor in
this exciting process of consolidating and starting up new Bata Training Academy Centers,”
Elena Rizzo commented “Through these centers, all Bata employees have great
opportunities to learn and develop themselves on one hand, and on the other hand they have
the unique chance to meet people and colleagues from other countries and other cultures. Beyond
the learning part, which of course is pivotal for the professional growth of each of us, I would
like to underline the human part, which includes sharing, getting an open view and feeling part of
a worldwide family.”
3.5 SOME COURSE BATA TRAINING ACADEMY PROVIDE

When a new Employee joins Bata Shoe Company Bangladesh Limited they provide some
training course for developing the employee personal and professional skills which is complete
under the Bata Training academy the training course given below:

“Managing and developing self” incorporates many aspects of people's professional lives and
aims to make them better. The courses are designed to develop key skills and techniques needed
to increase self-awareness and build personal impact, influence and effectiveness in dealings
with the self, personal workloads and others.

“Managing Business area” there is a series of specific courses to equip participants with the
know-how and skills to enhance their everyday job effectiveness and performances in their
Business area.

“Managing others” courses are designed to give participants the knowledge and skills required
to be effective leaders, successfully managing a team and dealing with different types of people.

“Managing Machine and Material” in this course Bata provide short Training to their
mechanical and electrical engineer about the machineries and materials. Sometimes they send
their engineer abroad for higher Training.

“Managing sales and store” Bata provide training for every sales man of their company to
increase the sales and managing store.

“Fire and Safety Training” Bata provide fire and safety training to their employee theoretically
and physically. In this training they basically learn about,

 The company’s emergency plan.

 The worker’s role in the emergency plan.
 How to activate the fire alarm so the building occupants can escape.
 To leave the area immediately, closing all doors behind them.
 Where designated muster areas are located outside the building.
 Emergency numbers.
 What to do if they encounter heat or smoke upon exiting.
 How to fight a small fire with a portable extinguisher.
 How to use fire extinguisher and others materials.
 Importance of ppe for health.
 Important eating hygienic food.
 Important clean hand and body after chemical work.

FIRE AND SAFETY TRAINING AT DHAMRAI BATA

SALES TRAINING AT TONGI BATA TRAINING ACADEMY

CHAPTER-04

30
4.1 FINDINGS

I am working there as an intern so I don’t have to handle any core responsibilities. The main
thing I found was that, beside this I also got to know how the workers are being controlled and
being motivated toward the goal. It was big experience for me to know how the workers of such
big company are being trained and developed some major findings I must mention specially are
given below:

 Bata shoe company Bangladesh ltd follows both class room Training and on the job Training
process.
 They have well focilized Training center.
 They send their employee abroad for Training.
 The performance appraisal system is good.
 They are very conscious about Fire and Safety.
 They have large canteen.
 They serve hygienic and fresh food.
 They have eco friendly work place.

31
4.2 RECOMMENDATION

 They should give higher Training to the Technician level employee also and send them
abroad for higher Training.
 They should give performance incentive to the lower level worker also.
 They should make their Training center bigger as like they have big Training center in
China.

4.3 CONCLUSION

This journey will ever be fresh in my mind with lots of emotion. I was very nervous about how I
will spend three long months but as days goes I feel disappointed of getting near to end. The
experience was beyond imagination and will miss everything. I will be thankful to my team they
help me and they way they have make me understand about the corporate culture. I will be ever
graceful toward this organization and the things that I have learned throughout this period will be
use in near future. I also like to thank my honorable faculty who supports me throughout the
report making with his proper guidance. Most importantly thanks to Almighty that I have
successfully able to complete my internship program

4.4 REFERENCE

 Annual report Bata Bangladesh.

 Mr. Majharul Anik (Officer HR 01911-465969).
 Mr. Shaikh Faisal Abid (manager Training& OD 01711-853121).
 batabd.com.