Name of Group Members: Section: M3B

1. Rivera, Marc Gabrielle M.

2. Robles, Carmela S.
3. Siscar, Lyrille
4. Valenzuela, Jamaica
5. Villapando, Richard

Topic Proposal

Social Media Marketing strategies Used by Small Retail Business .

Marketing
problem/
opportunity
The implications for positive social change could include providing small business
UN
retailers with SMM best practices and strategies to improve company sustainability
Sustainable
Developmen and growth, generate employment, reduce local poverty, and enhance employees’
t Goal/s standards of living.

How and Market is rapidly changing the trend, every time there is innovation that occur and from
why has the that small businesses/ retailers are benefitting from it and result to expansion of the
problem/ business. In this study social media marketing will be examined by E.M Rogers’
opportunity Diffusion of Innovation Theory. This theory established five adopter’s categories: (1)
emerged? Innovators, (2) Early Adopters, (3) Early Majority, (4) Late Majority, and (5) Laggards.

Proposed The Effectiveness of Social Media Strategies To sSmall Retail Business

title

Researchers have found that people who adopt an innovation early have different
characteristics than people who adopt an innovation later. When promoting an
Related innovation to a target population, it is important to understand the characteristics of the
Study target population that will help or hinder adoption of the innovation. 

https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?
article=7162&context=dissertations
 Rogers, E. (2003). Diffusion of innovations (5th ed.). New York, NY: The Free Press
References