LESSON 16:

PURPOSEFUL WRITING IN THE DISCIPLINES AND FOR PROFESSIONS

(PROJECT PROPOSAL)

PERFORMANCE STANDARD: The learner produces each type of academic writing and professional correspondence
following the properties of well written texts and process approach to writing.
LEARNING OBJECTIVES: At the end of the lesson, the students should be able to:
a. Identify the unique features of and requirements in composing texts that are useful across disciplines
d. Project Proposal

DEFINITION OF TERM

Project Proposal A project proposal outlines your project’s core value proposition. It sells value to both internal and
external stakeholders. The intent of the proposal is to grab stakeholder and project sponsor attention.
https://www.projectmanager.com/academy/how-to-make-a-project-proposal

EXPLORE

ACTIVITY 1:

Interview your neighbors and barangay officials regarding the needs and problems of the community. Write down
the needs and problems you have identified.

Needs Problems

_____________________________________ __________________________________

_____________________________________ __________________________________

_____________________________________ ___________________________________

ACTIVITY 2:

Think of a project that you want to work on the community to solve the problem. Write a draft of the project
explaining the reason why the project should be implemented and the things to do to achieve it.

 Project:

Reasons:
 
Things to do:

FIRM UP

DISCUSSION

PROJECT PROPOSAL
A project proposal is a highly persuasive and informative document that aims to address a particular problem or issue
It is a bid or offer to initiate a project for an individual or a group.
It usually ranges from 1,000 to 2,500 words depending on the complexity of the project being proposed

Goals and objectives that the project wants to accomplish

Project plan that details how the set goals and objectives will be accomplished
Financial human ( e.g. experts, consultants) and technical (e.g. equipment and facilities ) resources useful in
implementing the project
Budget that specifies how much money is needed and for what purpose it will be spent

TYPES OF PROJECT PROPOSAL

 Solicited Internal 
It is used when the target reader is within the organization

 It responds to a specific request within the organization 
The problem has been identified within the organization and the decision to solve it has been made



Unsolicited Internal 
It is used when the target reader is within the organization

 It is a self-initiated proposal that no one asked for
The target reader hasnot yet identified that a problem exists within the organization; hence, no decision has been made
 to solve the problem


Solicited External 
It is used when the target reader is not within the organization 
 It responds to a specific request from someone who is not within the company

The problem has been identified and the decision to solve it has been made



Unsolicited External 
It is used when the target reader is not within theorganization
 It is self-initiated proposal that no one asked for 
The target reader has not yet identified that a problem exists; hence, no decision has been made to solve the problem

ACTIVITY 3:

Answer the questions.

1. Why do we need to write a project proposal?

 2. What are the features of a good project proposal?

DEEPEN

DISCUSSION

PARTS OF A PROJECT PROPOSAL

Cover Letter
Introduce the proposal to the reader
States the project proposal title, date the proposal was requested (if solicited), general purpose and scope
of the proposal, and acknowledgement of people who have contributed to the completion of the proposal
Includes the highlights of the proposal and directs the readers to these highlights

Title Page
Includes the project title that is concise and informative
Includes the lead organization, place and date of project, client’s or donor’s name, proponent’s name and
the department or organization he/she represents, and date of submission

Abstract or Executive Summary

Includes the objectives, implementing organization, major project activities and total project cost
Usually composed of 266 to 250 words and highlights only the major points; some abstracts may be longer
depending on the culture of the funding agency
Uses a paragraph format

Context of the Proposal

Describes the socio-economic, cultural, and political background in which the proposal is situated
Presents data collected from other sources that are relevant to the planning stage

Project Justification
Provides a rationale for the project
Includes a problem statement that specifies the problem addressed by the project
Points out why the problem is an issue that requires immediate attention
Specifies the target group’s needs that arise from the adverse effect of the described problem
Presents the approach or strategy that will be used to address the problem
Describe the capability of the implementing organization or group by stating its track record

Personnel Involved
Lists the people involved in the project, their corresponding roles, and their summary of qualifications

Project Implementation
Is divided into an activity plan which specifies the schedule of activities and a resource plan which specifies
the items needed to implement the project
Describes the activities and resource allocation in details, as well as the person in charge of executing the
activities
Indicates the time and place of activities
Budget
Presents the expected income and expenses over a specified time period
 Itemizes the budget
Monitoring and Evaluation
Specifies when and how the team will monitor the progress of the project
Specifies the method for monitoring and evaluation
Specifies the personnel in charge of monitoring and evaluation

Reporting Scheme
Specifies the schedule for reporting the finances and progress of the project
Conclusion
Briefly describes the project, the problem it addresses, and its benefits to all stakeholders through
a summary
Directs the readers back to the good features of the project
Urges the readers to contact the proponent to work out the details of the project proposal

References
Lists all the references used in drafting the project proposal using the format required by the funding
agency

Guidelines in preparing for a project proposal

 Decide what the problem is and prepare a rough idea on how this problem can be addressed 
 Develop or select a framework that will help you organize your ideas systematically 
 Identify your specific activities, outputs, resources, and methodologies 
Build your project proposal team and appoint a project leader who is responsible for coordinating activities and
 communicating with the funding agency
Identify the organization that will probably fund your project. These can be governmentagencies, non-governmental
organizations, private companies and foundations, and international funding agencies
 Hold an initial meeting with your team to discuss the plans in preparing the project proposal 
 Allot sufficient time for planning
 Involve all the team members by assigning specific responsibilities to them 
Be realistic with your project proposal. Make sure that your objectives and activities are within the given time and
 resources
 Contact the funding agency if some items and requirements are not clear to you
Always put yourself in the shoes of the receiver of the project proposal 
Guidelines in writing a project proposal
The title page must be unnumbered but it is considered page i; the back of the title page is unnumbered as well; but it is
 considered page ii. The abstract, which follows after the title page, is considered page 1 and must already be numbered. 
 Do not use abbreviations in the title page 

Attach the curriculum vitae of the personnel who are part of the team
ACTIVITY 4:

Circle the letter of your answer.

1. Introduces the proposal to the reader.

a. Budget b. Cover Letter c. Executive Summary d. Personnel Involved e. Title Page
2. Presents the expected income and expenses over a specified time period.
a. Budget b. Cover Letter c. Executive Summary d. Personnel Involved e. Title Page
3. Includes the objectives, implementing organization, major project activities and total project cost.
a. Budget b. Cover Letter c. Executive Summary d. Personnel Involved e. Title Page
4. Lists the people involved in the project, their corresponding roles, and their summary of qualifications.
a. Budget b. Cover Letter c. Executive Summary d. Personnel Involved e. Title Page
b. Includes the lead organization, place and date of project, client’s or donor’s name, proponent’s name and the
department or organization.
a. Budget b. Cover Letter c. Executive Summary d. Personnel Involved e. Title Page
6. Directs the readers back to the good features of the project.
a. Conclusion b. Context c. Monitoring d. Reporting Scheme e. Title Page
7. Specifies the schedule for reporting the finances and progress of the project.
a. Conclusion b. Context c. Monitoring d. Reporting Scheme e. Title Page
8. Specifies the personnel in charge of monitoring and evaluation
a. Conclusion b. Context c. Monitoring d. Reporting Scheme e. Title Page
9. Urges the readers to contact the proponent to work out the details of the project proposal
a. Conclusion b. Context c. Monitoring d. Reporting Scheme e. Title Page
10. Specifies when and how the team will monitor the progress of the project
a. Conclusion b. Context c. Monitoring d. Reporting Scheme e. Title Page

For more of project proposal, click https://sswm.info/sswm-solutions-bop-markets/affordable-wash-services-and-

products/financial-marketing-and-sales/project-proposal-writing or https://www.mavenlink.com/resources/project-proposal

ACTIVITY 5: SMALL PERFORMANCE TASK

TRANSFER

EVALUATION

General Instruction:
a. Read the instructions carefully before answering.
b. Finish the test within one (1) hour.

c. Identify the needs and problems of the students in your

school. Needs/Problems of Students:

II. You will write a project proposal for the school.

PROJECT DESCRIPTION
PROJECT TITLE:
TYPE OF PROJECT
PROJECT PROPONENTS:
NUMBER OF BENEFICIARIES:
LOCATION OF
BENEFICIARIES:
DATE OF
IMPLEMENTATION/DURATION:
AREA OF PROJECT
IMPLEMENTATION:
BUDGET REQUIREMENT:
BUDGET REQUESTED

d. Write a draft of your abstract or executive summary. Make sure to include the objectives, major activities
and total cost of the project. ( Content-2, Organization-2, Clarity-2, Completeness-2, Presentation-2=10
points)

REFERENCES

Casinto, Carlo. Reading and Writing: Strategies for Critical and Purposeful Communication.1st ed,. Cebu,

MegaTEXTS Phil., Inc,. 2016

Dayagbil, Filomena, et al. Critical Reading and Writing for the Senior High School. Quezon, Lorimar Publishing, Inc., 2016

Tiongson, Marella and Rodriguez, Maxine. Reading and Writing Skills. 1st ed., Manila, Rex Book Store, 2016

https://www.projectmanager.com/academy/how-to-make-a-project-proposal

https://sswm.info/sswm-solutions-bop-markets/affordable-wash-services-and-products/financial-marketing-and-
sales/project-proposal-writing

https://www.mavenlink.com/resources/project-proposal