LESSON 13

 is a highly persuasive and informative

document that aims to address a particular
problem or issue.
 it is a bid or offer to initiate a project for
an individual or group.
 it usually ranges from 1,000 to 2, 500
words depending on the complexity of the
project being proposed.
A good project proposal specifies the
following:
◦ goals and objectives that the project wants to
accomplish;
◦ project plan that details how to set goals and
objectives will be accomplished;
◦ financial, human (e.g., experts, consultants)
and technical (e.g., equipment and facilities)
resources useful in implementing the project;
and
◦ budget that specifies how much money is
needed and for what purpose it will be spent.
1. Solicited internal
◦ It is used when the target reader is within
the organization.
◦ It responds to a specific request within
the organization.
◦ The problem has been identified within
the organization and the decision to solve
it has been made.
2. Unsolicited internal
◦ It is used when the target reader is within
the organization.
◦ It is a self-initiated proposal that no one
asked for.
◦ The target reader has not yet identified
that a problem exist within the
organization; hence, no decision has
been made to solve the problem.
3. Solicited external
◦ It is used when the target reader is not
within the organization.
◦ It responds to specific request from
someone who is not within the company.
◦ The problem has been identified and the
decision to solve it has been made.
4. Solicited external
◦ It is used when the target reader is not
within the organization.
◦ It is a self-initiated proposal that no one
asked for.
◦ The target reader has not yet identified
that a problem exists; hence, no decision
has been made to solve the problem.
1. Cover Letter
◦ Introduces the proposal to the reader.
◦ States the project proposal title, date the
proposal was requested (if solicited), general
purpose and scope of the proposal, and
acknowledgement of people who have
contributed to the completion of the
proposal.
◦ Includes the highlights of the proposal and
directs the readers to these highlights.
2. Title Page
◦ Includes the project title that is concise
and informative.
◦ Includes the lead and organization , place
and date of project, client’s or donor’s
name, proponent’s name and the
department or organization he/she
represents, and date if submission.
3. Abstract / Executive Summary
◦ Includes the objectives, implementing
organization, major project activities, and
total project cost.
◦ Usually composed of 200 to 250 words
and highlights only the major points;
some abstracts may be longer depending
on the culture of the funding agency.
◦ Uses a paragraph format.
4. Context of the proposal
◦ Describes the socio-economic, cultural,
and political background in which the
proposal is situated.
◦ Presents data collected from other
sources that are relevant to the planning
stage.
5. Project Justification
◦ Provides a rationale for the project.
◦ Includes a problem statement that
specifies the problem addressed by the
project.
◦ Points out why the problem is an issue
that requires immediate attention
◦ Specifies the target group’s needs and
arise from the adverse effect of the
described problem.
5. Project Justification
◦ Presents the approach or strategy that
will be used to address the problem.
◦ Describes the capability of the
implementing organization or group by
stating its track record.
Note: When writing this section, justify why
your organization or group is the best group to
implement the project.
6. Personal Involved
◦ List the people involved in the project,
their corresponding roles, and their
summary of qualifications.
7. Project Implementation
◦ Is divided into an activity plan which
specifies the schedule of activities and a
resource plan which specifies the items
needed to implement the project.
◦ Describes the activities and resource
allocation in detail, as well as the person
in charge of executing the activities.
◦ Indicates the time and place of activities.
8. Budget
◦ Presents the expected income and
expenses over a specific time period
◦ Itemizes the budget
9. Monitoring and Evaluation
◦ Specifies when and how the team will
monitor the progress of the project.
◦ Specifies the method for monitoring and
evaluation.
◦ Specifies the personnel in charge of
monitoring and evaluation
10. Reporting Scheme
◦ Specifies the schedule for reporting the
finances and progress of the project
11. Conclusion
◦ Briefly describes the project, the problem
it addresses, and its benefits to all
stakeholders through a summary.
◦ Directs the readers back to the good
features of the project.
◦ Urges the readers to contact the
proponent to work out the details of the
project proposal.
12. References
◦ List all the references used in drafting the
project proposal using the format
required by the funding agency.
1. Decide what the problem is and prepare a
rough idea on how this problem can be
addressed.
2. Develop or select a framework that will help
you organize your ideas systematically.
3. Identify your specific activities, outputs,
resources, and methodologies.
4. Build your project proposal team and
appoint a project leader who is responsible
for coordinating activities and
communicating with the funding agencies.
5. Identify the organization that will
probably fund your project. These can be
government agencies, non-governmental
organizations, private companies and
foundations, and international funding
agencies.
6. Hold an initial meeting with your team to
discuss the plans in preparing the project
proposal.
7. Allot sufficient time for planning.
8. Involve all the team members by assigning
specific responsibilities to them.
9. Be realistic with your project proposal.
Make sure that your objectives and
activities are within the given time and
resources.
10. Contact the funding agency if some items
and requirements are not clear to you.
11. Always put yourself in the shoes of the
receiver of the project proposal.
1. The title page must be unnumbered but it is
considered page i; the back page of the title
page is unnumbered as well; but it is
considered page ii; The abstract, which
follows after the title page, is considered
page 1 and must already be numbered .
2. Do not use abbreviations in the title page.
3. Attach the curriculum vitae of the personnel
who are part of the team.
4. In the project implementation section, use
a Gantt chart for presenting the timeframe.
5. Write the abstract only after you have
completed the report.
6. Study other successful proposals that are
similar to yours.
7. Be factual but use technical terms
sparingly.
8. Choose a reader-friendly format.
9. Use action words to make your proposal
more dynamic.
Write T if the statement is true and F if
false.
1. A project proposal mainly informational.
2. A Gantt chart is one way to present the
schedule of activities.
3. A one-word title is more preferred to a
descriptive title.
4. A project proposal is usually one page only.
5. It is ideal to include only the total budget
needed.
Write T if the statement is true and F if
false.
6. Only the team leader should write the
project proposal.
7. Opinions add credibility to the proposal.
8. The project proposal needs to address a
specific problem.
9. The qualification of personnel is crucial to
the approval of project proposal.
10. There is only one format for a project
proposal.