Case Study

Company Profile – Bharti Airtel

Candidate’s Name: SHUVANKAR PORIA

Date: 04/03/2023

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 Company Overview
Background Business Segments

Bharti Tele-Ventures was incorporated on July 7, 1995 as a We at Airtel always think in fresh and innovative ways about the
company with limited liability under the Companies Act, for needs of our customers and how we want them to feel. We deliver
promoting telecommunications services. Bharti Tele- what we promise and go out of our way to delight the customer with
Ventures received certificate for commencement of a little bit more”
business on January 18, 1996. The Company was • Customer service focus
initially formed as a wholly-owned subsidiary of Bharti • Empowered employees
Telecom Limited. The chronology of events since Bharti • Innovative services
Tele-Ventures was incorporated in 1995 • Cost efficiency
• We will meet the mobile communication needs of our customer
through error-free service delivery
• Innovative Product and Services
• cost efficiency
• Unified messaging solution

Key Financials and Other

Headquarters/Ownership
Data
Total Revenue: ₹117,081 crore
• (2022 Ownership: Public
(US$15 billion) Address: Gurgaon/Gurugram,
Net Income: ₹5,882 crore City, State: Haryana, India
(US$740 million) Telephone: +91-124-4222222
Total assets : ₹416,413 crore Website: airtel.in
(US$52 billion)
Market cap: CEO: Sunil Bharti Mittal
4.40 Trillion INR
Founder: Sunil Bharti Mittal
Employees: 48,600 (2020)
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 Geographic Footprint

Representing
Locations

• India

• Acquisition
of Zain's
Africa

• Bangladesh
and Robi

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 Financial Performance (1/2)
Group Financial Analysis Revenue and Net Income
(USD bn), 2017-2021
2017 TOTAL REVENUE IS 53.9 USD AND
INDIAN CURRENCY IT IS APROX RS 4401.21. 70
61.5 60.9 35
IN 2018 ITS DOWNGRADE 0.6% REVENUE 54.2 60
53.9 54.2 54.1
ITS INDIAN CURRENCY IS
RS4425.71 50 25
AND 2019 IT INCRISED 13.5% 61.5 USD IT
INDIAN CURRENCY VALUE IS RS 5021.97 40 15
13.5
LUST 2020 IT DECRISED -1% AND ITS USD
30
VALU IS 60.9 4.9 5
SO ITS INDIAN VALUE IS 4972.98 20 0.6
-1
-5
AT LUST IN 2021 ITS VALU DECRISED -11.2% 10
3.4 3.7 3.9 3.9 3.4
AND VALUE IS 54.1USD IN INR IS RS 4408.25. -11.2
0 -15
AFTER ANALYSIS WE KNOW THAT 2017 2018 2019 2020 2021
DUE TO THE COVID 19 REVENUE AND NET
INCOME IS DICRESED

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Financial Performance (2/2)
Revenue by Segment (USD bn), 2019-2021
7 7 7
6 6 6
5 5 5
4 4 4
3 3 3
2 2 2
1 1 1

2019 2020 2021

Segment Revenue Analysis

The revenues of BHARTI AIRTEL stood at 10955.85 USD m in FY20, which was up 7.1% compared to
10234.09 USD m reported in FY19.
BHARTI AIRTEL's revenue has fallen from 12030.71 USD m in FY16 to 10955.85USD m in FY20.
Over the past 5 years, the revenue of BHARTI AIRTEL has grown at a CAGR of -2.3%.

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SWOT Analysis
STRENGTHS
The strengths of a company are the features that
have worked towards attracting more users
•Advertising: Celebrity brand ambassadors have
boosted the brand to a great extent. Airtel also has
high brand visibility in forms of social media ads,
television ads, and others such as banners, etc.
S
•Customer Base: Airtel is one of the most popular
cellular service providers in India with more than
352 million subscribers. As of 2019, Airtel had 403
million users worldwide. Airtel also has an
international submarine cable system connecting
India to Singapore. Airtel also has a strong customer
base in countries like Srilanka, Bangladesh, and
Africa.
•Extensive infrastructure: From its partnership with
Idea and Vodafone To building the Indus, Tower
Airtel has extended its infrastructure all over the
country which is helping it in gaining new customers
•Other Services: Airtel also provides users with
services like Data and Application Based Services,
Data Center based services, Cloud-Based Services,
and Digital Media services.
WEAKNESSES
Weaknesses are aspects of a business or brand
that have a scope for improvement. So let’s check
some of Airtel’s major weaknesses:
•Outsourcing Operations: Outsourcing operations
has helped Airtel in reducing its prices. This causes
the risk of the company having to be dependent
W
on some other companies which may affect its
operations
•African operations: Airtel had bought Zain’s
African Business back in 2013 at a huge price of
approximately 9 billion dollars, but airtel is yet to
announce any profits from that investment.
•High Debt: Airtel has been under huge debt. This
is because their acquisitions have been turning
out to be bad investments and also high credit
and low margins.
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SWOT Analysis
Opportunities
Opportunities for a company are the sectors in
which a company may progress considering the
current market situations and weaknesses of other
companies.
•Strategic Partnership: As far as MNP (Mobile
Number Portability in India) is concerned
O
partnering with smartphone companies is going to
be the smartest strategy. This guarantees fixed
cash flows in the future and would also ensure an
increased customer base.
•Market development: Considering the brutal
competition in the telecommunications industry &
shrinking margins, venturing into new
markets/developing economies will prove to be a
success for the company.
5G: The current advancements in technology and
5G trials could also prove an excellent success for
the company. 5G and LTE services are not yet very
common in the country especially in rural
cities, Airtel can extend their services in this
direction to get new customers.
Threats
Threats to a company are the reasons that are
causing or may cause a decrease in the number of
customers.
•Jio 5G: Jio has been providing the customers with
faster network services and has also developed
much more in the 5G Technology. Jio’s ethernet
T
cable services labeled Jio Fibre has gained a lot of
attraction due to its low pricing and the great
internet speed with rare to no fluctuations in
internet speeds
•Government Regulatory Framework: As a result
of the normal auctioning of spectrum & change in
government policies, there is a possible threat to
the stability of this market, as companies with
deeper pockets are more likely to gain from these
auctions
•Competition: The continuously changing prices in
the Indian market and the rising margins are
adversely affecting Airtel’s business by a huge
amount. Reliance Jio had started free data and
calling a few years back which caused a huge
disruption in the telecom sector, causing other 7
companies to reduce their prices.
Dear Ma’am

I wanted to thank you for taking the time to speak with

me yesterday about the Growth Analytics at Frost &
Sullivan.
I enjoyed our conversation, and I am grateful for the
opportunity to learn more about the roleand the
company.I am very interested in this position and
Ilook forward to hearing back from you about next
steps.
Again, thank you for your time and consideration.
Sincerely,
Shuvankr Poria