LET'S

PLAY
EBIIFTSALY
__________
 ANSWER:
FEASIBILITY
HRRACTAEC
_________
 ANSWER:
CHARACTER
ENSISUSB ALNP
____________
 ANSWER:
BUSINESS PLAN
LFAIINCNA
_________
 ANSWER:
FINANCIAL
FIARTGNC
________
ANSWER:
CRAFTING
LET'S
BEGIN!
Are You Ready?
CONDUCTING A FEASIBILITY
ANALYSIS

AND CRAFTING A WINNING

BUSINESS PLAN
OBJECTIVES:
At the end of the learning experience,
the learner will be able to:
Present the steps involved in conducting a
feasibility analysis.
Explain the benefits of creating an effective
business plan.
Explain the three tests every business plan
must pass.
OBJECTIVES:
At the end of the learning experience,
the learner will be able to:
Describe the elements of a solid business plan
Explain the "five Cs of credit" and why they are
important to potential lenders and investors
reviewing business plans.
Understand the keys to making an effective
business plan presentation
FEASIBILITY
A feasibility study is simply an
assessment of the practicality of a
proposed project plan or method. This is
done by analyzing technical, economic,
legal, operational and time feasibility
factors.

STEPS OF CONDUCTING
FEASIBILITY OF
ANALYSIS
1 CONDUCT A PRELIMINARY PREPARE AN OPENING DAY
ANALYSIS 5
BALANCE SHEET

2 PREPARE A PROJECTED
INCOME STATEMENT
6 REVIEW AND
ANALYZE DATA
3 CONDUCT A MARKET
SURVEY

7 "GO/ NO GO" DECISION

4 PLAN BUSINESS
ORGANIZATION AND OPERATIONS
STEP 1: CONDUCT A PRELIMINARY ANAYLYSIS
5

THE PRIMARY PURPOSE OF THE

PRELIMINARY ANALYSIS IS TO SCREEN
6

3 PROJECT IDEAS BEFORE EXTENSIVE TIME,

EFFORT, AND MONEY ARE INVESTED.
4
 STEP 2: PREPARE A PROJECTED

5

INCOME STATEMENT
ANTICIPATED INCOME MUST COVER
DIRECT AND INDIRECT 6COSTS, TAKING
3 INTO ACCOUNT THE EXPECTED INCOME
GROWTH CURVE. WORKING BACKWARD
FROM THE ANTICIPATED INCOME, THE
4 REVENUE NECESSARY TO GENERATE THAT
INCOME CAN BE DERIVED IN ORDER TO
BUILD A PROJECTED INCOME STATEMENT.
 STEP 3: CONDUCT A MARKET SURVEY
5

A GOOD MARKET SURVEY IS CRUCIAL. IF

THE PLANNER CANNOT 6 PERFORM THIS
3 SURVEY, AN OUTSIDE FIRM SHOULD BE
HIRED. THE PRIMARY OBJECTIVE OF A
MARKET SURVEY IS A REALISTIC
4 PROJECTION OF REVENUES.
STEP 4: PLAN BUSINESS ORGANIZATION

5

AND OPERATION
AT THIS POINT, THE ORGANIZATION AND
OPERATIONS OF THE BUSINESS
6 SHOULD
3 BE PLANNED IN SUFFICIENT DEPTH TO
DETERMINE THE TECHNICAL FEASIBILITY
AND COSTS INVOLVED IN START-UP, FIXED
4 INVESTMENT, AND OPERATIONS.
 STEP 5: PREPARE AN OPENING DAY

5

BALANCE SHEET

THE OPENING DAY BALANCE SHEET SHOULD REFLECT

6
THE PRACTICE'S ASSETS AND LIABILITIES AS
3 ACCURATELY AS POSSIBLE AT THE TIME THE
PRACTICE BEGINS, BEFORE THE PRACTICE
GENERATES INCOME. PREPARE A LIST OF ASSETS
4 REQUIRED FOR PRACTICE OPERATIONS. THE LIST
SHOULD INCLUDE ITEM, SOURCE, COST, AND
AVAILABLE FINANCING METHODS.
STEP 6: REVIEW AND ANALYZE ALL DATA
5

THE PLANNER SHOULD DETERMINE IF ANY DATA

OR ANALYSIS PERFORMED SHOULD CHANGE
6

3 ANY OF THE PRECEDING ANALYSES.

BASICALLY, TAKING THIS STEP MEANS "STEP
BACK AND REFLECT ONE MORE TIME."
4
 STEP 7: "GO/NO GO"
5
DECISION

ALL THE PRECEDING6 STEPS HAVE

3
BEEN AIMED AT PROVIDING DATA
AND ANALYSIS FOR THE "GO/NO
GO" DECISION.
4


BUSINESS PLAN
A business plan is essential for the inception, growth and
overall success of a company. These plans provide a
business with a vision for the future and a clear strategy
for how to expand. There are several essential
components of an effective business plan, and
understanding each of these components can help you
create a plan that leads your company toward success.
 10 ELEMENTS
OF
BUSINESS PLAN
 1. BUSINESS
DECRIPTION
This component provides a comprehensive
description of your business and its goals,
products, services and target customer base.
Include details regarding the industry your
company plans to serve along with any trends
and major competitors within the industry. Add
you and your team's experience in the industry
and what distinguishes your company from the
competion in your business description.
 2. EXECUTIVE
SUMMARY
The first and one of the most critical parts of a
business plan. This summary provides an
overview of the business plan as a whole and
highlights what the business plan will cover.
It's often best to write the executive summary
last so that you have a complete
understanding of your plan and can effectively
summarize it.
 3. MARKET
ANALYSIS AND
STRATEGY
The purpose of the market analysis and strategy
component of a business plan is to research and
identify a company's primary target audience and
where to find this audience. The goal of this section is
to clearly define your target audience so that you can
make strategic estimations about how your product or
service might perform with this audience.
Factors to cover in this section include:
The geographic locations of your target markets
The primary pain points experienced by your target
customers
The most prominent needs of your target market and how
your products or services can meet these needs
The demographics of your target audience
Where your target market spends most of their time such as
particular social media platforms and physical locations
 4. MARKETING
AND SALES PLAN
This part of your business plan covers the
specifics of how you plan to market and sell
your products and services.
This section includes:
Your anticipated marketing and promoting strategies
Pricing plans for your company’s products and services
Your strategies for making sales
Reasons for your target audience to purchase from your
company versus your competition
Your organization’s unique selling proposal
How you plan to get your products and services in front of
your target audience
 5. MANAGEMENT
AND ORGANIZATION
DESCRIPTION
This section of your business plan explores the
details of your business's management and
organization strategy. Introduce your company
leaders and their qualifications and
responsibilities within your business. You can
also include human resources requirements and
the legal structure of your company.
 6. PRODUCT AND
SERVICE
DESCRIPTION
Use this section to further expand on the details of the
products and services your company offers that you
covered in the executive summary. Include all relevant
information about your products and services. This
includes how you plan to manufacture them, how long
they can last, what needs they may meet and how
much you project it might cost to create them.
 7. COMPETITIVE
ANALYSIS
Add a detailed competitive analysis that clearly outlines a
comparison of your organization to your competitors. Outline
your competitors' weaknesses and strengths and how you
expect your company might compare to these. Include any
advantages or distinctions your competition has in the
marketplace. In addition, explore what makes your business
different from other companies in the industry, along with any
potential issues you may face when entering the marketplace,
if applicable.
 8. OPERATING
PLAN
This part of your business plan describes how you
plan to operate your company. Include information
regarding how and where your company plans to
operate, such as shipping logistics or patents for
intellectual property. The operating plan also details
operations related to personnel, like how many
employees you hope to hire in various departments.
 9. FINANCIAL
PROJECT AND NEEDS
The financial section of your business plan
explains how you anticipate bringing in revenue. If
you need funding for your business, this section
also describes the sources and amounts for that
funding. Include your financial statements, an
analysis of these statements and a cash flow
projection.
 10. EXHIBITS AND
APPENDICIES
The last section of your business plan provides
any extra information to further support the
details outlined in your plan. You can also
include exhibits and appendices to support the
viability of your business plan and give
investors a clear understanding of the research
that backs your plan.
Common information to put in this section includes:
Resumes of company management and other
stakeholders
Marketing research
Permits
Proposed or current marketing materials
Relevant legal documentation
Pictures of your product
Financial documents
THE BENEFITS OF
HAVING A
BUSINESS PLAN
 1. INCREASED CLARITY

2. CREATION OF A MARKETING
ROADMAP

3. SUPPORT FOR FUNDING

4. HELPS TO SECURE TALENT

5. PROVIDES STRUCTURE
THE 3'C OF CREDIT
A credit score is dynamic and can change positively
or negatively depending upon how much debt you
accrue and how you manage your bills.
CHARACTER- As the term suggests,
‘Character’ analyzes the customer’s
character as a borrower. It aims to
figure out whether the customer will
pay back or there is a higher
possibility of defaulting on the
payments.
CHARACTER- As the term suggests,
‘Character’ analyzes the customer’s
character as a borrower. It aims to
figure out whether the customer will
pay back or there is a higher
possibility of defaulting on the
payments.
CAPITAL - Credit professionals often
check for the total ‘Capital’ owned by a
customer. Capital includes financial and
non-financial assets, and the credit
teams get this information through the
public financial statements.
CAPACITY - Capacity’ means whether
the customer’s organization has enough
funds to repay the supplier team. If the
customer has been experiencing
unstable cash flows, then the credit
teams think twice before extending the
line of credit.
 1. REALITY TEST - IS IT REALISTIC?

THREE A market really does exist for

your product or service.
TESTS

You can actually build or

provide it for the cost
estimates in the plan.
 2. COMPETITIVE TEST- DOES
THE FIRM HAVE AN EDGE
OVER THE COMPETITION?
THREE

Evaluates:
TESTS A company's position relative
to its customers.

Management's ability to create

a company that will gain an
edge over its rivals.
 3. VALUE TEST - DOES THE
FIRM REPRESENT A GOOD
FINANCIAL RISK/RETURN
THREE

The Value Test-proving that:

TESTS

A venture offers investors or

lenders an attractive rate of
return or a high probability of
repayment.
 MEMBERS:
Burgos, Daisy Rae
Lamosao, Carl Dember
Mangkit, Xycha
Pelegrino, Kyla
Waya, Nashreeya Aerl