JHOESA CABANDING

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BUSINESS
PLAN
WHAT IS A BUSINESS
PLAN?
• A business plan is a formal written
description of your business future by
defining your goals, strategies to meet
the goals, and the timeframe for the
achievement of those goals.
 REASONS OF WRITING A
BUSINESS PLAN.
as an entrepreneur, to write your own business plan? As cited by Edralin (2016), the
Department of Trade and Industry through the Bureau of Small and Medium Enterprise
Development mentioned the following reasons of writing a business plan.

1. Minimize or 3. Anticipate the

remove risk of losing financial
2. Avoid costly
money. requirements.
mistakes.
 REASONS OF WRITING A BUSINESS PLAN

4. Organize 5. Assess actual 6. Apply for

the activities performance against financing from
beforehand. set goals. lending
institutions.

In writing a business plan, you must have a specific audience in

mind and answers to possible important questions that may
arise. To start, you may follow the format below (Edralin,
2016). for the growth of the business.
 PARTS OF A BUSINESS PLAN
III. Product/
I. Executive Service Plan
Summary
V. Financial
Plan

II. Management
IV. Market
and Organization
Plan
 EXECUTIVES
UMMARY
This part can be found at the beginning
of the plan but is the last to be
accomplished since this synthesizes the
whole plan. This contains a brief
introduction and summarizes everything
that is relevant and important to the
prospect business audience.
THESE ARE THE INFORMATION NEEDED TO
GUIDE YOU:

 description of your proposed business

and business model
 description of the market opportunity
you want to capture or market problem the
business solves
 reasons why this is an attractive
business opportunity
THESE ARE THE
INFORMATION NEEDED TO
GUIDE YOU:
 key distinctions or differentiators of your
business versus competitors
 overview of the sales, marketing, and
operations strategy and plan
 description of your executive planning
timeline
THESE ARE THE INFORMATION
NEEDED TO GUIDE YOU:

 description of your executive

planning timeline
 overview of the projected
financials containing revenues,
cost, profits, and assumptions of
your business
MANAGEMENT AND
ORGANIZATION
This part includes all the basic information
of your business. This also describes the
workflow (organizational structure; the
background, experience and role of each) of
your business from the highest position up to
the lowest.
 THESE ARE THE INFORMATION
NEEDED TO GUIDE YOU:

 Company Name, Logo, and Address

 Vision and Mission Statements
 Key Personnel
 Organizational Chart
 Ownership Capitalization, Compensation,
and Incentives
 External Management Support
III. PRODUCT/SERVICE PLAN
This part describes the highlight of the product
or service offered to the customers so that they
will be encouraged to patronize your product
or service. It also explains how the products or
services will be accepted and carried by the
distribution channels.
 PARTS OF THE
PRODUCT/SERVICE PLAN
Processing
Purpose of your Material Equipment that will
Product or Service Requirements and be Used to
Sources of Manufacture the
Product’s/Service’s Supply Product or Render
Unique Features the Service
 PARTS OF THE
PRODUCT/SERVICE PLAN

Production or Distribution Regulatory and

Service Process Logistics Other
and Controls Compliance
Issues
IV. MARKET PLAN
This includes your business
strategies, the target market,
value proposition of your
product or services that may
increase the
company sales (Chen, 2019).
PARTS OF MARKETING
PLAN

Market Analysis
Marketing and Sales Strategies

Product or Service Characteristics

Pricing Policy
Sales Projection
 MARKET
ANALYSIS
This includes the process of how
you divide the total market into
smaller groups seeking similar
needs and wants (market
segmentation) and the characteristic
analysis of the business in relation
to internal and external factors.
(SWOT Analysis)
SWOT ANALYSIS, ON THE OTHER
HAND, IS A POPULAR TOOL TO
EVALUATE THE INTERNAL
ENVIRONMENT PIONEERED BY
GEORGE ALBERT SMITH JR. AND
RONALD CHRISTENSEN, TWO
HARVARD BUSINESS PROFESSORS
(ADUANA, 2016). SWOT STANDS FOR
STRENGTHS, WEAKNESSES,
OPPORTUNITIES AND THREATS.
MARKETING AND
SALES STRATEGIES

1. Temporary
2. Better value
3. Beneficial
PRODUCT/SERVICE CHARACTERISTICS
Value proposition - Value proposition answers the question, why

should your customers buy from you and not from other similar

businesses? These contain the convincing reasons that buyers

should see that will make them purchase your products/services.

PRODUCT/SERVICE CHARACTERISTICS
Pricing Policy -This part specifies the price of the
product/service. It must be noted that quality and price cannot be
separated in marketing (Aduana, 2016). You must be careful in
setting the price of your product/service considering the costs of
production, competitors’ pricing, and customers’ perception.
PRODUCT/SERVICE CHARACTERISTICS
Sales Projection - This is also called sales forecast or the
prediction of the amount of revenue your company expects
to earn at some point in the future. This shows the quantity
of product sold or service rendered and its corresponding
amount within a given period.
V. FINANCIAL PLAN
This is a document containing your current financial
situation as an entrepreneur and long-term monetary
goals, as well as tactics to attain those objectives.
You may create a financial plan on your own or with
the assistance of someone who is knowledgeable
about handling finances such as certified financial
planner.
 PARTS OF A FINANCIAL PLAN
Break-even
Start-up cost analysis
requirement
V. Financial
Plan

Financial
Budget
projections
 GROUP
ACTIVITY
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