Krishna Annamraju

Lead Technical Architect at American Express

Summary
Results driven and focused Information Technology and Data Architect, with 15 plus years of progressive IT
leadership and Managing Enterprise level applications.

An Innovative leader with a proven ability to manage complex projects.

Provide thought leadership, create Technology Road maps, mitigate risks, and deliver high quality results on
time and on budget, while maintaining a balanced business/IT perspective

Experienced in Financial services, B2B Campaign Management, Marketing and Risk & Information
Management. Sophisticated understanding of Data with acute Business Intelligence, Database
Architecture.Extensive knowledge in CRM applications working with campaign management products
Redpoint, Epiphany and ELOQUA.

Expertise in a global environment and managing diverse technology teams, spread across the globe.

Highly proficient communicator effective at managing relationships between executive leadership, business
partners and third-party vendors

Experience
Sr.Engineer 1 \ Lead Technical Architect at American Express
April 2015 - Present (1 year 11 months)
• Technical lead, Architect and SME for the B2B Campaign management and Merchant CRM platform
supporting Campaign Segmentation, Execution and Analytics.
• Provide thought leadership and create technology road map to enhance the CRM capability within the B2B
segment, for American Express.
• Manage Infrastructure need and a 24/7 platform availability for business managers across the globe.
• Analyze business requirements and manage multiple projects, ensuring delivery timelines

Lead Programmer Analyst, GMS Campaign Platforms, American Express Technologies at American
Express
July 2011 - Present (5 years 8 months)
• Tech lead and Data Architect for Global Campaign Management for B2B marketing using EPIPHANY
(INFOR OBM) and DB2 (UDB)

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 • Manage Infrastructure need and a 24/7 platform availability for business managers across the globe.
• Analyze business requirements and manage multiple projects, ensuring delivery timelines.
• Vendor management and resource utilization as per allocated budget and financial constraints.
• Worked with cross functional teams and business groups by effectively maintaining an open communication
channel for successful project delivery.

Lead Programmer Analyst , IDNi - American Express Technologies at American Express

April 2007 - June 2011 (4 years 3 months)
Involved with Credit Network MIS and is a Lead Architect for Risk Operations Platform (ROP).Instrumental
in developing many core ROP applications including the RPM dashboard, globalizing the ROP platform and
expand its functionality to 21 different markets across the world.

Database Admin - Contractor at American Express

February 2002 - April 2007 (5 years 3 months)

Database Developer - Contractor at Acres Gaming inc

April 2001 - October 2001 (7 months)

Honors and Awards

ANA Innovation Challenge @ American Express
ANA @ American Express
September 2010
• Winner- 3rd place at the ANA INNOVATION CHALLENGE 2010, at American Express NY. Proposed
and presented the idea on–‘American Express API’, to Senior Leadership in New York. The event was
presided and judged by Alpesh R Chokshi (President, GM - Global Prepaid), Peter A Vaughn (SVP,
Marketing Services, Brand Management), Bob E Phelan/AMER/TRS/AEXP (SVP - Global Risk Oversight,
Fraud, and Operational Risk),Charles Petruccelli (President, Global Travel Services)
IMDP Leadership Award
American Express Technologies
April 2015

Languages
English
Hindi

Skills & Expertise

Data Warehousing
Business Intelligence
Business Analysis
SDLC
Databases

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Epiphany
Data Architecture
Microsoft SQL Server
SSRS
SSIS
Database Design
T-SQL
Project Management
Analytics
Data Analysis
DB2
Data Modeling
Analysis
Vendor Management
Requirements Gathering
Requirements Analysis
Business Requirements
ETL
Visio
Software Project Management
SOA
Software Development Life Cycle (SDLC)
Agile Methodologies
Management
SQL
Customer Relationship Management (CRM)
Enterprise Architecture

Education
Keller Graduate School of Management of DeVry University
Master of Business Administration (MBA), Finance, General, 2014 - 2016
DeVry University Phoenix
Financial Analysis, Graduate Certificate in Financial Analysis, 2010 - 2012
University of Madras
Master of Computer Applications (M.C.A.), Software Engineering, 1994 - 1997
Andhra University
BSc, Maths, Physics and Computer Science, 1991 - 1994

Certifications
Big Data and Hadoop
Edureka License 446036226 August 2014
MongoDB Dev and Admin
Edureka License 445936241 September 2014

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Krishna Annamraju
Lead Technical Architect at American Express

6 people have recommended Krishna

"I had the good fortune to work with Krishna on several projects during my tenure at American Express.
He consistently added value by taking a consultative approach the development and analytics work he did,
ensuring that our team didn’t only get what it asked for, but what we actually needed. Krishna is a pleasure to
work with and I would recommend him to any of my colleagues."

— Dave W., worked with Krishna at American Express

"Krishna has been an extremely valuable addition to the Risk Operations MIS team since 2006. He has been
instrumental in developing many applications for the Service Delivery Network (SDN) within American
Express. Apart from his technical expertise he is also very effective as a business analyst to understand and
solve for business problems. He is a seasoned professional and very passionate about delivering results. He
is a great team player and has been a very valuable senior member of the team. I would highly recommend
Krishna for any assignment in need of a reliable balanced professional."

— Sanjay Gwalani, managed Krishna at American Express

"Krishna is a strong performer who consistently provides a first rate effort. He is detailed oriented while
maintaining the ability to see the big picture. I would highly recommend Krishna."

— Judith Shideler, managed Krishna at American Express

"Krishna is a dedicated and knowledgeable database analyst. He pushes the technology frontiers. He is a
strong leader, focused on coaching and developing his team members."

— Riaz Shaik, managed Krishna indirectly at American Express

"Krishna is an exceptionally hard worker. He gives 110% to make sure that the job gets done, no matter how
long it takes. He is also willing to help other team members with their duties even if he is busy. He is a great
team member and I enjoyed working with him."

— Stephen Commisso, worked with Krishna at American Express

"Krishna was invaluable to our team - designing a series of quality metrics reports. I appreciated his in-depth
knowledge of SQL server and the underlying database schema. He was excellent at taking a concept and

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 turning that concept into a working design - checking in regularly with stakeholders to ensure that the end
result would meet our needs. I would definitely like to work with Krishna again!"

— Erin Holman, was Krishna's client

Contact Krishna on LinkedIn

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