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INFOMERCIAL

The document discusses creating an effective infomercial. It begins by differentiating between infomercials and commercials, noting things like who creates them, how they are played, and restrictions on content and tone of voice. It then provides examples of components of an infomercial like video, images, text, music and narration. Participants are tasked with drafting a 30-second infomercial about a COVID-19 vaccination campaign and sharing a photo of their draft. Key points about creating infomercials are to know the audience, point, and supporting facts and have the right script.

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Aya Zia Aizhy
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906 views17 pages

INFOMERCIAL

The document discusses creating an effective infomercial. It begins by differentiating between infomercials and commercials, noting things like who creates them, how they are played, and restrictions on content and tone of voice. It then provides examples of components of an infomercial like video, images, text, music and narration. Participants are tasked with drafting a 30-second infomercial about a COVID-19 vaccination campaign and sharing a photo of their draft. Key points about creating infomercials are to know the audience, point, and supporting facts and have the right script.

Uploaded by

Aya Zia Aizhy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

INFOMERCIAL

Dr. Elaine F. Perfecio


EPSVR - Filipino
Regional Office
Terminal Objective:

At the end of the session, the participants are


expected to develop their own infomercial.
Enabling Objectives

1.Differentiate 2. Draft an
infomercial and infomercial;
commercial;
4. Demonstrate
3. Display social
interest in responsibilities in
sharing the writing an
infomercial; and infomercial.
https://youtu.be/jBHqiGprRso

https://youtu.be/Ba35FVrgvyc
ANSABI?

VIDEO 1

VIDEO 2
TASK 1
ifferentiate

INFOMERCIAL
COMMERCIAL
FACTORS INFOMERCIAL COMMERCIAL
WHO produced by non- produced by literally
CREATE profit companies anyone who can afford
THEM? only to pay

How are run on TV or company pays for the


they played radio for free run time of the
on commercial
television?
FACTORS INFOMERCIAL COMMERCIAL
CONTENT Lots of restrictions Less restrictions
TONE OF Cannot ask people Direct
VOICE directly to do
something
Infomercial

Short informational clip that is meant to raise


the audience’s awareness about an important
issue.
Infomercial
It gets the audience to pay attention.

The message is clear and easy to understand

The message is supported by facts about the issue.

The audience is able to sympathize with those


affected by the issue.
General Components

Video Footage Music Text

Images/Photos Voiceovers/Narration
How To Create An Effective Infomercial

1. Know your audience.

2. Know your point.

3. Know your facts.

4. Get your script right.


TASK 2

Instruction:

Draft a 30-second infomercial


Vaccination Campaign Program against
COVID-19.
TASK 3
Instruction:

Take a photo of your draft infomercial.

Share this in our chatbox.


Read and Reflect!

“Whoever controls the media, controls


the mind.”
- Jim Morrison
References
Bell, Jaclyn. 2010. https://www.govtech.com/. March 2.
2021. https://mediacommons.psu.edu/.
2021. https://mediatracks.com/. Accessed 2021.
https://youtu.be/jBHqiGprRso
https://youtu.be/Ba35FVrgvyc

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