DIGITAL ASSIGNMENT – 2

COURSE: CONSUMER BEHAVIOUR

COURSE CODE: BMT2007

SUBMITTED BY:
ABHIDATINI DC
20BBA0107

SUBMITTED TO:
Prof. SATHISH.A.S
ASSOCIATE PROFESSOR SR,
VITBS
DISCUSS AND GIVE COMMENTS IN DEPTH AND IN DETAIL “THE IMPACT OF
DIGITAL AND TRADITIONAL MEDIA ON THE CONSUMER DECISION MAKING
PROCESS”

Impacts of Traditional media:-

In the global market, advertising is a major component. It impacts the buying conduct of
the consumers. With the development of new products with better innovation, their
advertisements are making item awareness among the consumers and changing the world
towards betterness every day. It is inspiring consumers to purchase an item for their
requirements.

In a country like India, where newspapers reach practically all families, it is not difficult
to have an effect in the personalities of the consumers with the assistance of newspaper
advertisements. As indicated by the 55th Annual Report of the Registrar of Newspaper
for India (RNI) in 2011, India drives the world as far as newspaper dissemination with
almost 330 million newspapers flowed every day and it developed at a pace of over
6.25% over the earlier years. Hence, the figure shows it all the amount a larger number of
newspapers can impact consumers than some other medium.

Yet, advertisements are not utilized 100% of the time determined to acquire new
customers. The other intention of advertising is to hold old customers. For the consumers,
it is generally expected conceivable to move to another brand, getting an encounter and
afterward returning to the past brand or picking something new once more. However,
legitimate correspondence of the necessary realities that can show an answer for the
customer's problem can get the retention of your consumers going. Simply ensure it is
valuable for both you and your consumers.
IMPACTS OF DIGITAL MEDIA:-

Consumers now buy directly from digital media networks:

 Digital media is close to as normal as TV or radio advertisements and verbal exchange
for finding out regarding brands. One of every three consumers says it would be their
favored method for finding out with regards to brands going ahead. In any case,
progressively, advanced media is the place where consumers go to both discover and buy
from brands.

 Digital commerce deals will beyond double in the US from nearly $28 billion out of 2020
to more than $56 billion of every 2023. As per our own examination, 65% of consumers
have as of now made buys directly through digital media.

Consumers are heavily influenced by digital media reviews:

 Digital media is a living archive for digital proof-which is progressively a represent the
deciding moment factor for buying choices. The greater part (51%) of consumers read
reviews on gatherings or digital media to assess a product or administration prior to
buying. Everything necessary is a couple of disappointed reviewers to drive away an
expected client.

 Indeed, even the most dazzling, high-budget television advertisement can't convey what
digital media offers for nothing: validness. Consumers take to channels like Twitter and
survey destinations like Yelp to acclaim, champion and scrutinize various products and
organizations. Buyers are bound to trust this unfiltered peer criticism from individuals
who have as of now attempted a product or engaged with a brand.

Consumers anticipate two-way engagement with brands

 Digital media has added one more aspect to the company-client relationship. A brand is
presently not a remote, anonymous element that we just find out about in distributions or
Google look. Taking a gander at a brand's organization assists you with checking their
qualities, important news and contributions, and how they connect with their crowd.

 digitally consumers draw in and cooperate with organizations in a huge number of ways,
from liking posts and following their records to sharing brand-related content, yelling out
brand love or asking product inquiries.
THANKING
YOU