Reaching

Healthcare Professionals
Tailored advertising & content solutions
from Oxford University Press

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Solving
your problems
Getting your latest drug, medical
device or technology in front of the
people that matter can be a time
consuming and expensive process, if
not approached in the correct way.
The Health Care Professionals (HCP) you want
to reach are coping with their own problems
exacerbated by the Covid pandemic. This global event
has also brought about a major shift in the way they
consume new information, with the trend now being
to virtual consumption.

77%
So, how to reach these HCPs in a fast-changing world?
The answer is Oxford University Press (OUP). *Indegene 2021-22 report

of HCPs use digital

channels primarily
for personal learning
and development

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 Why OUP?
Oxford University Press is the oldest and largest
University press. It publishes prestigious,
highly cited and authoritative journals, many
in collaboration with some of the world’s most
influential scholarly and professional societies.

Partnering with Oxford University Press gives

you tried and tested ways of reaching these
significant audiences with a range of tailored
advertising and content options, that will get
your message in front of the right person.

26 million
monthly average page views

54 million
monthly average available ad impressions

Print issues delivered to an audience of over

100,000 clinicians, researchers and scientists

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 Digital
Advertising advertising
highlight
solutions
digital
Sponsored Collections &
Hosted Content

A sponsored collection or
Advertise alongside quality peer-reviewed journal content on our hosted content page allows you
highly discoverable Oxford Academic website. We offer a complete to create a one stop hub for
portfolio of digital advertising options that enable you to target your medical professionals, with both
marketing spend to reach the HCPs you want. This includes: easily digestible short content,
and in-depth content such as
• Website banners – reach over • Sponsored Collections links to relevant journal articles.
7 million users a month and Hosted Content NEW They can include:
– your content on the page
• Interstitials NEW – high • Links to journal articles
results in high engagement
viewability, user engagement
and click-through • Podcasts
and click through rates
• Sponsored videos NEW – • Videos
• New issue alerts – reach a
extend the reach of existing
highly engaged and opted-in • Other text such as
collateral or record a custom
audience introductions from key
video
• PDF advertising NEW – opinion leaders and event
• Journals Career network – summary reports
exclusive full or cover-page
a precision targeted
advertisement • Sponsor or product logo
recruitment advertising
• Keyword advertising – to service • Banner ads
expand reach by targeting key
words across multiple journals

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 Advertising
solutions
print
We offer a flexible range of advertising in our
printed journals including premium placements
and high impact positions, designed to meet
your regional targeting requirements and
budget.
This includes:
• Display adverts and Premium placements
– flexible range to meet your campaign
requirements
• High impact positions – bring your marketing
message front and centre

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Targeting By geography
Geo-target in print, enabling you to promote solely in
territories where your products are approves.

By keyword
Serve your online ads only alongside highly
relevant content using keywords (and negative
keywords) to create your own bespoke ‘virtual’
journal.

Results matter
You’ll receive your results from a trusted
source – Google Ad Manager

By conference
Consider booking your advertisement around
specific conferences for timely reach and high
By customer matching engagement.
Customer list matching is available in the
US in print (in certain journals only).

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Supplements
Supplements with our prestigious journals are
effective and timely tools for delivering critical
research and clinical findings directly to the
professionals that need to read them.

Supplements are hosted on the journal website

and mailed to subscribers where the journal is
printed. Supplements meet the same editorial
standards as the journal and are peer-reviewed
alongside all other content.

Our commitment to the very highest standards

of quality means that your supplement will
be fair, balanced, peer-reviewed and achieve
maximum impact to your intended audience.

Case Study
Results from A Comprehensive Algorithm for Management of Neuropathic Pain supplement article in Pain Medicine:

• 78 tweets from 75 users, with an upper bound of 111,327 followers • 9,341 PDF Downloads

• Top 5% of all research outputs scored by Altmetric • 13 citations
• 18,989 Total Views

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Virtual Roundtables and Insight papers
Virtual Roundtables NEW
A Virtual Roundtable offers you the opportunity
to support a publication with a top medical
journal published by Oxford University Press.
Your pre-recorded webinar will be accompanied
by a short article written by the webinar
moderator. Both the video and the article will
be peer-reviewed prior to publication, ensuring
that the content is trusted by readers.
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Insight papers
Sponsoring an Insight paper allows you to
support the publication of peer-reviewed
content in leading medical journals in a visual
format. The peer-reviewed layout is simple –
one page of largely image-based material, and
a second page of brief explanatory notes and
references. All published alongside the usual
journal articles.
Insight papers present relatively complicated
information in a quick, visual and easy-to-
absorb way that is easy to reproduce and
encourages wider dissemination. A perfect way
to grab attention, share on social media, and
break down a complex medical issue.
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Reprints & ePrints
REP TRIGGERED
Reprints ePrints EMAILS
Outreach
VIRTUAL REP
IN-PERSON MEETINGS
Our high-quality article reprints ePrints enable you and your teams to EVENTS
Outreach
service provides your audience engage with new and hard-to-reach Outreach
Creative
Creative
with essential information to customers using CRM integration and
take away and read at their dynamic added content
convenience. Complete with
CONGRESS
a journal branded cover, • Build credible, long-lasting HCP NETWORK VIRTUAL
reprints can be distributed at relationships by using ePrints as VIRTUAL BOOTHS AND
PORTALS SYMPOSIA
conferences, in training, online, part of your virtual sales call
or via your sales teams, to raise
Outreach EPRINTS Outreach
Creative Creative
awareness of your products • Optimise content investment by USE CASES
and services and the conditions ensuring that each article reaches
they treat. the target via their preferred
channel
SOCIAL MEDIA MESSAGING
• Expand your messaging to provide CHANNELS CHANNELS
critical information in a familiar, Outreach Outreach
Creative Creative
consumable format
• Deliver content quickly to those who PRODUCT E-MARKETING
need it WEBSITES Outreach
Outreach Creative
• Provide peer-reviewed information Creative
at virtual congress booths and in-
person events

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Licensing
Licensing our content can be a rapid and economical way to solve a content need for
your product, whilst lending credibility from our outstanding academic reputation.

Working with OUP’s Academic division involves collaborating with a dedicated member
of our experienced digital licensing team. We operate globally with more than 100
main partners ranging from start-ups to blue-chip tech companies and can work with
you to establish a licensing agreement that builds long-lasting, mutual value.

• Books – Our content can be used to build • Local editions – Publishing a local edition
and contribute to a number of types of is an excellent way of bringing relevant,
mobile applications, technology back-ends, breakthrough research and medical content
subscription reading platforms, audiobooks, to healthcare professionals in your country.
online courses, digital therapeutics, quiz
• Continuing Medical Education – Oxford
platforms and adaptive e-Learning solutions,
University Press publishes highly ranked
amongst other applications.
journals from a number of prestigious
• Journals – We publish cutting edge academic Societies. Licensing content from high impact
journals in all major subject areas. We factor medical journals for your CME makes a
maintain the highest levels of peer review and course invaluable to healthcare practitioners.
quality assurance, with 233 of our journals
receiving an Impact Factor and 22% of
journals ranked in the top 10% of at least one
subject category.

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OUP publishes journals on behalf of
the following societies
The Aesthetic Society
The American Academy of Pain Medicine (AAPM)
The American Association for Clinical Chemistry (AACC)
The American Burn Association (ABA)
The American Historical Association (AHA)
The American Physical Therapy Association (APTA)
The American Society for Clinical Pathology and
The Academy of Clinical Laboratory Physicians and
Scientists (ASCP)  The European Renal Association (ERA)
The American Society of Animal Science (ASAS), The
Canadian Society of Animal Science (CSAS), The
European Federation of Animal Science (EAAP) and
The American Meat Science Association (AMSA)
The American Society of Health-System Pharmacists
The Association for Acute CardioVascular Care (ACVC)
The British Geriatrics Society (BGS)
The British Journal of Surgery (BJS) Society
The British Society for Antimicrobial Chemotherapy
The British Society for Rheumatology (BSR)
The Canadian Association of Gastroenterology (CAG)
The Canadian Paediatric Society (CPS)
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The Crohn’s & Colitis Foundation The Japanese Society of Microscopy
The Endocrine Society The Pediatric Infectious Diseases Society
The Entomological Society of America The Royal Pharmaceutical Society (RPS)
The European Association for Cardio-Thoracic Surgery The Royal Society of Tropical Medicine and Hygiene
(EACTS) The Schizophrenia International Research Society
The European Association of Preventive Cardiology The Society for Epidemiologic Research (SER)
(EAPC)
The Society for Neuro-Oncology (SNO)
The European Orthodontic Society (EOS)
The Society for Research on Nicotine and Tobacco
(SRNT)
The European Society of Cardiology (ESC) The Society for the Study of Reproduction
The European Society of Human Reproduction and
The Society of Behavioral Medicine
Embryology
The Society of Breast Imaging (SBI)
The Genetics Society of America
The Society of Federal Health Professionals (AMSUS)
The Gerontological Society of America
The Society of Pediatric Psychology (SPP)
The Infectious Diseases Society of America (IDSA)
The Society of Toxicology
The International Life Sciences Institute (ILSI)
The International Society for Human and Animal
Mycology (ISHAM)
The International Society for Sexual Medicine (ISSM)
The Japan Radiation Research Society (JRRS), and
The Japanese Society for Radiation Oncology (JASTRO)
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Contact us
Contact our knowledgeable sales team today
to find the right solution for your campaign.

We understand the needs of this regulated

sector and will work closely with you to
create a tailored package to get you the best
return on your investment.

Email: jnlsadvertising@oup.com

Web: oup.com/advertisers