Data analysis and

interpretation
TOPIC
ANALYTICAL COMARISON OF DIGITAL MARKETING TO TRADITIONAL
MARKETING.
By Siddharth patel
Roll no 2020057
DATA ANALYSIS AND
INTERPRETATION
The survey which I have done major respondent are of age between 20 to 30.
59% respondent are undergraduate whereas 37.7% are postgraduate.
Interpretation-
According to survey 96.7% people believe in the concept of marketing which states that marketing do make a effect.
Interpretation-
According to this survey 68.9% people are aware about the zydus cadila brand whereas 31.1% people are not aware
about zydus cadila
Interpretetion-
According to this survey 84.7 people are aware of zydus cadila through digital marketing whereas 15.3 % people are
aware of zydus cadila through traditional market which clearly states that in terms of spreading awareness among
youth digital marketing Is a better platform.
Interpretation-
The people who are aware of zydus cadila through traditional marketing
34.2% print media, 23.7% window display and signs, 21.1% from both broadcasting and outdoor.
Interpretation-
The people who are aware of zydus cadila through digital marketing major source of the awareness is social media which is 89.3%
whereas 8.9 % person are aware through search engine optimization and 1% through email marketing.
Interpretation-
98.3% respondent believes that social media is the most efficient way to communication whereas only 1.7% respondent
believe in traditional marketing which clearly states that among youth digital marketing is a clear winner
Interpretation-
In 54 respondant 38 respondent are aware of sugar free , 32 respondent are aware of complan, 34 respondanet are
aware of glucon-d, 28 respondent are aware of crocin pain relief.
Interpretation-
58.3% people are aware of covid vaccine of zydus cadila whereas 41.3% are not aware.
Interpretation-
major respondent connect with the world through mobile phones some also connect through television and newspaper.
Interpretation-
according to the survey 74.6% respondent believes that social media could be a better way to communicate for zydus
cadila,
16.9% believes television could be a better way to communicate and 4% believe on newspaper
Interpretation-
59% respondent pay attention on tv ads whereas 41% don’t.
Interpretation-
85.2% respondent pay attention on social media ads and 14.8% don’t.
Interpretation-
According to this survey majority of the respondent have their personal account on various social media platform and
Instagram is the most popular platform a among respondent and youtube is least popular
Interpretation-
63.3 % respondent rarely watch television whereas 36.7% watches television very often.
Interpretation-
62.3% respondent are very active on social media, 21.3% are not and 16.4% respondent are confuse.