How do restaurant stocks compare?

Adding the regression line helps make the point that the stocks above the line
are priced at a premium.
Which countries have the highest
consumption?
To add a third metric, use a bubble chart. If we did this as a scatter chart, we would
miss the key insight that the largest markets by population have the lowest
consumption volume.
Segment
• The objective with segment charts is to show a more detailed view of
the components underlying a metric.
• Costs by category
• Revenue by customer
• Market by region and competitor

• A 100% stacked bar chart is a good place to start as it allows you to

show each segment and its relationship to the whole.
• Add a 2nd exploding bar to provide even more detail for a segment.
• Use a cascade to guide the audience step by step through each segment.

• The marimekko is the powerhouse chart of this category. It shows

your audience in a single chart how a market can be segmented by
geography, categories, products or competitors.
What is our market share by channel?
Using two 100% stacked bars allows you to show market share for each
channel and make comparisons between channels.