Technology Magazine - October 2022 PDF

October 2022 | technologymagazine.
com
BT DEFENCE
& THE MOD: TECH STARTUPS
A PUBLIC OF 2022
AND PRIVATE
DEFENCE
RELATIONSHIP NTU:
NHS TRIALS AI
TAGGING TECH
FROM NTU
TO IMPROVE
WELLBEING
CLAROTY:
PROTECTING
SOCIETY WITH
SERHAD DOKEN, CYBER-PHYSICAL
ADEIA CTO GIVES SECURITY
US AN INSIGHT
INTO THE TECHNOLOGY:
IP BUSINESS SUSTAINABILITY
AND THE CIO: HOW
TECH CAN SAVE
THE WORLD
ADEIA
INVENTS, DEVELOPS
AND INNOVATES
ENTERTAINMENT
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12 - 13 OCT 2022
STREAMED & IN PERSON
QEII CENTRE, LONDON
SHAPING THE FUTURE OF

DIGITAL PROCUREMENT
& SUPPLY CHAIN
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2
Days
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SUPPLYCHAIN LIVE LONDON
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customers at PROCUREMENT & hybrid show is an essential deep dive into
SUPPLYCHAIN LIVE LONDON 2022. issues impacting the future of each
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Brought to you by BizClik, PROCUREMENT
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The Technology Team

SENIOR EDITOR CREATIVE TEAM DIGITAL VIDEO PRODUCERS MEDIA SALES DIRECTOR
MARCUS LAW OSCAR HATHAWAY MARTA EUGENIO JASON WESTGATE
SOPHIE-ANN PINNELL ERNEST DE NEVE JAMES WHITE
EDITOR HECTOR PENROSE THOMAS EASTERFORD
CATHERINE GRAY SAM HUBBARD DREW HARDMAN MANAGING DIRECTOR
MIMI GUNN LEWIS VAUGHAN
EDITORIAL DIRECTOR JUSTIN SMITH PROJECT DIRECTORS
SCOTT BIRCH REBEKAH BIRLESON KRIS PALMER CHIEF OPERATIONS OFFICER
JORDAN WOOD MIKE SADR STACY NORMAN
PRODUCTION DIRECTORS DANILO CARDOSO BEN MALTBY
GEORGIA ALLEN CALLUM HOOD TOM VENTURO CEO
DANIELA KIANICKOVÁ RYAN HALL GLEN WHITE
VIDEO PRODUCTION MANAGER
PRODUCTION MANAGERS KIERAN WAITE MARKETING MANAGER
JANE ARNETA
DAISY SLATER
MARIA GONZALEZ
CHARLIE KING
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FOREWORD
Just the two of

us: Powering a
sustainable future
with tech
In a time of evolving social
responsibility and leaps forward
in tech, consumers are more
demanding than ever when it
comes to sustainability – but how
can technology and sustainability
combine to preserve the future?
T
he world is changing. People all over the
world are holding companies accountable
for their ESG goals and boycotting
“Many industries businesses that are not delivering on their
sustainability targets.
are turning to But, what has this got to do with technology?
tech and are Many industries are turning to tech and are
embedding it into embedding it into ESG strategies across the stack –
ESG strategies from client to infrastructure.
Recently, Oracle shared that 91% of business
across the stack
leaders are facing major challenges in making progress
– from client to on sustainability and ESG initiatives, including finding
infrastructure” the right data to track progress.
With this in mind, we use our latest issue of
Technology Magazine to highlight how technology and
sustainability need to align if businesses are going to
deliver on their sustainable initiatives.
The role of the CTO has never been more important,
so now is the time for these c-suite executives to step
up and shift the tide, before it is too late.
TECHNOLOGY MAGAZINE CATHERINE GRAY

IS PUBLISHED BY
catherine.gray@bizclikmedia.com
© 2022 | ALL RIGHTS RESERVED
technologymagazine.com 5
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CONTENTS
Our Regular
Upfront Section:
12 Big Picture
14 The Brief
16 Timeline:
The history
of the Metaverse
18 Trailblazer:
Zarina Pasalic
22 Five Minutes With:
Raluca Berchiu
40
Digital Transformation
Sustainability and the CIO:
how tech can save the world
28 48
Adeia NTU
Innovation for NHS trials AI tagging techfrom
entertainment of the future NTU to improve wellbeing
https://t.me/PrMaB
60
AI/ML
Manufacturing industry welcomes
the warehouse of the future
94
BT Defence
BT & the MoD: A Public and Private
Defence Relationship
68
Claroty
Protecting society with
cyber-physical security
114
AI/ML
Manufacturing industry welcomes
the warehouse of the future
82
Enterprise IT
McLaren Racing & Alteryx
Analytics: Data-driven to win
122
Make-A-Wish UK
Using technology for good:
Make-A-Wish UK’s digital journey
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140
TOP 10
Tech startups
152 164
CSC/ AMD/ UPM Iceotope Technologies
World-class energy Scalable and sustainable
efficiency in Kajaani precision immersion cooling
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176 188
Lumen Technologies Kontoor Brands, Inc
Sustainable practices Fashioning a new
enhanced by tech cybersecurity program
202
WIOCC/OADC
Open Access Data Centres
– Africa’s Digital Heartbeat
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SHAPING THE
FUTURE OF BANKING,
FINANCIAL SERVICES
& PAYMENTS
3,000+
Participants
2
Days
2
Stages
70+
Speakers
Get tickets Sponsor opportunities A BizClik Event:
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Watch our 2021 Showreel
Join us at FinTech LIVE London

Showcase your values, presentations, Q&A sessions to 1-2-1
networking, the 2-day hybrid show is an
products and services to your essential deep dive into issues impacting
partners and customers at the future of each industry today.
FINTECH LIVE LONDON 2022.
Global giants and innovative startups will
Brought to you by BizClik, FINTECH LIVE all find the perfect platform with direct
LONDON, the hybrid event held between access to an engaged and active audience.
1st-2nd November is broadcast live You can’t afford to miss this opportunity.
to the world.
See you on:
With a comprehensive content programme 1st-2nd November 2022
featuring senior industry leaders and
expert analysts, this is an opportunity to
put yourself and your brand in front of key
industry decision makers.
From keynote addresses to lively
roundtables, fireside discussions to topical

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BIG PICTURE
Image Credit
NASA
12 October 2022
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Orbiting a lunar future
NASA, Outer space
As NASA prepares to send astronauts back
to the Moon under Artemis, the agency has
identified 13 candidates for landing regions
near the lunar South Pole.
To select the regions, technologists
used data from NASA’s Lunar
Reconnaissance Orbiters.
The Lunar Reconnaissance Orbiter is a
robotic spacecraft currently orbiting the
Moon and is essential as NASA plans future
human and robotic missions to the Moon.
Each region identified contains multiple
potential landing sites for Artemis III, which
will be the first of the Artemis missions to
bring crew to the lunar surface, including the
first woman to set foot on the Moon.
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THE BRIEF
“What we are What is the most popular
recognising is that and widely-used
defence is changing the desktop web browser?
way that it's managing
its business”
77.03%
Brave 0.05%
Yandex 0.91%
Opera 2.43%
5.83%
Safari 8.87%
7.69%
QQ 1.98%
2.15%
1.76%
Jonathan Cole
Director, Defence
BT
 Google Chrome
Mozilla Firefox
Microsoft Edge
Internet Explorer
Sogou Explorer
READ MORE
“There's a seismic shift

happening just below
the ground. It's not
visible, but soon, the
infrastructure will be
there, so we're going
to see rapid release of
products and services”
Serhad Doken
Chief Technology Officer, Deloitte China and Alibaba Cloud
Adeia
 create auto industry centre
READ MORE
The new centre, created by Deloitte
China and Alibaba Cloud, will focus on
providing customers in the automobile
“My hope is that
engineers and industry end-to-end solutions
technologists, female
and male, play a more Old-world offices are moving
prominent role in shaping
the world's future” to the metaverse
Professor Eiman Kanjo
It’s not just well-worn web brands
NTU that make the metaverse. As more
companies go virtual, is this “the nail in

READ MORE
the coffin” for traditional workplaces?
14 October 2022
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 FUJITSU
Fujitsu and the Riken
Research Institute are
W
set to offer quantum
computing capabilities
to companies operating
I
in Japan. From April
2023, Fujitsu will N
N
become the country's
first domestic company
to commercialise
quantum computing.
E
R
 GOOGLE CLOUD
Google Cloud claims to
have repelled the biggest
HTTPS DDoS attack
ever recorded, after a S
Ongoing
Cloud Armor customer
was targeted by attacks
advancements peaking at 46 million

requests per second (RPS).
OCT22
of autonomous  TWITTER
vehicles Twitter has confirmed
With continuous advancements and

that the phone numbers
and email addresses L
O
developments in technology, autonomous cars of 5.4 million accounts
are continuing to evolve and make great strides have been stolen. In a
towards reality. statement on its website,
Baidu has recently become the first
robotaxi operator in China to obtain permits
for selling rides with no human driver or staff
Twitter said that, in
January 2022, it received
a report of a vulnerability
S
member inside the vehicles. The tech giant’s
autonomous ride-hailing service, Apollo Go,
in Twitter's systems.
E
is now authorised to collect fares for robotaxi
rides in Chongqing and Wuhan, two of China's
largest cities.
 PLEX
Video-on-demand
service Plex has notified
R
"Fully driverless cars providing rides on
open roads to paying customers means we
have finally come to the moment that the
its customers of a data
breach in which email
addresses, encrypted
S
industry has been longing for," said Wei Dong, passwords, and
Vice President and Chief Safety Operation usernames were stolen by
Officer of Baidu's Intelligent Driving Group. a third party.
https://t.me/PrMaB
TIMELINE
THE HI
OF T
The metaverse has recently become
a popular topic, but it’s not exactly
a new concept – the idea has been
METAV
around for decades, born shortly after
the internet was created
1989
2002
The birth of the
World Wide Web Digital twins
The development of the The concept and model of
World Wide Web started in
1989 with Tim Berners-Lee 1992 the digital twin was publicly
introduced in 2002 by
and his colleagues at CERN, Michael Grieves.
an international scientific The term ‘Metaverse’ Based on the idea that
organisation based in Geneva, is created a digital informational
Switzerland. In 1992, Neal Stephenson construct about a physical
By the end of 1990, the first wrote a science fiction novel system could be created
web page was served on the called Snow Crash, which as an entity on its own, this
open internet, and, in 1991, talked about a virtual reality- digital information would be a
people outside of CERN were based Metaverse, where ‘twin’ of the information that
invited to join this new web people would spend most of was embedded within the
community. their time in the virtual world. physical system.
16 October 2022
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2022
STORY
Global companies expand
into the Metaverse
As the digital revolution
THE
continues, more people and
brands are diving into the
metaverse, enabling them
to connect and network in a
VERSE
virtual space. Gartner recently
named the metaverse one of
the top five emerging trends
and technologies for 2022.
The global metaverse market
stood at an estimated
US$38.85bn in 2021 and
is expected to grow to
US$47.48bn in 2022.
2006 2014
Roblox is released Facebook makes moves
A successful player in the with virtual reality
Metaverse, Roblox first In 2014, Facebook acquired
entered the world of online virtual reality leader Oculus
gaming back in 2006, and it’s for a total of approximately
now stronger than ever, with US$2bn. Facebook explained
millions of players worldwide. how it planned to extend
This platform allows users Oculus’ existing advantage
to create and play games in gaming to new verticals,
developed by other users, including communications,
and is popular among media and entertainment,
younger generations. education and other areas.
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TRAILBLAZER
Zarina “The talented men and women

working in technology today are
Pasalic
as crucial as the stonecutters and
carpenters envisioning cathedrals in
the Middle Ages. Extraordinary skills
are needed to build and secure the
next wave of innovation and growth,”
she continues.
Overcoming hardship to become With this passion, Pasalic plays a
an inspirational role model pivotal role in this ambitious growth
initiative and has been responsible
We talk to Zarina Pasalic of Cisco about for re-tooling processes to allow for
her pivotal role in growing the company mutually beneficial customer and
and being a visible example of women’s partner relationships. The key has been
varied opportunities in tech ensuring user-friendly subscription sign
ups and automated renewals, taking
I
the friction out of these traditionally
nfluential and results-oriented admin-heavy activities.
leader Zarina Pasalic heads up In her role, Pasalic has ensured that
Cisco’s Digital Experience (DX) Cisco has market-leading expertise
team for Europe, the Middle East, in customer success, instigating
and Africa. Together, Pasalic and close teamwork between sales, the
her team ensure that customers IT channel and marketing to boost
and partners receive end-to-end subscription-based revenues.
connected, guided, fully automated, “I’m incredibly proud to work here,
and hyper-personalised customer and that’s partly because the whole
experiences. Every interaction ethos of the company is innovative
has to be optimised to drive the – right from the products we create
desired customer outcomes across to the way we do our work, through
the Cisco business, products and to how Cisco supports its people to
customer lifecycle. lead better lives, both at work and at
“I love the pace of change in home. At Cisco, each person brings
tech. We’re building the future their unique talents to work as a team
while making today better. What’s and make a difference,” she explains.
not to like? Soon, everything that Adding to this, Pasalic notes: “Yes,
can be digitised will be digitised. our technology changes the way
With the emergence of smarter the world works, lives, plays and
devices, quantum computing, AI, learns, but our edge comes from
and datafication to name just a few,
how we work, live and play is being
16 our people. In terms of Corporate
Social Responsibility (CSR), Cisco has
Years at
transformed. Technology powers Cisco a strong culture of giving back to the
everything,” says Pasalic. Community. The company genuinely
18 October 2022
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“I believe this experience
has instilled a high degree of
resilience and informed my
empathetic leadership style”
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TRAILBLAZER
20 October 2022
https://t.me/PrMaB
cares for society and helps those less
fortunate than us.” “So, clearly,
During her time there, Pasalic
believes she has been able to make we’re not
attracting
some great strides professionally:
“My biggest achievement has been
enough
building a world-class team with the
necessary market-leading expertise
to truly transform Cisco.
“This is a once-in-a-lifetime
opportunity, where we get to be in women into
the sector”
the middle of Cisco’s transformation
from traditional hardware to software
organisation. It’s been gratifying to
instigate close teamwork across
the entire company and create the or working lives. Certainly, today my
experience that our customers no colleagues will tell you, I have a very
longer expect, but demand.” open, ‘tell me anything’ approach to
people management,” she continues.
Empowering women to take up tech Pasalic is also determined to be
As a female in a male-dominated an activist for women in the field,
industry, Pasalic believes her particularly as she points out that
experiences as a woman have turned only one in five UK tech employees
her into an empathetic leader. is a woman.
“I’ve seen first-hand how “So, clearly, we’re not attracting
supportive, caring managers can enough women into the sector.
lead brilliant teams, and are more However, as more and more senior
likely to retain talent, inspiring women rise up the ranks, this will
higher levels of productivity and demonstrate to girls and younger
engagement,” she notes. women that tech is a career open to
This skill developed from her females,” she says.
own personal experiences arriving Concluding, she outlines how she
in the UK as a refugee from Bosnia: looks to empower women in tech:
“My family and I built a new future “I’m a senior member of the team,
in the UK from nothing. This is after so I’ve been looking to make myself
having lived through the disruption more visible. I say ‘yes’ to most
and trauma of war. I believe this opportunities, even if it’s outside my
experience has instilled a high degree comfort zone. This is important. ‘See
of resilience and informed my her, be her’, as they say.”
empathetic leadership style.” “I both mentor and sponsor
“I have always been a good listener, people earlier in their careers – roles
able to understand when people are that are about providing guidance
facing tough times in their personal and advice.”
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FIVE MINUTES WITH...
VISHAL
Q. TELL ME ABOUT KYNDRYL,
YOUR ROLE AND YOUR
RESPONSIBILITIES.
» Kyndryl is the world’s largest
KAPOOR information technology infrastructure
services provider that designs, runs
and manages complex, mission-
critical information systems for
APPLICATIONS, DATA & AI global businesses and organisations,
PRACTICE LEADER, KYNDRYL including 75 percent of the Fortune
100. More than 90,000 Kyndryl
KYNDRYL’S APPLICATIONS, employees support and provide
DATA & AI PRACTICE LEADER, services to more than 4,000
customers in over 60 countries
VISHAL KAPOOR SHARES
around the world.
HOW THE COMPANY HELPS I am the Applications, Data & AI
OTHERS AS THEY OVERCOME Practice Leader at Kyndryl. In this
CHALLENGES ASSOCIATED WITH role, I lead the team of applications,
SCALING AI SOLUTIONS. data, and AI experts ensuring they are
developing market-leading solutions
and supporting customer teams
with the technology and solutions
customers need most.
Q. WHAT CHALLENGES
HAVE YOU IDENTIFIED THAT
ORGANISATIONS NEED TO
OVERCOME IN TRANSFORMING
AI FROM SIMPLY ASPIRATIONAL,
TO TRULY SCALABLE AND
INTELLIGENT SOLUTIONS?
» Organisations today have
sporadic and disproportionate data
– including quality, size, privacy
“Extracting the
value of data and
driving actionable
insights is challenging
and complex”
22 October 2022
https://t.me/PrMaB
legacy systems that have data silos
“We have also developed a and excruciating data extraction
challenges. There are undefined
unique solution that addresses workflows that are in unorganised
common pitfalls such as data swamps across applications
missing observability, quality, and infrastructure that are time
reliability etc. when it comes to consuming and with limited visibility.
managing data sprawls across Sporadic data assets impair the
decision process for support and
multiple data platforms” automation. Poor supply chain
across many persons causes ‘garbage
issues. Clients are really looking for in garbage out’ throughput and is the
observability around data and what cause of many failed AI programs.
It means in the data workflow – and It doesn’t take a village to achieve
how that workflow supports the a successful program, but it does
last mile through the supply chain require attention to the right mix of
to deliver sustainable analytics with technology and business resources.
clear business realisation outcomes Because of these challenges,
from design thinking. organisations face headwinds across
Extracting the value of data 1 YR their skills and resources and their
and driving actionable insights ability to provide strategic direction
is challenging and complex. 10 MTH and intent to the program. There
Organisations must deal with Time at Kyndryl is a vacuum of tribal knowledge
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FIVE MINUTES WITH...
around the current environment, Q. CAN YOU IMPLEMENT AI

with no thought leadership around WITHOUT A DATA STRATEGY?
modernising the estate which DO YOU THINK ONE CAN
impacts the inability to seek EXIST WITHOUT THE OTHER IN
investments and business cases. All BUSINESS?
of this leads to a lethargic workforce » CXOs have the vision to be an
and initiatives within an organisation. intelligent enterprise more than
ever through digital transformation
Q. HOW DOES KYNDRYL leveraging data. The pandemic has
HELP WITH THIS? only fueled this for companies to be
» Kyndryl has a simple three step more data driven. But the biggest
framework to help our clients: problem is availability of the right data
1. Establish a data and AI foundation that can drive contextualisation for
that brings in good quality of data driving business decisions.
through the hundreds and thousands Data is the new business natural
of pipelines within the enterprise. resource. It is also an embarrassment
It’s not just clean data, but also of riches: too much data. Defining
relevant data that would provide what “data” means to an organisation
the right business outcome and and to the consumers that it serves
impact. Experimentation around AI is not always obvious. It needs to be
is encouraged through agile work
packets that drive incremental value,
with a focus on scale once a rhythm is
established to leverage the data fabric
framework. We then make certain that
the organisation’s infrastructure assets
are ready and able to support the scale.
2. Deliver business impact
by leveraging design thinking to
accentuate actionable outcomes
across core enterprise functions
such as HR/Finance and business
processes such as customer
experience. We create business value
drivers with clear goals and KPI’s that
can truly capture outcomes, using
a financial operation modeling for
measuring costs and consumption.
3. Scale AI through a factory model
which can drive large enterprise
deployment across the organisation,
creating a culture of democratisation
and monetisation of AI.
24 October 2022
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discovered. It is all about extracting
data value through the quality of the
data, and this requires a collaborative
approach in both the functional and
business aspects of the organisation.
Q. WHAT'S NEXT FOR KYNDRYL?

» Kyndryl is now working with
several clients worldwide on driving
forward their data driven enterprise
strategy, data modernisation, data
integration and data governance
initiatives whilst looking at
opportunities to scale and realise
value from their AI projects. We have This year, Kyndryl embarked
a robust partner eco-system which on a partnership with Five9 to
cuts across cloud service providers, collaborate on cloud-based contact
niche data management technology centre solutions that deliver personalised
providers in the data modernisation, experiences to customers and employees,
governance space. while helping companies navigate the
rapidly changing needs and requirements
of the digital business landscape.
We have also developed a unique

solution that addresses common
pitfalls such as missing observability,
quality, reliability etc. when it comes
to managing data sprawls across
multiple data platforms. The solution
is called Augmented Data and
Analytics Console and offers a unified
service plane and control plane
to manage data in the underlying
data platforms. We continue to
engage with clients in advisory,
implementation and managed services
capacity with the guiding principle of
meeting the CDOs/ CISOs/ CMOs
where they are in their current data
management and AI journey and
collaborate towards propelling their
journey onwards and upwards.
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Innovation for
entertainment
of the future
AD FEATURE
WRITTEN BY:
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PRODUCED BY:
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StQUINTIN
elines28 October 2022 3

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ADEIA
39 technologymagazine.com 29
https://t.me/PrMaB
ADEIA
Serhad Doken, Chief Technology

Officer, gives us an insight into the
IP business Adeia, which invents,
develops and licenses innovations
that advance our lives
C
hances are, the technologies
that you have experienced video
content on and through have been
shaped by Adeia. From digital
cable and DVRs to Electronic
Programme Guides and conversational user
interfaces, the technologists, scientists and
engineers in Adeia’s highly-experienced
research and development lab in San Jose,
California have an iconic legacy that includes
over 8000 patents across the world of
entertainment and beyond.
As video consumption grows, and consumers
explore and experience video in new ways, the
need for content storage and high-performance
computing (HPC) present fresh opportunities
for Adeia to do more of what they do best:
develop patentable innovations that expand
the industries they serve.
A new beginning
Following a US$3bn merger in 2020, TiVo Corp.’s
parent company, Xperi Holding Corp., decided
this year to announce a standalone intellectual
property (IP) business.
“Following separation, Adeia will be the leading
independent IP licensing business, driven
by its pioneering media and semiconductor
innovations,” said Paul Davis, who has moved
from his Chief Legal Officer and Corporate
Secretary role at Xperi – a Silicon Valley-based
entertainment tech company – to take over
as CEO.
30 October 2022
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Example of
an image caption
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ADEIA
Innovation for the future of entertainment
While not a household name, Adeia The logic behind the separation of the
is nevertheless present in millions of holding company and the product business is
homes. An innovator in recommendation to unlock value for shareholders and investors.
personalisation, search discovery, metadata Adeia’s role is now firmly placed in long-term
user interfaces, user experience, and research and monetisation of that research,
semiconductor domains going back to the with a high focus on intellectual property.
early nineties, it has also grown with a string The media-focused business will continue
of high-profile acquisitions such as Veveo (a its work with pay-TV providers and OTT (over
Natural Language Processing pioneer) and the top) video service providers, including
Pelican Imaging. notable names such as; Netflix, Disney, and
HBO, as well as consumer electronics OEMs
and social media companies.
“Adeia will be there to The company ensures it has an army of
tackle the toughest

employees equipped with PhDs, looking
not just at what is coming in the next few
R&D challenges in months, but in the long term. “We work on
tough technical problems, and we’re fully
media” supportive of inventions and inventors,” said
Serhad Doken, Chief Technology Officer at
Xperi, who will now lead technology at Adeia.
SERHAD DOKEN
CHIEF TECHNOLOGY OFFICER, For nearly 30 years, Doken has worked
ADEIA with CEOs, CTOs, CFOs, corporate strategy,
32 October 2022
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ADEIA
business units, professional services,

sales, legal groups, and M&A (mergers and SERHAD DOKEN
acquisitions) teams during every interaction, TITLE: CHIEF TECHNOLOGY OFFICER
day in and day out. INDUSTRY: ENTERTAINMENT
“I was brought in to build the media R&D
LOCATION: NEW YORK, USA
team last year, as we are getting ready to
separate as a public company during Q3
of 2022. I have a long tenure working on Serhad Doken leads the
innovation-specific roles at various companies. technology roadmap, research
This was an exciting opportunity for me to strategy and advanced R&D projects.
work at the top of the innovation funnel yet He was previously Executive Director
again, with the potential to invent the future as of Innovation & Product Realisation at
the sole focus of the role,” Doken explains. Verizon, where he drove new 5G and
To deliver on long-term strategic goals, Mobile Edge Computing powered
Doken has built a team of experienced services, and before that, VP,
inventors and innovators who work on Innovation Partners at InterDigital,
the next generation of user interfaces and focused on technology strategy
technologies such as augmented reality, virtual and external R&D projects. He has
reality, volumetric video (3D), cloud gaming, also worked on emerging mobile
connected advertising, light-field displays technology incubation at Qualcomm
and compression, next-generation streaming, and held positions at Cisco Systems,
3D-content engines, and many other Nortel Networks and PSI AG.
technologies that branch from connected,
home-related services such as spatial audio, Mr. Doken is an inventor on 30
content security and moderation. issued patents over 90 worldwide
Moving outside the home, the team works applications. He has a Computer
on virtual collaboration and the evolution Engineering degree from Bosphorus
of video conferencing from where it stands University and completed the M&A
today to the next generation of network Executive Education Program at
convergence. The Wharton School and the New
Ventures Executive
Education Program
at Harvard
Business School.
EXECUTIVE BIO
8,000+
patents
30+
years in
business
US$390mn
revenue in 2021
https://t.me/PrMaB
“This was an exciting opportunity for me to
work at the top of the innovation funnel yet
again, with the potential to invent the future”
SERHAD DOKEN
CHIEF TECHNOLOGY OFFICER,
ADEIA
34 October 2022
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ADEIA
the toughest R&D challenges the media can

throw at us.”
Smart, immersive and personal

content delivery
It's a widely accepted fact that
consumers gravitate to video services
that are personalised. To achieve such
personalisation, according to Doken, vast
amounts of multi-modal data needs to
be processed in real time and automated
metadata needs to be created. Both would
help enable faster searches, as a basic
example, within a very vast library.
“If I wanted to search for movies – for
example, videos that were shot in London
during the last 10 years that have Daniel Craig
in it, that both my wife and I may like – that's
not an easy task. If I were to ask the same
question of my smart speaker, that’s an even
more difficult query to interpret since it’s such
a long, cascaded question. Our innovations, in
practice, provide the best answer for the user
in a very short amount of time,” said Doken.
When dealing with content, privacy and
security are also concerns that the whole
industry is looking at. The shift from a linear
TV world into a connected TV world will have
significant ramifications for advertising.
“It was easier in linear TV because
your cable company or the TV service
provider had a lot of data about you, but,
in a connected TV world, you're interfacing
with many applications, and they may not
Much of what Adeia does is underpinned necessarily be aware of each other. That's
by AI (artificial intelligence) and related to why you see a lot of consortiums in the
media, such as natural language processing connected TV advertising world, each trying
(NLP) and computer vision. to come up with standardised solutions
Doken adds: “For any company who's so it’s easier to share standardised data –
active in these fields – whether it’s for particularly in a post-cookie world.”
products they have today or they’re thinking Doken believes first-party data, rather
of launching new products and services in than third-party data, will gather importance.
new markets - Adeia will be there to tackle Contextual recommendations in terms of
https://t.me/PrMaB
ADEIA
Better ideas. Better entertainment.
what you're doing now and what you have (UI) and user experience (UX) company. Its
been doing will collect historical data that's goals over the last decade increasingly relied
aggregated in your profile, meaning more of on touch and conversational user interfaces,
what you want to see plus more of what is but there's a new vision-based user interface:
highly relevant to you. where augmented reality (AR) will eventually
“That's where I see a convergence between merge with virtual reality (VR), which most in
connected home services. So, for instance, the industry call extended reality (XR).
today through WiFi sensing, I can figure out if “This new paradigm will fundamentally
you're in front of your TV or you just stepped impact how content is captured, processed,
away to do a quick errand – and there's no transmitted and, eventually, how it’s
equipment necessary for that. In your existing rendered, displayed and enjoyed by users,”
setup, your WiFi router is capable of doing that. said Doken.
“User privacy and security are being cared Forecasters believe that XR will impact
for, while the industry uses first-party data and media communication and the advertising
contextual data to make recommendations industry in a significant way, as well as
better and improve the accuracy of targeted computation and communication, right down
advertising,” said Doken. to the chip level. As masters in semiconductors,
Adeia are well set for what will come next.
Augmented reality and virtual “I already see the impact in sports, music
reality will merge and gaming verticals. They have put out
Traditionally, Adeia has been a user interface small features or showcases to assess how
36 October 2022
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“There's a seismic shift happening just below
the ground. It's not visible, but soon, the
infrastructure will be there, so we're going to
see rapid release of products and services”
SERHAD DOKEN
ADEIA
https://t.me/PrMaB
ADEIA
this new user interface paradigm is going to Future content experience

impact their industry, and this will lead to Adeia has significant experience in user
countless new products and services.” profile creation and management of those
In the future, Doken suggests that profiles, including parental controls, UI
consumers will gain “almost superhuman customisation in personalised guides that are
power” when it comes to contextual content. dependent on behavioural context, social
According to the CTO, AR is already in iOS connections, recommendations (whether it's
and Android, so the underlying infrastructure popularity- or location-based), and employing
is being built: “There's a seismic shift search methods such as knowledge graphs,
happening just below the ground. It's not fingerprinting, automated content recognition,
visible, but soon, the infrastructure will be autocomplete automation, universal
there, so we're going to see rapid release of search, deep-linking context-based search
products and services.” and various other NLP-based techniques,
Our conversation harkens back to the year leveraging vast amounts of supplemental data.
2006, when we were still pressing buttons Doken conjures a future vision of pervasive
on phones, but smartphones would soon connections with people around the world,
fundamentally change how people interacted creating, sharing and consuming content that
with content, how applications were the user particularly enjoys.
distributed and how advertising was delivered. “We have just started this journey with the
“The physical and virtual will blend; current watch party features, and we now
pretty much any physical space can be an have live streaming with integrated video
advertising medium. We are very close to chat. You're seeing massive multiplayer
that. It has been a long journey. It has been online (MMO) gaming experiences where
difficult to work on the technical problems, people can play games across an open world
but every new paradigm like this creates a with someone they have never met. And the
much bigger industry,” said Doken. success of Twitch is showing us that people
A history of pioneering innovation
38 October 2022
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ADEIA
“Through WiFi
sensing, I can
figure out
if you're in
front of your
TV or you just
stepped away
to do a quick
errand”
SERHAD DOKEN
ADEIA
are not only interested in playing games, but

also in watching other people playing games.
I see this trend accelerating with more short-
form videos, because people have very short
attention spans.”
Doken also cites the emergence of
more user-generated content. As creator
communities become increasingly skilled,
their talents and content will soon hold up to
mainstream media.
“These creators need to be discovered,
rather than getting lost in the long tail.
We’ll see integration of more interactive
features such as ecommerce, second screen
applications integrated with AR and more
bidding ranging features for sports content.
This will become ubiquitous.”
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DIGITAL TRANSFORMATION
SUSTAINABILITY
AND THE CIO:
HOW TECH CAN
SAVE THE WORLD
As the pressure mounts on businesses
while they make operations more sustainable,
we explore the role of the CIO in developing
climate-conscious initiatives
WRITTEN BY: CATHERINE GRAY
P
eople’s priorities are changing.
Companies are being held more
accountable for their environmental,
social, and governance (ESG) initiatives
by customers, employees, shareholders,
governments, and even regulators.
This external pressure is hitting companies
from all industries across all sectors, and
rising consumer demand for sustainability is
catalysing change in corporate attitudes. And
considering a survey from Deloitte found
that 98% of consumers believe that brands
40 October 2022
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Join us at
Procurement & Supply Chain
Live in London.
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have a responsibility to make the world “THE LACK OF DATA
better – paired with research from Oracle
stating that 78% of people are frustrated
COMPLETENESS AND
with the lack of progress by businesses' RELIABILITY, THE HIGH COST
sustainable initiatives – now is the time for
businesses to make decisive action when
OF DATA ACQUISITION, AND
it comes to sustainability. THE INABILITY TO MEASURE
Happily, by focusing on sustainability,
EMISSIONS FREQUENTLY
businesses will not only improve their image
in the eyes of the consumer, but will also ARE MAJOR CHALLENGES
create new opportunities for growth. THAT ARE HOLDING BACK
A recent McKinsey report found that
reaching net-zero by 2050 could lead to a PROGRESS ON EMISSIONS
60% increase in capital spending on physical MEASUREMENT AND
assets, compared with current levels.
MONITORING”
Data drawbacks and sustainability
With the benefits of sustainability in ZHIWEI JIANG
businesses mounting up, many now question CEO,
INSIGHTS AND DATA AT CAPGEMINI
why such a large proportion of companies
are not delivering on promises made through
their sustainable initiatives.
https://t.me/PrMaB
What is Splunk?
“WHEN ADDRESSING “The lack of data completeness and

reliability, the high cost of data acquisition,
SUSTAINABLE and the inability to measure emissions
frequently are major challenges that
TRANSFORMATION, are holding back progress on emissions
YOUR AGENDA SHOULD measurement and monitoring. When
these challenges can be met with the right
FOCUS ON USING technology, which combines internal and
DATA TO UNDERSTAND external data, the path to net zero becomes
a reality,” explains Zhiwei Jiang, CEO of
WHAT THE CURRENT Insights and Data at Capgemini.
In this digital age, information is key if
SITUATION IS AND WHAT leaders want to become more proactive in
OPERATIONS CAN AND their response to the climate emergency
and, as such, the availability of data is also
CAN’T BE CHANGED” causing challenges for organisations.
This is particularly difficult to navigate as
MARK WOODS many businesses use a number of different
CHIEF TECHNICAL ADVISOR, EMEA applications to support processes within
SPLUNK
the company. “This complexity leads to
breaks and inefficiencies in processes that
cannot be detected, let alone fixed, with
traditional methods. At the same time, these
44 October 2022
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weak points mean unnecessary Business leaders agree that more

consumption of resources, thus progress needs to be made—but nearly
increased costs and avoidable all face significant challenges in meeting
CO2 emissions,” shares Janina their ESG goals.
Nakladal, Global Director of According to Oracle, 91% of business
Sustainability at Celonis. leaders are facing major challenges in
Nakladal does add, though, making progress on sustainability and
that there is a willingness there ESG initiatives, including finding the right
from the C-Suite to become data to track progress and existing time-
more sustainable. Research consuming manual processes to report
from IBM and Celonis found on ESG metrics. On top of the operational
that more than half of Chief challenges, 96% of business leaders
Supply Chain Officers (CSCOs) admit that human bias and emotion often
would be willing to sacrifice distract from the end goal.
up to 5% of profit to become
more sustainable.
“This shows that whilst the will
is there, businesses are being
held back by other challenges,”
says the Global Director of Sustainability. can’t be changed. If you limit yourself to a
To overcome these challenges, most top-down target of ‘reducing carbon by 10%’,
of which are reliant on technology, it is even if you hit that target at the end of the
necessary to include CIOs in the discussion year, have you measured and understood
around sustainability strategies and goals. A how that was achieved?” notes Mark Woods,
study by Accenture found all respondents Chief Technical Advisor, EMEA at Splunk.
in agreement: technology is critical for To help measure success, Woods advises
achieving sustainability goals and so, with that companies need to move beyond the
this, it makes sense that the CIO is firmly compliance-based ‘nudges’ of turning the
involved as a way to fully integrate their lights off or zero plastic and instead develop
technology and sustainability strategies. deeper data literacy skills in the workforce.
When the whole team, not just the tech
Bridging the gap and putting CIOs team, can understand and analyse data in
at the forefront of sustainability its context, they can then be empowered to
As the disparity between the expanding make changes for the better.
use of data to create commercial value and “This data, and the context needed
the comparatively inefficient use of data to to understand it, has often already been
solve social and environmental challenges created by expert operational teams to
remains, the onus is being placed on CIOs address the increasing imperative to provide
and CTOs to bridge the gap. efficient, effective and secure products and
“When addressing sustainable services,” adds Woods.
transformation, your agenda should focus on To allow teams to get to a point where
using data to understand what the current they can enhance and challenge practices
situation is and what operations can and that are not fully sustainable, data needs to
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46 October 2022
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“ONCE PROCESSES ARE be available at the right

time, but, as Woods
ANALYSED AND IMPROVED explains: “Data is only
as meaningful as the
WITH INTELLIGENCE AND DATA positive change it can
EXECUTION, IT BECOMES POSSIBLE bring, and CIOs and
CTOs must ensure digital
TO PRIORITISE SUSTAINABILITY IN sustainability becomes
EVERY OPERATIONAL DECISION” part of the entire
business lifecycle.”
Echoing this, Jiang
JANINA NAKLADAL says: “From the CIO’s
GLOBAL DIRECTOR OF SUSTAINABILITY,
CELONIS perspective, they are
absolutely the right
person to look at their
organisation’s data operations and strategies,
enabling their business to not only collect the
right data, but to action that data in a way that
supports their sustainability targets. This is the
role that will enable them to become a data-
powered organisation, and for the right cause.”
Ultimately, this all impacts the bottom
line in an incredibly positive way. Many of
the world’s leading companies actually
measure the impact of inefficiencies within
their supply chain processes to minimise
resource waste.
To help, data-generating technology can
Research from IBM and Celonis find and realise opportunities to significantly
The study, The resilient digital supply optimise fuel consumption, yielding
chain: How intelligent workflows material, financial and environmental
balance efficiency and sustainability, benefits, for example.
conducted by the IBM Institute for Concluding, Nakladal says: “Carbon
Business Value (IBV) in cooperation with commitments and sustainability goals are
Celonis and Oxford Economics, surveyed no longer seen as afterthoughts. Rather, they
almost 500 CSCOs across 10 industries, are fundamental aspects of a company’s
including banking, consumer products, overarching business strategy. As processes
manufacturing and automotive. The determine how businesses run, they enable
study findings indicate that organisations operational – and even systemic – change.
are searching for ways to modernise Once processes are analysed and improved
their supply chains by embracing data with intelligence and data execution, it
and hybrid cloud strategies, as well as becomes possible to prioritise sustainability
prioritising sustainability. in every operational decision.”
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NHS TRIALS AI
TAGGING TECH FROM
NTU TO IMPROVE
WELLBEING AD FEATURE
WRITTEN BY:
SCOTT BIRCH
PRODUCED BY:
STUART IRVING
48 October 2022
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NOTTINGHAM TRENT UNIVERSITY
https://t.me/PrMaB
How Highbury Hospital in Nottingham

is trialling AI tagging technology
developed by the Smart Sensing Lab
at Nottingham Trent University
M
aking the transition from
academic theory to real-
world application that has a
positive impact on people’s
lives is the stuff that scientific
dreams are made of. It’s a dream that has
become a reality for Eiman Kanjo, Professor
of Pervasive Computing and Head of the
Smart Sensing Lab www.SmartSensingLab.
com at Nottingham Trent University’s School
of Science and Technology.
“That's the best thing that you could do as
an academic,” she says proudly. “Normally
we write or present our work in an academic
papers, which is good, but to see it being
used by real people and to see the real
impact, that makes our job worthwhile.”
Prof Kanjo is a true technology pioneer –
she coined the phrase ‘mobile sensing’ and
wrote some of the earliest papers on the
subject. Prof Kanjo was also responsible for
the first noise monitoring system (NoiseSpy)
where a phone microphone is used to record
environmental noise.
Prof Kanjo is also among the Top 50
Women In Engineering winners 2022.
Now her work at Smart Sensing Lab
leans towards Deep Learning, Data Science
and AI, especially in a mental health and
wellbeing context.
Today, Prof Kanjo is proudly showcasing
an Artificial Intelligence (AI) and Internet of
Things (IoT) platform developed at Smart
Sensing Lab called “Tag With Me”,
www.TagWithMe.com.
50 October 2022
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Example of
an image caption
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PROF KANJO NAMED IN TOP 50 WOMEN IN ENGINEERING
Prof Kanjo has been selected in the in hand with end users’ organisations to
Top 50 Women in Engineering by the understand what we can do.”
Women’s Engineering Society (WES). When it comes to encouraging more
Kanjo, Prof of Pervasive Sensing and women and girls to take up a career in STEM,
Head of the Smart Sensing Lab in NTU’s Kanjo is something of a role model.
School of Science and Technology, “I always loved technology, and
researches topics including mobile computer science, engineering, and I love
sensing, edge computing, data science and working with hardware,” she says. “I think
DID YOU KNOW...
technology for wellbeing. the work that we do is very important to

She says: “My hope is that engineers show young girls that women can lead
and technologists, female and male, play these kinds of developments, especially in
a more prominent role in shaping the engineering and technology. So being a role
world's future,” says Kanjo. “We design model is very important. And when they see
and develop systems that respond to local that other women are doing it, they might
communities’ needs and we work hand think that they can do it, too.”
52 October 2022
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“My hope is that engineers PROF EIMAN KANJO

and technologists, female TITLE: PROFESSOR OF PERVASIVE
COMPUTING & HEAD OF
and male, play a more SMARTSENSINGLAB.COM
prominent role in shaping INDUSTRY: HIGHER EDUCATION
the world's future” LOCATION: UNITED KINGDOM
PROFESSOR EIMAN KANJO Prof Eiman Kanjo is a Professor of

PROFESSOR OF PERVASIVE COMPUTING Pervasive Sensing at the Computer
& HEAD OF SMARTSENSINGLAB.COM,
Science department, and the Smart
NTU
Sensing lab lead. The Smart Sensing
team has, under her leadership, won
Smart Sensing Lab builds systems the 2021 Vice-Chancellor’s Outstanding
and digital tools for social good, such as Researcher Team Award. Eiman has been
wearables and smart devices, working with selected among the Top 50 Women in
end user organisations such as hospitals, Engineering by the Women in Engineering
local authorities, and charities to help them Society. She is the NTU-Turing Network
to solve real world problems. Development Award Lead funded by
An early version had already been field Alan Turing Institute. Eiman conducts
tested in Nottingham but we are here to research in Mobile Sensing, Digital Health,
officially launch version 2.0 at Highbury and wellbeing. Eiman has developed a
Mental Health Hospital in the city. new IoT-AI Technological platform to
The lab’s Tag With Me platform was used improve wellbeing and increase physical
in as part of the world-first 5G Connected activities “www.TagWithME.com, which
Forest project (the famous Sherwood Forest is currently hosted by Rufford Country
(of Robin Hood fame)) that brought that story Park and Highbury Mental Health Hospital.
and habitat to life. The first deployment was She has been PI or Co-I on grants worth
at Rufford Abbey Country Park to encourage over £15mn, funders including DCMS
people to be more active, which is when (5G Connected Forest, £10m project in
the conversation started with the hospital collaboration with Nottingham County
to encourage both service users and staff Council and many industrial organisations),
to walk the mile-long (Highbury Mile) route InnovateUK, SBRI, DSTL, ERDF, MoD,
EXECUTIVE BIO
around the grounds. Lottery Fund. She works closely with

“We built a platform and on top of this charities, local authorities, Police &
you could build different layers, different industry. Previously, Prof. Kanjo worked for
applications,” says Prof Kanjo. “So we started more than three years as a Research Fellow
with the park to keep people physically at the Computer Laboratory, University
active, and then another one for the hospital of Cambridge. Prof. Kanjo carried out
to improve patient well being by keeping research work at the MRL (Mixed Reality
them active. We could also adopt it for Lab), Computer Science Department,
schools and education, to allow children
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to learn while they are moving around and

to make their learning experience more
engaging and interactive. We also work with
police services, looking at how can we use
the same platform for crime prevention.”
There are many potential uses for the Tag
With Me platform, and a real-world pilot at the
Highbury Hospital could provide data to back
up the anecdotal evidence – that gamification
is promoting exercise and wellbeing.
There is a mile-long walk around the
ABOUT SMART SENSING LAB grounds of the hospital that service users
and staff are encouraged to access. By
Smart Sensing Lab investigates adding in location-specific interactions
DID YOU KNOW...
different technologies in the that can be accessed via an app, people

field of Pervasive Computing and Data are reporting walking more, and being
Science, bringing about new ideas and stimulated by the experience. It’s like a
solutions to interesting problems. They digital treasure hunt that provides a different
also work within industry, providing experience each time.
advisory and development services to We explore the route guided by Prof
support their business activities. Kanjo’s researchers Dr. Kieran Woodward
Visit smartsensinglab.com and Research Assistant Will Parker who both
played significant roles in the technology’s
54 October 2022
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“Normally, we write or
present our work in an
academic paper, which is to capture landmarks for rewards. The
gamification of the walk certainly added an
good, but to see it being extra dimension, to the extent that it was
used by real people and to easy to forget this was exercise.
And that is the whole point of the “Tag 4
see the real impact, that Active Lives” solution being trialled at Highbury
makes our job worthwhile” Hospital Nottinghamshire Healthcare NHS
Foundation Trust – to get people moving.
Jenny Bailey is an occupational therapist
PROFESSOR EIMAN KANJO and lead for the Live team at Highbury
PROFESSOR OF PERVASIVE COMPUTING
& HEAD OF SMARTSENSINGLAB.COM, Hospital Nottinghamshire Healthcare NHS
NTU Foundation Trust focused on enhancing
therapeutic activity on wards, for patients
development and both presented the work and improving patient experience. Bailey
at the recent TECH LIVE LONDON event. has worked alongside the team from NTU to
Using the app downloaded to an Android develop Tag 4 Active Lives at the hospital.
phone (iPhone app coming soon) we were “Staff and patients being able to access
encouraged to follow the route with pop more outdoor space, and be able to do more
up notifications,with location data telling physical activity, move more, is incredibly
us when we were getting close to the next positive for physical health and mental
digital marker, and able to use our phone wellbeing,” says Bailey.
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NHS trials AI tagging tech from

NTU to improve wellbeing
“We saw the Tag “We saw the Tag With Me platform, and
we know the work that has been done in
With Me platform Rufford Abbey Country Park, and we wanted

to try that on a hospital site, and really use it
and we wanted with our service users and our staff to make
the walk more exciting, to make it more
to try that on a interactive, more engaging.”
Bailey admits that “it's not the most
hospital site to exciting walk” being around a working
make the walk

hospital, but that adding fun facts, a quiz
element and searching for tags hidden
more exciting,
around the walk all encourage and motivates
users to keep moving, or go a little further.
to make it more “We've got service users involved, because

there's object recognition as part of the
interactive, more walk,”she says. “So we've got papier mache

models of birds, dinosaurs, hot air balloons
engaging” created by our service users and staff. They
chose the designs and helped produce
them so we feel, and they feel, like they are
invested in the walk.”
JENNY BAILEY
OCCUPATIONAL THERAPIST, The Smart Sensing Lab team employs AI
NOTTINGHAMSHIRE HEALTHCARE for object recognition via the phone’s camera,
56 October 2022
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and these objects can be changed on a

regular basis, for instance to reflect events JENNY BAILEY
like Christmas or halloween. There is also a TITLE: OCCUPATIONAL THERAPIST
database of facts and questions relating to INDUSTRY: HEALTHCARE
the hospital and Nottingham as a city that are
LOCATION: UNITED KINGDOM
randomised, so no two walks are the same.
But the million-dollar question is, does
this actually work? Are service users seeing a Live Team Clinical Team
real benefit from the technology? Leader and Mental Health
“I think that's something we would really Lead for Green Social Prescribing as
like to know,” says Bailey. “We have been Nottinghamshire Healthcare NHS
piloting it and we hope to really roll that out Foundation Trust
and try and understand that. Anecdotally, I I am passionate about Mental Health
feel like we have had good feedback, people and Social Prescribing.
spending longer outside, more time in the My career has spanned various
fresh air and walking for a bit longer. mental health and voluntary sector
The technology has certainly sparked roles. I have primarily been based
conversations with other health-related within inpatient Adult Mental Health
services in the city, providing helpful services and Mental Health Services
reminders or ‘nudges’ when it comes to for Older People with a commitment
healthier lifestyles. Bailey believes there are to increasing access and engagement
multiple potential uses from mindfulness to in inclusive and meaningful activity to
relaxation tips, and something that people improve wellbeing and sustain recovery.
can use independently – a tool that can be I really value partnership working and
picked up and dropped as needed. reaching across various projects.
Professor Kanjo agrees that there are Currently, this is with
many potential uses for the platform, and a focus on evidencing
that feedback so far has been positive and and embedding
that users have felt more active. physical activity and
“We work closely with Nottingham City green space access
Council as part of their Smart Nottingham within the acute
initiative,” says Kanjo. “We are deploying our hospital setting
environmental monitoring kits in the city to address the
centre, which will pick up air quality data to inequalities
EXECUTIVE BIO
be transferred to our dashboard. Another and improve

project we are working on is in collaboration health outcomes
with the Metropolitan Police, and other police of our service user
services, where we try to develop technologies population.
for crime prevention around cities – can we
use Internet of Things technology, wireless
tags, and AI in a way that can help people learn
more about crimes in their environment or
avoid dangerous places or risky places?”
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“I feel like we have

had good feedback,
people spending longer
outside, more time
in the fresh air and
walking for a bit longer”
JENNY BAILEY
OCCUPATIONAL THERAPIST,
NOTTINGHAMSHIRE HEALTHCARE
“In the Smart Sensing Lab, everything

we build is targeted at a specific user or
collaborator. So we don't want to keep things
in academic papers. We don't want to keep
them in the lab. We want them out in the
wild – in the hands of users.”
The Lab’s work is not going unrecognised.
NTU has nominated “Tag With Me” for its
the research project of the year submission
to the Times Higher Education Project,
selecting this project above others from
the university. Prof Kanjo is suitably humble
about their chances.
“They have chosen Tag With Me because
it has very strong connection with end user
organisations, including the county council,
the park management and the hospital. So
hopefully, we will have good chance, but you
never know.”
Once you see the Tag With Me platform
in operation, in the hands of people, and
see the difference it can make to bring any
location or activity to life, you really do sense
the possibilities that the technology brings.
Watch this space to see how Smart Sensing
Labs continues to improve lives.
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CLOUD AND CYBER
UNLOCKING 5G’S
POTENTIAL WITH
NETWORK SLICING
As communication service providers look to find new
revenue opportunities, we assess how network slicing
could be the key to unlocking its potential
60 October 2022
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CLOUD AND CYBER
T
he integration of 5G of data and cloud to deliver new revenues,
networks is progressing better productivity and new experiences.”
rapidly every day. A huge With 4G generations and previous wireless
improvement on 4G speeds, 5G networks, all devices received the same
opens up numerous opportunities service, but, as different industries have
while removing network congestion different requirements for their networks, it
and enabling us to connect with each would be more effective for the customer if
other and the world with ease. the networks were differentiated.
As it offers higher bandwidth, lower “Network slicing is a concept built into
latency and reliable wireless internet 5G standards by 3GPP, which makes this
connections, 5G wireless technologies differentiation of service possible. Telecom
have the potential to transform several operators can now create several distinct,
industries and consumer experiences. Due virtual, independent networks within the
to this, Shamik Mishra, Chief Technology same physical network, each catering to a
Officer Connectivity at Capgemini different kind of service,” says Mishra.
Engineering, explains: “Machine-to- “For example, operators can now offer
machine communication and connectivity separate networks for connected vehicles
for critical infrastructures like public safety, as compared to industrial automation.
manufacturing and ports can now reliably This makes it more flexible for operators
interconnect devices, taking the full benefit to deliver services and provides increased
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Empowering students.
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CLOUD AND CYBER
“The ability to customise

network capabilities its successful launch to identify new revenue
also greatly improves streams and find new ways to monetise
operational efficiency, network investments further.

“Network slicing allows CSPs to create
cutting down on the major new value for their customers. It
time-to-market for also opens new partnering opportunities

with Cloud Service and Infrastructure
products and services” Providers. Through automation, operators
can provide new services with cost efficiency
and scalability. The role of management
ALEX SINCLAIR
CHIEF TECHNOLOGY OFFICER, automation becomes especially important
GSMA when the number of customers and slices
increases,” comments Mika Uusitalo, Head of
reliability to their enterprise consumers, New Technologies and Innovation at Nokia.
guaranteeing different on-demand service “Network slicing provides CSPs with an
levels,” he adds. efficient way to package valuable network
To remain competitive, communication capabilities into differentiated, SLA-based
service providers (CSPs) are now looking for services in a cost-effective way that can
ways to unlock opportunities in 5G, following drive profitable growth,” he adds.
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CLOUD AND CYBER
“Network slicing
allows CSPs to create
major new value for
their customers”
MIKA UUSITALO
HEAD OF NEW TECHNOLOGIES AND INNOVATION,
NOKIA
Essentially, network slicing is a form

of architecture that offers the possibility
of creating several customised virtual
networks on a common shared physical
infrastructure, depending on the specific
needs of applications, services, devices,
customers or carriers. It allows multiple
logical networks to be run as virtually
independent business operations on a
single common physical infrastructure,
efficiently and cost-effectively.
64 October 2022
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CLOUD AND CYBER
The introduction of network slicing has

the potential to optimise infrastructure
utilisation and resource allocation.
Improving 5G efficiency with network slicing

With network slicing, giving dedicated
bandwidth to users at the edge of
the network without having to build
private systems over a wide area results
in a network more responsive to the
customers' needs.
It is now possible, for example, to provide
an in-person augmented reality gaming Ericsson on 5G
experience for consumers at the edge of infrastructure
the network, delivered through the edge
cloud and without building specific radio “On top of an existing 5G network,
systems in a physical location to support it. the infrastructure needed to facilitate
“Network slicing is all about offering network slicing is a modern OSS and BSS
service-level-driven services. These architecture, which provides automated
business and operational processes to
efficiently manage network slices and
maximise revenues.
“In particular, OSS orchestration is the
key component that ensures the required
network functions are flexibly created,
quickly deployed, and automatically
managed throughout the life cycle.”
- Blessing Makumbe, Vice President
and Head of Digital Services U.K. &
Ireland, Ericsson
services are based on giving customers

dedicated bandwidth and/or low latency
capacity for services that span the RAN,
edge and cloud, ultimately making their
offerings more customisable based on their
customers' unique needs.
“It also allows CSPs to create additional
revenue-generating offerings and targeted
services for key verticals like Blue Lights
providers, where network availability and
latency are vital considerations,” notes Ian
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CLOUD AND CYBER
Goetz, Global Lead, RAN Systems Architect This is particularly significant, as the
5G at Dell Technologies. introduction of 5G has brought new
According to GSMA’s Chief Technology cybersecurity challenges for security
Officer, Alex Sinclair, network slicing professionals. 5G’s software-based systems
has become a prominent feature of 5G have more traffic routing points than 4G
because it allows customers to enjoy and have multiple unregulated entry points
connectivity and data processing tailored to the network, which can allow hackers
to their specific needs and business access to location tracking and even cellular
requirements. This is particularly important reception for logged-in users.
in the 5G era, as different industry verticals
are seeking to leverage the power of Automation and the future
technology to boost productivity. of network slicing
“The ability to customise network As operators may be expected to
capabilities also greatly improves maintain up to thousands of network
operational efficiency, cutting down on the slices, automation will be essential to the
time-to-market for products and services,” infrastructure needed if network slicing
explains Sinclair. is going to unlock the potential of 5G in
“Additionally, network slicing allows the future.
businesses to increase the security “Automation technology will be used to
measures for slices that handle more manage slice lifecycle, traffic load, service
sensitive processes. It provides greater
defences against cyber-attacks, since
breaches can be isolated to a single
slice,” he adds.
“Network slicing
is a concept built
into 5G standards
by 3GPP, which
makes this
differentiation of
service possible”
SHAMIK MISHRA
CHIEF TECHNOLOGY OFFICER CONNECTIVITY,
CAPGEMINI ENGINEERING
66 October 2022
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CLOUD AND CYBER
“Network slicing is all about with the bulk of revenue

coming from enterprises
offering service-level- such as manufacturing,

automotive and logistics.
driven services” Acknowledging this
prediction, Nokia’s Uusitalo
concludes: “We will also
IAN GOETZ see some revenue from
GLOBAL LEAD, RAN SYSTEMS ARCHITECT 5G
DELL TECHNOLOGIES consumer services, such
as delivering broadband
using 5G fixed wireless
requirements and network resourcing networks and providing cloud gaming.
changes in real-time,” says Sinclair. “To put it Slicing in both 5G and 4G networks will
simply, automation and the ability to quickly bring value to a wide range of new use
create slices could pave the way for operators cases in energy, transportation, smart
to dynamically package and repackage traffic, manufacturing, public sector,
network capabilities for different customers. ports, smart city, business applications,
This is the end goal of network slicing.” virtual reality, augmented reality, high-
The GSMA estimates network slicing will quality video streaming and cloud gaming,
be worth US$300bn to operators by 2025, among others.”
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68 October 2022
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CLAROTY
PROTECTING
SOCIETY WITH
CYBER-PHYSICAL
SECURITY
WRITTEN BY:
GEORGIA WILSON
PRODUCED BY:
GLEN WHITE
https://t.me/PrMaB
CLAROTY
Simon Chassar, CRO, Claroty,

reflects on the last two years,
the maturity landscape of those
in critical infrastructure sectors
and Industry 5.0
I
In the business of building technology
to protect critical infrastructure
environments, Claroty’s core mission
is to secure the cyber-physical
systems used to run hospitals, power
grids, oil pipelines, water utilities, and
many other essential services that we
depend on every day.
“We have unique skills and a unique
technology platform that is specially
designed to detect, manage, and protect all
connected devices within the four walls of
an operational site, whether it’s industrial,
medical, or commercial,” says Simon
Chassar, Chief Revenue Officer, Claroty.
“Claroty has evolved significantly since
I joined. When I started, the company
was on a growth trajectory. There was an
increase in the number of attacks in the
critical infrastructure environments and
increasing regulation. In the years following
2013, there has been a 3900% increase in
ransomware attacks in these environments.
“Since joining, we have established a
structured organisation, increased our
headcount and client base, and grown
our revenue year on year by 100%. All of
that growth has helped us to stay ahead of
threats and to better serve our customers,
protecting them from malactors taking
advantage of the weaknesses within the
critical infrastructure.”
70 October 2022
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2015
Year
founded
450+
Number of
employees
Example of
an image caption
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CLAROTY
“Since joining, we have

Simon Chassar established a structured
TITLE: CHIEF REVENUE OFFICER
organisation, increased
our headcount and
INDUSTRY: INDUSTRIAL CYBERSECURITY
LOCATION: SURREY, UNITED KINGDOM
client base, and grown
Simon Chassar is Chief our revenue year on
Revenue Officer at Claroty,
where he leads the global sales
year by 100%”
organisation including territories,
partnerships, sales engineers, sales SIMON CHASSAR
development, and CHIEF REVENUE OFFICER,
CLAROTY
revenue operations. He brings
more than 20 years of IT industry
experience across the go-to-
market on hardware, software,
and services at multinational
organisations such as NTT, Cisco,
Avaya, VMware, and Actifio. Prior
to joining Claroty, he served as
CRO of the security division of NTT,
where he ran a sales channel,
and marketing organisation of
more than 300 people, delivering
over $1.5 billion in revenue across
products and services. Chassar is
part of the World Economic Forum
for Oil & Gas Security.
EXECUTIVE BIO
72 October 2022
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Claroty: protecting society with
cyber-physical security
On the cusp of a revolution: Industry 5.0 chains, as well as automating functions

From the mechanisation of production where possible.
through to automation and connectivity, “We are on that cusp now, where more
the industrial sectors are on the cusp organisations are heading in this direction
of a new evolution: Industry 5.0. regarding their future strategies. But, with
“While Industry 4.0 saw connectivity greater connectivity of machines comes
of the end-to-end processes, Industry greater exposure to new kinds of cyber threats,
5.0 harnesses all these other smart which the machines are often not equipped
devices out there to effectively to withstand. Ensuring that connectivity goes
drive the optimisation of factories hand-in-hand with security is imperative
and production; humans and for ensuring the safety and resiliency of the
intelligent devices through world’s critical infrastructure.”
connectivity,” says Chassar.
He adds, “Increasingly, we are The maturity landscape of those
seeing those in the industry look in the industrial sector
at how they can optimise further Although most organisations (60%) are
by reducing waste, accelerating only now going through the awareness
production, reducing energy, phase and beginning to understand
and improving health and safety that they have these connected assets
through greater connectivity – in their industrial environments, many
not only in production, but across continue to struggle to determine how they
different functions and supply communicate or where they are located.
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Digital Safety + Process
Integrity = Cybersecurity for
Industrial Environments
With over 100 years of combined OT/IT Industrial, Enterprise and
C-suite experience, Velta Technology helps clients:
• Take proactive steps to protect Operational Technology (OT)

from adverse cyber events
• Discover and correct vulnerabilities relating to physical
outcome producing equipment
• Facilitate internal discussions between OT, IT, and the C-Suite
to ensure cybersecurity ownership on the plant floor
Velta Technology
Get Safer Sooner.
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monitoring solutions for industrial networks.
Industrial Environments, “We bring value to Claroty’s clients because
IIoT and Digital Safety of our deep understanding of the inner
working of OT and IT environments, and
Craig Duckworth, President and the full potential of their industrial security
Co-Founder of Velta Technology, solution. Velta Technology is not an IT
cybersecurity technology company trying
discusses IIoT, cybersecurity and
to move into the OT space. We understand
partnering with Claroty to stay on
process integrity and the inherent risks of
top of the industry plant floor equipment, which are unique to
industrial environments. We help our mutual
Craig Duckworth is the President and one clients fully embrace what Claroty and our
of the co-founders of Velta Technology, expertise at Velta Technology can offer.”
providing Digital Safety, operational
integrity, and cybersecurity for industrial A unique Velta Technology advantage
manufacturing and critical infrastructure is their team. “Our leadership team has
environments. “Communication between IT over a hundred years of OT practitioner
and Operational Technology (OT) teams is experience, and team members are
vitally important, and we believe OT needs degreed engineers that understand
to own the safety and security process integrity, ICS environments, and
of the plant floor. IT security how to maximize Claroty’s solutions within
tools and solutions can’t be the OT space,” said Duckworth.
overlayed onto equipment in
the Industrial Control System
(ICS) environment. The two
The Future of IIoT and OT
environments and skillsets according to Velta Technology
to successfully manage and
protect are very different.” Over the next year, Duckworth sees Velta
Technology poised for continued growth as
a market leader. “Our deep understanding
Velta Technology’s
of the Claroty platforms combined with
partnership with Claroty our rich knowledge of Industrial Control
Systems, allows Velta Technology to
Velta Technology’s leadership highlight the value of Claroty and what
team made the strategic they do for the OT space.”
decision to work only with
top industrial cybersecurity
companies – with Claroty a Learn more
leader in asset visibility and
asktheexperts@veltatech.com
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“Because of this, many organisations While awareness is on the rise, the industry
were not prepared for the last few years and needs to be quicker if it is to successfully
remain unprepared for the years to come,” tackle malactors as they enhance their
explains Chassar. sophistication and maturity level.
“Currently, only 30% of organisations “In most cases, malactors or cyber criminals
actually understand their assets, know how are effectively mimicking what would be
they communicate, and where they are a normal OT operator: they get inside the
located – and even fewer, 10%, have full environment, start to learn and understand
vulnerability awareness of every single asset it – and, in most cases, more so than the
within their production and operational companies themselves. So the discussion
environments, understanding how they now at a boardroom level is how the industry
communicate and how they can mitigate can mitigate these risks because it is now a
threats,” he adds. question of business continuity,” says Chassar.
76 October 2022
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CLAROTY
“While Industry 4.0

saw connectivity
of the end-to-end
processes, Industry
5.0 harnesses all
these other smart
devices out there
to effectively drive
the optimisation
of factories and
production
between humans
and machines”
SIMON CHASSAR
CHIEF REVENUE OFFICER,
CLAROTY
“I’ve also started to see more innovation

in secure access, making sure that
organisations have specific tools to access
the physical systems' environment for every
user and that can only be accessed by that
user. This reduces the possibility of back
“Compliance and governance are also door risks to the industrial environment.”
driving this need for organisations to take
action and develop a standard framework.” Being prepared for a cyber attack
“If an organisation doesn’t have a policy
Innovations in cybersecurit or project underway, then they should
When it comes to innovation, Chassar start one immediately,” says Chassar.
is seeing clear investments being made He explains that it is imperative to
in Claroty’s deep domain expertise understand where the assets are, how they
area within industrial environments. communicate, and where they are most
“Organisations are innovating in network vulnerable. Once they start this process,
policy segmentation, user identity the organisation needs to get to at least the
permissions, and network policy same level of understanding as the criminals
management to mitigate risks,” he says. in order to manage this risk.
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OT/ICS, IT, CLOUD

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CLAROTY
CLAROTY AND ITS

PARTNERSHIPS
“The next step on from this is to look Dedicated to building a safer society
at who has access to the environment and protecting all critical infrastructures
and control that access. Knowing who’s and industries, Claroty strives to build
connected, when, where, and to what the best technologies to maintain
system is critical. Then organisations should the supply of essential products and
look at how to respond to and recover from services – healthcare, fuel, energy,
potential attacks, and, finally, look at how food, water – by protecting them from
they can detect attacks,” explains Chassar. threats as they become increasingly
Chassar also emphasises the importance interconnected.
of deploying the best technology. “With one “Our aim is to build the best
hour of downtime having the potential to cost technology and provide the best
research to make everyone aware of the
“With this greater vulnerabilities out there and report on
interconnectivity of
what the cyber criminals are up to, so
our partners are critical to our delivery.
machines comes greater We have an array of partners working
exposure to risk, so we with us, from advisors to system

integrators, managed services and
have to make sure that automation vendors,” says Chassar.
we protect these newly “We have a broad range of partners

that help our customers to protect
formed connections” themselves against the adversaries out
there to create a safer society.”
SIMON CHASSAR
CLAROTY
https://t.me/PrMaB
“Currently, only 30% of organisations
actually understand their assets, know
how they communicate, and where
they are located – and even fewer,
10%, have full awareness of the risks
and vulnerabilities affecting these
assets and how to mitigate them”
SIMON CHASSAR
CLAROTY
80 October 2022
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CLAROTY
a manufacturer £5mn, deploying the best

technology that you can helps you gain a full
understanding of the risks and vulnerabilities
within your environment. It can also help to
80% identify early signs of anomalous behaviour,
of respondents
experienced so that you can find out if a process is not
an attack operating as it should be before any damage
is done,” says Chassar.
47%
reported an
impact on their
What does the future hold?
OT/industrial Over the next 12 to 18 months, Chassar
control system
environment
expects to see an increase in the volume
More than 60% of regulations centred around critical
paid the ransom
infrastructure environments. “There are
already many regulations underway in the
52% United States, Australia, and Germany, and
paid more than
US$500,000 I believe that this will, in turn, drive the next
wave of reporting compliance,” says Chassar.
90% “I expect to see more innovation when
disclosed the it comes to the Extended IoT (XIOT) which
incident to their
shareholders
will drive IT security and control vendors
or authorities to partner with domain specialists – like
Claroty – to deliver a much more holistic
60% cybersecurity strategy.
are centralising “Collaboration and shared knowledge
both OT and IT
governance will be a key trend in the future to enrich
under their CISO each other's understanding of a very
complex environment.
62% “I also see society placing more demand
are supportive
on factories to be faster and more efficient
of government
regulators enforcing in the way they produce goods, as well as
mandatory and
being more eco-aware by using less energy
timely reporting
of cybersecurity and reducing waste. With this, though, an
incidents that increasing number of physical systems will
affect IT or
OT/ICS/XIOT become connected that will need protecting.
systems Finally, I see a greater use of cloud technology
as we see Industry 5.0 accelerate and
The global state organisations look to how they can be more
of industrial
cybersecurity interconnected with end-to-end efficiency,
independent survey as well as be more energy efficient.”
results, 2021:
Resilience amid
disruption,
Claroty
https://t.me/PrMaB
McLa
ENTERPRISE IT
WRITTEN BY: ALEX TUCK
82 October 2022
https://t.me/PrMaB
aren
MCLAREN RACING &
ALTERYX ANALYTICS:
DATA-DRIVEN TO WIN
McLaren CEO Zak Brown, Head of

Technology Ed Green, and Alteryx
Analytics’ CTO, Alan Jacobson,
detail the widespread organisational
benefits of good data
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ENTERPRISE IT
I
Alan Jacobson
n the white heat of another exciting F1
season, Technology Magazine was lucky
enough to visit Silverstone’s McLaren
Racing Paddock Club to speak to McLaren
Racing and Alteryx Analytics about their “If data is the fuel,
then a diverse range
partnership, which is already reaping
numerous benefits for both parties as the
2022 season hots up.
I spoke to McLaren CEO Zak Brown and
of data-literate
their Head of Commercial Technology, Ed
Green, as well as Alan Jacobson, Chief Data
domain experts are
& Analytics Officer at Alteryx, to explore the drivers needed
how analytics are embedded into McLaren
Racing’s ecosystem. to accelerate the
Competing in four racing series
– F1, Indycar, ExtremeE and Esports –
delivery of those
motorsports’ royalty McLaren Racing are a business insights”
mainstay of the racing calendar and part of
a global motorsport revenue that increased
ALAN JACOBSON
last year by 87% to US$2.14bn, while F1’s CHIEF DATA & ANALYTICS OFFICER,
global TV audience hit 1.55bn in 2021. ALTERYX
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ENTERPRISE IT
With over 11.8 billion data points analysed at speed to simplify the process
of designing the 80,000 components that make up an F1 car, Alteryx
optimises race performance and helps the McLaren Racing team utilise efficiencies
as they innovate, test and develop their cars for prime competitiveness.
McLaren Racing & Alteryx: Run the Numbers
They were the first team to have a carbon they're grounded. Even at the gate, we have
fibre tub in the 1980s, something now helped them find ways to make gains and
ubiquitous in the world of motorsports, speed up the process.” says Brown.
and Brown is proud of McLaren’s heritage “F1 is known as a gateway for innovation,
in “putting driver safety first and also being pioneering important technology for other
world leaders in the field of aerodynamics”. industries outside of the sport to follow in
This ethos stretches outside of F1 and into its tracks.”
supplying the NHS throughout the pandemic
with ventilators, providing lightweight The origins of the partnership
materials in areas such as prosthetics and Alteryx became a partner of the McLaren
even helping key partners such as Unilever Racing Formula 1 team in early 2021, and
to improve ice cream production from a Jacobson revealed that it was the “perfect
sustainability standpoint. enabler for Alteryx to participate in this
“We’ve worked with airlines, too, in terms technical, analytics-driven sport”.
of how to keep them in the air for longer, “Formula 1 has always been at the cutting
because they don’t make money when edge of technology. Working with McLaren
86 October 2022
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ENTERPRISE IT
“F1 is known as a are collected and analysed to make critical

performance decisions”.
gateway for innovation, McLaren Racing were looking for an
analytics platform to help deliver insights,
pioneering important both on the business and performance side.
technology for other As a team always looking to refine learning in

ways that help them go quicker, the Alteryx
industries outside of technology partnership with McLaren Racing
aligned perfectly with the Alteryx mission: to
the sport to follow in enable everyone to make decisions faster.
its tracks”
By transforming the way data is collected
and providing accessible, powerful and
intelligent analytics automation at speed,
ZAK BROWN diverse teams of domain experts at McLaren
CEO, Racing can upgrade from refining data to
MCLAREN
delivering new insights and intelligence to
the team in minutes.
Racing is a great way to demonstrate the
power of the Alteryx platform in automating The democratisation of analytics
the complex, tedious business processes Formula 1 racing is a perfect
needed for better, faster decision-making.” demonstration of how a data-rich
The partnership is an excellent environment can be harnessed and
opportunity for Alteryx to sell what analysed to find key signals in complex
they do to other businesses, and Brown data, driving insights at tremendous
acknowledges that at McLaren, they want speeds. But, while the power of data-
Alteryx to be able to do that for everyone driven insights cannot be understated,
aside from other F1 teams. Jacobson suggests that “many businesses
“Ultimately while F1 is quite specialised outside of F1 and McLaren Racing are in
and not necessarily the largest a situation where a wealth of data – but
business for Alteryx within itself, but it a poverty of insights – is stalling similar
is the opportunities within the partner performance results”.
ecosystem where Alteryx can really benefit The IAA (International Institute of
long term. F1 is a fantastic B2B platform, Analytics) has a five-stage model that
attracting a lot of C-level executives. It’s assesses and maps ‘analytics maturity’
very attractive to CTOs, CIOs and CFOs, for businesses.
regardless of which lane they are in,” “This research shows where organisations
says Brown. are on their five-stage journey to being truly
This is not only a union of two brands analytical and data-driven. While highlighting
that pride themselves on spearheading that analytically mature, data-driven
innovative technology to enable everyone companies constantly deliver, shockingly,
to achieve excellence in their performance, the average company score is 2.2 If data is
but Jacobson adds that it is “a great way to the fuel, then a diverse range of data-literate
illustrate how many different data points domain experts are the drivers needed to
https://t.me/PrMaB
“Ultimately, while F1 is quite
specialised and not necessarily
the largest business for
Alteryx within itself, it’s the
opportunities within the partner
ecosystem where Alteryx can
really benefit long term”
ZAK BROWN
CEO,
MCLAREN
88 October 2022
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ENTERPRISE IT
https://t.me/PrMaB
ENTERPRISE IT
A tour of McLaren Technology Centre

with Zak Brown, CEO
accelerate the delivery of those business While helping the McLaren Racing team
insights,” says Jacobson. drive advantages across their F1 races and
The partnership is about more than just also their back-end operations, the team is
fine-tuning fast cars. The Alteryx platform part of just 24% of companies the IIA reports
is crucial throughout the entirety of the are at ‘Stage Four – data-driven’.
McLaren Racing team’s activity, from the Ed Green, Head of Commercial
race track to the back office. Technology at McLaren, continues: “The
Leveraging the Alteryx platform, McLaren democratisation of analytics across the team
Racing are seeing results across many different allows users to create self-service insights.
areas, and the people who are driving those Having use cases ranging from business
results are not all technical analysts. analysts in HR to Extreme E race engineers
Jacobson adds: “What is now happening allows us to leverage a common platform
is that domain experts in different areas across McLaren. Ultimately, this helps us
are able to create breakthroughs using a to make more data-driven decisions whilst
combination of data, domain expertise and allowing the team to share and engage fast-
accessible, self-service analytics technology paced workflows.”
that is easy to use – empowering them to
learn more about analytics as they apply Engaging with the F1 fanbase
their domain knowledge. One area McLaren are playing with is the
“By providing the analytic capability Metaverse, where they collaborated with
that almost anyone can use, McLaren Roblox to release a number of features, all to
is successfully democratising data and be unlocked by fans. Roblox is a global online
analytics across team members.” platform with millions of virtual experiences
90 October 2022
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ENTERPRISE IT
“The democratisation of analytics From what they

do on race days, their
across the team allows users viewing habits both on
to create self-service insights”

location and at home,
what they like to buy
and where they live,
ED GREEN Alteryx is helping to
HEAD OF COMMERCIAL TECHNOLOGY, fill this knowledge gap
MCLAREN
alongside a newly-
appointed Director of
available across a wide range of devices, Fan Engagement.
including PC, Xbox, mobile, and more. Brown adds: “F1 has a huge amount of
McLaren worked with development growth when it comes to fan engagement.
studio 'The Gang' to recreate the McLaren We were late, as a sport, to digital due to the
Technology Centre (MTC) for the virtual previous broadcast model.”
launch of their 2022 challenger, the MCL36.
“We know that we have hundreds of The fleeting nature of a competitive edge
millions of fans, and we know 15-20 million F1 is a sport where data is everything. With
of them quite well – but not well enough to 300 hundred sensors on the cars, a typical
have a continuous engagement with them,” race weekend can consume around 1.5
Brown continued. terabytes of data.
Ed Green
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ENTERPRISE IT
92 October 2022
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ENTERPRISE IT
“Across McLaren Racing, we use Alteryx

to build and share workflows across
multiple departments – whether we’re
problem solving with wind tunnel data
analysis or streamlining marketing data
processing, the ability to create and
distribute workflows allows us to work
effectively as a team,” says Green.
By allowing both first time and
experienced users to have access to
current and past workflows, Green
concludes that this “drives new ideas
and encourages collaboration between
data users of all backgrounds across
our organisation”.
Brown continues: “It’s one thing to get
data, but it’s another thing to get it quickly
and amalgamate it to make the data
relevant. Otherwise, it’s just a lot of noise.”
Speed of time to insights plays a big role,
but on the subject of the ‘racer instinct’,
Brown says that, if he had to rely solely on
his own instinct, without access to all the
data on the screens fed in real-time, “9 out
of 10 times, I would have been wrong; on
the pit wall, however, you need a blend of
both – a human still needs to make a final,
informed decision”.
In the year since the partnership began,
Brown was keen to outline that the biggest
benefit was “helping understand the
difference between good and bad data”.
With Alteryx new to the sport, “the
willingness and desire for customisation is
something that has impressed us”.
“To adapt and flex and hear what we
need, and then provide solutions, has
been transformative,” Brown says. “F1 is
all about gaining the edge as quickly as
possible for as long as possible. You can
have regulations changing and competitors
copying each other. It’s very much a
developer war.”
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BT DEFENCE
BT & THE MOD:

A PUBLIC
AND PRIVATE
DEFENCE
RELATIONSHIP
94 October 2022
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AD FEATURE
WRITTEN BY:
İLKHAN
ÖZSEVIM
PRODUCED BY:
GLEN
WHITE
https://t.me/PrMaB
Jonathan Cole (CB, OBE),
Director, Defence at BT
96 October 2022
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BT DEFENCE
Jonathan Cole (CB, OBE), Director,

Defence at BT, talks about Data,
Tech and the Private and Public
Defence relationship
A
lot of people aren’t aware
that the army runs an external
placement scheme for officers
and that such schemes can
act as bridges between the
private sector and the traditionally public
world of defence.
The technical knowledge and expertise
gained can run in both directions, thereby
strengthening both sectors and propelling
strategy and development, providing mutual
benefits to defence as a whole. Jonathan
Cole, CB, OBE and Director of Defence at
BT, is one of those bridges and, due to his
extensive knowledge and expertise, is an
important asset to BT.
“I took part in the placement scheme as
a fairly senior officer,” he says, “as I was a
Brigadier who was about to be promoted
to Major General. For six months, I had the
opportunity to come and work for BT.”
At that time, Cole worked in the
technology unit of BT rather than where he
is now – in its Enterprise business, which is
one of the customer-facing units. “I really
came here to have a breath of fresh air,
to learn about the commercial world and
about some of the technologies that are
out in the commercial sector that defence
was potentially not utilising. In many ways, it
was a chance for me to understand another
large enterprise with a lot of parallels to the
Ministry of Defence (MoD).”
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BT DEFENCE
Some find it conceptually challenging to private sectors renders him a fine asset for
think about defence in terms of the private the position.
sector – and even more so when it comes “I have a team of people in BT who are
to the relationship between the public established to be really customer-facing,
and private sectors in this regard – but the focused on the MoD as our customer,
parallels between them are striking enough, but drawing from the wider Enterprise
and the potential reciprocity significant business in order to deliver the products
enough, to force them to rethink their long- and services to meet our customer needs,”
held biases. he says. “What I find really exciting is that,
“When I look at BT and the Ministry of having grown up in defence and spent a
Defence (MoD), roughly speaking, they've full career there, I principally, passionately
got a similar sized workforce: both have a believe in the outputs and the outcomes of
global footprint; and both, of course, also the MoD. So, even though I'm in my second
have all the advantages and disadvantages career, I now find an opportunity to keep
of being large organisations,” says Cole. contributing, and our role is really to deliver
“For me, it was a really valuable learning and operate a whole range of IT services to
experience on how to operate and thrive the MoD.”
inside a large organisation. The focus of my
secondment was really to prepare me for
my next job as the Army Chief Information
Officer (CIO), and, at that time, it didn't
really occur to me that I would end up
working at BT. But actually, as it happened,
I had to sign a contract – as did BT – with
the understanding that they wouldn't try
to recruit me (and that I therefore wouldn't
leave the army) within a given time period,
in order that the MoD got a return on the
investment of letting me go for six months.
Cole joined BT seven months ago,
having spent a full military career in the
British Army. He was a Major General and
had joined the Royal Corps of Signals
(the Army's specialists in IT, Cyber and
Information). Towards the end of his
military career, Cole was the CIO for the
Army, working at board level – involved in
strategic-level decision making – as well as
programme leadership and delivery.
Now at BT and running BT’s Defence
team, his expertise in light of the cyclical
nature of IT, cyber and information in
relation to the ever-integrative public and
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“What I find really
exciting is that having
grown up in defence
and spent a full career held accountable for across the entire
spectrum of live service delivery and
there, I principally, operations for customers, as well as for
passionately believe
future programmes in-flight, including
change management. I also look at the
in the outputs and the ways in which we can help and partner
with defence – (and with others in the
outcomes of the MoD” defence community) – to deliver the sorts
of IT services that the MoD desperately
JONATHAN COLE needs.”
DIRECTOR, DEFENCE, BT Over the last 20 years, BT has
predominantly been delivering to the
Cole holds personal accountability MoD through two main contracts: the
and responsibility for operational Defence Fixed Telecom Service (DFTS)
excellence in his role, as well as for the and the Integrated User Service (IUS). Both
profits and losses of service delivery and of these programmes, along with other
future business sales. programmes delivered by other industry-
Nevertheless, he says: “What I love partners, contribute significantly towards
about my job is that I have end-to-end what the MoD now calls the ‘Defence
responsibility, the delivery of which I am Digital Backbone’ (DDB).
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“BT has a really strong functional model. What
this means for me is that I'm able to pull from the
best-of-class people who are doing programme-
delivery and excellence”
JONATHAN COLE
DIRECTOR, DEFENCE, BT
Jonathan Cole
TITLE: DIRECTOR, DEFENCE
LOCATION: UNITED KINGDOM
Jonathan (Jon) Cole is the BT culminating at Major General as the

Defence Director, operating Army’s Director for Information, which
as a part of BT Enterprise. He leads included being Chief Information
the Profit and Loss account, which Officer at Board level. He had a wide
includes business development, sales, range of operational, policy and
major bids, service operations and acquisition roles, predominantly in
contract management. His business Digital & Information Technology,
unit currently provides services to the Intelligence and Security. He holds the
Ministry of Defence through Defence honours of CB and OBE for his service.
Fixed Telecommunications System A Chartered Engineer with the
(DFTS) and Integrated User Services Institute of Engineering and Technology,
(IUS) and some other contracts that are he has a BEng(Hons) in Electronics, an
crucial to Defence’s role. MSc in Defence Technology, and an MA
Jon is excited to be leading his team in International Security and Strategy.
at a time of great change for defence. He is an active participant in a
He is committed to working with his range of activities including road
customers and partners to help deliver cycling, hillwalking, running, surfing,
a modern, secure digital backbone that paddle boarding and skiing – all of
EXECUTIVE BIO
users can exploit. BT is a trusted partner which he enjoys with his wife and
with world-leading technology products his four (now adult) children. He is a
and services that can assist defence in member of his local church, and he is
many ways in pursuit of the national also active in support of charity work,
interest. predominantly as Colonel Queen’s
Prior to joining BT, he completed a Gurkha Signals and a board member
35-year career in the British Army, of the Gurkha Welfare Trust.
100 October 2022
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BT DEFENCE
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“The two major programmes “This,” says Cole, “is really
a coalescence of technology,
that we work on at the people, data, business-
moment – the DFTS and the

processes and operating,
and, of course, the use and
IUS – will eventually come management of data – and
allowing data to be the central
to a natural end, and the aspect of defence's business.”
MOD will recompete and With the exponential growth
of big data and technological
run for new business” development, along with all of
its ramifications for security, there is a marked
JONATHAN COLE increase in the emphasis on data-centrism in
DIRECTOR, DEFENCE, BT defence industries. This stands to reason.
102 October 2022
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BT DEFENCE
recompete and run for new business.

Naturally, we wish to be in the running for
future business and by no means take that
for granted. What we seek to do is partner
with defence and, where appropriate,
the wider network of partners out in the
defence industry – as well as the wider
commercial environment – to deliver the
successor programmes for those in parallel
to that.
“BT recently launched a new Charter for
its Enterprise customers to provide them
with a springboard for growth. This will
be delivered through a greater focus on
innovation, world-class cybersecurity, a new
suite of digital services, customer service
improvements and purpose-driven goals.
For example, we recently set up the Division
X unit within BT’s Enterprise business,
which will accelerate the development of
customer solutions that integrate emerging
technologies such as 5G, IoT, Edge Compute,
Cloud and AI.
“I also think that our defence team needs
to exploit the opportunities for that. An
example might be private 5G networks to
enable Internet of Things (IoT) solutions to
be deployed and find business opportunities
for our customers, which can improve either
Cole says: “BT has been part of that journey their productivity, efficiency, operational
as it has in many ways, really moved from outcomes or their security. There's all sorts
being a traditionally telecommunications of use-cases to do that, and we want to
focused company to trying to work further up be part of that journey. We want to move
the stack and understand how we can help ourselves into an environment where we
our partner to make that journey to data- can exploit the technologies available and
centricity, and, of course, doing that in the help the customer to really move on its own
context of significant cybersecurity threats.” digital transformation.”
“We are already very much a trusted As with a lot of organisations, BT’s
partner of the MoD, and are one of its major Enterprise unit has a small business
suppliers,” he continues. “The two major development team working on defence. They
programmes that we work on at the moment also have a sales team that includes account
– the DFTS and the IUS – will eventually managers and a frontline command-facing
come to a natural end, and the MOD will customer engagement team.
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BT DEFENCE
“So, we have people that run the

accounts-facing Army, Navy, Air Force and
Strategic Command – the four key pillars
of the MoD; we're not just focused on a
centralised part of defence, but are working
with our customers and helping them
across all pillars, from a sales perspective.
“Additionally, we have all of the enabling
functions. We're a very functional model in
BT. So I depend on Contract Management,
Financial, Legal, Project Delivery, Service
Operations and Security – a whole, wide
ecosystem, all of which is underpinned by
technology experts who are, for example,
Solutions Architects that work out of our
research labs in Adastral Park near Ipswich,
where we are able to bring cutting-edge
technologies to our customers.
“There’s a really large matrix of people
across BT working towards those outputs.”
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“We have people that run the accounts-facing
Army, Navy, Air Force and Strategic Command
– the four key pillars of the MoD; we're not just
focused on a centralised part of defence”
JONATHAN COLE
BT’s defence security strategy – although it still retains a very strong, single-
and how it excels in its approach service organisational approach (Army, Navy,
Strategically, BT is working very closely with, Air Force and Strategic Command).
and gaining an understanding of, the MoD “By contrast, at BT, I've observed that,
Chief Information Security Officer's strategy, while we have our own Chief Executive
as well as aligning itself with the policies and Officers for each of the customer-facing
protocols of the National Cyber Security units – such as inside BT Enterprise (where
Centre. This is so that they can ensure that I work), BT Consumer and BT Global, as
they are firstly, compliant, but also that their well as BT Openreach, which is separate for
customer has confidence in the services regulatory reasons – the other customer-
and products that they provide: protecting facing units, the enabling organisations for
data and making it available for those that digital technology, and the corporate sections
need it in order to conduct their operations. have a really strong functional model thread
“We work very closely with BT’s security running throughout them.
team,” says Cole. “There is a whole operating “What this means for me is that I'm able to
division inside BT who actually look after pull from a best-of-class team of people who
security for all sorts of organisations, globally. are doing programme-delivery and excellence.
It's not just defence for whom security is Another area would be our Operations Team
important, so the MoD is, in many ways, who are, I believe, a real centre of excellence
mirroring some of the really good practices in for best practice, not just across the defence
other sectors.” customer but all of our customers. This means
that I'm supported by leaders in each of those
BT’s vertical business unit and functions to deliver specialist advice, products
its ramifications for defence and services to my defence customers.”
Cole expresses that, during his time in “The trick is to make sure that I collaborate
defence, they had a really 2D model closely with the Directors of those functions
where, in many ways, the single so that we share a collective sense. This means
services were more powerful than that people are supported by their function,
the individual functions within BT. but also that they have a sense of ownership
“My observation in my last two or three and equity in our outputs and outcomes – and
years in the MoD was that it was, however, I have the privilege to be able to coordinate
shifting to an increasingly functional model those activities.”
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BT DEFENCE
Technology transformation at BT
Howard Watson, the Chief Technology Officer
for BT, worked very closely together with Cole
and his team to drive digital transformation
across the company. Now, the company is
increasingly looking at how it can go cloud-
first with many products and services, and
also explore strategic partnerships in order
to deliver cutting-edge technologies.
Another beneficial aspect of the
relationship is the research and development
labs located at Adastral Park, where they're
able to develop patents – many of which
have recently been placed around Artificial
Intelligence as well as the visualisation around
AI focused on Cybersecurity.
“We have people who are world-
leading experts, who are invited to speak at
conferences around the globe, and to write
academic articles around some of these
topics,” says Cole.
“Now, of course, a lot of this is protected by
intellectual property rights, but as a company,
we’re able to take those technologies and put
them into our own internal transformation.
The most important thing is to find out how
we can use that to partner with our various
customers along our vertical segments to
actually drive those products and services into
their businesses and help them deliver their
own digital transformation outputs.
“So, in the defence context, what we need
to do is to work very closely at a defence
level with the MoD’s Chief Information
Officer, as well as with the Single Service
Chief Information Officers, regarding their
individual and collective transformations, to
make sure that we’re partnering with them
to ensure that they can get the best value
for money, the highest productivity and can
really be cutting-edge, delivering quicker,
faster and cheaper – which I think is what any
taxpayer would ask for.”
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“Whilst you might
be able to reuse and
refactor a lot of the
products and services
across defence,
there will be some
particular nuances”
JONATHAN COLE
BT’s digital community BT’s approach is to pull the best expertise

In working closely with BT’s digital from the company, analyse other verticals,
unit, we are subsuming experts from and then place them into the hands of the
inside of BT Digital – as they have user, get their feedback, and then iterate.
digital consultants – who support them Another example of a vertical they’ve taken
in working with customers on use- best-practice from is in health.
cases and understanding the relevant Cole says: “One of my colleagues is
personas around those use cases. focusing on helping the NHS to digitise,
“Whilst you might be able to reuse and and I think there's some really good ideas
refactor a lot of the products and services of what they're doing to help provide
across defence, there will be some particular cutting-edge technology into the NHS.
nuances,” Cole says. “We're trying to Some of that can be reused within
make sure that we are partnering with our health organisations inside the Ministry
customers in that as well. of Defence.”
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BT DEFENCE
Enterprise Architecture BT provides data and networks across all

BT has Enterprise and Solution sectors. “If anybody's a fan of premiership
Architects who work at different sport, they will probably find a lot of the
layers across their programmes. sport that's getting to them is media and
“What we need to increasingly do is broadcast from BT. We take data and
work closer with the Defence Enterprise insights from that. We look at the network
Architecture Team, and I think that's growing performance, we look at latency, and we
– but there's still a lot of work to be done in have resilience plans so that if, for example,
that regard with our customer; we're trying a link drops, there's another link immediately
to ensure that we have alignment there,” available. What we need to do is to take
says Cole. “When our insight from live
existing programmes operations. We run
are being modified,
we need to make sure
“What we need analytics on that and
also have visualisation
that's coherent with to increasingly there, as well as
do is work closer
the principles of a command centres.”
decent architecture BT has a Networks
around enabling open
standards to make sure
with the Defence Operating Centre and
a network of Security
that there’s reuse of Enterprise Operations Centres
Architecture
components where across the globe,
possible, that security providing ‘follow the
is built-in by design,
and that it's both Team, and I think sun’ security services.
They also have sub-
data-centric and
user-centric.”
that's growing” components of
these, based on
So, BT has to make particular customer
sure that they’re JONATHAN COLE environments. They
providing solutions then have the call-
that will match the centres who deal
architecture in Defence, which requires a real with customer management, as well as
understanding of the whole breadth of the on specific tactical issues, but behind the
Defence-IT ecosystem, yet can be very large scenes, BT is looking at the data and insights
and complex. for the performance of their networks.
“But with a strong team of architects Cole says: “We look at the security threat
and the people in my team with in-depth landscape and at associated incidents.
defence knowledge – many of whom We work very closely with the National
have either served in Defence like I have, Cybersecurity Centre, sharing incident
or who've worked with the Defence reports and threat intelligence between our
customer for 20-odd years – they of course organisations. We also share this information
understand the environment really well. It's with like-minded partners to help build
all about collaboration and implementation our collective resilience against the ever-
of our experience.” growing volume of cyber threats.”
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BT DEFENCE
“Over the last two years,

there's been a real growth in
our smart bases, taking best
practice from what BT has
done elsewhere”
JONATHAN COLE
Partnership, Collaboration and Fortinet

It can’t escape readers that defence is not only
bolstered, but actually enhanced, enhanced
by collaboration and partnerships.
The strength of such relationships is
becoming ever more apparent, and the
strongest and most effective organisations
are those who, in every sector, are
willing and open to collaboration.
Cole says: “Over the last two years,
there's been a real growth in our smart
bases, taking best practice from what BT has
done elsewhere.
“A really good example is Belfast
Dockyard, where we have enabled them
to effectively digitise their operations
and achieve amazing returns on their
productivity. We have taken some of
those technologies and we've worked
with individual frontline commands –
Army, Navy and Air Force – to also help
them digitise in their smart bases. We've
depended, of course, on partners to help us
to do that. And, given the constraints on the
global supply chain during the pandemic, in
many ways, one of our greatest challenges
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“What we are recognising is that defence
is changing the way that it's managing
its business. It is increasing its use
of frameworks, and is, in many ways,
disaggregating large contracts”
JONATHAN COLE
to the critical path of delivery has been the

availability of components.
“Our partner Fortinet has worked really
closely with us as we've sought to roll out
the smart bases. We have proofs of concept
in place now with the Army, Navy and Air
Force, and Fortinet has been a really key
partner with us in delivering those proofs of
concept – where, already, the customer is
starting to realise benefits.”
The next 12 to 18 months are really crucial
for BT’s Defence team. They have some
major contracts coming towards their exit
phase. They also have lots of potential new
business coming their way, and presently
have a major bid in, the outcome of which
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BT DEFENCE
will become clear over the coming months, will look like in the future. I know that I will
as well as other bids that they’ll be looking speak for many of my industry colleagues
to work on in the near future. in anticipation of that. We are potentially
“We are also working with other partners waiting on opportunities and are really
to support them in some bids that they're keen for defence to share with us what
leading, and have lots of new business those programmes look like, the shape of
in the pipeline,” says Cole. “What we are them, the way that they're disaggregated,
recognising is that defence is changing the when they'll come to market and by which
way that it's managing its business. It is commercial vehicles.
increasing its use of frameworks, and is in “We are ever-ready to provide world-class
many ways, disaggregating large contracts. products and services with our partners, and
We need to recognise how we can work put them into that defence network.”
into those, either through frameworks
or through formal bids. In many ways,
we're waiting for our defence customer to
clarify what some of those programmes
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MANUFACTURING
INDUSTRY WELCOMES
THE WAREHOUSE OF
THE FUTURE
Artificial intelligence, machine learning and robotics are
just some of the technologies that are going to transform
and automate the humble warehouse
114 October 2022
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AI/ML
J
ust like many other industries, the Cost is another important element
manufacturing industry is going for the industry to consider, because
through an immense period of change. incorrectly fulfilling an order can be very
Industry 4.0 and the introduction of costly due to returns, waste, chargebacks
new, disruptive technologies are, together, and high reverse logistics costs.
bringing about a number of opportunities “The ‘warehouse of the future’, as
for the industry, with many set to transform we’re calling it, brings together the latest
their warehouses to streamline processes technology under one roof. It creates a
and improve efficiencies. logistics command centre that’s driven
These new technologies are crucial as by innovation,” says Sandeep Sakharkar,
manufacturers battle challenges to drive profit Chief Information Officer at GXO, the
and improve efficiency. One key challenge world’s largest pure-play contract
is the trade-off between inventory accuracy logistics provider focused on helping
– which is so crucial because it ensures that businesses solve their supply chain
workers picking products from locations to challenges through expertise, advanced
fulfil orders are as productive as possible – and automation and a global network of
the costs needed to achieve that accuracy. warehouse space.
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ADVERT PAGE
MEDIA SALE
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AI/ML
“The ‘warehouse of
the future’ brings the
latest technology under
one roof. It creates Sakharkar goes on to explain that this
future iteration is improving throughput
a command centre control and the ability to flex work
driven by innovation”
processes for speedy adaptation in the face
of rapidly changing demand, which benefits
customers – particularly those that have
SANDEEP SAKHARKAR the sort of demand peaks common in the
CHIEF INFORMATION OFFICER, fashion industry.
GXO
“There are a handful of key benefits that Securing the ‘warehouse of the
this warehouse of the future offers. First, future’ with technology
it’s significantly improving productivity and Additionally, the warehouse of the future
efficiency. Second, it’s optimising the roles is providing better real-time insights
and contributions of our team members. And, into processes and product movement,
third, by improving safety and ergonomics which enables intelligent decision making,
for our team members and leading to a according to the CTO.
higher level of engagement, it’s helping them “The benefits from this approach aren’t
increase quality and productivity, creating a just in the technologies themselves, but
virtuous circle,” he continues. also in the process and frameworks used for
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AI/ML
“By adopting a RaaS model, value, so no company

can afford to ignore
businesses can focus their resources the potential. The
on strategically identifying the procedures and

objectives for pursuing
business outcomes they wish technology innovations
to achieve” that are important to

my company would be
important to any large
ARASH GHAZANFARI global company in any industry.”
CTO, UK, PRESALES, GXO is keen to be part of this
DELL TECHNOLOGIES
transition to the warehouse of the future
making investment decisions in technology. and has operationalised several
The time, effort and other resources innovative technologies.
needed for evaluation, R&D, piloting and “For example, we’ve deployed
operationalising are all critical factors, collaborative robots, or cobots; goods-to-
which means the process and criteria for person robots; layer pick and palletising
selecting technology for evaluation become automated guided vehicles, or AGVs;
as important as the technology itself,” palm scanners; and vision technology,”
comments Sakharkar. he shares.
“Today, technology innovations in a “We have a very structured and active
variety of areas unlock opportunities process for researching, evaluating,
for improving operations and creating piloting and then operationalising new
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AI/ML
technologies. We’re also continuously

evaluating both emerging and maturing
technologies in our innovation pipeline.
For example, we’re evaluating vision
tech and autonomous drones for
inventory and scanning; exoskeletons and
movement-tracking to enhance safety and
ergonomics; and further improvements to
ever-evolving bot technologies.”
It is important, Sakharkar explains, that
technology is not boxed off as just physical
hardware as it goes beyond that, spilling
into artificial intelligence (AI) and machine
learning (ML).
“Through machine learning, for example,
we use data and modern integration
Arash Ghazanfari, CTO,
technologies to improve real-time insights UK, Presales, at Dell
and the speed of interactions across a Technologies on IoT and
diverse set of technologies,” he notes. the warehouse
IBM: automating the supply “Increasing productivity, safety,
chain for warehouse success visibility, and efficiency are some
The internet of things (IoT), among other of the key benefits of leveraging IoT in
technologies, is also key as the world warehouses and distribution centres.
becomes increasingly digitised. Looking IoT sensors can measure temperature,
specifically at manufacturing, IoT connects humidity, pressure, location, and
physical production and operations with movement. Leveraging these metrics
smart digital technology, ML, and big data. can result in better automation and
In doing so, it creates a more holistic and orchestration of warehouse operations.
better-connected ecosystem for those Proximity sensors can help with
companies that focus on manufacturing damage avoidance. Stock and inventory
and supply chain management. management can be automated. The
“IoT is key to automation in factories stock level data and a measure of
and warehouses. In addition to tracking throughput per item can also be used
products through the supply chain in as powerful signals, providing the
warehouses and for goods in transit, business with the ability to accurately
IoT can be used to automate factories,” forecast demand and maximise revenue
explains Janet White, Industrial Products generation opportunities. Tracking the
Leader at IBM Consulting. movement of items allows the warehouse
“Robots can be used to provide real- to maintain an optimum state and
time information on the status of machines improve operational efficiencies, as well
to support predictive maintenance and as the overall safety of the environment.”
reduce downtime. Cameras capture
https://t.me/PrMaB
AI/ML
Meet Amazon's First Fully

Autonomous Mobile Robot
images for AI algorithms to detect defects

– all increasing efficiency.”
IBM clients are already leveraging the
power of IoT and AI with a personalised
dashboard that automates the
collection of information and analyses
it to provide insights, which helps them
anticipate risks, mitigate disruptions,
and see opportunities previously hidden
from view.
Amazon introduces first “Using this dashboard, they can
do things like leverage predictive
fully autonomous robot maintenance to stay ahead of machinery
repairs in the field, reducing costs by
Proteus moves through Amazon’s 15-20% and extending the lives of assets
facilities using in-house developed by years,” notes White.
safety, perception, and navigation technology.
Developers say the robot was built to perform Adopt a RaaS model for
its work and move around employees. warehouse success, says Dell
It could also help with non-AI hardware, Undoubtedly, those who opt not to
claims Amazon, lifting GoCarts, the non- automate their warehouse operations will
automated, wheeled transport used to move massively lag behind and risk missing out
packages through the company’s facilities. on a number of opportunities for growth.
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AI/ML
However, particularly when it comes “In addition to tracking

to robotics and automation, it can be
incredibly costly for smaller companies to products through the
invest in such technologies. supply chain and goods
“Adopting a robotics-as-a-service (RaaS)
consumption model means the organisation in transit, IoT can be used
does not need to have any knowledge of
robotics or invest in costly infrastructure.
to automate factories”
It, therefore, reduces the initial up-front
cost commitment and accelerates time-to- JANET WHITE
INDUSTRIAL PRODUCTS LEADER,
value,” explains Arash Ghazanfari, CTO, UK, IBM CONSULTING
Presales, at Dell Technologies.
RaaS models enable organisations to resources on strategically identifying the
focus their capital and human resources business outcomes they wish to achieve
on further business improvement whilst and what aspects of their operations
continuing to deliver innovation and value they wish to automate, without having
to their customers. to expend valuable funds and resources
“By adopting a RaaS model, businesses trying to figure out how they are going to
and organisations can focus their achieve it,” says Ghazanfari.
https://t.me/PrMaB
Using
technology
for good:
Make-A-Wish
UK’s digital
journey
WRITTEN BY: PRODUCED BY:
CATHERINE GRAY KRISTOFER PALMER
122 October 2022
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MAKE - A - WISH UK
I wish to be a
Ghostbuster
George, 8
Epstein’s
anomaly
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MAKE - A - WISH UK
As Make-A-Wish UK continues
to support ill children and
their families, Sarah Watson
explains how tech will drive
the mission forward
A
round the world, an
incomprehensible number
of children are suffering from
illnesses that, in one way or
another, significantly affect
their lives and those of their families.
In the UK alone, there are tens of
thousands of children living with life-
limiting or life-threatening conditions,
with their loved ones having to face the
almost impossible task of adapting to this
new normal while maintaining a sense
of positivity.
For many of these children, their
childhood looks drastically different to how
it did before. But, through the work of its
significant volunteer base, Make-A-Wish
UK seeks to offer a moment of respite and
happiness to both children and their families.
Make-A-Wish UK is determined to put issues
associated with childhood illness aside and
empower children with the opportunity to
choose a wish that's unique to them.
This is a particularly powerful thing as the
lives of many of these children are wholly
dictated by their health needs; the wish
creates hope, with the culmination inspiring
https://t.me/PrMaB
I wish to go
to Disney
Amanpreet, 13
Heart
disorder
https://t.me/PrMaB
MAKE - A - WISH UK
Sarah Watson, Make-A-Wish UK
happiness and positive memories for the

whole family to cherish.
“We've got more than 43,000 volunteers
around the world, and we've granted over
520,000 wishes worldwide,” says Sarah
Watson, Director of Finance and Technology
at Make-A-Wish UK.
Right now, more than 63,000 children
in the UK are eligible for a wish because
they have a life-limiting or life-threatening
condition, and the charity is dedicated to
supporting as many of these children as “From a tech point of view, the key thing
possible, but sadly, as Watson explains, “the for us is to really think about that real-time
reality at the moment is that we can't reach all information – we need to look at how we make
of the children that we need to”. sure that the minute that a child wishes, we
Dedicated both to her role and the families have the technology and digital products in
Make-A-Wish UK supports, Watson and her place that can really send that ‘beacon’ out
team are sharply focused on how technology into the community to attract the resources
can enable the charity to deliver more wishes needed to grant it, because as soon as that's in
in an efficient and cost-effective way. place, we can do that,” notes Watson.
“We are quite unique because, if every wish “This is why things like gifts-in-kind are really
is as unique as the child that wishes for it, important to us because, as a registered charity,
that's actually really quite hard for planning. when we commit to grant a child’s wish, we’re
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MAKE - A - WISH UK
SARAH WATSON
TITLE: D
IRECTOR OF FINANCE
AND TECHNOLOGY
INDUSTRY: N
ONPROFIT, CHARITABLE
ORGANISATION
LOCATION: UK
Sarah Watson is the Director

of Finance and Technology
with Make-A-Wish Foundation®
UK. A transformative leader, Sarah
is focused on bringing people and
networks together to problem solve for
maximum impact.
Previous roles have included
Director of Finance and Operations for
Social Investment Business, who have
provided over £400m of grant and
loan funding, and Head of Finance and
Core Services for Cochrane, a global
independent network of researchers,
professionals, patients, carers, and
I wish to
have a people interested in health.
gaming PC Sarah is an independent Trustee for
the Royal College of Paediatrics and
Aiden, 7 Child Heath (RCPCH)
Blood cancer
making a financial commitment to the cash

cost of funding that wish. So, if we don't have
a strategy that allows us to access partner
EXECUTIVE BIO
funding or gifts-in-kind, we're always limited by

the amount of reserves that we hold,” she adds.
Gifts-in-kind are a kind of charitable giving in
which, instead of giving money to buy needed
goods and services, the goods and services
themselves are given. For Make-A-Wish UK,
this could be anything from virtual reality
equipment and costumes to specialist cars and
gaming consoles.
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GEORGE’S GHOSTBUSTER WISH
George was born with only half of a working

heart. His wish to be a Ghostbuster, take a ride
in an Ecto-1 car, and go ghost hunting was an
imaginative escape into a world where the heroes
are different and brave – just as he has had to be
during three life-saving operations. It was also a
positive reminder of all the things he CAN do,
even when he can’t run around like his friends.
When Make-A-Wish shared George’s wish
story in April 2022 to highlight some of the wishes
waiting to be granted, Ghostbusters fans and
communities from all over the UK rallied round
offering to help grant George’s wish.
For example, Peter Cooper from Manchester,
who runs Film Car Hire, offered to drive George
in his replica Ecto-1 car, which was used in Sony’s
promotion of the most recent Ghostbusters film.
George's wish to be a Ghostbuster is granted!
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MAKE - A - WISH UK
On top of gifts-in-kind, Make-A-Wish UK

also receives funding from the general public
and partners, enabling them to purchase
different things to make a wish a reality.
Like all organisations, Make-A-Wish
UK relies on money to fund projects but
faces challenges like many not-for-profit
organisations around fundraising do, and as
Watson notes, because of this the charity is
limited by what it can do.
“That's really where finance, governance,
data and tech come together. It's about
acknowledging the barriers that are there,
making sure we've got the frameworks that
keep us safe and secure from a governance
perspective so that we do all the right
things and record things in the right way,”
says Watson.
To help with this, Salesforce provides Make-
A-Wish with its main service delivery platform,
giving the charity a 360-view of a wish.
“We also use that for our fundraising – it's the
platform that we're really actively developing
to get that real-time marketplace environment,
which will allow us to connect our wishes
directly to the resource that's required to put
them together,” Watson explains.
“It allows us to
focus on the
magic – not the
I wish to be a
admin – of a wish,
Ghostbuster so that's really
George, 8
Epstein’s
important to us”
anomaly
SARAH WATSON
DIRECTOR OF FINANCE AND
TECHNOLOGY, MAKE-A-WISH UK
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MAKE - A - WISH UK
“We need to stay Technology-enabled wishes to meet

the changing needs of children
relevant, and we To marry its technology with its mission,

Make-A-Wish UK applied to be part of JP
can only do that Morgan’s Force for Good programme, which
aims to use resources and technology skills
by connecting to create sustainable solutions for non-
with companies
profit organisations.
The JP Morgan team helped the charity
who are operating create technology and a user experience

that is magical, inclusive and inspiring,
in this space” aligning with the values of the organisation.
SARAH WATSON
I wish to be
a princess
Amber, 12
Batten disease
https://t.me/PrMaB
“Gifts-in-kind are
really important
to us because, as a
registered charity,
when we commit
to grant a child a
wish, we’re making a
financial commitment
to the cash cost of
funding that wish.”
SARAH WATSON
“With JP Morgan, we were able to utilise

tech to help with the replacement of cash
for gifts-in-kind with the help of an app. So,
rather than asking donors to give us cash
to fund a wish, they could instead donate
a gift of absolutely anything – from a car
to balloons to food, to all of the things
that make up the component parts of a
wish. Once the wish story is uploaded in
Salesforce and we know what's needed
to grant it through the creation of a wish
design, that requirement is pushed out
through a stock management system to
the app to our donors and asks them to
contribute,” says Watson.
“Strategically, it is just fantastic because,
if you imagine it's almost this virtual
promise into a pledge matched to a wish
and the donor can see exactly which wish
they're supporting, the condition of the
child, why it's important. It's a really unique
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MAKE - A - WISH UK
I wish to be
an astronaut
Aiden, 5
Rare heart
condition
https://t.me/PrMaB
MAKE - A - WISH UK
giving experience. It allows us to focus on media is a really powerful tool, and the
the magic – not the admin – of a wish, so wish with George is a great example of
that's really important to us,” she adds. that. It shows people what we do, but also
By adding this technological solution to encourages more support from the public.
Make-A-Wish UK’s roster, Watson shares Also, by focusing on the gifts-in-kind, we
that JP Morgan is supporting the organisation really open up what's possible to absolutely
in the best way possible: helping the not-for- everybody via social media. We want all of
profit to deliver on those promises made to our children to benefit from the opportunity
children more effectively and with ease. for people to donate in whatever way they
Technology is critical for all points of the might be able to,” explains Watson.
wish-granting experience. One famously Equally, technology supports the
memorable wish was for a young boy called execution of wishes, too, as Watson notes:
George who wanted to be a member of the “Many of our children are not able to
Ghostbusters – a wish that went viral on participate in the world as other children
social media. are. They're not connected in the same
“When we talk about getting that message way. Some of them aren’t at school and
out about how people can help us, social technology is their only window to the
I wish to
have a
gaming PC
Aiden, 7
Blood cancer
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MAKE - A - WISH UK
outside world, this is how they connect. They “We need to stay relevant, and we can
connect to their friends, and they connect to only do that by connecting with companies
the outside world.” that are operating in this space and can
“Often, their wishes are linked to help us to properly offer all that technology
technology because that is where their has to grant wishes. As a charity, we are
happy place is. That's the thing that gives always hugely grateful for additional
them the escape from the treatment or support, and would encourage anyone
whatever critical illness. And it takes away interested in helping grant wishes through
the barriers, they can be anything in that effective tech partnerships to get in touch,”
online space,” she continues. comments Watson.
Ultimately, Make-A-Wish UK knows that
it needs to adapt to the changing, digitally- Selecting a partner for success
driven world we live in. Both in school When it comes to selecting partner
and at home, children are exposed to the companies, Watson explains that Make-A-
wonders of digital daily and are growing Wish UK is focused on ensuring partners
up increasingly fascinated by the world are aligned with the non-profit's’ visions
of technology. and values.
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MAKE - A - WISH UK
But it’s equally as important that Make-

A-Wish is completely candid with partners
regarding finances, as the not-for-profit
company “doesn’t have the budget of
organisations”, according to Watson.
“Value exchange – what's invested for
what we achieve – is important for both
parties because, very often, organisations
will partner with us on a kind of corporate
social responsibility basis or they'll offer
discounted rates.
“The other thing we found, particularly
with the partnership with JP Morgan, is that
we need to be a good partner. If somebody
working with us is on tight margins, or in
the case of JP Morgan free of charge/pro-
bono we need to be respectful of their time
because otherwise they're not going to
continue to work with us,” she continues.
Another key player in Make-A-Wish
UK’s partner ecosystem is Totem, an
events technology company that enables
organisations to build inclusive digital
communities and deliver engaging in-person
and virtual experiences.
“In 2021, as a response to COVID-19
preventing our children from being able to
be granted Disney wishes, A Disney Wish UK
was created by Disney and Make-A-Wish UK
Create,” explains Watson.
“This wish ran over a number of weeks,
with families staying for a rotation within this.
The admin for this – booking activities and
meals, for example – was a highly manual
activity and, this year, we partnered with
Totem to support us in building an app to
make this not only an admin start option,
but, more importantly, a real enhancement
for our wish children and families. They can I wish to be
book activities and meals on the app, be sent a princess
reminders, build excitement through the use
of video and QR codes at the wish book, and Amber, 12
collect rewards.” Batten disease
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MAKE - A - WISH UK
“The reality at
the moment is
that we can't
reach all of the
children that
we need to”
SARAH WATSON
“Totem turned the app around in a really

short time frame, and their attention to
detail, including making families aware of
the sensory impact of activities, has been
something that we have been incredibly
impressed with,” she surmises.
Additionally, Watson has to ensure that
technology protects the families that share
such sensitive information with them
supported and helped by OwnBackup. The
company has helped Make-A-Wish UK
protect its data and safeguard itself from
potential breaches or losses.
This is particularly important as the
organisation has stringent GDPR processes
in place.
“We take our responsibilities incredibly
seriously in terms of the data that we can
and we can't share. Also, the permissions
that are given to us by wish families, because
not every family wants any story shared
actually, and that's fine. So being able to
record all of that and make sure we treat
our data as we need to and as we should, is
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MAKE - A - WISH UK
I wish to go
to Disney
Amanpreet, 13
Heart
disorder
138 October 2022
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incredibly important and OwnBackup help technology continues to be as the organisation
us with that,” explains Watson. improves its operations.
“They've been an amazing partner. They've “My technology manager's catchphrase is
allowed us to integrate their backup solution #automateallthethings. But, in all seriousness,
into our Salesforce environment, which means the more we can do with that, the more it
we have full visibility over our data and ensure allows us to increase our operational efficiency,”
we regularly audit and back up the data stored explains Watson.
in our Salesforce system.” Concluding, she adds: “We want to focus on
“That wasn't something that was possible how we build frugality, not rigidity. So, if we want
before we began to work with OwnBackup. to flip this to a marketplace environment, we
I mean, that's all you can say about when need to create a vibrant community of activity
partnerships work, you make something that's centred around wishes and making
possible that wasn't, before you entered into sure that real-time information draws those
that. And that's what we've been able to do with resources to wishes.”
them,” she adds. “That will enable us to grow the number
of wishes that we grant, the community
Securing the future of Make-A-Wish that supports them – whether that's active
UK with more investment in tech supporters and donors, whether that's through
As each year passes, the Make-A-Wish UK cash or gifts-in-kind – and, equally, partners.”
team know how important it is to keep up
with the changing world of business as well as
childrens’ wishes. Watson notes how important
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TOP 10
TECH
STARTUPS
140 October 2022
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TOP 10
As technology continues to develop and

be applied to a wide range of industries,
Technology Magazine takes a look at 10
of the top tech startups globally
WRITTEN BY: TILLY KENYON
T
he tech startup sector is full of
companies capitalising on growing
demand for digital tools. According
to the latest forecast by Gartner,
worldwide IT spending is projected to
total US$4.5tn in 2022, an increase of 3%
from 2021.
A constantly developing industry,
technology startups are keeping up with
the changes by bringing new products
and services to the market at breakneck
speed. Spanning the AI, fintech,
cybersecurity industries and more, we
take a look at 10 of the top tech startups.
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TOP 10
10
QuEra Computing
A neutral-atoms-based quantum
computing startup, located in
Boston, QuEra’s mission is to
build the industry’s ‘most scalable’
quantum computers to tackle
problems for commercially relevant
applications in optimisation,
simulation, materials science,
pharmaceuticals, and more.
09
The company came out of
stealth mode last year with
US$17mn in funding from Rakuten,
Day One Ventures and Frontiers
Capital. It also received a DARPA
award and has already generated Confluera
US$11mn in revenue.
Confluera is a leading provider of
next-generation Cloud eXtended
Detection and Response (CxDR)
solutions. It delivers real-time
infrastructure-wide cyber kill
“QuEra’s mission is to build the chain tracking and response by
leveraging a ‘Continuous Attack
industry’s ‘most scalable’ quantum Graph’ to stop and remediate
computers to tackle problems for cyberthreats in real-time.
commercially relevant applications The company’s technology
automates cyber attack analysis,
in optimisation, simulation, materials making both small and large
science, pharmaceuticals, and more” security teams more efficient.
142 October 2022
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TOP 10
“Over the years, Marc

has gained knowledge
unmatched by many others
in the procurement and
supply chain industries”
08
Serve Robotics
Founded in 2017 as the robotics
division of Postmates – and spun
off into an independent company
in 2021 – Serve Robotics is shaping
the future of sustainable delivery.
The company designs, develops
07
and operates zero-emission
robots that serve people in public
spaces, starting with food delivery.
Earlier this year the company
closed a US$13mn funding round
that included money from Uber Hiya
and 7 Ventures, the venture capital
arm of 7-Eleven. On a mission to modernise
voice with trust, identity and
intelligence, Hiya’s Voice
Performance Platform connects
businesses with their customers,
protects people from spam and
fraud calls, and helps carriers
secure their networks for all.
Hiya’s SaaS applications, Hiya
Connect and Hiya Protect, serve
more than 200 million users, power
services like AT&T Call Protect and
Samsung Smart Call, and deliver
voice performance insights to
businesses across the globe.
https://t.me/PrMaB
The connected
supply chain turns
volatility into opportunity.
The e2open connected supply chain platform provides the
end-to-end visibility and collaboration you need to tackle
unpredictability. Build trust and confidence with your channel,
supply, logistics, and global trade partners. Take control of supply
constraints through direct procurement and meet customer
commitments in the face of disruptions and scarcity.
The connected supply chain. Moving as one™.
www.e2open.com
E2open and the e2open logo are registered trademarks of e2open, LLC, or its affiliates.
https://t.me/PrMaB
TOP 10
05
Halborn
Halborn was founded in 2019 by

ethical hacker Steven Walbroehl
and growth hacker Rob Behnke.
It builds security products and
06
provides end-to-end cybersecurity
advisory services for the top Web3
organisations in the world.
The cybersecurity firm serves
both traditional finance and
StreamYard blockchain-based clients, recently
announcing the completion of
StreamYard is a live streaming a US$90mn growth of equity in
studio that can be used in a financing, the first external funding
browser, with no need to download in the company's history.
an app. It features a share screen
capability, enabling users to
interview guests and stream
directly to Facebook, YouTube,
Twitter and LinkedIn Live.
The platform allows hosts to
stream pre-recorded clips and
display live comments on the
screen. It also helps users record
live streams and download the
audio or HD video recording.
Creators can personalise their live
streams with brand logos, colours,
banners, name tags, backgrounds
and more.
https://t.me/PrMaB
TOP 10
04
DeepL Translator
Launched in 2017, DeepL

Translator is a German AI
company that strives to
03
overcome language barriers
through AI.
Its neural networks (NN) are
able to capture nuances and
reproduce them in translation.
Since its launch, the company has Moonpay
been developing a new generation
of NN using a novel design. With MoonPay launched in 2019
this design, DeepL’s networks with the aim to increase
learn to grasp the subtle meanings cryptocurrency adoption. It set
of sentences and translate out to create a secure software
them to a target language in an solution that would enable
unprecedented way. people from all over the world to
participate in a digital revolution.
Founded by Ivan Soto-Wright
and Victor Faramond, the
fintech offers a user-friendly
solution to enable global users
to manage their cryptocurrency
“Since its launch, the company trading and investments.
In November 2021, the
has been developing a new company closed its Series A
generation of NN using a funding round at US$555mn,
bringing its total valuation to
novel design” US$3.4bn.
146 October 2022
https://t.me/PrMaB
02
TOP 10
Observe.ai
Observe.AI provides natural

language tools to track voice and
text conversations. Its Intelligent
Workforce Platform transforms
contact centres by embedding
AI into customer conversations,
optimising agent performance, and
automating repeatable processes
that drive revenue and retention.
In March, the company stated
that ARR was up 150%, with
customer interactions analysed
by its AI up 3x, a 426% increase in
AI-powered agent evaluations, and a
201% increase in AI-powered agent
coaching sessions.
To date, Observe.AI has raised
US$213mn in funding, with its latest
round of Series C funding in 2022.
Earlier this year, when it raised
$125mn, the company explained
that the money would be used to
continue building out its technology
and move into more markets.
“Observe.AI provides natural language

tools to track voice and text conversations”
https://t.me/PrMaB
DISCOVER WHO
MADE THE CUT.
Top 100 Companies
in Technology
Read Now
A BizClik Media Group Brand
https://t.me/PrMaB
Creating Digital Communities
https://t.me/PrMaB
TOP 10
Landing AI. About Us.
150 October 2022
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TOP 10
Landing AI
Landing AI provides
deployment-ready AI
solutions and enterprise-wide
transformation programmes for
customers worldwide.
Founded by Dr. Andrew Ng,
Co-Founder of Coursera, Former
Chief Scientist of Baidu, and
Founding Lead of Google Brain,
the company is positioned to help
businesses successfully move their
AI projects from proof-of-concept
to full-scale production.
It helps customers to realise
the business and operational
value of computer vision using
enablement tools. The company's
flagship product is LandingLens,
an enterprise MLOps platform
that offers end-to-end
workflow to build, iterate and
operationalise AI-powered visual
inspection solutions.
LandingLens is also equipped
with data preparation tools
and workflows that help users
achieve optimal data accuracy
and consistency.
https://t.me/PrMaB
CSC/AMD/UPM
World-cla
efficiency
WRITTEN BY: PRODUCED BY:
GEORGIA WILSON LEWIS VAUGHAN
152 October 2022
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ass energy
in Kajaani
https://t.me/PrMaB
Jukka-Pekka Partanen, Hannu Havanka,
and Andrew Dieckmann discuss their
collaboration in Kajaani to create a safe,
secure, and energy-efficient ecosystem
A
celebrated pioneer in the The company is working in collaboration
sustainable development of with UPM and AMD enhancing its data
ICT services, CSC is committed centre in Kajaani/Finland to offer world-
to promoting climate targets class energy efficiency. “The key to energy
across its entire operations. efficiency is for all the energy consumed
As such, through supporting the green by data centres to be spent on meaningful
transition, reducing its carbon footprint, and activities i.e. computing power with low
achieving positive green growth, CSC aims to PUE. And the waste heat generated by
minimise the environmental impact caused the DC operator is used sustainably. This
by its activities. also lowers the energy cost significantly,”
154 October 2022
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CSC/AMD/UPM
explains Jukka-Pekka Partanen, Data “We want to create a synergy of

Center Ecosystem Director in CSC - IT benefits within the ecosystem for the
Center for Science. data centres and the companies related
A modern business park in Kajaani, to them. We also want to expand and
based on an old UPM paper mill, hosts deepen the knowledge on invocation
more than 40 customers including data of data, machine learning, and artificial
centres. Kajaani Data Center Program intelligence (AI), as well as support Kajaani
has ambitions to further grow its and the wider Kainuu region’s visibility,
customer base with both national reputation work, internationalisation and
and international clients. business,” explains Partanen.
https://t.me/PrMaB
CSC/AMD/UPM
CSC empty. UPM aims to implement new ways

Founded in 1971, CSC - IT Center for Science of operating on these premises. UPM Is
is a Finnish centre of expertise in information dedicated to creating a future beyond fossils.
technology. It is owned by the Finnish state While its core business isn’t real estate,
and higher education institutions. CSC’s after closing its paper mill activities, UPM has
mission is to provide high-quality ICT expert grown dedicated to developing its real estate
services – internationally – for higher into locations suitable for other usages.
education institutions, research institutes,
culture, public administration, and enterprises. AMD
CSC’s Kajaani Data Center Program was Founded in 1969, AMD has driven innovation
created to attract new national and/or over 50 years in high-performance
international data centre customers to Kajaani, computing, graphics and visualisation
as well as create synergy benefits as part of its technologies–the building blocks for gaming,
ecosystem for the data centres; expand and immersive platforms and data centres.
deepen its knowledge on invocation of data, AMD employees are focused on building
machine learning and artificial intelligence; leadership high-performance and adaptive
and support Kainuu’s visibility, reputation products that push the boundaries of what is
work, internationalisation and business. possible. Billions of people, leading Fortune
500 businesses, and cutting-edge scientific
UPM research institutions around the world rely on
Founded in 1996, UPM is a large Finnish forest AMD technology daily to improve how they
industry company. UPM provides a variety live, work, and play. For more information
of products made from wood. Due to the about how AMD is enabling today and inspiring
structural changes in paper making, many tomorrow, visit the AMD (NASDAQ: AMD)
of the organisation’s paper mill facilities are website, blog, Facebook and Twitter pages.
https://t.me/PrMaB
CSC/AMD/UPM
“The waste heat generated

by the DC operator is
used sustainably. This
also lowers the energy
cost significantly”
JUKKA-PEKKA PARTANEN
DATA CENTER ECOSYSTEM DIRECTOR,
CSC - IT CENTER FOR SCIENCE JUKKA-PEKKA PARTANEN
TITLE: DIRECTOR, DATA CENTER
Creating a safe, secure, and ECOSYSTEMS
energy-efficient ecosystem COMPANY: CSC
Working collaboratively, CSC has developed
LOCATION: KAJAANI, KAINUU, FINLAND
a strong partnership with UPM and AMD to
develop a safe, secure and energy-efficient Jukka-Pekka Partanen works
data centre ecosystem to Kajaani. at CSC - IT Center Ecosystems
“AMD believes strongly in environmental and is based in Kajaani. He has been
sustainability and energy efficiency at CSC over 10 years and, before
improvement efforts. We have announced an that, spent almost 20 years at Nokia
ambitious goal to achieve a 30 times increase Mobile Phones.
in energy efficiency for AMD processors and Partanen has been involved in
accelerators from 2020-2025,” says Andrew the Finnish data centre industry for
Dieckmann, Corporate VP & GM for the Data the past 10 years, being one of the
Center GPU Business Unit at AMD. “We are founds of the Finnish Data Center
also dedicated to creating a future beyond Forum association and an active
board member until recently. In
that role, Partanen has worked with
a range of colleagues on the global
research infrastructure scene, as
well as with major international data
centre operators and investors.
Most recently, Partanen has
EXECUTIVE BIO
been focusing on growing the

Kajaani Data Center Ecosystem,
where LUMI - one of the most
powerful supercomputers in the
world - is leading the way. The
Ecosystem programme is supported
by the city of Kajaani, the Kainuu
Region, and local partners.
https://t.me/PrMaB
CSC/AMD/UPM
“AMD believes strongly

in environmental
sustainability and
energy efficiency
improvement efforts”
ANDREW DIECKMANN
CORPORATE VP & GM FOR THE DATA
CENTER GPU BUSINESS UNIT, AMD.
ANDREW DIECKMAN
TITLE: CORPORATE VP & GM FOR THE
DATA CENTER GPU BUSINESS UNIT
COMPANY: AMD
LOCATION: GREATER SACRAMENTO
As general manager of the
Data Center GPU team,
Andrew is responsible for the overall
business management, Product
Management and Strategy, Product
Marketing, Business Development
and Business Operations teams.
Andrew has spent his 20+ year
professional career defining and
building products for the data
centre market, including compute,
memory and storage solutions that
help to power many of the leading
cloud services and data centre
technology platforms. The data
centre GPU team at AMD is focused
EXECUTIVE BIO
on providing the world’s leading

accelerator solutions, powering
the world’s biggest AI clusters and
HPC supercomputers enabling
new scientific discovery and AI
advancements that will provide
tools, capabilities and innovation
previously not thought possible.
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CSC/AMD/UPM
LUMI — world-class supercomputer
fossil fuels. Sustainability is at the core of

our company,” adds Hannu Havanka, Vice
President of Real Estate in UPM Kymmene Oyj.
As part of their joint efforts on this front,
the three are supporting the EuroHPC Joint
Undertaking, which harnesses and develops
top-of-the-range supercomputers to
boost Europe's scientific excellence and
industrial strength, and to support the digital
transformation of the EU's economy.
One such supercomputer is located
at Kajaani. “LUMI was ranked third on the
Green500 list, published on 30 May 2022.
The supercomputer was built on world-class
environmental sustainability and cost-
efficiency criteria. It helps the European
ICT sector to drive the greener, more cost-
efficient operations necessary to reach the
EU’s ambitious climate targets and pave
the way for the green transition. With the
smallest possible environmental burden and
lowest cost for European taxpayers, LUMI is
beyond compare,” says Partanen.
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The LUMI system leverages a coherent
CPU and GPU interconnect using AMD Infinity
Fabric™ technology, which offers high-speed,
low-latency interconnect, a unified memory
for applications and boosts efficiency.
“Applications using HPL code leverage
this coherent interconnect to run the serial
portions of the code in the CPU, with the
parallel portions of the code on GPUs
ensuring an efficient use of both the high
performance of the AMD EPYC™ CPU cores
and AMD Instinct™ GPU compute units. This
also helps intelligently manage the data
movement, thus simplifying programmability
and easing the adoption of GPUs for HPC
applications,” explains Dieckmann.
He continues: “The LUMI system also has
a downstream NIC directly attached to each
https://t.me/PrMaB
CSC/AMD/UPM
“We are also dedicated

to creating a future
beyond fossil fuels.
Sustainability is at the
core of our company”
HANNU HAVANKA
VICE PRESIDENT REAL ESTATE,
UPM KYMMENE OYJ
of the Instinct MI250X GPUs that operates at

25Gbps, permitting low-latency messaging HANNU HAVANKA
from GPUs to off-node, helping to overlap TITLE: VICE PRESIDENT REAL ESTATE
computation and communication, thus COMPANY: UPM
efficiently using the system and improving
LOCATION: VANTAA, UUSIMAA, FINLAND
overall performance. These innovations are
critical to deliver a system that can deliver Hannu Havanka is the Vice
152PF of peak and 62.7 GFlop/W, achieving the President Real Estate of UPM
#3 spots in both the Top500 and Green500.” Kymmene Oyj, a Finnish-based
EXECUTIVE BIO
Partanen adds: “The LUMI supercomputer listed forest company acting globally.
is a really unique data centre investment in Mr. Havanka is an experienced real-
Kajaani. It is a top modern and efficient project estate professional and has, through
that was completed in the agreed timeframe his career, worked as a developer,
and budget. Kajaani is a proven location investor and corporate real estate
suitable for data centres and data centre in global perspective including
ecosystems. As a proof, LUMI data centre has investments and workplace
already won three international competitions development projects.
in the most innovative project category.”
https://t.me/PrMaB
CSC/AMD/UPM
Raising awareness of
Kajaani and its capabilities
A unique data centre ecosystem with
world-class solutions and services, CSC,
AMD and UPM strongly believe in the
capabilities of the Kajaani site and the
opportunities it can provide to drive
business growth.
“We have a proven data centre
ecosystem at Kajaani. There is plenty of
room for those in the data centre business
sector to grow in our park facilities, where
we offer world-leading speed-to-market
delivery – thanks to the brownfield site
– and a smooth permitting and planning
process,” says Havanka.
As both interest and visibility grow in the
Kajaani area, CSC is dedicated to growing
businesses related to its programme,
finding new operators that can benefit
from hosting a part of their footprint in
the Kainuu region, Finland.
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CSC/AMD/UPM
Such benefits and opportunities of

operating in the Kainuu region include:
• Cost efficiency - inexpensive electricity
and reimbursement from waste heat
utilisation.
• World-class references - such as the LUMI
EuroHPC project.
• One of the most eco-effective data centres
in the world - small carbon footprints and
surplus amounts of renewable energy are
in increasing demand.
• Data - extremely effective connection.
• Supply of HPC environments - CSC has
strong knowledge alongside a track record
of reliability and excellence in this area.
• Unique ecosystem - offering professional
partner expertise, dedicated education,
and RDI.
“We want everyone to understand the
opportunities and benefits that can be
gained from housing their data centres at our
base in Kajaani. Our data centre ecosystem
with the LUMI EuroHPC supercomputer as
its public reference significantly strengthens
Finland's – and especially Kainuu’s – role in
the European and global high-performance
computing ecosystem,” says Partanen.
He concludes: “At the same time, it will
strengthen the national and international
status of Kainuu’s ICT and Data Center
services. Kainuu now has the opportunity to
take advantage of the new prospects and build
its data centre ecosystem to a new improved
level. Now is the perfect time to attract new
operators, to establish their presence as the
world’s best data centre location.”
CSC:
AMD:
UPM:
https://t.me/PrMaB
ICEOTOPE TECHNOLOGIES
Scalable
and
sustainable
precision
immersion
cooling
WRITTEN BY:
JOSEPHINE WALBANK
PRODUCED BY:
LEWIS VAUGHAN
164 October 2022
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https://t.me/PrMaB
Iceotope’s high-performance
cooling solutions are precisely
engineered to help data centres
achieve the dual demand of
rapid growth done sustainably
T
he drive towards net-zero CO2 has
ignited innovation across every
industry sector, but none more so than
the world’s data centres.
Today, the dual demands of high
performance and improved sustainability
standards mean the risks for data centres are
higher than ever, as those that do not match the
pace of the rest risk being left behind.
In conversation with David Craig, the CEO of
Iceotope, we discussed how Iceotope’s cooling
technologies offer a long-term, seamless aid to
sustainability targets.
Readily scalable, holistic solutions -

what Iceotope brings to the cooling market
Iceotope’s precision immersion cooling solutions
are a prime example of data centre technologies
aligning with the ever-expanding and ever-changing
nature of the industry.
“I would describe our difference as: we
definitely set out to understand the customer’s
problem and create a solution that fits,” says Craig.
“If you look at the liquid cooling space today,
there are two very dominant technologies in cold
plates and tank immersion. Our approach was to
say, ‘This cannot just be a technology; this must be
a solution that is scalable and serviceable’.
“So, by being in racks and chassis, we fit
customers’ integrator models, and we're
incredibly serviceable – actually achieving slightly
better serviceability than air cooling.”
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Example of
an image caption
https://t.me/PrMaB
“I think this is one of those times that occurs
once in a generation, where incrementalism
becomes potentially quite dangerous”
DAVID CRAIG Craig explains how Iceotope’s technology
ICEOTOPE TECHNOLOGIES makes heat management infinitely easier.
“Today, everything to do with heat in
Alongside this, the technology also offers computers is a problem to manage. And
a simple, efficient way for data centres to actually, adopting our technology removes
improve their sustainability standards. that altogether, because you're not really
“We use a fraction of the raw materials, and cooling anymore. What you're actually doing
we use a fraction of the amount of dielectric is capturing heat. So, computers run better,
coolants – it's cheaper, it's simpler, it's lighter. they run in more places, they run more
We don't need to worry about spills, we have inexpensively, but also, you can do useful
superior thermal performance, and we’re things with heat, depending on where you are.
able to deliver a better holistic performance “Fundamentally, what we have done is
to the customer overall.” deliver a scalable, serviceable, deployable
168 October 2022
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DAVID CRAIG
TITLE: CEO
LOCATION: ILKLEY, ENGLAND
David Craig is CEO of Iceotope.

Having worked his way up
through Unisys and IBM in global
procurement roles, he moved on to
lead the commercial integration of
Prudential Assurance and Scottish
Amicable. Moving on from the merger
to turnaround a leading British
refrigeration company and start a
consultancy, which he sold three
later to Amey. He was then invited to
join a late 1990s tech boom disaster,
which then became Scotland’s third
largest software company. Craig has
done a few turnarounds since, but
now primarily leads Iceotope and a
life science business.
solution which – by being able to retrofit and

scale down to one, as well as up to many –
EXECUTIVE BIO
means that the customer doesn't have to go

for this ‘all or nothing’ type of approach.”
For Craig, we are only at the cusp of
the change that the data centre industry
will witness. He asserts that, in the very
near future, the usual quick-fix air cooling
methods will not be able to keep pace with
the technology being deployed.
“I genuinely think that, in five years’
time, we will be in the midst of an
avalanche of change. People will be
accelerating towards those more holistic
understandings and solutions – and
customers will be driving that demand
much more significantly.
“The young generation, who really care
about sustainability, will be budget holders.”
https://t.me/PrMaB
Scalable and sustainable precision

immersion cooling
As the younger generations rise to positions

of higher influence, ESG as an industry priority
will only increase. By this point, as Craig asserts,
the companies that have not successfully met
these standards will struggle to survive, simply
because they waited too long to innovate.
Sustainability and high performance - the

competitive edge of immersion cooling
As you can imagine, an instrumental factor
driving Iceotope’s technological innovation
is sustainability. Iceotope’s step away from
air cooling has allowed it to achieve green
standards that knock its competitors out of
the water.
“Everything in data centres, today, has
been designed to be cooled by air.
“As a result, it's pretty low density and
horrifically inefficient – servers typically
run at pretty low utilisation rates to prevent
them from throttling. So, they use up large
amounts of land, as well as huge amounts of
electricity and water resources.”
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“I really think there In comparison, Iceotope’s technology can

improve environmental performance across
is a moral case for a number of key areas.
“If you just think about data centres, if our
growth, but we have technology was deployed across the majority
to conduct growth of the industry, we would reduce the usage

of billions of litres of water. The industry
in a moral way” consumes enough water to hydrate 10% of
the world's population today – that could be
returned to people who could drink it.
DAVID CRAIG
ICEOTOPE TECHNOLOGIES “However, the impact becomes broader
when you step right outside it. If the whole
industry got about 30% more energy
efficient, you're dealing with the levels of
50MT-of-carbon-a-year reduction.”
To that end, Iceotope’s technologies
deliver sustainable cooling in adaptable,
bespoke and highly practical solutions. They
offer cooling solutions that can be tailored
to meet each site’s specific needs, balancing
sustainability with optimal performance.
“We have a whole set of benefits that
the technology itself delivers: less space,
less cost, less energy, and less water – and
people get that.
“The key thing that we do to help is
actually engage with, listen to and deliver
the solutions that they need, as opposed to
saying, ‘This is what we've got, here's your
fridge, where would you like it? It’s white’.
Instead of trying to bend them to us, we are
bending us to them.”
“When you do that, you are much more
aligned with the customer. It means that we
listen to them, and we adopt their thinking
into what we develop.”
The global potential, ready to be unlocked

Improving cooling solutions may sound like
a small step, but alleviating the restrictions
imposed by air cooling can reap huge
rewards. It promises to not only help data
centres achieve a more efficient way of
https://t.me/PrMaB
“In five years’ time, “We can accelerate the rate and pace
at which we adopt AI and those kinds of
the young generation technologies. And, if you think about the
who really care about onset from there, adopting AI in healthcare
sustainability will be budget will massively enhance the rates of survival
and early diagnosis; it will massively reduce
holders. And I think you'll the amount of time that nurses waste on
see a whole set of people triage and A&E.”
struggling to survive, And that’s just one example. This
technology can enhance all industries,
because they just waited expanding their capabilities, increasing their
too long to innovate” efficiencies and making our vision of smart
cities a reality.
DAVID CRAIG
operating, but to drive higher performance

across countless global industries.
“As businesses start to understand how
much cheaper and more effective life can be
in a chassis-based liquid cooling world, they
will accelerate towards it. You paint a picture
of a world in which you are using a quarter
of the physical space to do your processing,
plus half of the energy and virtually no water.”
Beyond the immediate benefits that
this will bring in terms of sustainability and
business costs, adopting advanced cooling
solutions also has the power to transform
the way that data centres are run, modelled
and implemented, in an increasingly
technologically-advanced world.
“If your processes are completely silent or
you're not deafening your staff, you can run
data centres in city centres. You can run them
on the 33rd floor of an office block. You can
transform the type of land that you use – using
more brownfield than greenfield – fibre can
be where the people are, and the data can be
processed as close to people as possible.”
As well as the practical advantages, this
shift opens up huge possibilities for data and
its utilisation.
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“The more that we can transform fewer raw materials, fewer component
perceptions of high-performance placements, and fewer inventory
computing from a wacky thing in the corner movements,” Craig explains.
to a mainstream high performance that’s “Actually, the whole supply chain
powering smart cities, autonomous vehicles, becomes much simpler and much cheaper,
advanced healthcare, advanced retail, then while also adding value and margins back in
you start to really move forward.” for those who make the devices.”
Alongside this, another benefit of
Iceotope’s technology is that servers can Can the data centre industry
be made much smaller than conventional exist without change?
air coolants. According to Craig, data centres at
“If they're much smaller, they're also large continue to use a completely
much cheaper with fewer precious metals, extractive model.
Iceotope’s
cooling solutions
achieve up to
40%
less CO2 emissions
96%
less water
40%
less power usage
(per kW of ITE
power)
https://t.me/PrMaB
“Most of what has been done is quite “You cannot cost-reduce your
incremental – and that's understandable,
because there's a lot of risk in the
way to success. You have
business; you don't want your data to manage costs carefully,
centre to fail or to go down, and changes but if you're just cutting, you
are expensive.”
“It’s totally understandable that you
won’t have the space and
have that kind of constraint sitting there. time for innovating. And it's
But I think this is one of those times the innovators that drive
that occurs once in a generation, where
incrementalism becomes potentially things forward”
quite dangerous, in the sense of actually
what the impact could be on our DAVID CRAIG
competitiveness. Because there is no ICEOTOPE TECHNOLOGIES
174 October 2022
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doubt that ESG is going to be a very,

very strong factor in the future.”
In short, adopting sustainable
technologies is no longer a choice.
“There's a rising generation of
people half my age and less, who really
passionately care about the environment.
They will be making buying decisions and
they will be consumers. And I think they
will hold greenwashers to account.
The global drive for sustainability –
and the responsiveness of the global
data centre industry – has effectively set
a pace of change. If not followed, data
centres are risking nothing less than the
future of their business.
“If we stay in this incrementalist, safe
world where we're not joining the dots,
it's a dangerous place. Joining the dots
and grabbing that vision is what the
companies who’ll make a serious impact
on the future will be playing towards.”
So, as we look to a hugely promising
future for data centres and their
increasing role within economies,
businesses and societies, Craig has high
hopes that the demand for innovation
will actually make data centres a solution
to aid the world’s net-zero targets.
“I really think there is a moral case for
growth, but we have to conduct growth
in a moral way.
“We have an obligation to go beyond
the balance sheet and do these things
because they will make fabulous,
fabulous differences to our future. So
more technology, moving faster, please.
And I think that's why those who remain
afraid to change will be caught in a set of
perfect storms.”
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LUMEN
TECHNOLOGIES:
SUSTAINABLE
PRACTICES
ENHANCED
BY TECH WRITTEN BY:
GEORGIA
WILSON
PRODUCED BY:
BEN
WIGGER
176 October 2022
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LUMEN TECHNOLOGIES
https://t.me/PrMaB
LUMEN TECHNOLOGIES
Annette Murphy, Regional President of

EMEA and APAC at Lumen Technologies,
discusses the company’s approach to
sustainability and use of technology
L
umen is a multinational technology
company that enables companies
to capitalise on emerging
applications and power the 4th
Industrial Revolution (4IR). This
revolution is redefining how we live and
work, creating an unprecedented need for an
advanced application delivery architecture –
designed specifically to handle the complex
and data-intensive workloads of next-gen
technology and businesses.
“We integrate network assets, cloud
connectivity, security solutions, and voice
and collaboration tools into one platform
that enables businesses to leverage
their data and adopt next-generation
technologies,” says Annette Murphy, who
joined the company in 2021 and leads the
strategy for the EMEA and APAC region.
“I have witnessed the company’s
evolution into one that is very much a part
of the technology ecosystem and aligned
with the interests of other large technology
companies, like those of our strategic
partners – Microsoft, Amazon and SAP,”
she explains.
178 October 2022
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“WE KNOW FROM
OUR WORK IN THE
INDUSTRY THAT OUR
INFRASTRUCTURE
SOLUTIONS ARE
ENABLING SIGNIFICANT
PROGRESS ON
SUSTAINABILITY”
ANNETTE MURPHY
REGIONAL PRESIDENT OF EMEA
AND APAC,
LUMEN TECHNOLOGIES
https://t.me/PrMaB
VMware Zero Carbon
Committed - Partnering
for a sustainable future
VMware Zero Carbon Committed providers have set goals
to power their data centers with 100% renewable energy
or achieve carbon neutrality on or before 2030.
These providers are also VMware Cloud Verified – using

the full VMware Cloud infrastructure to provide unparalleled
cloud services to their customers.
FIND ZERO CARBON COMMITTED PROVIDERS
https://t.me/PrMaB
Lumen Technologies harness the
value of cloud with VMware
Guy Bartram, Director Product Marketing & cloud service delivers a public cloud
Go-To-Market Specialist at VMware, reflects experience that’s encapsulated in a
on its partnership with Lumen Technologies secure and private cloud footprint.
Founded in 1998, VMware is a leading Bartram comments: “Our validated solution

provider of cloud computing and offers a consistent operational experience
virtualisation technology, headquartered across multiple cloud environments for our
in the US (California). “We believe that the customers, as well as having easily replicable
software we deliver has the power to unlock blocks that can be customised and built-
new opportunities for people and do good to-order to meet the specific customer
for the planet,” says Guy Bartram, Director requirements. The solution provides
of Product Marketing & Go-To-Market fantastic coverage and a complete
Specialist at VMware. solution for customers.”
He continues: “We are providing the next WHAT DOES THE FUTURE LOOK
wave of innovation for our customer base, LIKE FOR THIS PARTNERSHIP?
as well as building a more sustainable,
VMware plans to continue in its collaboration
secure future by integrating environmental,
with Lumen Technologies to drive better
social and governance (ESG) goals across
outcomes for customers that are looking to
the company and aligning them to our core
move to the cloud, with a particular focus on
business strategy, especially with our supply
edge computing and more secure solutions.
chain cloud providers.”
“The Lumen Technologies partnership has
VMWARE AND ITS PARTNERSHIP
been very successful, providing a great
WITH LUMEN TECHNOLOGIES
combination of solutions and capabilities
For many years, VMware has been in a required for customers to transform business
long-standing partnership with Lumen processes and customer experience by
Technologies from edge computing to utilising computer network data services for
workspace and security, VMware has helped lower latency and secure applications.”
Lumen Technologies in many different areas.
“More recently, we’ve worked on delivering LEARN MORE

a private cloud with the VMware cloud
foundation and the Luman private cloud,”
says Bartram. Hosted on VMware’s Cloud
Foundation™, Lumen Technologies’ private
https://t.me/PrMaB
LUMEN TECHNOLOGIES
Sustainable practices enhanced by tech
“The Lumen Platform

“OUR CORE MISSION IS the different ways that
is the fastest, most our organisation enables
secure platform for TO FURTHER HUMAN sustainability including
next-gen business PROGRESS THROUGH diversity, equity,
applications and data, inclusion, governance,
integrating global THE POWER OF environmental
network infrastructure, TECHNOLOGY” sustainability, and
cloud connectivity, commitments to
edge computing, science-based targets,”
ANNETTE MURPHY
connected security, REGIONAL PRESIDENT OF EMEA says Murphy.
voice, collaboration AND APAC, Whilst sustainability
and enterprise-class LUMEN TECHNOLOGIES has been a part of Lumen
services into a seamless Technologies’ core
experience. Our reach and our ability to operations for many years, Murphy has seen
impact the world is significantly bigger the opportunities surrounding the movement
than when I first became involved in the increase significantly. “Our customers
technology space.” are increasingly focused on how they can
leverage the capabilities that we provide to
Lumen Technologies’ approach acquire, analyse and act on data in a way that
to sustainability can improve sustainability performance.”
For Lumen Technologies, sustainability is an “What used to be a lower priority for
integral aspect of its mission and purpose many of our customers has now become
as an organisation. “Annually, we express a top priority, as they set their own targets
182 October 2022
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LUMEN TECHNOLOGIES
for emissions reductions, and work to

understand how they can collaborate with ANNETTE MURPHY
partners across their supply and value chain TITLE: REGIONAL PRESIDENT OF EMEA
to meet those targets. Our platform’s role AND APAC
in this has become crucial to driving these INDUSTRY: IT SERVICES
outcomes,” she explains.
LOCATION: LONDON, UK
Lumen Technologies’ sustainability
focus areas and efforts Annette Murphy is Regional
When it comes to the sustainability strategy President for Europe, the Middle
at Lumen Technologies – and the company’s East and Africa (EMEA) and Asia Pacific
ESG strategy as a whole – Murphy explains (APAC) at Lumen. She is responsible for
that the company has taken a “multi-level leading the EMEA region and business
approach”. Within this approach, unlocking results in EMEA and APAC.
sustainability through innovation and Murphy brings more than 20 years
transparency are core tenets. of experience in the telecoms and
technology industries to her role, which
includes all aspects of the company’s
strategy, go-to-market and customer
experience in EMEA and APAC.
A people-first leader, Murphy is
passionate about fostering a diverse,
inclusive and collaborative company
culture. She currently serves as the
Executive Sponsor for Lumen’s EMEA
Women Empowered employee
resource group.
Previously, Murphy was Managing
Director, EMEA at Lumen. Prior to
Lumen, she held several senior
executive roles at Zayo leading sales,
commercial and product teams. She
also held senior management positions
at Geo Networks and BT.
EXECUTIVE BIO
In March 2022, Murphy was named

in Capacity Magazine’s 20 Women to
Watch power list, which celebrates
noteworthy women from across the
wholesale telecoms and tech sector.
https://t.me/PrMaB
LUMEN TECHNOLOGIES
SUSTAINABILITY TRENDS
IN TECHNOLOGY
“Over the course of the last

few years, customer focus has
been on somewhat simpler indicators
of sustainability performance and
ambitions, such as GHG emissions. More
recently, however, customers have
gained a broader, more sophisticated
understanding of the different ways that
businesses and the value chain can be
sustainable,” says Murphy.
“An example of this within
our business can be seen in our
stakeholders’ prioritisation of network
resilience, as well as the ability to ensure
the security and privacy of data, and
drive our own digital transformation.
These issues weren’t traditionally a part
of the sustainability conversation.
“What used to be a narrower
conversation around a small set of
DID YOU KNOW...
environmental topics has become a

much broader conversation around
environmental, social and governance
topics. People are realising that
sustainability needs to be woven into
their business and needs to be a part
of how they think about not just their
values, but how they create value.”
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LUMEN TECHNOLOGIES
“We know from our work in the industry

that our infrastructure solutions are enabling
significant progress on sustainability,” says
Murphy. “This can be seen in the growth of
universal communications and collaboration
during the COVID-19 pandemic. A lot of
businesses required those services to sustain
their business, so we knew that our fibre
platform would play a big role in sustainability.”
Similar to fibre, Murphy highlights the
significant benefits of migrating applications
to the cloud from a sustainability standpoint.
“Running your IT infrastructure and
operations in a cloud model allows for data
consumption to be controlled much better,
and for the optimisation and governance
of your infrastructure to be much more
sophisticated and robust.”
The next level up from infrastructure
solutions is collaborating with companies to
deliver sustainable solutions that are tied to
applications such as smart cities, where the
solution is designed with the intent to enable
a particular sustainability benefit.
“Examples would be the use of IoT
and sensors to enable: reduced energy
consumption in buildings; reduced water
consumption in agriculture; or reduced waste
in manufacturing processes. The solutions
that we're designing in coalition with our
alliance partners and customers are key
enablers of sustainability,” explains Murphy.
“There are also strategic interventions,
aspects that we can influence that might
not be directly related to our business.
These include the ability to support the
decarbonisation of our energy systems with
the use of Industry 4.0 technologies such as
AI to optimise the use of renewable energy
by dealing with the persistent challenges of
intermittency and storage.
“In these cases, there's a lot of
collaboration that needs to happen with
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other companies. To support the digitalisation
LUMEN TECHNOLOGIES’ of those platforms is a great example of how
CORE MISSION technology enables sustainability across a
range of different industries.”
“Our core mission is to further
human progress through the Lumen Technologies and its partners
power of technology,” explains Murphy. When it comes to partnerships at Lumen
“One of the great things about our Technologies, Murphy explains that the
mission is our individual ability to general ethos is a “‘better together’ story”.
interpret it in our own way. “Our partnerships with cloud providers
“For me, further human progress are a great example of ‘better together’,”
could be enabling customers to says Murphy.
DID YOU KNOW...
optimise their use of infrastructure one “Most customers going forward

day and enabling a startup to deliver a will have a hybrid IT infrastructure for
new service the next. There are so many the foreseeable future, and cloud will
applications that are part of the fourth be a big part of that. Having multiple
industrial revolution and equally as partnerships with cloud, hardware and
many ways technology can be used to platform providers gives us the ability
improve human lives to create a better, to take operational control, providing
more connected world.” optimisation and governance across the
entire hybrid IT infrastructure.
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LUMEN TECHNOLOGIES
“TO SUPPORT THE

DIGITALISATION OF
THOSE PLATFORMS IS
A GREAT EXAMPLE OF
HOW TECHNOLOGY
ENABLES SUSTAINABILITY
ACROSS A RANGE OF
DIFFERENT INDUSTRIES”
ANNETTE MURPHY
REGIONAL PRESIDENT OF EMEA
AND APAC,
LUMEN TECHNOLOGIES
“Those partnerships ensure that we're able to with companies like SAP and IBM,” says
apply best practices across a range of different Murphy. “Their customer engagements are
areas and use data to drive better business driven by the need to develop new business
decisions. With these partners, we are seeing systems and accounting systems to support
tremendous value delivered to our customers. carbon accounting and other emerging issues.”
She adds: “Our platform enables them to
Partnerships with VMware, deploy those solutions at scale, in a way that's
IBM, SAP and HPE more cost-effective and better integrated with
“One of our most important partnerships is existing systems.”
with VMware,” establishes Murphy. “Their “Finally, our partnership with HPE is also very
technology enables a number of different valuable. We want to ensure that the hardware
solutions that we provide to both our that we use has the least environmental
network and cloud space. impact possible over the course of its entire
“VMware is a key enabler of our edge life cycle,” says Murphy.
solutions, as well as the foundational “Our partnership with HPE ensures that we
platform for our private cloud solution. have not only the best hardware going in, but
But, more recently, we've been working that our hardware also contains a relatively
with VMware to understand how their low level of embedded carbon, can be easily
technologies on our platform address recycled and repurposed, and has a very long
emerging issues around data sovereignty life that can be extended to keep the hardware
and reducing the carbon footprint of IT out of the waste stream as long as possible.”
infrastructure and operations.”
“Those same issues that we tackle with
VMware are also what drive our partnership
sustainabilitymag.com 187
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FASHIONING
A NEW
CYBERSECURITY
PROGRAM
WRITTEN BY: TILLY KENYON
PRODUCED BY: TOM VENTURO
188 October 2022
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KONTOOR BRANDS
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KONTOOR BRANDS
John Scrimsher, Chief Information Security

Officer (CISO) at Kontoor Brands, shares
how he built and developed the company’s
cybersecurity program
O
n a mission to grow through
innovative design and
sustainable performance
to excite more consumers,
Kontoor Brands is made up of
iconic names such as Wrangler and Lee jeans.
The global clothing company is a spin-
off from parent company VF Corporation,
becoming its own entity in 2019. While it
may be a publicly-traded retail company
with a primary focus on fashion, it faces the
same cybersecurity challenges that many of
its peers in the retail industry face.
“My role within the company’s mission, of
growing to meet consumer needs, is to ensure
that I'm keeping up with the innovation and
identifying the cyber risks associated with that,
as well as helping drive solutions that enable
the business to achieve its mission,” said John
Scrimsher, Chief Information Security Officer
(CISO) at Kontoor Brands.
Scrimsher explained how he works closely
with the Retail & Hospitality Information
Sharing and Analysis Centre (RH-ISAC). ISACs
are non-profit organisations that provide a
central resource for gathering information
on cyber threats (which, in many cases, are
to critical infrastructure), as well as allow
two-way sharing of information between
their members about incidents, threats,
and their root causes. In addition, these
organisations offer a platform to share
a wealth of experience, knowledge and
analysis relating to cyber threats.
190 October 2022
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Fashioning a new cybersecurity program
“Throughout the
“COMPLEXITY IS THE team member,
industry, we see allowing him to build
challenges such as ENEMY OF SECURITY the rest of the team
phishing and business AND THE MORE from the ground up.
email compromise (BEC) The forward-looking
remaining top items of COMPLEX WE MAKE program is focused
concern. Fraudulent ANY SOLUTION, THE on ensuring visibility
activity is another issue, to all data processing
whether it's domain MORE LIKELY PEOPLE systems and devices.
fraud – where people ARE TO SEEK OUT It also understands the
squat on domains and need to have a strong
look for new ways to WAYS AROUND IT” asset discovery and
exploit those – selling management program
counterfeit products, JOHN SCRIMSHER for manufacturing, edge
CISO,
or using it as a phishing KONTOOR BRANDS
devices and all areas of
leverage to make the the business.
employees or customers think that they're He explained some of the major principles
getting an email from us,” he added. that he follows when building a program:
• Making it user focused, keeping it simple –
Building a cybersecurity “Complexity is the enemy of security; the
program for the future more complex we make any solution, the
Scrimsher started at the company in 2019 more likely people are to seek out ways
and was employed as the first cybersecurity around it.”
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KONTOOR BRANDS
• Measurable visibility – It is important to be

able to measure that the program has the JOHN SCRIMSHER
level of visibility necessary to protect the TITLE: CISO
environment and to increase that visibility
INDUSTRY: RETAIL APPAREL & FASHION
where necessary.
• It can withstand scrutiny – A good LOCATION: NORTH CAROLINA, US
cybersecurity program should be able to
stand the test of time. John Scrimsher has over 25 years
• ‘All means all’ – When referring to of experience in developing and
implementing security methods such as leading security organisations across
multifactor authentication across all users, some of the most iconic brands in
all means all. Granting any exception is a technology and manufacturing. While
potential hole for bad actors to exploit. based in North Carolina, John has
experienced living up in the Pacific
Following those principles, Scrimsher has Northwest as well as the South east and
been able to build a program that covers all North East US and appreciates travelling
the areas of cybersecurity from vulnerability around the world. His experiences with
management, third-party risk management, multiple cultures drives his desire to
identity management and also governance, seek new and diverse opinions as a part
risk, and compliance. of the security program. As the CISO
“We're not going to try to adapt something for Kontoor Brands, the home for iconic
that may have elements that don't quite fit Wrangler, Lee and Rock & Republic
with what we're trying to do. So, the way I Jeans, John has built a forward-looking
describe it is that my goal is to build a security security program focused on ensuring
program for 2025, not adopt and adapt from visibility and resiliency based upon a
1995,” he added. strong relationships across the business.
Dealing with third-party risk

When the world went into lockdown in 2020
– a state that many countries went in and out
of intermittently throughout 2021, too – the
global fashion industry faced exceptionally
challenging conditions. As well as greater
scrutiny on sustainable practices and a
EXECUTIVE BIO
larger volume of orders to fulfill in a time of

almost stationary supply chains, the increase
in online shopping created a larger threat
landscape to be exploited by bad actors.
Being a forward-looking company that
was established just one year prior to the
global COVID-19 pandemic, Kontoor had
started out planning for the future. This
enabled its employees to move quickly
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KONTOOR BRANDS
196 October 2022
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to remote working once the pandemic
hit, allowing the company to successfully
operate its eCommerce platforms.
Supply chains have also been a big issue in
the cybersecurity industry, as any difficulties
or delays with these can completely shut
down business operations and lead to
various damages. Scrimsher explained: “One
thing we always do is look at the risk levels
of the supply chain and, and just like every
other company we do face the same risks
around supply chain disruptions.”
71% of organisations report that their
third-party network contains more
vendors now than three years ago. When
it comes to advancing business goals, this
evolving business environment demands
new approaches to third-party risk
management that account for the changes in
organisations’ reliance on third parties.
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Scrimsher is currently chairing the Third with other retail companies that we would
Party Risk Management Working Group typically consider competitors, but in the
with the RH-ISAC, collaborating with cybersecurity world, we're all partners.
approximately 30 other companies on “We're all out there trying to help each
defining a set of industry standards that they other protect our customers and our data
can implement for all of the third parties and through setting and maintaining global
the requirements to attain them. standards for all of our vendors. That way,
“It's everything – how do we determine our supply chain providers – whether
what type of data we share with them? they're software supply chain or product
How do we determine what level of supply chain – all know what to expect,
network connectivity we provide to them? and they can start building their systems to
How do we ensure that, when they have be as secure as the industry is looking for,”
connectivity, we can track their identities explained Scrimsher.
to ensure we know who is accessing our Organisations that suffered a data breach
systems or our data? So we work very closely while they had AI technology fully deployed
198 October 2022
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KONTOOR BRANDS
“We work very

closely with other
retail companies
that we would
typically consider
competitors, but in
the cybersecurity
world, we're all
partners”
JOHN SCRIMSHER
CISO,
KONTOOR BRANDS
meant more people are connected, and also

a move to more people working remotely,
partially due to the global pandemic. This
change in environment has led to a rise in
cybersecurity issues, for example the high
volume and sophistication of advanced
saved an average of US$3.58mn in 2020. One email attacks has caused significant
way in which Kontoor reduces risk of a data cybercrime losses, with business email
breach is to continuously assess the business compromise losses alone amounting to
and identify trends such as the former. nearly US$2.4bn in 2021.
“As we look to the future, there's always
discussions around AI technologies and the Kontoor utilises best-in-class partners to
metaverse and things like that. It's keeping help keep the organisation’s emails safe.
up with those conversations, making sure “We treat our cyber security vendors as
we know what types of data are going to be partners.. This is very important for security
involved, what the risk levels are of that data because that helps them understand your
and then driving the program based on that.” needs better. We need to work with them on
a daily basis to ensure that we understand
Keeping emails secure through the threats and that they understand our
cyber partnerships business needs, so that we can implement it
The increase in digital transformation has as effectively as possible,” said Scrimsher.
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200 October 2022
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KONTOOR BRANDS
“That’s the security world: there's always a new

type of threat that comes up. In the next 12
months, I expect some of the biggest challenges
to be really around privacy and deep fakes”
JOHN SCRIMSHER
CISO,
KONTOOR BRANDS
Since implementing tools provided by “I would say that technology hasn't really
cybersecurity partners, such as Abnormal changed the industry, but that the industry
Security, instead of having hundreds of users is definitely driving the need for new
reporting phishing or attempts at fraud, technology. Whether it's automation, better
Kontoor has seen its numbers drop down to identification, or the machine learning and
single digits – because its partners are catching AI capabilities to better identify the threats.
it before the users ever see it. Those are all being developed in response
This has greatly helped the clothing company to the needs of the industry.”
in reducing the user workload volume, allowing New technologies such as the metaverse
them to become more efficient and do their are causing some concerns about privacy
jobs, whether it's marketing, sales, design, and data security. As everything is built
according to Scrimsher. virtually in the metaverse, cyber criminals
have plenty of options to hack the data
Facing the unknown challenges and misuse it for their personal gains.
Reflecting on the past 12 months, Scrimsher explained how one of the biggest
Scrimsher explained how one of the biggest challenges of working in cybersecurity
improvements has been his team's ability is that they never know what the next
to detect and respond to threats. “Having a challenge will be.
team that's able to constantly learn, keep up “That’s the security world, there's always
with the trends and be able to protect our a new type of threat that comes up. In
company is, I would say, probably one of my the next 12 months, I expect some of the
proudest accomplishments.” biggest challenges to be really around
As the threat landscape continues to grow, privacy and deep fakes. As we start moving
so do the challenges that face cybersecurity into the metaverse and AI usage grows, I
teams. Businesses are adopting new think it's going to be a challenge for us to
technologies and solutions, adapting in really figure out the right way to address
the face of adversity as they continue to that and ensure that we're protecting our
navigate the new challenges. Although these users from fraud and other threats.”
technologies will ultimately lead to strength
and innovation in organisations around the
world, they can also create new risks and
vulnerabilities that can be exploited.
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OPEN ACCESS DA
CENTRES – AFRICA
DIGITAL HEARTBE
WRITTEN BY:
CATHERINE GRAY
PRODUCED BY:
LEWIS VAUGHAN
202 October 2022
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ATA
CA’S
EAT
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WIOCC/OADC
OADC’s newly appointed CEO,

Ayotunde Coker, shares his vision for
Africa’s future and the role OADC will
play in the country’s transformation
LL
ate 2021 saw WIOCC - the leading player
in the deployment of carrier-scale, future-
proofed network infrastructure into Africa
- announce US$200mn in funding to launch
a new pan-African data centre operator through
WIOCC Group company Open Access Data Centres
(OADC). Along with this announcement, OADC
revealed its plans to invest US$500mn over the next
five years in deploying and operating a network of
world-class data centres across the continent.
Just over six months later, OADC’s newly
appointed CEO, Ayotunde Coker, shares his plans to
drive Africa’s digital ecosystem forward: “We want to
build at speed, expanding the market and delivering
customer-centric value propositions. In Africa, the
future is cloud. If you consider the business model for
mobile telephony in Africa, its success was ensured
by a pay-as-you-go charging model. The cloud is the
most effective way to deliver technology solutions
to customers – and again, is based on a pay-as-you-
grow, pay-as-you-go, pay-as-you-need model.”
“We see significant growth and further opportunity
in the hyperscale cloud data centre market. Our new
facility in Lagos, for example, is being built in phases
to match demand, but can ultimately scale to over
20MW, capable of supporting over 5,000 racks.
However, not every location requires facilities of this
size. In more regional business hubs, a medium-sized
data centre (or ‘midi’), circa 200 to 400-rack facilities,
for instance, is more appropriate, and for smaller
edge workloads, edge facilities of up to 150kW critical
power support services, applications and network
extension closer to the network edge; so, uniquely in
Africa, we are doing all of this.”
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WIOCC/OADC
Coker was appointed to guide and Now, the innovative CEO is firmly
lead the OADC initiatives that will play a engaged in delivering OADC’s plans for
major role in accelerating Africa’s digital Africa’s transformation and is excited by the
transformation, through construction and opportunity presented to him at OADC, as
operation of a pan-African network of he notes: “The key thing with WIOCC being
Tier-III certified data centre facilities. The the leading player in the deployment of
organisation is rolling out its unique core-to- carrier-scale, future-proofed open network
edge open-access data centre ecosystem, infrastructure into Africa is that it opens up
comprising a combination of hyperscale, options for interconnectivity between data
regional and edge data centres. centres and right through to the point of use.
Upon his appointment, Coker said: There is great synergy there. Looking towards
“I am delighted to be leading OADC in the future, WIOCC and OADC have been
transforming Africa’s digital capabilities, chosen to land the new >100Tbps Equiano and
developing vibrant interconnected 2Africa undersea cables at different points in
ecosystems based on deployment of world- Africa. I think that's a really great achievement,
class, open-access digital infrastructure at and an excellent anchor point in terms of
strategic interconnection points throughout building out Open Access Data Centres.”
the continent. An opportunity for Africa to
leapfrog the world.” OADC: setting new standards
of excellence in Africa
With 35 years of international experience
across Europe, the USA, Asia and Africa,
Coker knows the importance of giving
customers best-in-class services: “Quality
is very important in what we do. With many,
many years in the industry – particularly in
Africa – it has become clear to me that we
have to build with quality moving forward. It
is so important that the quality is there from
the beginning.”
“We will set new standards for
excellence in client delivery and service,
whilst also setting new standards for the
interconnection of digital ecosystems to
ensure quality across the continent. In
this it is vital to have the support of a great
team. I am delighted with the team we
have in place, and I will continue to bring in
talent in key areas to ensure we are able to
deliver on this promise. We will continue to
invest in sustainable engineering, sales and
marketing, and to move quickly to address
new client requirements. We know exactly
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“It has become
clear to me that
we have to build
things with quality
moving forward.
It is so important
for the quality to
be there from the
beginning”
DR AYOTUNDE COKER
CEO, OPEN ACCESS DATA CENTRES
Dr Ayotunde Coker
TITLE: CHIEF EXECUTIVE OFFICER
INDUSTRY: DATA CENTRES
LOCATION: NIGERIA
Dr Ayotunde Coker is one of the business leader, Dr Coker has held senior
leading players in the development positions in finance, energy, management
of the data centre industry in Africa and is consulting and UK Government. He
Chairperson of influential industry group, holds an MSc from Cranfield Institute of
the Africa Data Centres Association. Technology and a PhD (Honoris Causa)
Before joining OADC as Chief Executive from ESCAE University. His achievements
Officer, Dr Coker led Rack Centre to have been recognised by numerous
becoming a household name in Nigeria awards, including the Distinguished
and a leading brand in Africa, with global Manufacturing Alumni Award (Cranfield
recognition and numerous prestigious Institute of Technology) 2020, and in the
international awards. same year, he was recognised as one of the
Throughout a distinguished Global Top 30 Edge Computing Leaders by
international career as a technology and Data Economy Magazine.
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SARADAN
DATA CENTRE SPECIALISTS
CONSULT
DESIGN
BUILD
MANAGE
G L O B A L E X P E R T I S E F O R
C O R E T O E D G E
C R I T I C A L F A C I L I T I E S
C L I C K T O D I S C O V E R M O R E
https://t.me/PrMaB
WIOCC/OADC
what we need to do to put the right scale

of facility into the right locations. And we
“We're going to see the
can bring it all together for clients in a very Internet of things (IoT)
flexible way through the unique core-to-
edge architecture we're putting in place, that
becoming much more
includes open interconnection across the important, especially
continent,” adds Coker.
Technology is crucial to the success of for those operating
OADC as it looks to transform Africa’s digital
ecosystems. Its OADC Durban facility and 23
at the edge”
edge data centres are already operational,
with new core sites coming online shortly in DR AYOTUNDE COKER
Cape Town, Johannesburg and Lagos, Nigeria.
“We're going to see the Internet of Things
(IoT) becoming much more important,
especially to organisations operating at
the edge. Businesses need to have much
more creativity in doing
things efficiently, and that's MISSION
where IoT can help. As well STATEMENT
as supporting this, we also
anticipate implementing OADC has said that it
artificial intelligence in plans facilities in up to 20
optimising what we do and countries across Africa,
how we do it,” says Coker. including: Accra, Ghana;
“But, to implement Abidjan, Côte d’Ivoire; Cape
this technology properly, Town & Johannesburg,
we need to start with the South Africa; Kinshasa,
intent, create the context, DRC; Lagos, Nigeria; and
set the outcomes, and Mombasa & Nairobi, Kenya.
only then we will be able
to maximise operational
efficiency. Innovation in operating models
is a subject at the forefront of my thoughts,
especially considering the environment that
we're working with. Simply accepting and
maintaining the status quo is not always
good enough.”
To bolster its technological capabilities and
accelerate its journey to a connected Africa,
OADC relies on its partners for support. Coker
is firmly invested in harnessing enduring
partnerships: “As we are building ecosystems
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WIOCC/OADC
Ayotunde Coker, CEO, OADC
“The quality of right across Africa, we work with a variety of

organisations – be they technology partners,
client interaction
interconnect partners, carrier partners and so
on. It's going to be a really exciting combining
has to be such
a whole range of partnerships in different
parts of the delivery value chain.”
that every
As an example, the company has partnered
with Saradan for its expertise across the entire
data centre ecosystem: “They bring excellent
touchpoint is experience on the engineering front - they've
been there, done it before, and they really
an outstanding bring valuable insight into what needs to be
done. That 'right first time' quality really has
experience” been my experience of working with them.”
Key to successful partnerships is
excellence. “Excellence is something we
DR AYOTUNDE COKER encourage and will continuously strive for
CEO, OPEN ACCESS DATA CENTRES within OADC”- and Coker expects this from
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MISSION
STATEMENT
OADC plans to open its
second core data centre
in Nigeria later this year.
On a four-hectare site in
Lekki, Lagos – the largest
those he partners with, data centre campus in West “The quality of client
too: “We have the same Africa - the US$100mn, Tier interaction has to be such
expectations for them III-quality facility will have that every touchpoint is an
as we do of ourselves. up to 20MW of capacity outstanding experience,
Cultural alignment helps, and 7,200 sqm (77,500 sq ft) something we work at
but a collective ability and of white space, with further continuously and embody
desire to learn from each expansion potential subject in our culture. Our client
other is also helpful. I also to demand. The Equiano comes first; working with us
think open graciousness is subsea cable lands directly has to be a totally different
key; something I really do into this data centre. experience compared to
believe in.” any other operator, so those
are the expectations I put in
Sustainably connecting Africa place here at OADC. We have to underpin
The culture of excellence Coker is cultivating the delivery of this expectation through
within OADC is designed to ensure that it the people we employ, ensuring that every
delivers a truly innovative and client-centric single person in this organisation has the
data centre experience; one that puts its clients ability and desire to delight each client, and
at the centre of Africa’s digital transformation. they have to be fully engaged in that process.
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“Sustainability also gives us the
opportunity to continuously innovate”
DR AYOTUNDE COKER
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WIOCC/OADC
learned from what didn't go right the first time.

We must also understand that was acceptable
yesterday is no longer good enough today.
A spirit of learning and striving for relentless
continuous improvement is how we will
achieve the bar of excellence we are setting
for ourselves.”
At the heart of OADC’s ambition is the
organisation's sustainability ambitions. With
many organisations across the world planning
to achieve net-zero emissions by 2050, the
data centre industry must increasingly design
facilities that conserve energy, are energy
efficient and use renewable energy sources.
“There are some things all companies can
do to become more sustainable – take online
meetings, for example, which can drastically
reduce carbon emissions otherwise generated
by travel - but that’s not enough by itself; we
have to go beyond that.”
“We are recruiting a Head of Environment,
Sustainability & Governance (ESG) to be
primarily responsible for ESG and the
sustainability agenda at OADC,” adds the CEO.
“This will give us focus at the senior level, as
well as providing us with a focal point for our
Our passion is not for the short-term sale, engineering, innovation and processes in terms
but for the long-term relationships forged of sustainability. We plan to fully embed the
through outstanding client experience” resulting principles in our culture to ensure that
explains Coker. what we do is inherently sustainable.”
Coker does, however, recognise that He concludes: “Sustainability also gives us
there will always be scope for improvement the opportunity to continuously innovate. A lot
and that mistakes may be made for OADC of what we will do, and the technology we use
to improve in supporting to the best of its to implement our sustainability agenda, has
ability Africa’s transformation: “It's a constant yet to be invented or put into full production,
learning experience. When it doesn't go right particularly in the environment in which we
the first time, we also have to be good at fixing operate. Our key opportunity is to optimise
issues very, very quickly. Sometimes, when everything we do for the benefit of our clients
things don't go right, the speed and quality and the environment in which we operate; it's
of your response can result in an outstanding an exciting time for OADC.”
client experience. It’s important to learn and
build a virtuous cycle of that learning. In fact,
the next innovation might come out of lessons
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PR E SE N TS
THE FUTURE
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October 2022 | technologymagazine.

SHAPING THE FUTURE OF

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The Technology Team

Just the two of

TECHNOLOGY MAGAZINE CATHERINE GRAY

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“There's a seismic shift

advancements peaking at 46 million

With continuous advancements and

Zarina “The talented men and women

around the current environment, Q. CAN YOU IMPLEMENT AI

Q. WHAT'S NEXT FOR KYNDRYL?

We have also developed a unique

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Join the Community

Creating Digital Communities

elines28 October 2022 3

Serhad Doken, Chief Technology

Innovation for the future of entertainment

tackle the toughest

business units, professional services,

the toughest R&D challenges the media can

Smart, immersive and personal

Better ideas. Better entertainment.

this new user interface paradigm is going to Future content experience

A history of pioneering innovation

are not only interested in playing games, but

“WHEN ADDRESSING “The lack of data completeness and

weak points mean unnecessary Business leaders agree that more

“ONCE PROCESSES ARE be available at the right

How Highbury Hospital in Nottingham

PROF KANJO NAMED IN TOP 50 WOMEN IN ENGINEERING

technology for wellbeing. the work that we do is very important to

“My hope is that engineers PROF EIMAN KANJO

the world's future” LOCATION: UNITED KINGDOM

PROFESSOR EIMAN KANJO Prof Eiman Kanjo is a Professor of

around the grounds. Lottery Fund. She works closely with

to learn while they are moving around and

different technologies in the that can be accessed via an app, people

NHS trials AI tagging tech from

With Me platform Rufford Abbey Country Park, and we wanted

make the walk

to make it more “We've got service users involved, because

interactive, more walk,”she says. “So we've got papier mache

and these objects can be changed on a

be transferred to our dashboard. Another and improve

“I feel like we have

“In the Smart Sensing Lab, everything

EXPLORE THE 3D EXPERIENCE

“The ability to customise

operational efficiency, network investments further.

time-to-market for also opens new partnering opportunities

Essentially, network slicing is a form

The introduction of network slicing has

Improving 5G efficiency with network slicing

services are based on giving customers

“WHEN ADDRESSING “The lack of data completeness and

“ONCE PROCESSES ARE be available at the right

“My hope is that engineers PROF EIMAN KANJO

“The ability to customise

“Network slicing is all about with the bulk of revenue

“Since joining, we have

“F1 is known as a are collected and analysed to make critical

“The democratisation of analytics From what they

“By adopting a RaaS model, value, so no company

“We need to stay Technology-enabled wishes to meet