Case Presentation Competition- Department of Marketing

Introduction
Department of Marketing is going to arrange a case presentation competition for the students of
2020 and 2021 batch. A case presentation competition enhances critical thinking and problem-
solving skills. By analyzing real-world marketing challenges and developing solutions, students
can hone their critical thinking and problem-solving skills, which are essential in the marketing
industry. It provides hands-on experience. By participating in a case competition, students get
practical experience applying what they have learned in the classroom to real-world marketing
challenges. It increases knowledge and understanding of marketing. By researching and presenting
on a specific marketing challenge, students deepen their knowledge and understanding of
marketing concepts, strategies, and tactics. It develops presentation and public speaking skills.
Participants have the opportunity to present their solutions in front of a panel of judges and an
audience, which can help build their confidence and improve their public speaking and
presentation skills. It creates networking opportunities. By participating in a case competition,
students have the chance to network with industry experts, peers, and potential employers, which
can help them build their professional network and advance their careers. It provides a platform to
showcase skills and knowledge. A case competition provides a platform for students to showcase
their marketing skills and knowledge to a wider audience, which can be a valuable addition to their
resume and portfolio. Overall, a case presentation competition can provide students with valuable
learning and career-building opportunities and help them develop the skills and knowledge they
need to succeed in the marketing industry.
Objective
The objectives of this case competition are as follows:
• To develop critical thinking and problem-solving skills among students and professionals
in the marketing field.
• To encourage creativity and innovation in marketing strategies and tactics.
• To provide participants with hands-on experience analyzing real-world marketing
challenges and presenting their solutions.
• To foster collaboration and teamwork among participants.
• To provide an opportunity for participants to network with industry experts and peers.
• To create a platform for participants to showcase their marketing skills and knowledge to
a wider audience.
• To promote the department and its programs, and to demonstrate the impact of marketing
in real-world situations.
• To support continuous learning and professional development in the field of marketing.
By achieving the above objectives, the students will be benefitted as per following:
• New product launch: A case study of a company launching a new product, highlighting the
challenges and opportunities associated with product development, market research, and
launch strategies.
• Marketing research: A case study examining a company's marketing research process,
including the design, execution, and analysis of surveys, focus groups, and other research
methods.
• Digital marketing: A case study focusing on the use of digital marketing tools and tactics,
such as social media, search engine optimization (SEO), and email marketing, to reach and
engage customers.
• Customer relationship management (CRM): A case study examining a company's approach
to managing customer relationships, including customer segmentation, customer loyalty
programs, and customer feedback.
• Brand management: A case study exploring a company's brand strategy, including brand
positioning, brand identity, and brand reputation management.
• Advertising and promotion: A case study focusing on the use of advertising and promotion
techniques, such as TV and print ads, sponsorships, and events, to reach and influence
target audiences.
• Sales and distribution: A case study examining a company's sales and distribution channels,
including retail and e-commerce, and the challenges and opportunities associated with
each.
Participants
All the students of 2020 and 2021 batch of Department of Marketing will participate as per group.
Each group will be consist of 03 students. Batch advisors will make the group in consultation with
the students.
Rules and Regulations
Following rules and regulations need to be followed in this competition:
• Eligibility: BBA Marketing 2020 and 2021 batch.
• Format: A sample copy is attached herewith. It should attain a standard for publishing in a
reputed academic journal. The length of each presentation will be for 10 minutes.
• Case study: The members of the groups will conduct brainstorming and take preparation
considering that their paper needs to be published in a reputed academic journal. However,
our society and country should be benefitted through their study.
• Judging criteria: Marks will be catered based on the relevance and accuracy; creativity and
innovation; feasibility; presentation skills; depth of analysis and ability to answer
questions.
• Presentation guidelines: It should be completed within 10 minutes. So the slides should be
prepared accordingly. There will also be a questions and answers session for 05 minutes.
• Evaluation and scoring: A format has been attached herewith.
 • Awards and prizes: The groups achieving a certain standard will receive a certificate; the
groups achieving more than 80 marks will be eligible to face the judgment panel and first
10 groups will receive prizes; top 03 groups will present at Bijoy Auditorium and receive
attractive prizes.
• Code of conduct: Participants will display an ideal ethical behavior. They will avoid
plagiarism, and conflicts of interest.
• Dispute resolution: Judgment panel will act impartially and judiciously.
Judgment Panel and Criteria
No supervisor will be assigned for the participating groups. Nonetheless, each group will initially
submit their paper to a selected faculty member. The individual will review the paper and the
presentation. If the total score is at least 80, this group will be judged by the following panel.
Notably, the designated faculty member and all members of the groups with a score of 80 or higher
will endeavor to publish the paper in a reputable academic journal.
President:
Chairman, Department of Marketing
Members:
Professor Md Zahedul Alam
Assistant Professor Bornali Nandi
Lecturer Kashfia Maisha

Judgment Criteria
It's important to ensure that the judging criteria are clear, relevant, and fairly applied to all
participants. The following factors must be checked by the judgment panel. The factors will be
judged out of the mentioned marks.
• Relevance and accuracy: Evaluate the participants' understanding of the case study and
their ability to apply relevant marketing concepts and strategies- 15 marks.
• Creativity and innovation: Evaluate the participants' ability to develop original and
innovative solutions to the marketing challenge presented in the case study-20 marks.
• Feasibility: Evaluate the participants' ability to develop practical and realistic solutions that
could be implemented in a real-world setting-10 marks.
• Presentation skills: Evaluate the participants' ability to effectively communicate their
solutions through their presentation, including the use of visual aids, public speaking skills,
and audience engagement- 20 marks.
• Depth of analysis: Evaluate the participants' ability to analyze the case study in depth and
identify key challenges and opportunities- 20 marks.
• Ability to answer questions: Evaluate the participants' ability to answer questions from the
judges and audience effectively, demonstrating their knowledge and understanding of the
case study and their solutions- 15 marks.
Some Examples of the Cases
These are just a few examples of relevant case studies in the department of marketing. The case
chosen should be relevant, challenging, and provide enough information for participants to analyze
and present their solutions.
• A product launch: This could involve analyzing the target audience, competition, and
marketing mix for a new product launch.
• Brand positioning: Participants could analyze a brand's current position in the market and
develop a strategy to reposition it.
• Marketing mix optimization: Participants could analyze the marketing mix for an existing
product and develop recommendations for optimizing its pricing, promotion, product, and
distribution strategies.
• Customer segmentation: Participants could analyze customer data and develop a
segmentation strategy to target specific groups more effectively.
• Social media marketing: Participants could analyze the social media presence of a brand
and develop a strategy to increase engagement and reach.
• Global marketing: Participants could analyze the cultural, legal, and economic factors
affecting a brand's global marketing efforts and develop a strategy to succeed in a new
market.
• Marketing research: Participants could analyze market data and develop recommendations
for a company based on their findings.
• Sustainability and cause-related marketing: Participants could analyze a brand's efforts to
align its marketing with sustainability goals and develop a strategy to increase the impact
of these efforts.
• Rebranding a product or company: Participants could analyze a brand's current situation,
identify challenges, and develop a new branding strategy.
• Launching a new product: Participants could analyze the target market, identify key trends,
and develop a launch strategy.
• Digital marketing: Participants could analyze a company's digital marketing strategy and
suggest ways to improve its presence and engagement on various platforms.
• Customer loyalty and retention: Participants could analyze a company's customer data to
understand why customers are or are not loyal, and suggest ways to improve customer
retention.
• Social media marketing: Participants could analyze a company's social media presence and
suggest ways to improve engagement and reach.
• Content marketing: Participants could analyze a company's content marketing strategy and
suggest ways to improve its effectiveness and impact.
• Service Sector: Participants will analyze the impact of SERVQUAL model in the consumer
satisfaction, STP analysis in the service sector.
• Consumer Behavior: Participants will analyze the behaviors (perception and attitude) of
the customers in their purchasing process.
 • Public Relation Management: Participants will study on variety of tactics and tools,
including media relations, crisis management, brand management, influencer outreach,
content creation, and event management, which assist build and maintain relationships with
key stakeholders.
• Service Recovery: Participants will identify the root cause of the problem to suggest
corrective actions which will resolve the issue and prevent similar incidents from occurring
in the future. The goal of service recovery is to restore customer satisfaction, regain the
customer's trust, and retain the customer's loyalty to the organization.
Timeline:
• Forming the groups by the batch advisors- 09 February 2023
• Selection of responsible faculty members as per group- 12 February 2023
• Submission of papers and presentation by the groups to the designated faculty members-
26 February to 30 March 2023.
• Judgement panel will work simultaneously.
• Selection of best three groups by the judgement panel. These three groups will display their
presentation at Bijoy Auditorium.
Conclusion
Organizing a case presentation competition in the department of marketing can provide students
with valuable learning and career-building opportunities. It is important to establish clear goals
and objectives for the competition, as well as a well-defined set of rules and regulations, including
eligibility criteria, format, case study, judging criteria, presentation guidelines, evaluation and
scoring, awards and prizes, code of conduct, and dispute resolution. By carefully considering and
communicating these elements, organizers can create a fair and engaging competition that provides
participants with meaningful learning experiences and helps them develop the skills and
knowledge they need to succeed in the marketing industry.

FATEMA TUZ ZOHORA

Assistant Director
For Chairman

To:
Professor Md Zahedul Alam
Assistant Professor Takrima Jannat
Assistant Professor Barnali Nandi
Lecturer Ashik Abdullah
Lecturer Soleman Mollik
Lecturer Kashfia Maisha
Information:
Assistant Director Fatema Tuz Zohora
Staff Officer Farjana Rahman Tona
Section Officer Md Tarifuzzaman