WHY WEB AUTOMATON SOFTWARE IS NECESSARY FOR

WEBSITE AND WORKFLOW?

Web Automation

The concept in which software bots such as RPA bots and web scrapers automatically record users pre-
defined actions is known as web automation. Depending on the recorded data, repetitive and error-
prone human tasks such as filling out forms, file downloading, scraping data from webpages and web
testing can be performed within a web browser or application. Web automation is mandatory for every
organization’s administrative procedures. Businesses of any size benefit from web automation and
automating these web tasks saving your time and outsource the tedious portions of bots.

Web Automation Approaches

Some factors should be considered while selecting the best approach for implementing web automation
for your businesses. Web automation tools enables you to automate and optimize a number of tasks
and based on the factors such as task behavior, your coding skills and the resource you need to
automate, there existing different approaches for web automation. Earlier Web automation was done
through writing codes and thus understanding your team's coding abilities is also essential before
moving to web automation. Businesses can make use of low code and no code platforms if they want to
leverage RPA and other automation solutions but the team not having enough coding capabilities. Web
automation tools such as Selenium framework, TestProject, and TestComplete etc can help in this
scenario.

Below listed are the codeless automation procedures that used by the business users to automate their
web tasks.

 Copying user actions : Users can automate the tasks performed on a webpage by mimicking the
actions they do such as click on buttons and to remain suspended over menu elements etc. In
this scenario, the bot would repeat the user's exact behavior, action by action.
 Involve directly with background elements : Users can program their bot to perform some
online tasks using the special pre-built actions. By using the interaction with web elements occur
through special locators such as XPaths, this can be done faster and more efficiently. In this
scenario the bot may take a different action compared the user's action.

Other ways to automate your businesses

 Using AI and Machine learning : Machine learning systems usually learn from a collection of
existing data without being programmed explicitly. Whereas, AI is a bigger concept that can
simulate human behavior and thinking capacity and ups the ante by addition of context.
 Building processes : It is beneficial for small businesses to use commercial software that has
optimized procedures pre-automated for users. Either you can create a new one or use existing
software which is available in a convenient software as a service model.
 Streamline communication and task handling : Automation can reduce the duplication of
project tasks among production teams. Businesses can make benefits by ensuring tighter
 connections between its operational and financial data and functions. If those links are more
automated then higher will be the benefits.

Advantages of automating websites

 Increased visibility : Bots can record every stage in a workflow and can keep logs of those steps
as audit trails. Businesses can gain enhanced visibility within their systems by accessing these
logs.
 Turnaround time can be reduced : Testing of new applications become more easier by using
web automation. At the same time bots can run different test cases on different browsers 24/7.
This reducing the turnaround time and roll out the application quicker.
 Skill development of IT team : In web automation, operational tasks of your web application is
automatically performed by bots. So team members can use that time on high value functions or
to learn new skills.
 Mitigation of human errors : In web automation, human intervention is eliminated and the bots
are programmed to execute rule-based tasks. This helps to avoid miss steps and human errors
within a workflow.
 Early bug defection and scalability : Using web automation, critical bugs can be detected in the
initial phase of software development. This helps to fix the bugs quickly and enhances efficiency
of the team. The scalability of web automation is higher compared to traditional methods.

Companies that use web automation and has grown

 Hyperlink InfoSystem: Since 2011, this web development company providing world class web
application development and web design services to its clients. This company has delivered
2200+ websites, 120+ AI&IoT solutions, 140+ games and 4500+ mobile applications. With 350+
highly skilled team members Hyperlink InfoSystem helps their clients to get high ROI and gaining
~93% client retention rate from middle east countries.
 Injazat : Injazat is an industry recognized market leader which offering end-to-end digital
solutions through partnerships with their clients. It is locates in Abu Dhabi and accommodates
human design and technical design to deliver digital businesses which focused on great user
experience and outcomes.

REFERENCES
 https://automationacademy.com/en/blog/automating-web-applications-and-websites
 https://research.aimultiple.com/web-automation/#:~:text=Website%20automation%20is
%20essential%20for,which%20you%20can%20invest%20elsewhere
 https://www.google.com/amp/s/www.outlookindia.com/outlook-spotlight/top-10-web-
development-companies-in-dubai-uae-2023-news-242504/amp