Professional Documents
Culture Documents
Feasibility Study
for
South Cotabato
Submitted By:
Caballero, Kris
Paglinawan, Euliefe
Submitted to:
January 2023
TABLE OF CONTENTS
Chapter 1 Pages
Introduction …………………………………………………………………..1-2
Determination of Terms……………………………………………………….3
Chapter 2: Methodology
Respondents……………………………………………………………………4
Sample Size…………………………………………………………………….4
Instrument.………………………………………………………………………4
Procedure..………………………………………………………………………4
Questionnaire..………………………………………………………………….4-5
Demand Analysis.……..………………………………………………………..9-13
Supply Analysis.……..………………………………………………………….13
Chapter 4: Management Aspects
Internal Organization...…………………………………………….………...14-15
Materials Used…………………………………………………..…………….18
Production……………………………….…………………………………..…19
Statement of Assumptions……………………………………………………23-24
Government ..………………………………………………………………….25
Community…………………………………………………………..…………25
References…………………………………………………….………………27
Curriculum Vitae
CHAPTER I
Introduction
reports. And, get this: this recent research also found that burgers
database. It is no wonder, then, that over the last several decades, the
and offerings. And for some time now, certain brands have sought to
stand out from the crowd by making a “better burger.” It’s a trajectory
that makes a burger stores more competitive not only against lower -
quality burger places but also casual dining restaurants with better-
mainly sell burgers but may also sell alcoholic and other beverages. Burger
restaurant formats range from fast-food to full-service. They are quite easy to
make and don’t take much time to get ready. All you need is meat, buns, and
fresh ingredients and you can make a wonderful burger in minutes, while other
restaurants may need several minutes to prepare and serve their dishes. This
is available in the menu of almost every restaurants and one can also grab them
1
from the busy street vendors selling various junk foods at different nooks and
corners of the city. So, there is no doubt about the popularity of burgers.
Avenue, General Santos City will provide cheap but quality burger that can be
afforded not just by commuters but also by the public transportation drivers.
This said business product will surely satisfy their hunger and cravings.
1. What are the strategies to utilize in order to come up with the startup
This study will help to not just the businessman but for the consumer that
seeks affordable snacks in their most convenient place. This will also help the
Public Terminal to maintain the good environment and allow the public
commuters to rest while waiting for their transport. Students most particularly
those in the near vicinity like the Gensantos Foundation College Inc. may find
convenient to the public. The said business stall that offers burger along with
refreshments that will ease their thirst especially during summer when the city
2
is so hot and irritating. This product is especially made so that hunger will be a
Determination of Terms
use.
including, but not limited to, a railroad station, ferry boat dock, airport or
3
Chapter 2: METHODOLOGY
from the main people that has work or activities with in General Santos City,
especially near terminals, city halls & other establishment. The following are the
Respondents
The main respondents of the study are fifty (50) randomly selected
individuals. The data collection conducted via Google form. This survey
information that will be use in determining our marketing aspects of the study.
Sample Size
In this study we used quota sampling with the fifty (50) respondents, this
selected respondents which has activities within General Santos City especially
Instrument
The researcher will create a pure survey questionnaire and the survey
will be done online via Google form. This survey questionnaire will be closed-
ended where the respondents will be able to make choices corresponding with
their answers. The questions will include topics related to customer’s taste of
preferences on burgers, burger habits, and how often they usually eat fast food
4
meal for us to allocate best technique to improve or make our burger different
from the other burger especially from the other existing competitors.
Procedures
In this study researcher will do random survey. This will be done online,
via Google form and the respondents will basically resident of General Santos
City where there is a lot of random individuals that primarily consider as our
target market. After those fifty (50) respondents has answered the
questionnaire, the researcher will then calculate and systemize the responses
and scrutinize the gathered data with consider to the marketing aspects of the
study.
5
Questionnaire
6
Chapter 3: MARKETING ANALYSIS
Fast food market is among the numerous segments that are extremely
generation. The young people are adventurous and food savvy, they highly tend
to taste new products, consequently, the demand for various fast foods is
growing. For that reason, most of countries keep a significant designation for
fast food branding to expand cross borders. However, fast food brands are
bringing into line with the changing consumer needs and trends. Nowadays, the
fast food sector enjoys inescapable popularity worldwide and the upcoming
resources. It makes their operation more efficiency and brings the company
growth faster. The company has the opportunity to acquire some of the
restaurants and growing the restaurants industry. It can contribute more profit
Market Analysis
analysis, and these will influencing their business operations which is prominent
in the industry analysis. Thus, Chuchu Burger identify its company strengths,
7
establish the firm’s success of gradually increase the shareholder value.
the other way round the threats should be changed into opportunities.
products in its menu list along with adding more fast-food products in its menu
list. The company can enhance consumer loyalty and brand equity by selling
The competitive pressure in the fast food industry in General Santos City
is high. Some of the major competitors of the company are. Another major
threats for the company is the inclination of the citizens towards healthy
lifestyle.
The quality of the burgers of the company really good. The company
Being local company of General Santos City, the company doesn’t have
brand equity. Being a new entry in fast food market of General Santos City, the
company will have low consumer loyalty. The company needs to bring new
items in the menu list to cope up with its consumers in the international market.
8
Demand Analysis
employees are looking for a place to eat and on-the-go snacks that are
convenient and keep the customers happy and their cravings satisfied. With the
On the data gathered by the researcher seen on Table 1.1, shows the
respondents (38%) are male and thirty one (31) respondents (62%) are Female.
Male 19 38%
Female 31 62%
Total 50 100%
Base in Table 1.2, the respondents of this research study results that 2%
are below 14 years old, 14% of respondents are 15-18 years old, 80% of
respondents are 19-25 years old, 4% of respondents are 26-30 years old, and
both respondents 31-40 and 41 years old & above are 0%.
Table 1.2 Age of Respondents
9
On Table 1.3 shows that 44 respondents (88%) are students, 2
respondents (4%) are employed, and the 4 respondents (8%) are unemployed.
Student 44 88%
Employed 2 4%
Unemployed 4 8%
Total 50 100%
Table. 2 shows the number of respondents who often eat burger. There
no response for eating burger, 20 of the respondents or 40% eats once a week,
never eats burger and 17 respondents or 34% are for those who eats burger
with specifications. Base on the finding, the frequency of the respondents who
eats burger are high, which is a positive sign for a good beginning in fast food
industry.
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Table 3 shows the number of respondents who preferred to eat burger.
veggie burger, 12 respondents or 24% are for those who likes overload/ultimate
burger and only 1 respondent or only 2% most likely has other specification in
eating burger. The findings shows that majority of the respondent’s like’s
cheesy burger.
morning, 32 respondents or 64% are those who wants to eat burger during
afternoon, 9 respondents or 18% are those who wants to eat burger on the
evening. Base on the finding, majority of the respondents prefer to eat burger
in afternoon.
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Table 5 shows the respondents’ preferred food to be partnered with their
burger. 38 respondents or 66% are for those who wants to have soft drinks to
be partnered with their burger, 7 respondents or 14% are those who wants it to
partnered with coffee, and 8 respondents or 16% are for those who wants to
have their burger partnered with milk tea/frappes. Base on the data gathered,
the researcher can infer that most respondents wants a soft drinks to be
64% prefer to hang out with friend, classmates or cousins on the burger shop.
From the data gathered, the researcher can infer that many related activities
are done in a burger shop, and most of it is to hang out with their friends,
classmates or cousins.
12
Table 6 Purpose on when entering to burger shop
Purpose Frequency Percentage
To Study 1 2%
To Relax 17 34%
To Have Meeting 0 0%
To do my Works (home/office
0 0%
works)
To Hang Out with Friends,
32 64%
Classmates or Cousins
Total 50 100%
The tables shows that there are a high demand of burger on todays’ fast
food industry and most people prefer to eat burger in the afternoon, partnered
by a soft drinks to hang out with friends, classmates or cousins while they are
Supply Analysis
The ChuChu Burger will purchase its burger supplies to the trusted
company with a good reputation and has a good quality in providing. Burger
patties are to be purchase in CDO Company, burger buns will be purchase also
good quality supplies. Other supplies such as the add-ons in the burger and
13
Chapter 4: MANGEMENT ASPECTS
The business will be sole proprietorship, where the owner has Full
Control Authority over the business. The sole proprietor exclusively owns all
assets and profit of the business. The owner sole proprietor will be the chief
executive officer of the chuchu burger that will check the overall operation the
shop and receive the reports from the chuchu burger working manger.
Internal Organization
Owner
Manager
Casher Waiter
Owner= Chuchu Burger owner are responsible for the day-to-day operation of
their company. They oversee all aspects of the business, from hiring to training
services.
Manager= the one responsible in Making Final decision for every undertaking
the business may encounter. He administer over all activities and for sees
project, forecast, and solve problems. He also supervise the overall operation
of the business.
14
Qualification:
Casher= He/she should be able to greet and assist customer with their orders.
Qualification:
- College Level
greeting diners and taking their orders, communicating with members of the
kitchen about orders and carrying meals or beverages to the correct tables.
Qualification:
15
Chapter 5: TECHNICAL ASPECT
delicious burger within few minutes of your order. The mission is not only to
have a great food but efficient and friendly service because customer
satisfaction is vital. Also, the Dishes of Chuchu Burger is very clean, healthy,
and is affordable which makes it the perfect food for pleasure seekers and
family bonding.
burgers will be specially produced from beef, and chicken meat in order to align
with the growth in preference for protein-rich products. Chuchu Burger offers a
For burger, the stall will offer Regular Burger, Baconizing Burger,
Cheese Burger, Meaty Burger, and Bacon Cheese Burger and last the Ultimate
Burger. For drinks, lemonade and iced tea. Besides, the stall also offer add-ons
for burger like bacon, coleslaw, cheese, egg, lettuce and tomatoes.
Price Php 25
Regular Burger
Price Php 43
16
Baconizing Burger
Price Php 53
Cheese Burger
Price Php 45
Meaty Burger
Price Php 58
Price Php 65
Price Php 75
17
Material Used
The List of Tools and Equipment is presented in Table 1. The total cost
world class Machine and Tools Seller. The most expensive of the equipment is
the Commercial Electric Griddle which costs Php 71,556.00. Also included in
the list are a variety of cups and straw for the beverages to be served at Chuchu
Burger. A total of 2 items are enumerated in the table which will be used in the
18
Supplies and Materials
Table 2 shows the List of Supplies and Materials for Chuchu Burger. The
total amount for supplies and materials will amount to Php 28,372.00. The
Chuchu Burger Stall will purchase its burger and beverages supplies from
various suppliers such as CDO Food sphere Inc. and Baker’s Square
deficiency on stocks.
19
Production
As Shown in Figure 1 and Figure 2. The Head Cook receives the supplies and
the customers.
Figure 3 below presents the Ordering and Service Flowchart for Chuchu
Burger Stall. The process flow is similar to typical burger shops. Upon arriving
of the customer, the staff welcomes the customer and asks for the order. The
customer pays and the staff receives the payment then issues an official
receipt. After that, the staff makes the beverage according to the order. Finally,
the staff calls out the name of the customer and serve the food Process time is
expected at 10 to 20 minutes.
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Customer arrives Staff Ask
at Chuchu Burger
Customer Order
Customer Pays
Figure 3. Ordering and Service System
upon ordering
rent will cost up to Php 10,000 per month to have a bigger space. It can
21
Office and Plant Location
Chuchu Burger Stall location will be near Bulaong terminal, Pres. Sergio
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Chapter 6: FINANCIAL ASPECT
whether the future industry will remain profitable through the existence of
Burger Owner will be in charge of checking the daily sales transactions. The
owner have to project a five year financial statement, that showed income
statement, cost of goods sold and cost of sales. The information can be used
in planning the marketing strategies for the succeeding months. Table 3 shows
Chuchu Burger
Statement of Financial Performance
Year 1 Year 2 Year 3 Year 4 Year 5
Sales 1,279,360 1,450,000 1,626,640 1,803,280 1,979,920
Cost of good sold
Beginning Inventory _ 5000 4532 2345 4550
OPEX
23
Table 4 presents the Projected Cash Flow Statement of Chuchu Burger
for the next 5 years. Payback Period method will be used to compute the years
to recover investment. Based on the figures in the cash flow statement, the
payback period is computed which means that it will take over 2 years and 1
Chuchu Burger
Statement of Cash Flow
Year 1 Year 2 Year 3 Year 4 Year 5
Cash Inflows:
Cash from Investment 500,000
Cash from Sale 1,279,360 1,450,000 1,626,640 1,803,280 1,979,920
Total Cash Inflows 1,779,360 1,450,000 1,626,640 1,803,280 1,979,920
Cash Outflows:
Cash Paid for Fixed Assets 241,210
Cash Paid for Supplies 340,464 356,512.88 372,561.76 388,610.64 404,659.52
Cash Paid for Freight-in 2,000 1,500 1,500 1,000 1,700
Cash Paid for Salaries 737,280 737,280 737,280 737,280 734,280
Cash Paid for Utilities 42,000 44,250 46,550 49,650 52,950
Cash Paid for Rent 120,000 120,000 120,000 120,000 120,000
Cash Paid for Other Expense 1,121 1,221 1,322 1,021 1,111
Total Cash Outflows 1,484,075 1,260,763.88 1,279,213.76 1,297,561.64 1,314,700.52
Net Cash Flow Per Year 295,285 189,236.12 347,426.24 505,718.36 665,219.48
Beginning Balance - 295,285 484,521.12 831,947.36 1,337,665.72
Cumulative Net Cash Flow ₱295,285 ₱484,521.12 ₱831,947.36 ₱1,337,665.72 ₱2,002,885.2
Payback Period 2 years and 1 month
Table 4: Projected Cash Flow for 5 years
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Chapter 7: Socio - Economic Aspects
The team decided to hire some employees within the vicinity of General
Santos City, which the will be located. Employees must expect a good and
appropriate amount of salary and benefits as paid off for their hard work.
Bonuses and increase on salaries for employees are also expected to help
them improve their standard of living. Employees will be treated well and the
Government
The business will pay taxes in time, without delays and with exact
amount. Will follow the rules and regulations or the government policies to avoid
Community
activities like outreach programs and charity events. It can also offer
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Chapter 8: CONCLUSIONS AND RECOMMENDATIONS
The results of the projected income statement and cash flow statement
under the base case show that the project is feasible and possible. The capital
investment will return in a span of 2 years and 1 month. This is based on the
positive net present value and return on investment greater than the cost of
First, the business has to maintain its high customer traffic in order to sustain
its sales target. This includes maximizing store hours and weekends store
customers so that it will meet high sales. Social media exposure is also
recommended for the promotion of the Chuchu Burger stall in order to catch
some attentions to those burger lovers not just in the projected location but also
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References
https://www.scribd.com/document/282260017/Business-Plan-for-Burger-Kiosk
https://www.coursehero.com/file/26815089/Burger-House-Business-Plandocx/
https://www.scribd.com/presentation/369090882/Presentation-for-Feasibility-
Study
https://ivypanda.com/essays/feasibility-study-shake-burgers/?hl=en_US
https://www.studocu.com/ph/document/university-of-san-agustin/marketing-
management/burger-truck-feasibility-study-purposes/22266448
https://burgerim.com/blog/what-makes-a-great-burger-restaurant/
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CURRICULUM VITAE
Personal Data:
Age: 21
Gender: Female
Nationality: Filipino
28
CURRICULUM VITAE
Kris P. Caballero
Prk. 1, Glamang, Polomolok, South Cotabato, 9504
09758831879
kriscaballero71@gmail.com
Personal Data:
Age: 20
Gender: Female
Nationality: Filipino
Educational Background
29
CURRICULUM VITAE
Euliefe B. Paglinawan
Prk. Pag-asa Tuyan Malapatan Sarangani Province, 9516
09154161079
paglinawaneuliefe@gmail.com
Personal Data:
Age: 22y/o
Gender: Female
Nationality: Filipino
Educational Background
30
CURRICULUM VITAE
Personal Data:
Age: 20y/o
Gender: Female
Nationality: Filipino
Educational Background
Junior High School: General Santos City National High School (2017-2018)
31
CURRICULUM VITAE
Personal Data:
Age: 23
Gender: Male
Nationality: Filipino
Educational Background
32
CURRICULUM VITAE
Personal Data:
Age: 21
Gender: Male
Nationality: Filipino
33
CURRICULUM VITAE
Personal Data:
Age: 20
Gender: Male
Nationality: Filipino
34