[DOCUMENT TITLE]

Audi India
Good Morning to all Ladies and Gentlemen.
I welcome you on the behalf of Audi India. I am
happy welcome you all for the 14th Annual
General Meeting of our Organisation. Thank you
for your presence here today and for your
continued support and goodwill that is critical to
success of our company.

1
 [DOCUMENT TITLE]

Audi India was established in 2007 as a division of

Volkswagen Group Sales India. Audi is
represented in 110 countries worldwide and since
2004, Audi has been selling its products in Indian
market.
In March 2007, we had set up our own sales
company in India. By establishing Audi India as a
division of Volkswagen Group Sales India Private
Limited in Mumbai. We are making a clear long-
term statement in the country with ambitious
growth plans. Audi’s goal is the leading
automobile luxury brand in Indian market and we
had been since 2015.

2
 [DOCUMENT TITLE]

Our strategy encompasses significant investments

in branding, marketing, manufacturing locally
assemble engines to cut down its import bill in a
range of 10-30%, exclusive dealerships and after
sales services. In 2007, only 2 percent of the new
car buyers in India knew Audi. In 2008, it went up
to 13 percent.

3
 [DOCUMENT TITLE]

These are some of the models which are loved by

Indian customers.
The models Assembled in India are
 Audi A3
 Audi A4
 Audi A5
 Audi A6
 Audi Q3
 Audi Q4
 Audi Q7
We use Skoda Auto India Private Limited
manufacturing facilities in Aurangabad,
Maharashtra to assemble these models in India
with local help.

4
[DOCUMENT TITLE]

5
 [DOCUMENT TITLE]

We have also imported Audi cars from Germany

to India and the models are
 Audi A3 Cabriolet
 Audi S4
 Audi S5
 Audi A8
 Audi A8L
 Audi A7
 Audi RS7
 Audi TT
 Audi R8
 Audi Q2
 Audi A5

6
 [DOCUMENT TITLE]

We currently have 45 dealerships in 11 states

and 2 union territories in India
State City Number of
Dealerships
Andhra Visakhapatnam 1
Pradesh
Assam Guwahati 1
Chandigarh Chandigarh 1
Chhattisgarh Raipur 1
Delhi New Delhi 1
Delhi West Delhi 1
Delhi South Delhi 1
Goa Goa 1
Gujarat Ahmedabad 1
Gujarat Surat 1
Gujarat Rajkot 1
Gujarat Vadodara 1
Haryana Gurgaon 1

7
 [DOCUMENT TITLE]

State City Number of

Dealerships
Haryana Karnal 1
Jammu & Jammu 1
Kashmir
Jharkhand Ranchi 1
Karnataka Bangalore 1
Karnataka Mangalore 1
Kerala Kochi 1
Kerala Kozhikode 1
Madhya Bhopal 1
Pradesh
Madhya Indore 1
Pradesh
Maharashtra Mumbai 2
Maharashtra Nashik 1
Maharashtra Pune 1
Maharashtra Nagpur 1
State City Number of
8
 [DOCUMENT TITLE]

Dealerships
Maharashtra Navi Mumbai 1
Maharashtra Thane 1
Odisha Bhubaneswar 1
Punjab Ludhiana 1
Rajasthan Jaipur 1
Rajasthan Udaipur 1
Tamil Nadu Chennai 1
Tamil Nadu Coimbatore 1
Tamil Nadu Madurai 1
Telangana Hyderabad 1
Uttar Pradesh Kanpur 1
Uttar Pradesh Noida 1
Uttar Pradesh Lucknow 1
Uttarakhand Dehradun 1
West Bengal Kolkata 1
We have sold 3003 vehicles in the year 2010
compared to 1650 Vehicles in 2009 and registered
9
 [DOCUMENT TITLE]

an increase of 81% in sales growth. “Currently,

96% of our sales are assembled in India. This helps
us in offering products at the competitive prices.
Because of this, we have been able capture a
market share of 34% in the luxury segment and
we will maintain this in future.” The market share
our company enjoys in India is the highest for us
across all our operations in the world. We have
41% growth rate in India. In 2020, we
discontinued most of the vehicles due to BS6
norms expect A8L, Q8 and A6. But we are
gradually coming up with new BS6 range vehicles.

10
 [DOCUMENT TITLE]

Year Units Sold

2007 349
2008 1050
2010 3003
2011 5511
2012 9003
2013 11198
2014 10851
2015 11192
2016 7742
2017 7876
2018 6463
2019 4894

11
[DOCUMENT TITLE]

12