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  • Marketing Environment

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    shankar
    6 views2 pages
    This document discusses various internal and external factors that influence a company's operations and marketing environment. It identifies 6 internal factors: customers, competitors, public relations, suppliers, marketing, and employees. It also lists 6 external factors beyond a company's control: political, economic, socio-cultural, technological, regulatory, and environmental. The external factors can significantly impact a company and include variables like GDP, unemployment, education levels, new technologies, and regulations. Understanding these influencing factors is crucial for effective market analysis and strategy.

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    This document discusses various internal and external factors that influence a company's operations and marketing environment. It identifies 6 internal factors: customers, competitors, public relations, suppliers, marketing, and employees. It also lists 6 external factors beyond a company's control: political, economic, socio-cultural, technological, regulatory, and environmental. The external factors can significantly impact a company and include variables like GDP, unemployment, education levels, new technologies, and regulations. Understanding these influencing factors is crucial for effective market analysis and strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 views2 pages

    Marketing Environment

    Uploaded by

    shankar
    This document discusses various internal and external factors that influence a company's operations and marketing environment. It identifies 6 internal factors: customers, competitors, public relations, suppliers, marketing, and employees. It also lists 6 external factors beyond a company's control: political, economic, socio-cultural, technological, regulatory, and environmental. The external factors can significantly impact a company and include variables like GDP, unemployment, education levels, new technologies, and regulations. Understanding these influencing factors is crucial for effective market analysis and strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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