THE ITC

CLASSIC
STORY

Team: Yoddha
MDI-Murshidabad
TABLE OF
CONTENTS
Summary

Question 1

Question 2

Question 3
 SUMMARY
Problems we are solving or
opportunity we are going after
Double our active In every industry, competition is
clients base. getting stiffer online. Advertising
can help businesses attract and
acquire clients in these times.
Offer and implement Strategies and best practices in
emerging strategies in advertising are constantly
advertising. changing.
Diversify our portfolio Female-led and minority-led
of brands. companies deserve to be
amplified.
Support we need to achieve
this goal
It's all hands on deck this year
when it comes to client
acquisition.
Our agility and expertise will help
us see trends and execute them.
A socially-conscious approach in
vetting and pre-qualifying
companies will help us decide
which companies to target.
How will achieving this goal
have a great impact?
The more businesses we help,
the more businesses stay open.
Offering what other advertising
companies are not yet offering
gives us a competitive
advantage.
As an advertising company, we
can help amplify brands and
leaders that are minorities or
females.
Key Metrics. How will we know
we have achieved this goal?
How do we know if we are
successful?
We need to retain our current 50
active monthly clients while
acquiring 50 more within the
year.
Our goal is to get at least half of
our existing clients to implement
our new strategies.
At least 65% of the clients we
acquire this year should be
female or minority-led
businesses.
 WHAT
WE DO
We give our customers
innovative and effective
integrated advertising
solutions to spread their
message.
WHY
WE DO IT
We believe in the brands we
work for. When they reach
their goals, we reach ours.
HOW DO
WE DO IT We put our clients first and
cutting-edge strategies
second. We are results-
oriented risk-takers.
OUR TWO
COMPANY GOALS
NEW BRANDS

100+
TOTAL REVENUE

$1 Billion
OUR KEY
COMPANY STRATEGIES
FOR THE YEAR
1 Double our active clients base

2 Implement emerging strategies in advertising

3 Diversify our portfolio of brands

 OUR KEY
STRATEGIES
DOUBLE
OUR ACTIVE
CLIENTS BASE
Digital-first businesses
significantly grew in the last
year. Competition in every
industry is only getting
stiffer. The demand for
advertising strategies is also
at an all-time high.
1.
DOUBLE
IN EVERY INDUSTRY, COMPETITION
OUR ACTIVE
CLIENTS BASE. IS GETTING STIFFER ONLINE.
This is one of our top
goals this year.
ADVERTISING CAN HELP
BUSINESSES ATTRACT AND
ACQUIRE CLIENTS IN THESE TIMES.
We can give businesses of all sizes get their market share.
1.
DOUBLE
We'll be launching referral
OUR ACTIVE
CLIENTS BASE. IT'S ALL HANDS programs, auditing our own
This is one of our top
goals this year. ON DECK THIS marketing and advertising
strategies to meet this goal.
YEAR WHEN IT
COMES TO
CLIENT
ACQUISITION.
1.
DOUBLE THE MORE
OUR ACTIVE
CLIENTS BASE. BUSINESSES WE
This is one of our top
goals this year. HELP, THE MORE
BUSINESSES STAY
OPEN.
Businesses need customers
now more than ever. We have
the tools to help make it
happen for them.
1.
DOUBLE
OUR ACTIVE
WE NEED TO RETAIN OUR
CLIENTS BASE.
CURRENT 50 ACTIVE MONTHLY
This is one of our top
goals this year. CLIENTS WHILE ACQUIRING 50
MORE WITHIN THE YEAR.
With our current processes, we should be able to achieve our
target number by the 3rd quarter of this year.
1.
DOUBLE
OUR ACTIVE
CLIENTS BASE.
OUR ROADMAP
This is one of our top
goals this year.

First Quarter Goal Third Quarter Goal

Hold Steady. Retain Meet our goal, acquire 25

existing clients. new clients

Second Quarter Goal Fourth Quarter Goal

Grow 25%, acquire 25 Exceed expectations, retain

new clients existing clients.
1.
DOUBLE
OUR ACTIVE
CLIENTS BASE. ADVERTISING PLATFORMS,
This is one of our top
goals this year.
ALGORITHMS, AND BEST
PRACTICES ARE
CONSTANTLY CHANGING.

We will need to refresh and

revisit our processes to prove
their success rates to
prospective customers.
 The more businesses we help, the more
1.
businesses stay open.
DOUBLE
OUR ACTIVE Businesses need customers now more
CLIENTS BASE. than ever. We have the tools to help make
it happen for them.
Digital-first
businesses have
swelled in the last
year. Competition in In every industry, competition is getting We need to retain our current 50 active
every industry is stiffer online. Advertising can help monthly clients while acquiring 50 more
only getting stiffer. businesses attract and acquire clients in within the year.
The demand for these times.
advertising With our current processes, we should be
strategies are also We can give businesses of all sizes get able to achieve our target number by the
at an all-time high. their market share. 3rd quarter of this year.

It's all hands on deck this year when it Advertising platforms, algorithms, and
comes to client acquisition. best practices are constantly changing.

We'll be launching referral programs, We will need to refresh and revisit our
auditing our own marketing and advertising processes to prove their success rates to
strategies to meet this goal. prospective customers.
OFFER AND IMPLEMENT
EMERGING STRATEGIES
IN ADVERTISING
To remain competitive ourselves, we must embrace new
and emerging trends in advertising and technology and
offer them to our clients.
2.
OFFER AND
1. 2.
IMPLEMENT
EMERGING Strategies and best practices Our agility and expertise will
STRATEGIES IN in advertising are constantly help us see trends and
ADVERTISING
changing. execute them.
This is our crucial
client-facing goal.
Offering the newest and latest We need to stay on top of
advertising techniques will help trends, as well as conduct
our clients be disruptors in their industry and customer surveys
industries. to see where the market is now
and make smart projections.
2.
OFFER AND
1. 2.
IMPLEMENT
EMERGING
Offering what other Our goal is to get half of our
STRATEGIES IN
ADVERTISING advertising companies are not existing clients to implement
This is our crucial
yet offering gives us a our new strategies.
client-facing goal. competitive advantage.
We will need case studies to
We can achieve our first major show our clients our success
goal of client acquisition when rates.
these new strategies are ready
to roll out.
2.
OFFER AND
IMPLEMENT
EMERGING
OUR ROADMAP
STRATEGIES IN
ADVERTISING

This is our crucial

client-facing goal.
2 3

Test Implement
1 4

Research Measure
2.
OFFER AND
IMPLEMENT
EMERGING
IT CAN BE DAUNTING TO
STRATEGIES IN
ADVERTISING TRY NEW THINGS IN THESE
This is our crucial
client-facing goal.
UNCERTAIN TIMES.

We need to demonstrate to our

clients that taking risks to stay
ahead is better in the long run
than stagnation.
 OFFER AND
IMPLEMENT
Offering what other advertising

2. EMERGING companies are not yet offering gives us

a competitive advantage.
OFFER AND
IMPLEMENT
STRATEGIES IN We can achieve our first major goal of
EMERGING
STRATEGIES IN
ADVERTISING client acquisition when these new
strategies are ready to roll out.
ADVERTISING

To remain
competitive Our goal is to get at least half of our
ourselves, we must Strategies and best practices in existing clients to implement our new
embrace new and advertising are constantly changing. strategies.
emerging trends in
advertising and Offering the newest and latest advertising We will need case studies to show our
technology and offer techniques will help our clients be clients our success rates.
them to our clients. disruptors in their industries.

Our agility and expertise will help us see It can be daunting to try new things in
trends and execute them. these uncertain times.

We need to stay on top of trends, as well We need to demonstrate to our clients

as conduct industry and customer surveys that taking risks to stay ahead is better in
to see where the market is now and make the long run than stagnation.
projections.
 DIVERSIFY OUR
PORTFOLIO OF BRANDS.
We have to be proactive in the kinds of brands we help
amplify. We want to be known as a company that
champions female and minority-led businesses.
THANK YOU!