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  • Ad Design Campaign Book

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    anjali varma
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    The document presents a marketing campaign for a cosmetics brand called "Be Unique Cosmetics" which aims to promote self-acceptance and individuality. The brand wants to make people feel good without hiding their uniqueness through vegan makeup products priced between Rs. 500-3000 sold at Sephora stores and online. Key elements of the marketing strategy include promoting through social media and positioning the products as affordable, easy to use makeup and skincare for all skin types.

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    The document presents a marketing campaign for a cosmetics brand called "Be Unique Cosmetics" which aims to promote self-acceptance and individuality. The brand wants to make people feel good without hiding their uniqueness through vegan makeup products priced between Rs. 500-3000 sold at Sephora stores and online. Key elements of the marketing strategy include promoting through social media and positioning the products as affordable, easy to use makeup and skincare for all skin types.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views6 pages

    Ad Design Campaign Book

    Uploaded by

    anjali varma
    The document presents a marketing campaign for a cosmetics brand called "Be Unique Cosmetics" which aims to promote self-acceptance and individuality. The brand wants to make people feel good without hiding their uniqueness through vegan makeup products priced between Rs. 500-3000 sold at Sephora stores and online. Key elements of the marketing strategy include promoting through social media and positioning the products as affordable, easy to use makeup and skincare for all skin types.

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    © All Rights Reserved
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    of 6

    Anjali Varma

    Roll no: 3018


    Product: Cosmetics
    Be Unique

    Campaign Book
    Mission: We are on a mission to help
    everyone celebrate individuality by
    redefining what beautiful means. We want
    to promote self-acceptance and give people
    the tools they need to feel less alone in the
    world.

    Vision: This makeup will make you feel


    good in, without hiding what makes you
    unique because Be Unique is not about
    being someone else, but to embrace your
    uniqueness.
    Brand Name: Be Unique
    Cosmetics

    Logo Meaning: The purple


    color in the logo stands for
    luxury and power. The acronym
    BU stands for Be Unique. It is
    also a sort of reminder to ‘Be
    You’. Leaves around it indicates
    that is vegan or plant based
    cosmetic brand
    7P’s of Marketing
    1. Product: Cosmetics (Be Unique Cosmetics)
    2. Price: The products range from Rs 500 to Rs
    3000
    3. Place: Our target place is whole India. The
    products are exclusively available at Sephora (in
    stores and Online) and on the Be Unique
    Cosmetics website
    4. People: As per the price of the product it is
    affordable for everyone.
    5. Promotion: We will promote the products
    mostly on social media as it is more attractive
    surce of promotion and budget friendly
    6. Process: it is makeup+skincare , vegan
    product. People of all skin type can use this just
    product. Only one to two pumps of every
    product is more than enough. Apply it like you
    apply any cream and it is very easy to blend
    7. Physical evidence:

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