1

DELHI METROPOLITAN EDUCATION

Affiliated to Guru Gobind Singh Indraprastha University, Dwarka
In partial fulfillment of the requirement of the degree of Bachelors in Journalism &
Mass Communication

BA(JMC)
SESSION 2020-
2023

MEDIA RESEARCH LAB BA(JMC) 353

Submitted to: Submitted by:

Manasvi Maheshwari Vishal Malik
Associate Professor at BA (JMC) 3rd YEAR
DME Media 10551102420
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ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to Dr. Manasvi Maheswari (Associate
Professor) for helping me throughout the project and encouraging me at every step. I would like to
express my earnest gratitude to DELHI METROPOLITAN EDUCATION affiliated with Guru
Gobind Singh Indraprastha University for giving me the opportunity to undertake this project.
This acknowledgment is incomplete without thanking and expressing profound gratitude to Dr.
Susmita Bala (Head of Department) who has always guided and encouraged me towards the
right direction and without her guidance and support this would not have project been possible.
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CERTIFICATE

This is to certify that the Media Research Lab is an academic work done by Vishal Malik
submitted to the partial fulfilment of the requirement for the award of the degree of Bachelors of
Art (Journalism and Mass Communication) from DELHI METROPOLITIAN EDUCATION
(DME), under my guidance and direction. To the best of my knowledge and belief, the data and
information presented by him in the project has not been submitted earlier.

Manasvi Maheswari
Associate Professor
DME Media School
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COMPARTIVE ANALYSIS OF DC AND MARVEL

MOVIES

INTRODUCTION
With a new Marvel or DC film hitting cinemas nearly every few months, comic
book nerds are no longer the only ones with opinions on the age-old rivalry
between Marvel and DC. But what does the cold, hard data have to reveal
about this debate?

Throughout the years, we’ve seen these comic companies grow into bigger and
powerful
corporations. They went from only writing comics, to passing their greatest
stories to the big
screen. With this, not only did they grow, but also their fandoms. The problem is
that, like any
other business, there is a competition between both, Marvel and DC Comics, to
gain a bigger
audience, making which ones the best the biggest dilemma yet.
When asking any fan which is best, many respond with the same arguments.
Some say
DC movies have less predictable stories and more rememberable villains, while
Marvel has very
predictable plots and not many villains worth remembering. Others say Marvel
movies have a
great humor, casting, production, action, and their marketing is excellent, while
DC movies lack
humor, rely a lot in their most famous characters and lack trust between directors
and producers.
As we all know, putting together a superhero movie is not that cheap, and gaining
back
the money invested is not that easy. According to Trevor Wheelwright, in his
article “Marvel vs.
DC: A Battle of Big Budgets and Rotten Ratings”, the average return on investment
for Marvel is
387%, while DC’s return is 343%. This means that, on average, for every movie
released,
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Marvel earns $3.87 per dollar spent on production and DC gains $3.43. Not only
Marvel earns
more revenue, but has higher ratings and box office numbers, being “Avengers:
Endgame” their
biggest investment with a 94% rating and Worldwide Box Office of
$2,797,800,564.
Back in 2017, a poll was made to people 18 and older within the U.S, asking them
which
did they preferred. 47% of them answered Marvel and 11% answered DC. This has
mainly been
because of how well Marvel has targeted their movies, accomplishing their goal.
Siman 2
Statistically speaking, DC is not that far behind from Marvel. Their revenue
difference is
not that big, with an average of $500M per movie, compared to $687M of Marvel.
This battle
focuses mainly on opinions, which for now, Marvel is winning. Maybe in the
future it’ll be the
other way around
Throughout the years, we’ve seen these comic companies grow into bigger and
powerful
corporations. They went from only writing comics, to passing their greatest
stories to the big
screen. With this, not only did they grow, but also their fandoms. The problem is
that, like any
other business, there is a competition between both, Marvel and DC Comics, to
gain a bigger
audience, making which ones the best the biggest dilemma yet.
When asking any fan which is best, many respond with the same arguments.
Some say
DC movies have less predictable stories and more rememberable villains, while
Marvel has very
predictable plots and not many villains worth remembering. Others say Marvel
movies have a
great humor, casting, production, action, and their marketing is excellent, while
DC movies lack
 6

humor, rely a lot in their most famous characters and lack trust between directors
and producers.
As we all know, putting together a superhero movie is not that cheap, and gaining
back
the money invested is not that easy. According to Trevor Wheelwright, in his
article “Marvel vs.
DC: A Battle of Big Budgets and Rotten Ratings”, the average return on investment
for Marvel is
387%, while DC’s return is 343%. This means that, on average, for every movie
released,
Marvel earns $3.87 per dollar spent on production and DC gains $3.43. Not only
Marvel earns
more revenue, but has higher ratings and box office numbers, being “Avengers:
Endgame” their
biggest investment with a 94% rating and Worldwide Box Office of
$2,797,800,564.
Back in 2017, a poll was made to people 18 and older within the U.S, asking them
which
did they preferred. 47% of them answered Marvel and 11% answered DC. This has
mainly been
because of how well Marvel has targeted their movies, accomplishing their goal.
Siman 2
Statistically speaking, DC is not that far behind from Marvel. Their revenue
difference is
not that big, with an average of $500M per movie, compared to $687M of Marvel.
This battle
focuses mainly on opinions, which for now, Marvel is winning. Maybe in the
future it’ll be the
other way around
Throughout the years, we’ve seen these comic companies grow into bigger and
powerful
corporations. They went from only writing comics, to passing their greatest
stories to the big
screen. With this, not only did they grow, but also their fandoms. The problem is
that, like any
other business, there is a competition between both, Marvel and DC Comics, to
gain a bigger
 7

audience, making which ones the best the biggest dilemma yet.
When asking any fan which is best, many respond with the same arguments.
Some say
DC movies have less predictable stories and more rememberable villains, while
Marvel has very
predictable plots and not many villains worth remembering. Others say Marvel
movies have a
great humor, casting, production, action, and their marketing is excellent, while
DC movies lack
humor, rely a lot in their most famous characters and lack trust between directors
and producers.
As we all know, putting together a superhero movie is not that cheap, and gaining
back
the money invested is not that easy. According to Trevor Wheelwright, in his
article “Marvel vs.
DC: A Battle of Big Budgets and Rotten Ratings”, the average return on investment
for Marvel is
387%, while DC’s return is 343%. This means that, on average, for every movie
released,
Marvel earns $3.87 per dollar spent on production and DC gains $3.43. Not only
Marvel earns
more revenue, but has higher ratings and box office numbers, being “Avengers:
Endgame” their
biggest investment with a 94% rating and Worldwide Box Office of
$2,797,800,564.
Back in 2017, a poll was made to people 18 and older within the U.S, asking them
which
did they preferred. 47% of them answered Marvel and 11% answered DC. This has
mainly been
because of how well Marvel has targeted their movies, accomplishing their goal.
Siman 2
Statistically speaking, DC is not that far behind from Marvel. Their revenue
difference is
not that big, with an average of $500M per movie, compared to $687M of Marvel.
This battle
focuses mainly on opinions, which for now, Marvel is winning. Maybe in the
future it’ll be the
 8

other way around

Throughout the years, we’ve seen these comic companies grow into bigger and
powerful
corporations. They went from only writing comics, to passing their greatest
stories to the big
screen. With this, not only did they grow, but also their fandoms. The problem is
that, like any
other business, there is a competition between both, Marvel and DC Comics, to
gain a bigger
audience, making which ones the best the biggest dilemma yet.
When asking any fan which is best, many respond with the same arguments.
Some say
DC movies have less predictable stories and more rememberable villains, while
Marvel has very
predictable plots and not many villains worth remembering. Others say Marvel
movies have a
great humor, casting, production, action, and their marketing is excellent, while
DC movies lack
humor, rely a lot in their most famous characters and lack trust between directors
and producers.
As we all know, putting together a superhero movie is not that cheap, and gaining
back
the money invested is not that easy. According to Trevor Wheelwright, in his
article “Marvel vs.
DC: A Battle of Big Budgets and Rotten Ratings”, the average return on investment
for Marvel is
387%, while DC’s return is 343%. This means that, on average, for every movie
released,
Marvel earns $3.87 per dollar spent on production and DC gains $3.43. Not only
Marvel earns
more revenue, but has higher ratings and box office numbers, being “Avengers:
Endgame” their
biggest investment with a 94% rating and Worldwide Box Office of
$2,797,800,564.
Back in 2017, a poll was made to people 18 and older within the U.S, asking them
which
 9

did they preferred. 47% of them answered Marvel and 11% answered DC. This has
mainly been
because of how well Marvel has targeted their movies, accomplishing their goal.
Siman 2
Statistically speaking, DC is not that far behind from Marvel. Their revenue
difference is
not that big, with an average of $500M per movie, compared to $687M of Marvel.
This battle
focuses mainly on opinions, which for now, Marvel is winning. Maybe in the
future it’ll be the
other way around.
Throughout the years, we’ve seen these comic companies grow into bigger and
powerful
corporations. They went from only writing comics, to passing their greatest
stories to the big
screen. With this, not only did they grow, but also their fandoms. The problem is
that, like any
other business, there is a competition between both, Marvel and DC Comics, to
gain a bigger
audience, making which ones the best the biggest dilemma yet.
When asking any fan which is best, many respond with the same arguments.
Some say
DC movies have less predictable stories and more rememberable villains, while
Marvel has very
predictable plots and not many villains worth remembering. Others say Marvel
movies have a
great humor, casting, production, action, and their marketing is excellent, while
DC movies lack
humor, rely a lot in their most famous characters and lack trust between directors
and producers.
As we all know, putting together a superhero movie is not that cheap, and gaining
back
the money invested is not that easy. According to Trevor Wheelwright, in his
article “Marvel vs.
DC: A Battle of Big Budgets and Rotten Ratings”, the average return on investment
for Marvel is
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0

387%, while DC’s return is 343%. This means that, on average, for every movie
released,
Marvel earns $3.87 per dollar spent on production and DC gains $3.43. Not only
Marvel earns
more revenue, but has higher ratings and box office numbers, being “Avengers:
Endgame” their
biggest investment with a 94% rating and Worldwide Box Office of
$2,797,800,564.
Back in 2017, a poll was made to people 18 and older within the U.S, asking them
which
did they preferred. 47% of them answered Marvel and 11% answered DC. This has
mainly been
because of how well Marvel has targeted their movies, accomplishing their goal.
Siman 2
Statistically speaking, DC is not that far behind from Marvel. Their revenue
difference is
not that big, with an average of $500M per movie, compared to $687M of Marvel.
This battle
focuses mainly on opinions, which for now, Marvel is winning. Maybe in the
future it’ll be the
other way around.
Throughout the years, we’ve seen these comic companies grow into bigger and
powerful
corporations. They went from only writing comics, to passing their greatest
stories to the big
screen. With this, not only did they grow, but also their fandoms. The problem is
that, like any
other business, there is a competition between both, Marvel and DC Comics, to
gain a bigger
audience, making which ones the best the biggest dilemma yet.
When asking any fan which is best, many respond with the same arguments.
Some say
DC movies have less predictable stories and more rememberable villains, while
Marvel has very
predictable plots and not many villains worth remembering. Others say Marvel
movies have a
 1
1

great humor, casting, production, action, and their marketing is excellent, while
DC movies lack
humor, rely a lot in their most famous characters and lack trust between directors
and producers.
As we all know, putting together a superhero movie is not that cheap, and gaining
back
the money invested is not that easy. According to Trevor Wheelwright, in his
article “Marvel vs.
DC: A Battle of Big Budgets and Rotten Ratings”, the average return on investment
for Marvel is
387%, while DC’s return is 343%. This means that, on average, for every movie
released,
Marvel earns $3.87 per dollar spent on production and DC gains $3.43. Not only
Marvel earns
more revenue, but has higher ratings and box office numbers, being “Avengers:
Endgame” their
biggest investment with a 94% rating and Worldwide Box Office of
$2,797,800,564.
Back in 2017, a poll was made to people 18 and older within the U.S, asking them
which
did they preferred. 47% of them answered Marvel and 11% answered DC. This has
mainly been
because of how well Marvel has targeted their movies, accomplishing their goal.
Siman 2
Statistically speaking, DC is not that far behind from Marvel. Their revenue
difference is
not that big, with an average of $500M per movie, compared to $687M of Marvel.
This battle
focuses mainly on opinions, which for now, Marvel is winning. Maybe in the
future it’ll be the
other way around.
Throughout the years, we’ve seen these comic companies grow into bigger
and powerful corporations. They went from only writing comics, to passing
their greatest stories to the big screen. With this, not only did they grow, but
also their fandoms. The problem is that, like any other business, there is a
competition between both, Marvel and DC Comics, to gain a bigger audience,
making which ones the best the biggest dilemma yet.When asking any fan
 1
2

which is best, many respond with the same arguments. Some say DC movies
have less predictable stories and more rememberable villains, while Marvel
has very predictable plots and not many villains worth remembering. Others
say Marvel movies have a great humor, casting, production, action, and their
marketing is excellent, while DC movies lack humor, rely a lot in their most
famous characters and lack trust between directors and producers. As we all
know, putting together a superhero movie is not that cheap, and gaining back
the money invested is not that easy. According to Trevor Wheelwright, in his
article “Marvel vs.DC: A Battle of Big Budgets and Rotten Ratings”, the average
return on investment for Marvel is387%, while DC’s return is 343%. This
means that, on average, for every movie released, Marvel earns $3.87 per
dollar spent on production and DC gains $3.43. Not only Marvel earns more
revenue, but has higher ratings and box office numbers, being “Avengers:
Endgame” their biggest investment with a 94% rating and Worldwide Box
Office of $2,797,800,564.
Statistically speaking, DC is not that far behind from Marvel. Their revenue
difference is not that big, with an average of $500M per movie, compared to
$687M of Marvel. This battle focuses mainly on opinions, which for now,
Marvel is winning. Maybe in the future it’ll be the other way around.

1. SUB HEADLINES

 Character Comparison
 Box office battle
 Does popularity = quality?
 Worth the investment?
 The Final Verdict.

OBJECTIVE OF THE STUDY

With a new Marvel or DC film hitting cinemas nearly every few months, comic book nerds are
no longer the only ones with opinions on the age-old rivalry between Marvel and DC.
So objective of this research is to
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Methodology-
For this research non probability stratified random sampling was employed where
no regard was paid to the ratio in which the elements are found in different strata.
There is no equal number of respondents selected from each stratum. The
questionnaire will be purposely distributed within the people from field of mass
communication. Else there have been no pre-defined sampling techniques applied
for this research study.

Data Collection-
Survey method can be broadly divided into three categories: online survey,
telephone survey and personal interview. The method used for data collection of
this research is ONLINE SURVEY
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PROGRESS SO FAR

Questionnaire

1. Name

2. Age

3. Gender

4. Email Id

5. Do you watch DC or Marvel Movies?

6. Which of the Cinematic Universe do you prefer?

7. Preference in the field of Storyline?

8. Preference in the field of SFX?

9. Which Cinematic Universe has the better casting?

10. what is the major difference between these two?

11.Do you think More female Characters should be there?

12.Do DC and MARVEL movies over exaggerate things?

13.Does the Concept of Post Credit Scene hypes you up for the upcoming
movies?

14.Which Cinematic Universe have more easter eggs?

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Review Of Literature
https://stories.thinkingmachin.es/marvel-vs-dc-films/
https://www.researchgate.net/publication/
360537190_Marvel_Cinematic_Universe_vs_DC_Movies
https://papersowl.com/examples/marvel-vs-dc-compare-and-contrast/
https://studydriver.com/marvel-vs-dc-compare-and-contrast/

Plan of Action
Things to be done:
• Review of Literature
• Objectives and methodology
• Questionnaire need to be circulated and filled by the public
• Analysis of Data collected
• Conclusion