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  • Media Research Important Topics (Unitwise)

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    Vishal Malik
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    This document outlines important topics in media research organized into four units. Unit 1 discusses types of qualitative and quantitative research. Unit 2 covers industry organizations like BARC and ABC that track viewership and readership, as well as exit polls and opinion polls. Unit 3 identifies sampling as the most important topic, along with research design types and data collection tools. Unit 4 focuses on measures of central tendency like mean, median and mode, as well as the steps to process data. The author provides additional resources and offers to meet on Gmeet to answer any other questions.

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    This document outlines important topics in media research organized into four units. Unit 1 discusses types of qualitative and quantitative research. Unit 2 covers industry organizations like BARC and ABC that track viewership and readership, as well as exit polls and opinion polls. Unit 3 identifies sampling as the most important topic, along with research design types and data collection tools. Unit 4 focuses on measures of central tendency like mean, median and mode, as well as the steps to process data. The author provides additional resources and offers to meet on Gmeet to answer any other questions.

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    8 views1 page

    Media Research Important Topics (Unitwise)

    Uploaded by

    Vishal Malik
    This document outlines important topics in media research organized into four units. Unit 1 discusses types of qualitative and quantitative research. Unit 2 covers industry organizations like BARC and ABC that track viewership and readership, as well as exit polls and opinion polls. Unit 3 identifies sampling as the most important topic, along with research design types and data collection tools. Unit 4 focuses on measures of central tendency like mean, median and mode, as well as the steps to process data. The author provides additional resources and offers to meet on Gmeet to answer any other questions.

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    © All Rights Reserved
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    Media Research Important Topics (Unitwise)

    In the sequence of Importance (As per my understanding, subjected to risk😛🙂 )

    Unit-1
    Types of Research (For long answer, however, specific type of research may also come for shorter questions)
    Qualitative and Quantitative

    Unit-2

    BARC, ABC, MAP, RAM- Short Answer (You may find the description of each in their respective websites. BARC has a website, just see its
    about us, similarly for others)
    IRS and NRS (IRS, NRS to be merged into a single readership survey | Business Standard News (business-standard.com)) Check this link for
    basic understanding of IRS and NRS.
    Exit Poll / Opinion Poll

    Unit-3
    Sampling Most Important (For both long, as well as short)
    Research design types (Long, but specific type may come for short answer)
    Data Collection Tools

    Unit-4
    Measures of central tendency (simple pointers on Mean Media Mode) - Link for easy understanding (Difference Between Mean Median and
    Mode - Diferr) Ignore the mathematical part. It is least likely to come. But no guarantee.
    Data Processing Steps

    FOR ANY QUERY, I AM OPEN TO GMEET MEETING ON SATURDAY (Let me know in advance)

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