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Social Bandwidth

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September 21, 2022

 
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Social Bandwidth

The amount of data that can be sent over a given period on the internet is referred to

as bandwidth. Megabits per second are used to calculate and measure bandwidth (Mbps).

Different communication channels are distinguished by a variation called social bandwidth.

Social and relational cues are communicated between parties through a variety of channels.

Social bandwidth improves non-face-to-face communication channels, ensuring that all cues

are discernible whether verbally or visually during video conferences. (Le et al., 2020)

In letters and emails, the tone is determined by the words used, whereas in video

communication, the participant's facial expressions and tone can be seen. It can be effectively

communicated through social, symbolic, or relational content. The use of social media will

increase, which will increase the likelihood of social mistakes. less opportunity to undo the

social mistake by taking the same route. This is crucial because that party will be more likely

to reach an agreement during negotiations. (Le et al., 2020)

It is always preferable to practice the social bandwidth before starting the discussion.

In the modern era, where the image is everything, brand marketing benefits can result in

enormous financial gains. Additionally, being supported by these businesses entails

tremendous benefits and personal development. Sometimes a company's reputation on social

media makes it difficult to ignore. Additionally, they are aware of the product's popularity,

which helps them maintain their position at the top of the market. The PlayStation 5 console,

which recently hit the market, was the subject of my most recent interaction. Since it was sold

out within minutes of the launch, it was sold for twice the price on other websites. (Basch et

al., 2020)

Due to the extreme demand and lack of supply during this time, a few websites

themselves even crashed. To address the problem, the company only makes a limited number
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of products available to the public, ensuring their continued commercial viability. The launch

itself became so well-liked on social media that it was difficult to ignore. I'll sum up by

saying that achieving social bandwidth is a crucial objective for success in every department.

(Basch et al., 2020)

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References

Basch, J. M., Melchers, K. G., Kegelmann, J., & Lieb, L. (2020). Smile for the camera! The

role of social presence and impression management in perceptions of technology-

mediated interviews. Journal of Managerial Psychology, ahead-of-print(ahead-of-

print). https://doi.org/10.1108/jmp-09-2018-0398

Le, T. H. T., Tran, N. H., LeAnh, T., Oo, T. Z., Kim, K., Ren, S., & Hong, C. S. (2020).

Auction Mechanism for Dynamic Bandwidth Allocation in Multi-Tenant Edge

Computing. IEEE Transactions on Vehicular Technology, 69(12), 15162–15176.

https://doi.org/10.1109/tvt.2020.3036470