Cedar and Thread

Zoe Firchau
Business Summary
● Cedar and Thread sells clothes for
women as well as accessories.
● Cedar and Thread has one store that is
located in Granville, Ohio.
● A mission statement for them would be
“To encourage women to feel more
confident in their body.”
Target Market
● Cedar and Thread typically has their target
market towards women and even teenage
girls.
● These women want to be in style, but tend to
have a higher income, due to the expensive
prices there at Cedar and Thread.
● The competitors include places such as:
Everest Gear, Green Velvet, TjMaxx, and
even American Eagle.
Goals
● Short term goals: Advertise in other
places other than Social Media. Create
better customer service.
● Long term goals: Expand business
(meaning having more than just one
store), and create clothing for men to
make the business larger.
Budget
● 7-8% of their revenues should go to
marketing.
● A small clothing business makes around
$51,000 a year.
● If Cedar and Thread made that much
each year, they should spend around
$3,825 on their marketing each year.
Marketing Channels
● Most of the advertising is seen through
social media.
● The main social media networks that are
used to advertise Cedar and Thread are
Instagram and Facebook.
Marketing Strategies
● Cedar and Thread sells women's clothing,
jewelry, accessories, shoes, decor, furniture,
nora fleming, and gifts.
● The prices here are more expensive than your
average store. There are little items that could
be as low as $10, but on the other hand, there is
furniture that can go up to $2,500.
● They distribute their products directly to their
customers. People are also able to shop online
through Cedar and Thread’s online store.
Marketing Strategies Part 2
● To promote their new products, there will be
emails sent to members of Cedar and
Thread. Coupons will be sent every so often.
● Social media advertising would be continued
as well.
● The average Product Profitability for a small
business is around $51,000 each year.
Product Management
● The rings come in all light shades of these colors
colors: blue, green, pink, purple, orange, red, and
white. These rings are size 5-9. These handmade
rings have either gold or silver around the edge and
have a gemstone or natural stone on top of them.
● The name of this ring is “Dare Olds Rings.”
● This ring is very simplistic and can be worn with
anything.
● The price will be $10 per ring.
● The rings will be sold in black rectangular ring boxes,
with white interior.