Proposed Business Plan

May, 2021
 Contents
Executive Summary
a. Demand
b. Meeting the Demand
c. Business Model
d. Profitability
Company Overview
a. Mission
b. History
c. Objectives & Goals
Product Description
a. Description of Product
b. Features and Benefits
c. Competitive Advantage
Market and Competitive Analysis
a. Target Market
b. Characteristics of Target Market
c. Competitors
Management Team
a. Backgrounds and Roles of Management
b. Organizational Structure
Marketing Strategies
a. Product
b. Price
c. Place
d. Promotion
Critical Risks
a. SWOT Analysis
Funds Required .
Income Statement
Break-Even Analysis
Appendix A. Photos of Product

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I. Executive Summary
Marainiya is a multi-functional company meeting the need of market-
demands. We provide customers up to date fashions along with bringing them
the quality they deserve (without making them pay an arm and a leg for them).
With this style and quality, customers will not want to look elsewhere for
their handbag needs. Because Marainiya Handbags keeps up with the latest
trends, it will ensure a well-maintained and strong connection with our
customers.
Demand
From a student survey, our team came up with a great solution to a
common problem- that if the girls DO find a similar bag, it costs much
more than Marainiya bags. If we sell these bags (either at school or the
mall) many people would at least stop and take a look. Many of those people
would buy them because they are stylish and affordable.
Meeting the Demand
To meet the demand of our customers, we have decided to make the products
by hand to make the price cheaper. Using gently-used, long-sleeved t-shirts
will also bring the price down considerably. In addition, our principal will be
letting us sell our products during lunch at school. Our designs will include:
cats, lions, and flowers.
Business Model
Marainiya Handbags will work harder than others because we are new to the
business field. Not knowing the roads will make us slow down, look at our
mistakes, and fix the problems, which will make our products better than they
already are.
Profitability
Marainiya Handbags has great potential to be a very high ranked
profitable organization. We estimate our organization with a year-end
minimum profit of N100, 000 after repaying our debts. Most of this will

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come from school and mall sale profits. If our business comes around, and
people start buying more of them, we will start making more designs,
recruiting more workers (paid labor), and possible sell them on the internet.
II. Company Overview
Mission Statement
As a result of providing recycled, high quality, over-the-shoulder bags to ladies
ages 13 to 20 at lower than our competitors’ prices, we will attempt to take in
N50,000 profit after starting sales at our school and malls.
History
Marainiya handbags started as an idea for making it easy for students to afford
handbags. After each of us realized how much of a demand there was for an
inexpensive, environmentally friendly purse, we were determined to find a way
to lower the cost. Realized that schools was the best area to start selling because
our area has thousands of girls in school who need a bag that is functional for
school and other activities.
Right now, Marainiya is beginning to produce samples of our product. We have
a method to make the bags, but after looking at the cost of materials, we have
each decided to pitch in an amount of money up front to continue buying
materials needed for the bags. Putting in the money will cover the first costs for
material and other needs to get us ready for the business in July.
Demand for our product will be continual because we have only the styles that
are “in” right now and for a low cost. We will stay in the loop on new styles and
trends and change our bags accordingly. Our target market will continue with
us, knowing our bags have the most stylish designs.
Objectives and Goals
Non-Monetary
 Offer only high quality bags
 Display our product to our target market
 Do our best as a whole and encourage the work of our teammates

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Monetary
 Take in at least N50, 000 after some months.
 Put together N70, 000 of our own money
 Continue selling bags to make N100, 000 in two months.
III. Product Description
Marainiya handbags are stylish and trendy. They come in different sizes like
small, medium, and large. Marainiya handbags come in many different designs
such as animals and even flowers.
Features and Benefits
Our handbags have different features and benefits such as color and type of
cloth. We design our bags relating to the most popular fads and trends.
Marainiya handbags are made with fun and different types of cloth that “pop”.
We never make any of our handbags identical, so each and every one is unique.
Competitive Advantage
Marainiya handbags have an advantage over the leading stores because our
prices are much more affordable than stores that sell similar bags. Also, our
bags will not fall apart after only a few days. If so, then the customer will get a
money back guarantee.
IV. Market and Competitive Analysis
Marainiya Handbags is targeted toward young to middle aged women (about
ages 13-20) living in the Zaria area. Our competitors’ prices are in the five
hundreds, so seeing two hundred naira difference customers will be pleasantly
surprised. Soon after they buy the product, they will spread the word to their
friends and loved ones. Our product would attract customers because they have
bright and trendy colors with unique and fun designs. These bags will also
attract animal lovers and trend followers.
Characteristics of Target Market
 Stylish, trendy,
 Aware of new fads

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  Buying Power
 Young women
Competitors
Even though we have several competitors, they can’t compete with our prices.
Most of these competitors are located in the Zaria Malls/Shops or nearby.
Target also provide messenger bags with lower quality. Several consumers
have tried to create their own bags, to save money. Several internet sites offer
bags, with higher cost because of shipping and handling.
V. Management Team
CEO- Muhammad Hajara, the Chief Executive Officer, was born in Zaria, in
1994. She goes to Federal College of Education, Zaria and she is in the NCE III.
She is involved in many activities in school including competitions, seminars
and other academic activities. She enjoys reading and volunteering at life
ministries. She is currently living in Tudun Wada, Zaria
CMO- Fatima Aliyu, the Chief Marketing Officer, was born in Zaria. She goes
to ABU Diploma in Textile Design and she is in the Diploma II. She is involved
in many activities such as Design and figure skating. She is currently living in
Jushi, Zaria.
COO, Suleiman Mahmud the Chief Operating Officer, was born in Sabon Gari,
Zaria. He goes to Ameer Shehu Idris College, Zaria and is the Diploma II. He is
involved in many different activities such as band, track, basketball, and GT.
She is currently living in Gaskiya, Zaria.
CFO- Isma’il Muhammad Sani, the Chief Financial Officer, was born in Kauru
Local Government, Kaduna. He is in Diploma II at Nuhu Bamalli Polytechnic,
Zaria and enjoys the subject of Accounting. He is involved in school activities
such as Calculation and is part of Ball Team. He is currently living in
Danmagaji, Zaria.
Organizational Structure
At this time, Marainiya handbags has four employees, all of which are Co-

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Founders, Employer I, Employer II, Employer III, Advertiser and make all
decisions as a team and respect each other’s opinions. We run this company
together treating each-other equally.
Part VI. Marketing Strategies
Product
Marainiya handbags are offering handbags as our product. Our target market is
adolescents and young to early twenties women. They are made out of recycled
t-shirts with various designs.
Price
Based on our own thoughts and our peers’ opinions, we decided that with the
different designs we would sell our recycled handbags for N500-N1, 000. Many
of the students and teachers we asked said if they were walking down the mall,
they would buy them. Our products are much cheaper than our competitor’s
prices. This is possible because we use the “gently used”, long-sleeve shirt
instead of new shirts.
Place
We plan to sell and distribute our product through four main outlets. The first
place we will sell them is the internet. We feel this will help get our product to
be known. We will then start selling it during our lunch at Tudun Wada. We
think by having our classmates buy it, will help spread the word. We will then
sell them at our individual churches. If we get in we will sell our product at the
Tudun Wada and Sabon Gari Market.
VII. Critical Risks
Strengths
Marainiya has strength that allows us to be profitable. We are selling an original
product to our consumers. Very few stores have environmentally friendly bags,
and if they do, they can’t compare to our prices. Our team has experience
working for, or volunteering at other businesses. We have parents and advisors
that provide us with guidance to help at every bump in the road. Our peers also

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let us know what they think would sell well in our community.
Weaknesses
Because Marainiya is just starting out, we are not very well known. To meet this
challenge, we will invest money into advertising. This includes posters, flyers,
and business cards. We are also at a disadvantage because there are only 4 of us.
We will push ourselves to do our best. Even though big companies have
hundreds of employees, we will attempt to compete and make as many bags as
we can.
Opportunities
An opportunity that has become clear, is the big target market at our school and
at the Tudun Wada Community. When teenagers notice something attractive
with an affordable price, they are willing to buy it. Our handbags are stylish and
trendy, something they can show off to friends and family members. Currently,
no one has been offering bags to students during school hours, giving our
product an advantage.
Threats
Even though we have few competitors, someone could get the same idea and
sell it at a well-known store. This could cause other stores to lower the prices of
their style handbags in order to compete. New fads could change faster than we
can keep up, making our product out of style.
VIII. Funds Required
For Marainiya Handbags to begin to produce the product, each Marainiya
member will put in a small amount of money. After we get going, and are
making profit, we will present our business venture to potential investors
(parents and grandparents.) To begin the process of making the bags, we will
need certain materials such as an old long sleeve T-shirt (gently used), sewing
machine, different cloth, and accessories such as buttons, jewels, and, zippers.
Also, we will buy or make table decorations and flyers for advertisement. These
will all sport our fun, stylish logo.

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IX. Income Statement
Marainiya Handbags
Projected income Statement
For the period ending December, 2021
Revenues:
Net Sales N100, 000
Cost of Goods Sold N 500
Gross Profit N70, 000

Operating Expenses:
Supplies
Decorations N5, 000
Flyers N1, 500
Business Cards N1, 500
Total Operating Expenses N9, 000
Net Income: N80, 000

Each person from our group put in N10, 000 to help pay for supplies that will
help us begin making our handbags. We must repay a total of N40, 000 in
loans.
Cost of Goods Sold is the amount of money that we put directly into the
production of our product. This amount includes items such as buttons, trim,
beads, fabric, and, gently-used long-sleeved t-shirts, etc. An additional N9, 000
will be used for decorations and advertisement.
X. Break-Even Analysis
Expenses/sales Prize of Marainiya Handbags = amount of handbags needed to
break-even
* N30, 000/7= 8 Marainiya Handbags needed to breakeven
Explanation: The amount of N100, 000 is the loan we need from Access Bank,

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and the money we need to repay ourselves and/or the people we borrowed from.
The original amount for our expenses was a total of N40, 000, but the extra N
10, 000 added on is for any unpredictable expenses from the N100, 000 loan
from Access Bank. We think our N1, 000 flowers handbags will sell the most,
and our N500 animal handbags will most likely be our smallest sales amount.
XI. Appendix A. Photos of Product