Dear Amazon Seller Performance Team,

I hope this letter finds you in good health. I am writing to appeal the suspension of my Amazon Seller
Central account, I acknowledge the gravity of the situation, and I genuinely regret any actions that may
have led to this suspension. It was never my intention to violate Amazon's policies or engage in any
activity that would compromise the trust and integrity of the Amazon marketplace.

I wish to provide a detailed and logical explanation of the events leading to the suspension, while
addressing the concerns raised by Amazon. To begin with, I understand that Amazon is dedicated to
maintaining a fair and competitive marketplace for sellers and customers alike. I deeply regret any
misunderstanding or oversight on my part that may have appeared as a violation.

Root Cause of the Issue

The issue arose when I communicated with two other sellers regarding pricing strategies for Hairmd
products. Our intentions were never to engage in price fixing or any anticompetitive practices. Rather,
our aim was to align our pricing strategies with the terms and conditions stipulated by our supplier, Elite
Pharma. Elite Pharma had expressed concerns about other sellers not complying with their pricing rules,
and we believed that by coordinating our pricing strategies, we could meet the supplier's expectations
while ensuring a level playing field for all sellers.

The Two Sellers in which we have communicated

1.AY@MED LLC
2.Lamonscher

While I understand that this communication may have appeared as a violation of Amazon's policies, it
was a genuine mistake on my part. I take full responsibility for any unintended consequences that may
have arisen from my actions. Please understand that my commitment is to operate ethically and within
the bounds of the law.

Compliance with Amazon Policies and Seller Code of Conduct

To provide a clear demonstration of my commitment to Amazon's policies and Seller Code of Conduct, I
would like to highlight ten examples of our compliance:
1. **Detailed Policy Review**: I have conducted a comprehensive review of Amazon's Selling Policies
and Seller Code of Conduct to ensure a profound understanding of the rules and regulations governing
the marketplace.

2. **Immediate Termination of Unauthorized Communications**: I have taken immediate action to

terminate all unauthorized communications with fellow sellers, aligning with Amazon's policies on fair
competition and price manipulation.

3. **Revised Supplier Communication**: I have re-established direct communication with Elite Pharma
to confirm our commitment to upholding their pricing policies, ensuring all future pricing discussions are
conducted directly with the supplier.

4. **Enhanced Knowledge and Training**: My team and I have dedicated time to further educate
ourselves on Amazon's policies and procedures and have implemented a robust training program to
ensure full compliance in the future.

5. **Improved Internal Controls**: I have implemented stronger internal controls to prevent any future
policy violations, including regular policy audits.

6. **Commitment to Legal Compliance**: I fully understand the importance of adhering to antitrust

laws, price-fixing regulations, and Amazon's policies in this regard. My actions were never intended to
create an anticompetitive environment, and I apologize for any concerns my actions may have raised.

7. **Transparent Business Operations**: I am committed to operating our business transparently,

ensuring all transactions and communications align with Amazon's policies and guidelines.

8. **Positive Customer Feedback**: Our account has consistently received positive customer feedback,
indicating our commitment to providing quality products and excellent service.

9. **Timely Shipping and Fulfillment**: We have consistently met our shipping and fulfillment
obligations, further bolstering our reputation on the platform.
10. **Adherence to Amazon's Account Health Guidelines**: We have diligently maintained our account
health metrics in accordance with Amazon's requirements.

 I have familiarized myself with Amazon Marketplace’s Fair Pricing Policy.

https://sellercentral.amazon.com/gp/help/G5TUVJKZHUVMN77V

• I have familiarized myself with Amazon Business Solution Agreement and Amazon Seller Code
of Conduct.
https://sellercentral.amazon.com/gp/help/external/G1791
https://sellercentral.amazon.com/gp/help/G1801

In addition to the above, I would like to emphasize my commitment to conducting my business on

Amazon ethically and within the bounds of the law. I understand the gravity of violating antitrust laws
and price-fixing regulations and assure you that such actions were neither my intention nor part of my
business strategy. I apologize for any concerns my actions may have raised and assure you that I have
learned from this experience.
In addition to the above, I would like to reference the following law

I kindly request that you reconsider the suspension of my Amazon Seller Central account, My goal is to
rectify this situation, maintain a reputation for strict compliance with Amazon's policies, and continue
providing exceptional service to Amazon customers.

I appreciate your time and consideration and eagerly await the opportunity to continue selling on the
Amazon platform. Please feel free to contact me if any further information or clarification is needed.

Thank you for your understanding and cooperation.

Sincerely,

Bulls & Bears LLC