I am writing you today in regard to our account review after we received a

notification stating that we had been identified doing drop shipping and
violating seller code of conduct

Issues that Caused the Complaints:

We used amazon itself to fulfill a small fraction of the orders we have sold on
the Amazon platform for the sake of some feedbacks and reviews and for that
We used a few of the same tracking which has led to our account deactivation.
However, we believed that we were operating within the boundaries of
Amazon’s drop shipping policies, and when we have received the suspension
we came to know that we were actually violating the policies. We are now
be aware of our errors and take full responsibility for them. Please read further into
our plan of action to see how we are revamping our entire company to try and
prevent us from straying outside of Amazon’s policies in the future.

The actions you have taken to resolve the issue

The Actions Taken to Resolve this Issue:

● We immediately reviewed Amazon’s code of conduct policies
https://sellercentral.amazon.com/gp/help/G1801 to understand how we
weren’t in compliance and have updated our business model
accordingly.
○ We then audited our entire account to ensure that there is no evidence of
other policy violations or potential issues and found none.
○ We also sent all of Amazon’s policies, with a focus on Amazon’s dropshipping
policies and guidelines, to our employees to better ensure that these practices
are properly practiced.
● We will never again do this activity. And from now we have
intended to switch to FBA and won’t be using FBM now.
○ We have also appointed a manager to keep complete track of account
specially the customer support and handling so that we can keep more active
track of our account and prevent us from being in the situation that caused us
to use drop shipping in the past.

How We Have Revamped Our Business to Ensure the Compliance:

● We will always be the seller of record of our products going forward.
○ We will identify ourselves as such on all packing slips and other
information included or provided in connection with the product.
● We will always be responsible for accepting and processing customer returns
of our products.
● Again, we are seeking to completely switch our business model from FBM to
FBA as this would completely resolve any future issues.
● As such, we are fully prepared to comply with all other terms of our
seller agreement and Amazon policies.

The steps you have taken to prevent the issue going forward
The Actions to Prevent Drop Shipping Violations:
● We will always purchase our products and have it shipped to us
before sending it to an Amazon Fulfillment Center.
○ Before sending the products to FBA, we will ensure that we are the seller of
record on all applicable documentation.
● In order to comply with all of the terms of our seller agreement and Amazon
policies, we have implemented the following to our business.
○ We have liability insurance in place just in case any product is damaged or
causes any damage.
○ We bear all sales tax responsibility, have set the selling price, and bear the
liability risk of our products (per the BSA’s indemnification clause).
● As stated previously, we have now appointed an employee to oversee
our account and specially inventory and replenish it as needed, so that we
are never rushing to get a product to a customer in an appropriate
amount of time.
○ This ensures that the inventory quantities listed in our account accurately
reflect our stock.
○ If we are running low in our own warehouse, even if we still have items in an
Amazon Fulfillment Center, we will now inactivate or delete the product listing
until we have replenished our stock.
○ We will never list a larger quantity of units until we are certain that we can
fulfill.
○ We collect data to monitor sales frequency and predict sales to prevent
issues before they can arise.
● In addition to that employee, we have also appointed senior
managers to monitor all procedures and enforce compliance.
○ This includes a shipping manager who will oversee all shipments to inspect
and ensure that all packaging, labels, and packing slips are correct and that we
are always the seller of record.
● We continue to provide excellent customer service and ensure 100%
satisfaction.
○ We continue to respond to all customers within 24 hours and address their
concerns.
○ We always offer any dissatisfied customer a full refund within 48 hours.
○ Our staff checks all reports, notifications, emails, metrics, feedback, and
reviews at least three times daily to identify and address potential problems
before greater issues arise.
○ We remain responsible for all return requests.

Policy Education:
 ● My staff and I have retrained ourselves on Customer Service policies,
specifically policies regarding drop shipping, and have now appointed a
senior manager to hold monthly training sessions regarding Amazon’s
policies, to ensure we are always in compliance:
○ We now are fully liable to ensure that we are the seller of record of our
products;
○ We also understand that shipping orders with packing slips, invoices, or
other information indicating a seller name or contact information other than
your own is strictly prohibited per Amazon policy;
○ We will now identify ourselves as the seller of our products on all packing
slips and other information included or provided in connection with them.
○ We understand that purchasing products from another online retailer and
having that retailer ship directly to customers is prohibited;
○ We respond to all customers within 24 hours;
○ If any customer leaves a review of three or less, they will be offered a full
refund and we request for more information, where appropriate, regarding
their complaint so that we may continue to improve and better our company
for our customers;
○ In case of any negative feedback, we won’t give fake feedback.
○ Our staff checks all reports, notifications, emails, metrics, feedback, and
reviews three times daily to recognize and remove problematic ASIN’s before
issues arise;
○ If any of ASIN’s are problematic, we will reach out to Seller Support for
guidance. We believe in helping Amazon maintain relevant and precise product
detail pages.
○ All A-to-Z claims will receive a full immediate refund.

We have taken this suspension as an opportunity to fully re evaluate and

improve our business. We can now confirm our compliance with Amazon’s
Drop Shipping policies, as proved by switching our entire catalog to FBA. We
sincerely apologize for mistakenly conducting a portion of our business
through drop shipping practices previously, but we hope that all the ways in
which we have revamped our business model to ensure we never drop ship
again proves to you that we are able to conduct a company that can function
within Amazon’s policies. We take pride in operating an account that remains
in compliance with all of Amazon’s seller code of conduct policies, and so
would like to respectfully request the review of our account so that we may
continue to sell on the Amazon platform.

Greater details on the root causes of this issue are discussed below:
1- Customers Faced Inconvenience to Recognize Us as the Sellers of Those Items: We were
doing
dropshipping from amazon to amazon as well as FBM. Our supplier works as seller as well, and
we
agreed to change the packing of our orders, but he failed to deliver the order after changing the
packing.
When the customers realized that packaging and invoices did not contain contact information to
recognize us as sellers, they were confused about how their orders were being fulfilled and
whom they
should contact me with any problems or questions. It led to complaints from the customers, and
Amazon
deactivated our seller account.

2- High Demand and out of stock: We'd like to inform you that our item was out of stock owing to
a huge
number of orders, which is why we weren't able to deliver orders to many of our clients. At the
same time,
we received notification from one of our clients that he had not received the entire package. We
didn't
want to annoy any Amazon customers. We were unable to provide the client with a replacement
from our
stock due to a shortage of stock. Therefore, we ordered those things from a third-party
merchant.

Owing to these causes, the seller account was deactivated. I acknowledge the mistake of not
conforming
to Amazon’s selling policies. However, these mistakes occurred due to a lack of knowledge
about
Amazon’s guidelines and quality standards. Now we are determined to redress our wrongdoings
as
discussed as under.

ACTIONS WE HAVE TAKEN TO RESOLVE THE ISSUES of DROP SHIPPING VIOLATION:

I have implemented the following measures to address the suspension I received and avoid any
such
issue again.
• FIRST OF ALL, I ACKNOWLEDGE MY MISTAKE FOR SHIPPING ITEMS without proper
packaging
and labeling. I understand that I have come in contravention of Amazon’s drop shipping policy. I
seek an
apology and am now determined to take all possible preventive measures to avoid such issues.

• We are also willing to do FBA for some time.

• TO AVOID DROP SHIPPING POLICY VIOLATION:

My team and I have gone thoroughly through all the guidelines of Amazon to sell items without
violating
selling standards. We have learnt by going through the following link:
https://sellercentral.amazon.com/gp/help/G201808410
We are trying to be compliant with Amazon selling policies considering the following points:
i. We are the seller of record of our products.
ii. We have reviewed our packing and shipping policies to ensure we always identify our
business as the
seller of record on our Products, on all packing slips, invoices, external packaging, and other
information
included or provided in connection with them.
iii. We are responsible for accepting and processing customer returns of our products.
iv. We comply with all other terms of our seller agreement and applicable Amazon policies.
v. We continue to ensure proper sourcing that is documented by detailed invoices.
vi. We ensure our products originate and can be traced directed back to the manufacturer.
vii. We inspect all of our products and their packaging labels against manufacturer information to
ensure
authenticity.
viii. We retain all invoices for up to 365 days.
ix. We ensure our entire products match exactly to their product detail pages when sourced and
before
shipping to Amazon customers.
x. We comply with all other terms of the seller agreement and applicable Amazon policies.
xi. We also have liability insurance in place if any product is damaged or causes any damage.
• We will abide by all selling policies and seller code of conduct. My team and I have gone
through the
following link :
https://sellercentral.amazon.com/help/hub/reference/G1801
We will ensure:
o Provide accurate information to Amazon and our customers at all times
o Act fairly and not misuse Amazon’s features or services
o Not attempt to damage or abuse another Seller, their listings, or ratings
o Not attempt to circumvent the Amazon sales process

• WE REFUNDED CUSTOMERS THAT FACED PROBLEM: I had issued refunded the

customers who
felt bad when they failed to contact us. I also apologized and assured them they would not face
any
trouble in future orders.
• WE HAVE ADDED TWO MEMBERS TO OUR STAFF that will take care of our seller fulfilled
shipments.
They will be responsible for packaging, labeling, uploading tracking IDs, dealing with returns
and
customer complaints within 24 hours. Moreover, I have arranged a 30 days training session for
my
employees and made sure no inexperienced staff will handle these technical tasks.
• DROP SHIPPING FROM ONLY VERIFIED RESELLERS: I will purchase going forward from
only our
approved suppliers who have a track record of excellence to avoid any such issue in the future
and to
ensure all orders will go in unbranded packaging with our business name and address as the
seller of
those items.
• STRICT COMPLIANCE WITH DISCLOSING DETAILS OF SUPPLIERS: I will mention all the
supplier's
details on the invoices so that amazon can easily contact and verify my supply chain. Moreover,
if I have
to mention any brand name or trademark in my listing, I must get the “Letter of Authorization”
from the
real rights owner.
• CUSTOMER-CENTRIC WORKING: If any customer has a complaint or reservation, we will
respond
quickly and try to resolve his issue. Similarly, if any client wants to replace or demands a refund,
we will
accept this without any resistance.
MEASURES TO AVOID REOCCURRENCE OF SUCH ISSUES:
1. I am the CEO, and I will personally ensure that our staff complies with all the rules and
regulations of
Amazon in true spirit.
2. I will try my best to comply with the selling policies of Amazon and ensure the following points
to
improve our account's performance:

- Provide confirmation emails: We will provide buyers with shipping confirmation emails.
- Clean up inventory: We will review our inventory and remove any items that are not available
for
delivery.
- Ship as advertised: We will use the shipping methods we advertise to ship orders.
- Issue refunds promptly: Promptly issue refunds in the rare event that an item is not available
for delivery.
3. AS A DROP SHIPPER, I will confirm that I Have an agreement with my supplier that they will
identify
me (and no one else) As a seller of my products on all packing slips, invoices, external
packaging, and
other information included or provided in connection with the products. I will verify the
authenticity of my
supplier before signing any contract with them.
4. WE WILL BE THE SELLER OF RECORDS OF OUR PRODUCTS: We will ensure complete
documents for all the items that will be sold on our Amazon account. Moreover, all orders will be
shipped
with our own information on the item packages. We have hired a private firm with extensive
experience
with ISO 9001 quality systems. They reviewed the company's existing procedures and policies
and
rewritten these to eliminate current problems and ensure the product leaves our warehouse in
pristine
condition.
5. ENSURING STRICT QUALITY CHECK: I will personally keep a quality check on all the tasks
of my
Amazon selling the team to avoid listing items without required documents: When we list
products for
sale, we will make sure that we offer the product is accurately described and matches the data
currently
visible under that ASIN, including the EAN or UPC Barcode, product title, brand, manufacturer,
and part
number.
6. We have designed WEEKLY TRAINING PROGRAMS in which the managers who have
completed his
training program on amazon Seller University will conduct a thorough analysis and train our
employees
regarding the following procedures:
- The products will be checked twice for damages before sending.
- The packages will need Manager's approval before shipping.
- The inspection team will be taught how to check that the products are authentic and
adequately packed.
- Our Manager will double-check the products for the right packaging.
We will try our best to fully train our staff about Amazon’s policies to maintain selling account in
good
health. I hope that Amazon will acknowledge my efforts to address the issue of these violations
and
accept our apology for the mistake. I ensure that this issue will not occur again.

I'm contacting Amazon Seller Support to convey my intention to review the deactivation of my
Amazon seller account, which, based on what I can determine, was carried out in accordance
with Section 3 of the Amazon Business Solutions Agreement due to a breach of the
AmazonSeller Code of Conduct. I sincerely regret any violations that may have occurred and
any inconvenience that may have occurred from this.I understand that Amazon's drop shipping
policy is in place to ensure a positive customer experience, and I assure you that I am
committed to following all rules and regulations moving forward. I have taken steps to ensure
that I am in compliance with Amazon's policies, including reviewing the list of prohibited
dropshipping activities and verifying that my suppliers are authorized to sell on Amazon.The
Root Cause of Drop Shipping Policy Violation:Due to counterfeit goods, my seller account was
deactivated, I was still learning about Amazon regulations at the time. I hired a reputable VA
who didn't perform enough research before making a purchase. I made a few mistakes at that
time because I was unfamiliar with Amazon's policies.We appreciate you alerting us to the most
recent drop shipping policy violations by Amazon. We Conducted an investigation to determine
the reason of the breach, and we have already take appropriate measures to resolve the
problem and stop such violations in the future.1. We have established that the violation
happened as a result of our failure to adhere to Amazon's drop shipping guidelines regarding
the seller's identification on all packing slips and other information. Particularly, we mistakenly
left packing slips, invoices, and exterior packaging a product we supplied to a customer, leading
the recipient to doubt where the box had come from.2. In addition, we shipped a product directly
from a retailer to a consumer after we ran out of stock for it without acknowledging that doing so
was against Amazon's drop-shipping rules.3. We also admit that we failed to properly teach our
staff about Amazon's drop shipping guidelines, and we fully accept responsibility for this
blunder.4. accidentally, we left packing papers, invoices, and external packaging attached to the
product that we dispatched to the customer, confusing them as to where the shipment had come
from.6. We failed to educate our employees of Amazon's drop shipping
guidelines(https://sellercentral.amazon.com/help/hub/reference/G201808410?locale=en-US).St
eps We've taken So Far:

1. We have carefully read Amazon's drop-shipping policy to ensure full understanding.2. We

have created an internal training program to inform our staff about Amazon's dropshipping
guidelines, and we'll make it a requirement for all staff members to complete it before they can
join our Amazon account team.3. We have put a system in to ensure that all of our suppliers and
items comply to Amazon Drop shipping rules.4. Creating a procedure to monitor and confirm
that all supplier agreements adhere to Amazon's Criteria.5. On all packing slips and other
information, we have taken the appropriate steps to recognize ourselves as the supplier of our
products.6. for better doing better business with amazon we are following
policy(https://sellercentral.amazon.com/help/hub/reference/G201808410?locale=en-US). The
Actionsyou have taken to resolve the issue. Amazon's seller code of conduct. I understand that
my suspension for Amazon's rules and regulations led to the suspension, and I fully accept
responsibility for my actions. After analyzing the policies, I have determined the main reason for
the violation and have created a plan of action to fix the problem and stop any such
violations.The violation occurred as a consequence of my use of an unregistered third-party
service provider through the AWS process, which is against Amazon's authorized service
provider policy. I am aware that this is a severe violation, and to make things right, I have taken
the following steps:1. I immediately stopped utilizing the third-party service provider, and I
deleted all the products which led my seller account to violation.2. I have studied the Amazon
Seller Code of Conduct and am familiar with it. I will always make sure to follow all laws, and will
abide by amazon's policies at all times.3. I've made sure my account information is up-to-date
and precise by updating it.4. I have taken the necessary precautions to guarantee that my
listings accurately represent mystore, and I will never portray it falsely.5. I will always act in a
way that gives Amazon's customers a trustworthy experience, and I will never list anything that
might harm Amazon's consumers.

6. I understand the value of including correct information in my account, listing, content, and
photographs, and I promise to never communicate with Amazon's customers or engage in any
misleading, improper, or objectionable behaviour.7. I will always act honestly and avoid
engaging in any action that can be interpreted as"gaming" or manipulating any aspect of the
buying or selling process.8. I will never participate in any way in the creation of inaccurate,
deceptive, or untruthful content that could be used to manipulate customer reviews.9. I will
never take part in any actions that can be seen as trying to manipulate Amazon's sales rankings
on search results.10. I will never take any acts that may intentionally harm another seller's listing
or ranking. Amazon's rules and regulations. We recognise the severity of our error and are
acting immediately to make things right and stop other violations. We have taken the following
actions in order to stop similar infractions from happening again:* I'll convert all of my offers to
FBA. I never confirm purchases before shipping them, and I never get in touch with clients to
request cancellations.* I'll keep track of all expected arrival times to ensure that they are within
the expected shipping time or earlier, and I'll double-check shipments each day before the
deadline for shipments.• After reviewing Amazon's rules and regulations, we took the necessary
actions to convert our whole inventory to FBA (Fulfillment by Amazon). By using FBA, Amazon
will store, package,and transport our products. This means that we will not handle the product at
all and Amazonwill be responsible for all customer service, returns, and refunds.• In addition,
we've taken measures to guarantee that we follow the Amazon Seller Code of Conduct strictly.
We have gone over the full code of conduct and instructed our employees units conditions.
Additionally, we have established processes to continuously check for and enforce compliance
with the rules of code of conduct.We realize that switching to the FBA model is the best
approach to guarantee adherence to Amazon's rules and prevent future violations. We are firmly
committed to follow all of Amazon's Rules and giving our clients the very best service.• Now that
we have changed our business model to FBA and made sure that we are in accordance with the
Amazon Seller Code of Conduct, we humbly ask that you review our appeal and take into
consideration reactivating our account. If you require any further information or supporting
materials to make a choice, we will be pleased to offer it. The following

actions I am taking demonstrate my commitment to upholding Amazon's policies moving

forward:• I will be extremely careful in providing our customers with a high-quality, trustworthy
product to prevent any other policy breaches.• I recognise the opportunity Amazon has given
me to sell and grow my business, and I will do everything in my ability to satisfy Amazon's high
standards.• I will work to comply with Amazon's performance standard policy to ensure that My
account meets the expectations of Amazon's customers. As a company, we are aware of how
important it is to abide by Amazon's rules in order to keep the marketplace free from unfair
practises. We have examined and comprehend Amazon's Policies and guidelines in their whole,
and we have taken the necessary actions to guarantee our continued adherence to them. We
have also taken steps to stop the policy violation from happening again.We are thankful of the
chance to run a business on Amazon's platform, and we're dedicated toabiding by all of
Amazon's rules and giving customers the best experience we can. We seek another opportunity
to conduct business on Amazon's platform.I am very thankful for your understanding and
helping in this matter very much. Please consider reinstating my account so I may keep using
Amazon's platform to sell.Thank you for your consideration.Sincerely,Shamila