OPERATION PLAN

OPERATIONS AND PRODUCTION PLAN

A. Facilities and Improvements:

Our company will be at Kolej Perindu ,UITM Shah Alam. We choose this location
because the site is strategic and it’s near to our college . Otherwise, UITM Shah Alam lack of
a company into a food marketing, especially in the collegue environment and there are a lot
of company requires websites for their start up business. In this case, it gave us a wide
target market and our marketing strategy can be easily optimize.
This location also gave a benefit for those who doesn’t really known the places, it
can be found easily using a google map and Waze. Due to the lack of other food marketing
in this area, we have a change to be competitive with the old company that being in the site
for ages
Such as Dataran Cendekiawan Food Stall and Section 2 Food Court.

B. Capital Equipment:

For the start we only need a supplier to give a product to our company such as
Chocojar Oreo, Chocojar kitkat and Chocojar kinder bueno. We try to avoid buy in lot of
quantity but buy when someone had order. It’s to avoid the chocolate from melting and
expired. Also for the topping we use M&N , food sprinkle and oreo .

No Item Price
1 Choco Jar RM200.00
2 Topping RM50.00

TOTAL RM250.00

C. Business Structure.

Choco jar busines using a private limited company structure. The good advantage of
having a Private Limited Company is, it allows an entrepreneur to separately divide their
margin of business when doing a sell. This services allow people to learn a step by step
strategy to expand their business in real world.
 D. Business License.

The amount for starting a private limited company is RM 250.00. The amount of of
purchasing staff that required for our business are quite expensive for a student project. But
I think this business will run smoothly because the loacation that we targeted are at the
collegue and nearby the faculty. It’s easier for them to buy our product. It’s doesn’t required
any tax because we sell in margin that are lower from the price of the market.
5.1 Equipments

NO Item Price per unit Unit Total (RM)

(RM)
1 Shelve 400 1 400.00
2 Round Table 179.00 1 179.00
3 Table 119.00 1 119.00
4 Choco jar 5.00 40 200.00
5 Topping 10.00 5 50.00

TOTAL 948.00
5.2 OPERATION PROCESS.

A. Flow operation chart for Website Designing service:

Customer visit Choco jar Business

Customer request order via online

Our sell assistant will give information about the prouct

Customer enters our shop and is greeted

Sell designer discuss customer’s request

Agreement is reached, and product will be received

B. Flow operation chart for Choco jar Business:

Customer visit Our Facebook Page

Customer request an order via online

Sell Assistant sort, processes and confirm

Customer enters office and is greeted

Sell Assistant designer discuss customer’s request

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5.4 OPERATION AND BUSINESS HOUR.
Our company only work for 8 hours from Mondays to Fridays following the general office
hours which is 9 a.m. to 5 p.m. The office is off on Saturdays and Sundays, but emails and
messages received from clients would still be replied accordingly. The break time given is
one hour from 1.00 pm- 2.00 pm but on Friday the break time is 1.00 pm until 2.30 pm to
give space for the male workers to perform the Friday prayer.

OPERATION HOUR

DAY HOURS

MONDAY – FRIDAY 9.00 A.M. – 5.00 A.M.

SATURDAY – SUNDAY OFF

BUSINESS HOUR

DAY HOURS

MONDAY – FRIDAY 10.00 A.M. – 4.00 A.M.

SATURDAY – SUNDAY OFF

5.5 SERVICE PRICE.

Our company provide our customers with two different product such Chocojar and Chocolate
bar . Our pricing for each of our services follows the current market which is:

Chocolate Jar: RM 5

Chocolate Bar : RM 3

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MARKETING PLAN

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6.0 MARKETING PLAN

A. Customers

Choco Jar Business has segmented our target market based on geographic,
demographic, and psychographic in order to identify and focus in selected group of customers.
This is to ensure that the marketing is within our scope and capabilities of our business. Target
market is defined as the group of customers with needs that can be satisfied by business through
supply good or services. With a clearly defined target audience, it is much easier to determine
where and how to promote our company product and services.

Our geographic region is targeted at Kolej Meranti, Kolej Mawar and Kolej perindu
which is busy with student that go to the class. It is really strategic as there are a lot of
business being develop within that area. Furthermore, there are accommodation such as
public transport that being provided and make it easy for the customer to come to our shop.
For demographic, we targeted people at the age of 19 and above. It is because, at the age
of 19 is the matured age of a business person and they are getting serious in developing
their business. The gender will be male and female with middle class income and above. For
psychographic, we targeted people that is business minded Student , time minded, and want
to have organized lifestyle.

The benefits that our customer will gain is they will have an organize catalogue which
will make it easier to display what they are offering to people. Other than that, we have a lot
of fresh variety design and they can choose it easily. Design that they will get will be different
from the other business website and they can get it with an affordable price. Sample and
prototype will be shown to the customers so that they can try it. After that, they can decide to
proceed or not with their purchase.

B. Market Size and Trends

Market size is referring to the potential customer located in a group or place and as
for Chocojar Business, our market size are people around UITM Shah Alam . After
conducting surveys and researches, the number of people living in Uitms Shah Alam within
1 years are estimated to be around 10,000.
 C. Competition and Competitive Edges

Competitors are defined as other business company that offers the same type of
products or services in the same area and to the same target market. As for Chocojar
Business, competitors that also provided variety of good food company which is Dataran
Cendeakiawan and Section 2 Food Court . They have run the business more than a decade
and they are successfully established as they have many outlets around Malaysia.

Since our Choco Jar Business is still new in the business, we have introduced a new
service to offer to the customer that is different from the other companies which is product
testing of variety of chocolate . There will be chances for our business to succeed with the
service that we offered since we have analyses the problems for most of the people with
business and have intention to have their own websites.

Competitors that Blue-Sky Polymath company considering:

Competitors Strength Weakness

Dataran
Cendeakiawan • Well Known at UITM Shah Alam • Service hour is limited
• Variety of food • Low promotion activity

Section 2 Food
court
• Many food Stall
• Expensive

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 D. Market Share

Market share is the percentage of the total available market segment. It also refers to
the estimated potential sales of the business after taking into the market size and
competitors influences. Chocojar Business have two business competitors which are
Dataran Cendeakiawan, Section 2 Food Court that offering the same service for now but
there are none of Chocojar Business competitors business offered Product testing with
consultation service.

So basically, the market share before the involvement of our company. Our
competitors hold 43% 37% and 20% respectively and obtain income about RM 18,000.00 .

Table 1 refers to the market share before Blue-Sky Polymath operated.

No Competitor Market share% Profits(RM)

Chocojar Business 1,000.00
1 43
2 Dataran Cendeakiawan 37 5,0000.00
3 Section 2 Food Court 20 12,000.00
Total 100 18,000.00

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 E. Sales Forecast

The expected incomes for Chocojar Business Company after 5 month of operation with
an increase of 3% every month :

Month Sales Collection

8 RM 1,000.00

9 RM 1 200.00

10 RM 1 300.00

11 RM 1 400.00

12 RM 1 500.00

TOTAL RM 6 400.00

During February, June, July, October and December sales collection increases
because of the festive promotion in Malaysia such as Chinese New Year, Ramadhan
Mubarak, Eid al-Fitr, Eid-al-Adha, Diwali and Christmas Eve.

F. Marketing Strategy

There are many types of marketing strategy to gain the satisfaction of the customers
such as the selection of target market, product strategy, marketing strategies for services,
pricing strategy, place or distribution strategy and promotion strategy. This effort is added to
promote the product, price and place strategies in order to achieve the marketing goals of a
company.

Choco Jar Company has a bright future to succeed in the business industry as our
company will be providing excellent products and service with great value to satisfy the need
of our target customer and at the same time to make profits.

In other words, marketing strategies play very important role in achieving our company’s
objective by introducing and attracting the customers.

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 • Product
• Price
• Place/distribution
• Promotion

2. Product

Marketing strategy in 4P’s formula begins with the product and service that our company
offered. To attract our customer, we offered unique and fresh design. It will be served with
the best services at a very reasonable and affordable price. Our target customers are
students that needs foods in order to make their catalogue more organize and ease their
customer to purchase their things.

2. Price Strategy
Another important strategy in business is price strategy. We decided some strategy to
promote our products to customers by planning some price tactics and strategies:

2.a. Discount Pricing

Every special occasion will have special discount since Malaysia have different type
of races to celebrate. There will be discount to be offered to our customers in every
special occasion.

3. Place Strategy
The location that our company located is very strategic. It is located in the center of the town
which is very hectic and busy plus it has a large target market. Besides that, the chances of
Chocojar Business Company to survive in business are higher since we offer product with
high quality chocolate . Thus, the people will tend to feel confident with our offer.

G. Promotion Strategy

Choco Jar Business Company will be using variety types of methods and approaches to
advertise our products and services offered. A good promotional strategy is important because a
good promotion will help in increasing the number of customers besides it will also increase the
profits of our company. The main objective of conducting a promotional strategy is to make sure
that the customers are aware and well informed about our service promotion and discounts and
another reason for promotion strategy is to attract potential customers.

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 1. Banner

We will be placing three banners around UITM Shah Alam during our
opening day so that potential customers will know and well informed about
the opening of our business and its location. The first banner will be located
near our company while the second and third will be placed at the side of
the road to catch the attention and promote our company products and
services.

2. Signboard

A large signboard will be placed in front of our company building so

that people who are passing by will recognized and aware of our business.
This signboard also are design using bright colour, attractive graphics to
grabs our potential customer attention.

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 they can choose the design and layout they want before purchasing for our
service.

H. Marketing Budget

Blue-sky Polymath Company marketing budgets for promotion:

Items Fixed Working Capital Other expenses

Asset (RM) (RM) (RM)
Fixed Asset

-Signboard 1,000

Promotion Budget

-3 Banners 360

Total (RM) 1,360