PERSONA MARIA LUISA (MAL)

PROJECT ES GROUP 10

SHORT NAME
Maria Luisa MAL

IMAGE OCCUPATION

Real estate agent

MATERIAL STATUS

Married

QUOTE

"Your time is limited, so don't waste it living someone else's

life."- Steve Jobs
AGE

30 DEPENDENTS

10 years old son

GENDER

Female HEALTH CONDITIONS

None
NATIONALITY

Portuguese PHARMACY NEEDS

Her kid is sick and needs over the counter (no prescription)
GOALS medication & some prescribed antibiotics; get regular
medication for the husband (high pressure medication). She
Reduce stress and enjoy
has no prescribed medicines but she occasionally
the next few years before
purchases over-the-counter pain relievers for her joint pain.
her son grows up.

DESCRIPTION

Income: 5k€/month income

Background: Maria and her family live in a big suburban
house. She drives to work every day and drops off her son
at school near her work. She and her husband are happily
married and don't intend to have more children since they
are living comfortably right now but are planning on adopting
a dog.
Lifestyle: Maria is very busy on the weekdays, having a 9
to 5 work schedule and having to take her son to
extracurricular activities. She enjoys the free time on the
weekends to go to the beach/park whenever it's sunny and
relax and watch a movie when it isn't.

SCENARIO & OBJECTIVE

Scenario: Maria just dropped off her kid at swim practice

and has about 1 hour to run all her errands before she has
to pick him up, including going to the pharmacy.
Objective: Get in and out of the pharmacy as fast as
possible to continue her other errands.
 • Wants to be able to complete her transaction
• Likes how • Expects the meds to
quickly and efficiently, without having to wait in a
moderate this be available
long line or deal with unnecessary delays.
pharmacy is
• A simple way
• Does not want to engage in unnecessary to make her
conversations as she does not have time • Feels payment
lighthearted for
• Likes how the simplicity of
• Likes to hear the pharmacy • Clean &tidy
respectful the
instructions on the use of operation space
working staff
the medication
are • Open and
• Technological system to airy space
• Acoustic music with low volume so the order or make the
customer can hear the pharmacist payment
• Pharmacists with a
white coat, so it’s
easier to identify
• Likes to hear the pharmacist to wish
her son a speedy recovery • Good lighting - neither too dark nor too
bright, so the customer can read the
receipt and the computer’s screen
• Wants to hear • Thank
the pharmacist the staff
• Prepare the QR • Organized
to be nice to her
code on the medicines on
• “I’ll tell my friend and family about the phone before shelves
fast and intuitive system of the pharmacy” going in to gain
time.
• I’d recommend this • Bring back the kid to
pharmacy to my friends see the technology • “Can't believe I used to go to regular
and family pharmacies this one is so much faster”