GUIDELINES FOR MID-TERM ASSIGNMENT

VIRTUAL PROJECT OF INTERNATIONAL INVESTMENT

Course: International Investment_EN_CLC01&02; Semester 1.2223

Objectives:
- Practicing the preparation for an international investment project;
- Application of the concepts and models learnt in this course and previous
disciplines.
Assessment weight: 20% of the total course assessment; equal grades assigned to each
group member
Group working: 2-3 students/group (from either/both classes)
Due date: 18 December; submitted files in PowerPoint format should be uploaded to the
class’ Google Drive; presentation organised in Week 8.
Length: from 30-40 slides, writing in English; presentation in 15 minutes.
Introduction:
- Every day, multinational corporations – whether they are large or SMEs – all have
to plan for their investment project in other countries to optimize their value
chains. So, as a businessperson, you should think globally and act locally.
- Let’s assume you are working for an MNC (foreign or domestic). Now, the BOD
asks your team to build a plan for investing in another country.
Main task: the plan should have the following contents:
1. Introduction of the company and products; explanation of the need for
international investment (1 mark)
2. Macro analysis: PESTLE (1 mark)
3. Micro analysis: Porter’s Five forces, BCGs matrix (1 mark)
4. Identifying the company’s value creation; positioning and core competency; and
the location economies of the investment decision (Slide 12) (1 mark)
5. Identifying the competitive pressures for cost reduction or local responsiveness,
and choosing the company’s strategy to compete (Slide 12) (1 mark)
6. Choice of the entry mode, time and scale of the investment (Slide 14) (1 mark)
7. Organisation of the international business (Slide 13) (1 mark)
8. Arrangement of the global production, outsourcing, logistics (Slide 16) (1 mark)
9. Marketing strategy: 4 Ps (Slide 17) (1 mark)
10. Financial projection: cash-flow projection table, break-even point chart (1 mark)